Navigate the realm of Instagram insights through the lens of the best Instagram analytics tools.

In this article I’ll delve into the essence of data-driven mastery, unraveling engagement nuances, and strategy refinements.

These Instagram analytics apps are more than an app; they’re your beacon in the intricate tapestry of user behaviors. Join me as I offer detailed insights, pros, and cons of each of these Instagram analytics tools.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

The List of 15 Best Instagram Analytics Tools

Before I jump in, here’s a summary of the 15 IG analytics tools we’ll be looking at today.

1. BuzzGuru Influencer Analytics

BuzzGuru Influencer Analytics helps brands discover new influencers, as well as monitor the performance of their social media marketing campaigns.

At the heart of BuzzGuru lies its influencer discovery feature. This capability empowers you to pinpoint influencers tailored to your precise criteria—whether it's their niche, geographic location, audience size, or engagement rate.

buzzguru campaign dashboard

Understanding the performance of influencers is essential for effective social campaigning. As an Instagram analytics tool, BuzzGuru offers in-depth insights into influencers' reach, engagement, and even cost per engagement.

BuzzGuru's competitive intelligence feature empowers you with insights into your rivals' influencer partnerships, budget allocation, and campaign outcomes. Armed with this knowledge, you can make strategic adjustments and carve out your unique niche.

BuzzGuru simplifies this with its campaign management feature. From crafting contracts to monitoring payments and managing deliverables, this feature streamlines the entire process, ensuring seamless collaboration between brands and influencers.

buzzguru instagram post analytics

The reporting feature equips you with the tools to evaluate campaign performance comprehensively. Through the generation of detailed reports, you can assess the effectiveness of your influencer marketing endeavors, allowing you to fine-tune your strategies for optimal results.

Key Features

  • Influencer discovery: Identify emerging influencers and trends on Instagram, allowing you to find influencers that match your brand, and create timely and relevant campaigns.
  • Engagement projection: Predict the potential engagement of your posts based on historical data and content analysis.
  • Competitor benchmarking: Compare your Instagram account performance against competitors, gaining insights into your market standing.
  • Content efficiency score: Evaluate the effectiveness of your content by assessing its engagement and resonance with your audience.


  • Trend insights for timely content creation
  • Enhanced engagement projection


  • Limited platform integrations
  • Requires familiarity with analytics interpretation


  • Influencer Discovery Hub: $169/month

2. Tailwind

Tailwind emerges as an excellent choice in the realm of Instagram analytics, providing a multifunctional toolkit to elevate your social media strategies.

Beyond its automation capabilities, Tailwind excels in offering a suite of features tailored to enhance your Instagram insights and performance.

At the heart of Tailwind's analytics prowess lies its strategic scheduler. This innovative tool not only automates your posting but also optimizes it based on your audience's behavior.

Through its SmartSchedule feature, Tailwind identifies the ideal times for posting, ensuring that your content receives maximum visibility and engagement.

tailwind instagram metrics

Delving deeper into analytics, Tailwind offers an advanced hashtag strategy. By suggesting trending and relevant hashtags, this feature enhances the discoverability of your posts. This meticulous hashtag analysis empowers you to expand your content's reach, reaching a broader audience.

tailwind hashtags suggestions

Tailwind's commitment to analytics extends to post-performance evaluation. Beyond the surface metrics like likes and comments, the platform offers insights into engagement rates and virality.

tailwind analytics

Key Features

  • Smart Bio link: Share multiple links via a single bio link, making it easier for your audience to explore different content.
  • Hashtag performance: Gauge the effectiveness of hashtags used in your posts, optimizing your content for higher visibility.
  • Content optimization insights: Get recommendations to improve your post captions, helping you connect better with your audience.
  • Reposting strategy: Discover user-generated content to repost, building a sense of community and trust with your followers.


  • Smart Bio link
  • Effective hashtag performance tracking
  • Instagram posts prompts so you never run out of content ideas


  • Learning curve for advanced features


  • Free forever: Free to use, but limited
  • Pro: $19.99/month
  • Advanced: $39.99/month
  • Max: $79.99/month

3. Combin

Combin is an excellent Instagram analytics tool designed to help manage Instagram growth for both businesses and influencers.

Combin's robust analytics offers insightful data for informed decision-making. From tracking follower growth and engagement rates to evaluating post effectiveness, this component ensures you stay well-informed about your Instagram account's performance.

combin stats

Combin is also able to schedule and post Instagram posts, Reels, and Stories, ensuring your content remains consistent and engaging across various formats.

Its influencer discovery tool helps pinpoint influencers aligned with your brand's niche. This functionality facilitates seamless partnerships for sponsored content.

combin hashtag search

It is able to automate and streamline Instagram tasks, delegating follow-unfollow, likes, comments, and messages to Combin. Its built-in Instagram scheduler seamlessly syncs with your social media schedule and other marketing tools.

Combin's array of filters further helps refine your strategy. Tailor your approach by targeting the optimal audience and identifying influencers aligned with your social campaigns.

In a world driven by precision and creativity, Combin equips you with the tools to navigate Instagram growth with confidence and ingenuity.

Key Features

  • Follower engagement analysis: Gain insights into follower engagement patterns, helping you tailor your content for maximum impact.
  • Audience segmentation: Divide your followers into segments based on engagement, enabling personalized communication strategies.
  • Hashtag tracking: Monitor the performance of hashtags you use, refining your content approach for better engagement.
  • Competitor engagement comparison: Analyze your engagement metrics in comparison to your competitors, identifying areas for improvement.


  • Follower engagement analysis
  • Audience segmentation


  • Learning curve for advanced features
  • Limited features in the free version


  • Starter: Free
  • Personal: $15/month
  • Business: $30/month

4. Heepsy

Heepsy is an Instagram tracking tool designed to help businesses grow and track their brand through the power of influencers.

By using Heepsy, you can discover influencers who match your brand's style and goals. You can see details about their Instagram profiles, like how many people follow them and how engaged their followers are.

This information helps you decide if an influencer is a good fit for your brand.

heepsy influencer statistics

Heepsy also lets you know important things about influencers, like where their followers come from and how often they post. This way, you can make smart choices about who to partner with for your marketing campaigns.

heepsy audience statistics

The great thing about Heepsy is that you can pick influencers based on specific things you're looking for, such as their interests, where they live, and how many followers they have. This way, you can find the right influencers to help your brand grow and make your marketing efforts successful.

Key Features

  • Audience authenticity score: Evaluate the authenticity of an influencer's followers, ensuring genuine engagement in your influencer marketing campaigns.
  • Audience reach insights: Understand the potential reach of an influencer's audience, aiding in selecting the right collaborators for your brand.
  • Demographic analysis: Explore detailed demographics of an influencer's followers to align with your target audience.
  • Content performance tracking: Measure the effectiveness of influencer-generated content, refining your partnership strategies for better results.


  • Audience authenticity score
  • Detailed influencer audience analysis


  • Premium pricing for full features
  • Learning curve for effective utilization


  • Starter: $49/month
  • Business: $169/month
  • Gold: $269/month

5. Crowdfire

Crowdfire emerges as a compelling contender in the domain of Instagram analytics, presenting a versatile toolkit designed to enhance social media strategies through thoughtful insights and audience engagement. 

Stepping beyond conventional automation, Crowdfire places emphasis on providing actionable analytics to refine your Instagram approach.

At the heart of Crowdfire's offerings is its focus on audience engagement. It excels in helping you identify inactive followers and non-reciprocal accounts, enabling you to streamline your follower list for better engagement rates.

crowdfire advanced analytics

Crowdfire's “Smart Posts” feature stands out by suggesting the optimal times to publish your content based on your audience's online behavior.

crowdfire post scheduling

Moreover, Crowdfire's content curation capabilities aid in sourcing relevant content to share with your audience. By tapping into a diverse range of content sources, you can keep your feed fresh and engaging, ultimately enhancing your brand's online presence.

Crowdfire's analytics encompass detailed insights into your follower growth, engagement, and content performance.

It also offers data on your best-performing Instagram hashtags. This data empowers you to understand what's resonating with your audience, allowing you to refine your content strategy for better results.

crowdfire hashtags

Its social listening tool is another great way to collect data about your social presence, as well as your competitors.

You can find brand mentions, as well as the demographics and sources of the mentions.

crowdfire audience demographics

Key Features

  • Post scheduling insights: Receive recommendations on the best times to post, maximizing visibility and engagement.
  • Content variation analysis: Assess the performance of different content themes and formats to refine your content mix.
  • Hashtag strategy refinement: Analyze the effectiveness of hashtags used in your posts, adapting your strategy for optimal reach.
  • Competitor audience insights: Understand your competitors' follower demographics and engagement patterns, guiding your approach.


  • Smart scheduling
  • Content variation insights


  • Limited focus on advanced analytics
  • Lack of deep competitor analysis


  • There is a free version available that can link up to three accounts.
  • Plus: $9.99/month
  • Premium: $49.99/month
  • VIP: $99.99/month

6. HashTagsForLikes

HashtagsForLikes is an Instagram analytics tool that simplifies your journey toward trending hashtags, curated content, and organic follower growth. It is user-friendly and community-centered.

It offers scalability and makes growing your Instagram account an accessible endeavor for beginners and experienced users alike.

Its Hashtag Popularity Scoring feature offers a quick glimpse into trending and less effective hashtags. With a visual color-coded system that speaks to visual learners, like myself, this feature enriches my Instagram marketing tactics.

It's a game-changer in comprehending the hashtag landscape and refining strategies.

hashtagsforlikes statistics

The platform goes further, presenting reach, unique posts, and average likes for hashtags, all while suggesting related tags to amplify your reach.

Among its strengths is a robust content curation feature. Through a simple hashtag entry, the platform compiles a treasure trove of posts linked to that tag. 

This curated content acts as a wellspring of inspiration for your own posts, keeps you aligned with trends, and fosters genuine engagement within your Instagram community.

With HashtagsForLikes, your journey toward impactful Instagram marketing becomes effortless and engaging.

Key Features

  • Hashtag performance metrics: Access analytics on hashtag usage, popularity, and engagement, aiding your hashtag strategy.
  • Niche hashtag discovery: Find niche-specific hashtags that resonate with your target audience and boost your content's visibility.
  • Hashtag grouping: Organize and analyze hashtags in custom groups to optimize your content reach for various themes.
  • Trending hashtags: Stay updated on trending and relevant hashtags, enhancing your content's chances of discovery and engagement.


  • Optimal hashtag suggestions
  • Niche hashtag discovery


  • Dependency on algorithm accuracy
  • Potential overuse of popular hashtags


  • Regular: $59/month
  • Pro: $89/month

7. Iconosquare

Iconosquare is a versatile platform designed to help businesses and agencies manage and improve their presence on Instagram, TikTok, LinkedIn, Twitter, and Facebook.

For brands and influencers who value Instagram auditing, Iconosquare offers all you need.

It provides insights that show you how well your posts are performing, helping you understand what works and what doesn't. That includes engagement rates, likes, comments, and followers gained.

iconosquare metrics

It boasts a powerful scheduling tool that allows you to plan and arrange your Instagram content ahead of time. This tool supports different types of posts like Stories, carousels, and Reels, making it easy to create a consistent and engaging feed for your audience.

The platform takes content management a step further with its monthly or weekly calendar view. This feature gives you a clear overview of your planned posts, helping you optimize when to publish them for maximum impact.

iconosquare calendar view

An additional perk is the media library feature. Iconosquare provides a dedicated space to store and organize your content. This makes it efficient to manage your content and easily find what you need when scheduling posts.

For those who value precision, Iconosquare offers first-comment scheduling and post-approval collaboration. These features give you more control over creating and publishing your social media content.

Key Features

  • Story engagement breakdown: Analyze interactions within your Instagram Stories, gaining insights into tap-forward rates and interactions.
  • Post timing optimization: Receive personalized recommendations for the best times to post based on your audience's online behavior.
  • Community growth analysis: Track follower growth and identify trends, aiding in understanding your audience's responsiveness.
  • Comment and interaction tracking: Monitor and respond to comments and interactions on your posts efficiently for improved engagement.


  • In-depth Stories analytics
  • Personalized posting time recommendations


  • Relatively higher pricing than other tools


  • Pro: $49/month
  • Advanced: $79/month
  • Enterprise: $139/month

8. Meta Business Suite

Experience the power of Meta Business Suite, a comprehensive Instagram analytics platform designed to catapult your campaigns to new heights. Unleash the potential of content creation, data-driven analytics, and precisely targeted strategies for unparalleled growth in the realm of Instagram marketing.

As a part of the Meta ecosystem, which encompasses platforms like Facebook, Instagram, Threads, and WhatsApp, Meta Business Suite seamlessly integrates with your Instagram account, streamlining the setup process for effortless connectivity.

Within this suite, an extensive Insights page takes center stage, providing intricate analytics for all linked accounts. Whether you're filtering by social account or categorizing posts by type, such as Stories, these insights offer valuable understanding into your Instagram performance.

meta business suite insights

The user-friendly content planner is a standout feature, offering practical suggestions like optimized post timing to amplify your content's engagement potential. Conveniently situated on the calendar's right-hand side are “moments” and drafts, enabling coordinated posts aligned with upcoming events and holidays.

Meta goes the extra mile with templates in the “create post” tool, ensuring you're equipped with a diverse array of designs to complement your creative posts. From special occasions to themed holidays, you'll discover templates tailored to match every creative vision.

meta business suite create a post

Simplify your advertising endeavors by creating, scheduling, and managing ads and boosted posts across all linked social accounts. Customizable campaigns grant you the flexibility to tailor your marketing strategies.

Additionally, Meta offers a comprehensive overview of each ad campaign's performance, equipping you with the insights necessary to accurately measure your return on investment.

meta business suite ads summary

Key Features

  • Audience activity hours: Discover when your followers are most active, helping you time your posts for higher engagement.
  • Follower demographics: Gain insights into your audience's age, gender, and location, tailoring content to their preferences.
  • Post reach and impressions: Understand how many unique users saw your posts and how often they were displayed.
  • Stories performance metrics: Analyze reach, taps, and exits on your Instagram Stories, refining your storytelling strategy.


  • Native analytics integration
  • Audience demographics insights


  • Limited advanced metrics
  • Not suitable for competitive benchmarking


  • Free

9. Kicksta

Kicksta introduces itself as an Instagram growth service, with analytical features built-in. Its main purpose is automating actions such as following, liking, and commenting on other users' posts to help you expand your follower count.

In addition to these actions, Kicksta incorporates powerful features like hashtag targeting and location targeting.

kicksta analytics

The utilization of cutting-edge AI and machine learning sets Kicksta apart. This technology ensures that your engagements are not only automated but also tailored for genuine interactions. You can fine-tune your targeting parameters, including hashtags, gender, location, and even the influencers you follow.

Kicksta goes beyond mere interactions by managing various tasks, like sending welcome messages, reciprocating post likes, and initiating engagements based on your predefined filters.

The analytical facet of Kicksta equips you with insights into your growth journey. Their user-friendly analytics dashboard presents clear data on your follower growth and engagement metrics such as the number of likes and comments.

Should you opt for Kicksta's ultimate plan? It offers an ambitious promise of generating up to 2,000 new followers on a monthly basis.

This feature-rich service amalgamates Instagram growth with smart analytics, ensuring a holistic strategy for building a robust and engaged follower base.

Key Features

  • Targeted follower growth: Attract genuine followers by engaging with users interested in your niche, fostering meaningful connections.
  • Audience quality assessment: Ensure authentic engagement by evaluating the quality of potential followers before engaging with them.
  • Organic interaction: Build a dedicated community by automatically engaging with users through likes and comments.
  • Performance tracking: Monitor follower growth and engagement metrics over time, refining your strategy for optimal results.


  • Targeted follower growth
  • Audience quality assessment


  • Dependence on AI
  • Limited influencer collaboration features


  • Starter: $69/month
  • Advanced: $129/month
  • Ultimate: $219/month

10. Reportei

Reportei is a valuable tool for digital marketing professionals who help businesses understand their IG analytics better.

With Reportei, you can create special reports that show important statistics about your Instagram account performance, like how many people are liking and commenting on your posts.

The platform's unique historical data comparison feature allows you to analyze your current performance against past data, unveiling growth trends and seasonal patterns. This enables your brand to stay ahead of market trends and adapt your strategies accordingly.

reportei instagram business metrics

One of Reportei's standout features, in my opinion, is its ability to unravel audience demographics. By understanding the age, gender, location, and interests of their followers, businesses can tailor their content to resonate with their target audience, resulting in more meaningful engagement.

Reportei offers a meticulous analysis of content efficiency. This involves assessing the effectiveness of different content formats and helping brands understand what type of posts resonate the most with their audience. 

Key Features

  • Customizable reports: Create tailored Instagram analytics reports that focus on the specific metrics most relevant to your business.
  • Historical data comparison: Compare current performance with past data, revealing growth trends and seasonal patterns.
  • Audience demographics: Understand your audience's age, gender, location, and interests, shaping your content strategy.
  • Content type effectiveness: Analyze how different content formats (images, videos, stories) perform with your audience for optimized posting.


  • Customizable reports
  • Audience demographics insights


  • Learning curve for report customization


  • Starter: $24/month
  • Pro: $39/month
  • Premium: $79/month

11. Keyhole

Among the best Instagram analytics tools, Keyhole emerges as a standout choice, presenting a versatile suite of features tailored to enhance your social media strategies.

Keyhole helps businesses and individuals navigate the intricacies of Instagram marketing with precision and insight.

Keyhole excels in social media monitoring, a crucial component for effective Instagram campaigns. This allows you to closely track brand mentions, keywords, and hashtags across diverse social platforms. 

keyhole social metrics

By staying attuned to these conversations, you can proactively engage with your audience, evaluate campaign effectiveness, and gauge overall brand sentiment.

With tools to identify, track, and collaborate with influencers, you can expand your brand's reach, amplify engagement, and foster meaningful connections with your target audience.

keyhole influencer metrics

Brand monitoring is yet another area where Keyhole shines. This feature enables you to keep a vigilant eye on brand sentiment, promptly addressing any emerging concerns.

Keyhole's strength extends further into market research, a cornerstone of effective marketing strategies. 

Armed with insights into your target audience's preferences and industry trends, you can craft campaigns that resonate powerfully, driving engagement and maximizing impact – all crucial elements in staying ahead in the Instagram landscape.

keyhole mentions and hashtags

Integral to Keyhole's comprehensive offering is its robust campaign reporting feature. This lets you generate comprehensive reports that offer a clear overview of your social media campaigns' performance, return on investment, and audience engagement. 

Key Features

  • Sentiment analysis: Understand how users perceive your brand through sentiment analysis of mentions and comments.
  • Influencer performance: Track the impact of influencer collaborations by monitoring engagement and reach of their posts.
  • Hashtag heatmap: Visualize hashtag usage and engagement across locations, optimizing your content for specific audiences.
  • Share of voice: Measure your brand's online presence compared to competitors through mentions and engagement metrics.


  • Sentiment analysis
  • Social geodata heatmap visualization


  • Learning curve for advanced insights


  • SMB & Freelancers: $99/month
  • Corporate: $299/month
  • Agency: $599/month

12. Pixlee TurnTo

Pixlee TurnTo is another notable contender within the realm of Instagram analytics. It delivers a comprehensive toolkit that centers on user-generated content and audience engagement.

Its focus revolves around leveraging authentic content and optimizing interactions to enhance your Instagram strategies.

The platform excels in collecting and curating content that your customers create about your brand. This UGC not only enhances your brand's authenticity but also provides a valuable source of content for your marketing efforts.

pixlee campaign finder

Pixlee TurnTo's UGC analytics delve into the performance of user-generated content. By measuring the engagement and impact of this content, you can gauge its effectiveness in driving audience interaction and brand loyalty.

It empowers you to optimize your interactions with your audience. The platform provides insights into how and when your followers engage with your content, enabling you to tailor your posting schedule and engagement strategies for maximum impact.

pixlee statistics

It also boasts integration of content into ecommerce experiences. By showcasing user-generated content alongside your products, you enhance social proof and encourage potential customers to make purchasing decisions.

Key Features

  • UGC conversion tracking: Measure the conversion rates of user-generated content (UGC) shared on your Instagram, showcasing its impact.
  • Influencer content performance: Analyze the effectiveness of influencer-generated content in driving engagement and conversions.
  • Rights management: Manage permissions and rights for UGC shared on your profile, ensuring compliance and authenticity.
  • Audience insights: Understand your UGC contributors' demographics and behaviors, tailoring your UGC strategy accordingly.


  • UGC conversion tracking
  • Influencer content performance


  • Premium pricing
  • Potential learning curve for setting it up


  • Contact their sales team for a free demo and quotation.

13. Quintly

Quintly is another Instagram monitoring tool that offers a holistic toolkit created to unearth data-driven insights for businesses.

Central to Quintly's prowess is its sophisticated analytics dashboard. From tracking follower growth to measuring engagement rates and scrutinizing post effectiveness, the dashboard equips you with essential data for informed decision-making.

quintly analytics

Quintly sets itself apart with its innovative competitive benchmarking capability. By evaluating your Instagram performance in relation to your competitors, you gain a nuanced understanding of industry trends and potential areas of enhancement.

quintly content benchmarking

In addition, Quintly empowers you with the flexibility of customizable reporting. Tailor your reports to emphasize the specific metrics that align with your business objectives.

Key Features

  • Cross-platform comparison: Compare Instagram performance with other social platforms, gaining a holistic view of your online presence.
  • Audience growth rate: Track the rate at which your Instagram followers are increasing, aiding in goal setting and assessment.
  • Content type analysis: Evaluate which content formats (images, videos, etc.) resonate the most with your Instagram audience.
  • Engagement rate benchmarking: Compare your engagement rates against industry standards, identifying areas for improvement.


  • Cross-platform comparison
  • Detailed audience growth rate insights


  • Premium pricing
  • Limited focus on influencer metrics


Quintly’s pricing is dynamic, with pricing starting at $315 a month for 3 accounts and a single user. The pricing is billed yearly.

14. Buffer

Buffer is a versatile social media management tool that enables individuals and businesses to schedule, publish, and analyze content across various social media platforms, including Instagram.

In the domain of Instagram analytics, Buffer proves its mettle by providing not just scheduling convenience, but also insights into content performance and streamlined engagement management.

buffer analytics

Whether you're an individual or a business, Buffer's specialized features for Instagram analytics offer a comprehensive solution to elevate your social media game.

Buffer allows you to automate content publishing at optimal times, even during weekends.

buffer content calendar

The platform's scheduling capabilities encompass Instagram Stories and Reels, extending its versatility to various content formats beyond regular posts.

buffer post editor

One of Buffer's strengths lies in vigilant account monitoring, covering mentions, comments, and messages. By centralizing your responses to comments and messages, Buffer simplifies conversation tracking, ensuring that you maintain an active and responsive engagement strategy.

Key Features

  • Visual planner: Provides a visual scheduling interface that allows you to plan and organize your Instagram content in a visually intuitive manner.
  • Post-performance analytics: Buffer offers in-depth insights into the performance of your IG posts. This includes metrics like likes, comments, and shares.
  • Engagement metrics: Buffer's analytics delve into engagement rates, providing a detailed understanding of how your audience interacts with your content. 
  • Instagram Stories analytics: It offers insights into the performance of your Instagram Stories, showcasing metrics like views, taps forward/backward, and completion rates.


  • User-friendly interface
  • Cross-platform integration


  • Limited Free plan
  • Less advanced analytics


  • Essential: $6/month
  • Team: $12/month
  • Agency: $120/month

15. Brandwatch

Brandwatch stands as a prominent player in the realm of Instagram analytics. Going beyond conventional automation, Brandwatch places a significant emphasis on the “Listen” feature, alongside other analytics tools, to bolster your social media endeavors.

At the forefront of Brandwatch's Instagram analytics lies its “Listen” feature, an exclusive tool designed to capture and analyze social media conversations.

This tool allows you to tap into real-time discussions, gaining insights into how your brand, products, and industry are being talked about.

brandwatch social listening

Complementing this “Listen” feature is Brandwatch's broader analytics suite. By diving deep into your Instagram metrics, the platform provides a nuanced understanding of your post performance, engagement rates, and audience sentiment.

brandwatch social analytics

Brandwatch's strategic scheduler aligns seamlessly with this analytics-driven approach. By automating your posting and optimizing it based on your audience's behavior, you can ensure that your content reaches its peak engagement potential.

brandwatch content calendar

Furthermore, Brandwatch aids in hashtag analysis, identifying trending and relevant hashtags that can amplify your content's visibility and reach. This insight is crucial for aligning your brand with the latest industry trends and conversations.

brandwatch social listening

Key Features

  • Optimal posting times: Identify the best times to post based on your audience's online behavior for maximum reach.
  • Hashtag effectiveness: Evaluate which hashtags are driving the most engagement for your posts.
  • Content type engagement: Analyze how different content formats perform in terms of likes, comments, and shares.
  • Audience demographics: Understand the demographics of your followers, aiding in targeted content creation.


  • Optimal posting time recommendations
  • Hashtag analysis


  • Limited platform integration


Brandwatch does not provide pricing details on its website. To find pricing that fits your needs, you need to schedule an appointment with one of their sales representatives.

A Comparison of the 15 Best Instagram Analytics Tools

Now that we’ve done a deep dive into each Instagram analytics tool, let’s do a quick comparison of the 15 top Instagram analytics tools.

Instagram Analytics ToolPricingKey Features
BuzzGuru$169/monthInfluencer discovery,
Influencer analytics,
Competitive intelligence,
Campaign management
TailwindStarts at $19.99 a month (Has a free version)Visual content planner,
Hashtag strategy optimization,
Instagram Stories scheduling,
Analytics and insights
CombinStarts at $15 a monthInstagram growth automation,
Hashtag targeting,
Location targeting,
Instagram scheduler
HeepsyStarts at $49 a monthInfluencer discovery,
Audience analysis,
Collaboration insights,
Performance measurement
CrowdfireStarts at $9.99 a month (Has limited free version)Audience engagement optimization,
Content curation suggestions,
Post scheduling,
Social media analytics
HashTagsForLikesStarts at $59 a month.Influencer discovery,
Influencer analytics,
Competitive intelligence,
Campaign management
IconosquareStarts at $49 a monthContent scheduling,
Performance analytics,
Media library management,
Social media insights
Meta Business SuiteFreePerformance metrics tracking,
Audience demographics insights,
Content reach measurement,
Engagement analysis
KickstaStarts at $69 a monthFollower growth automation,
AI-powered precision targeting,
Hashtag and location targeting,
Content engagement enhancement
ReporteiStarts at $24 a monthSocial media reporting,
Performance tracking,
ROI measurement,
Content analysis
KeyholeStarts at $99 a monthReal-time social media tracking,
Hashtag performance analysis,
Influencer monitoring,
Comprehensive reporting
Pixlee TurnToContact their sales team.User-generated content curation
Customer advocacy engagement,
Influencer collaboration,
Performance analytics
QuintlyStarts at $315 a monthSocial media benchmarking
Customizable dashboards,
Cross-channel performance analysis,
Reporting and insights
BufferStarts at $6 a monthAudience segmentation,
Follower insights,
Competitor analysis,
Influencer identification
BrandwatchContact their sales teamContent performance analytics,
Audience engagement insights,
Hashtag tracking,
Competitor comparison

Get the Top Instagram Analytics Tools for Your Business

When it comes to Instagram marketing, finding the best Instagram analytics tool is paramount to steering your strategies with precision. 

These top-notch tools like BuzzGuru, Heepsy, and Tailwind, along with their counterparts, help you discover insights, optimize engagement, and elevate your brand's presence. 

Whether you're a seasoned marketer or an emerging influencer, analytic tools help you assess and add value to your social marketing campaigns. Measuring the ROI of social campaigns can be a tough job, especially with the wrong tools.

So take a step forward with these exceptional Instagram analytics tools, and unlock the potential to connect, engage, and thrive in this digital age.


Q1. What are the best free Instagram analytics tools?

A. All of the tools mentioned in this post are good options for Instagram analytics and you can choose any of these for your business. Here’s a list of the top five Instagram analytics tools for your reference:

1. Tailwind
2. Combin
3. Reportei
4. Heepsy
5. HashTagsForLikes

The best free Instagram analytics tool is the built-in analytics from Meta called Meta Business Suite.

Q2. How do I get free Instagram analytics?

A. The first free option that you can try is the built-in analytics tool that comes with Instagram called Meta Business Suite. You will get in-depth Instagram metrics from there that you can use to improve your Instagram strategy.

However, if you need more complex scheduling and filtering options, you will have to upgrade to one of the paid tools listed above. Most of these tools also provide a free trial option, so you can test it out before buying.

Q3. How do I get analytics on Instagram?

A. To get analytics for your Instagram account, you first need to switch to a business account. Then, you can go to your account settings and tap on Instagram “Insights” to get free analytics data for your account.

Q4. How do I change my account on Instagram to a business account?

A. Go to your account settings tab and tap on “Settings” > “Account.”

You will see an option at the bottom saying “Switch to Business Account.”

Simply choose this option and your account will switch to a business account. Then you will get additional options that you wouldn’t in a personal account.

Q5. What do Instagram Analytics tell you?

A. Instagram Analytics can be used to assess your account’s performance.

You can use it to understand which types of content work best for your audience and get the most engagement. It also tells you which times to post to get the highest engagement rates.

Q6. Does Instagram Analytics show who views your profile?

A. Yes, Instagram Analytics on the app can track your profile visits. In fact, you can also see profile visits that happened via each post or Story.

Q7. How do Instagram analytics tools work?

A. These tools track user activity for your account and content and sort that information in the form of numerous performance metrics. You get a summarized version of all of the data that Instagram analytics tools collect.

Q8. Is there an Instagram analytics tool that can tell which time of the day to post for maximum engagement from a target audience?

A. Yes, many of these Instagram analytics tools provide that information. In fact, you can simply use Meta Business Suite to find out when most of your followers are online.

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