YouTube has emerged as one of the largest platforms for sharing video content. And with many YouTubers getting millions of views and subscribers, they have now become celebrities in their rights.

Only 38% of YouTuber users are female. That doesn’t mean they can’t be successful on YouTube though, with plenty of successful and emerging YouTubers reigning supreme on the platform.

In this article, we’ll take a look at 25 of the top female YouTubers who are currently making it big on the platform.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

List of Famous Female YouTubers

In this table listed is the top female YouTubers currently on YouTube:

NameSubscribersChannel Name
Alia Shelesh34MSSSniperwolf
Mariand Castañeda24.9MYuya
Jenna Mourey19.8MJenna Marbles
Elizabeth Koshy17.2MLiza Koshy
Patricia Caeli López15.6MCaeli YT
Lilly Singh14.6MLilly Singh
Rachel Levin14.4MRCLbeauty101
Rosanna Pansino14.4MRosanna Pansino
Nikkie De Jager14.4MNikkieTutorials
Wendie Ayche13.6MWengie

As we can see, over the last decade female YouTubers have become more prominent and garnering much larger audiences. With that in mind, let’s take a look at the top 25 female YouTubers.

Top 25 Female YouTubers and What They Post About

Here are the best female YouTubers currently on the platform.

#1. SSSniperWolf (34M subs)

Lia, popularly known as SSSniperWolf, is a popular gamer. Her channel started as a Call of Duty gameplay channel but eventually became a reaction and reality channel.

SSSniperWolf has a massive YouTube subscriber base of 33.2 million.

She doesn’t do many branded videos or sponsorships on YouTube anymore but uses her social media pages to endorse products for Neutrogena.

If you’re curious about how much these top female YouTubers make, visit my article on how much YouTube pays for 1 million views.

#2. Yuya (24.9M subs)

This Spanish content creator joined YouTube at the age of 16 after winning a makeup contest. 

Her videos mainly talk about beauty, makeup tips, fashion, and styling. With 24.9 million subscribers to her channel, she is one of the leading female YouTubers today.

Her success and popularity as a beauty influencer paved the way for her to launch her products. 

She launched a perfume called #True in 2015 and a line of cosmetics in 2017. She’s also authored two books – Las Confesiones de Yuya in 2016 and Los Secretos de Yuya in 2015.

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#3. Jenna Marbles (19.8M Subs)

Jenna Marbles’ real name is Jenna Mourey. She became famous when one of her videos, “How to Trick People into Thinking You’re Good Looking” went viral in 2010. The video received more than 5 million views in the first week, and Jenna became an icon. 

She’s also a comedian and an actress in the US.

She has more than 19.8 million subscribers on her YouTube channel, which she named after her dog, Mr. Marbles. 

You’re likely to find adorable videos in which her dog helps her choose makeup products or her boyfriend guides her through a makeup tutorial. 

Being a dog lover, she also found a retail chain for dog toys. Her huge subscriber base and decent engagement rates make her one of the top YouTubers on our list.

In 2020, Jenna Marbles quit YouTube, but her channel remains up for those who love rewatching her content.

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#4. Liza Koshy (17.2M subs)

Born in 1996, this American sensation instantly became a hit when she joined YouTube in 2015. Liza is not only a comedian but also an actress and television host.

Her videos are funny and entertaining. You can find her doing celebrity impressions in some of them or sharing a hilarious take on baths. 

Liza has received two Streamy Awards along with other recognitions. In 2018, she starred in a web TV series, “Liza on Demand.” The episodes are available on YouTube Premium.

#5. Caeli YT (15.6M subs)

This Mexican star uploaded her first video to YouTube in October 2010, and currently, her channel has 15.6 million subscribers. 

The 28-year-old’s advice and comedy videos have attracted millions of viewers around the world.

#6. Lilly Singh (14.6M subs)

This Canadian content creator named her YouTube Channel “Superwoman.” 

Her satirical and humorous content on Indian and Punjabi culture has made her a favorite icon amongst teenagers in many different parts of the world.

By 2017, “Superwoman” had more than 13 million subscribers, and in the same year, Forbes listed her as one of the world’s highest-paid YouTube celebrities with earnings of more than $10 million.

In March 2017, she released her first book called “How to Be a Bawse: A Guide to Conquering Life.” You can find her entertaining sketches on both her YouTube channel and IGTV.

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All you need to do is set up trend alerts for the topics of your choice, and the tool will do the rest for you.

#7. RCLbeauty101 (14.4M subs)

Rachel Levin, the face behind RCLbeauty101, started her YouTube career in 2010.

At the age of 15, she uploaded her first video, “How to Conceal Under Eye Dark Circles.” 

Her beauty advice and DIY ideas became an instant hit on YouTube. Later, she moved on to creating funny videos. Her subscribers appreciated her funny videos as well.

She now has over 14.4 million subscribers to her YouTube channel. Being a beauty influencer, she often features various makeup brands in her videos.

rachel levin

#8. Rosanna Pansino (14.4M Subs)

This YouTube personality is a baker, author, and actress. She is known to entertain her viewers with fun recipes.

She bakes beautifully decorated cakes, cupcakes, cookies, donuts, and other delicious treats. You can find videos on movie-inspired desserts, like Moana-inspired cakes, the Avengers-inspired cupcakes, or even emoji-inspired pancakes on her YouTube channel.

Her video “How to Make a Frozen Princess Cake” has received more than 1.8 million views and is the most popular cooking video on YouTube. 

Her channel now has 14.3 million subscribers.

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rosanna pansino

#9. Nikkie De Jager (14.3M subs)

Nikkie De Jager is one of the most famous beauty influencers and has a successful YouTube channel called “Nikkie Tutorials.”

Her key brand collaborations include those with Too Faced, Ofra, and Maybelline. She often features different beauty brands in her makeup tutorials and product trial videos.

8 nikkie de jager
Nikkie De Jager

#10. Wendie Ayche (13.6M subs)

Chinese Australian YouTuber, Wendie Ayche, popularly known as Wengie, posts a variety of life hacks, comedy, pranks, DIY, and tutorial videos. She has a subscriber base of 13.6 million on YouTube.

She is also a singer, who released her first single “Baby Believe Me” in 2017. In 2018, she collaborated with luxury brand, Dior, and was invited to attend the Dior show during Paris Fashion Week.

wendie ayche

#11. Emma Chamberlain (12M subs)

This American YouTuber posts vlogs and funny videos on her channel.

She has one of the highest engagement rates among all the ladies on our list and gets millions of likes on each video. 

Even videos about mundane things like preparing dinner fetches her millions of views. With popularity like this, she is one of the female YouTubers to watch out for in 2023.

emma chamberlain

#12. Eva Gutowski (11.3M subs)

American YouTuber, Eva Gutowski, runs the popular YouTube channel, MyLifeAsEva. 

She mostly posts videos about her life and funny videos.

She has her own YouTube show called, “Me and My Grandma.” She is also a writer and has authored the book, “My Life as Eva: The Struggle is Real.”

Her major brand collaboration is with MTV. She, along with three other YouTubers, has been featured in several of MTV’s YouTube videos.

eva gutowski

#13. Zoella (10.7M subs)

Zoe Elizabeth Sugg, or Zoella as she’s popularly known, joined YouTube as a teenager and now has her beauty line.

Her videos talk about beauty, makeup, and fashion hauls.

She has also written a couple of books. Her first novel, “Girl Online” sold a record number of copies in its first week and went on to become the fastest-selling book that year.

Her primary YouTube channel has 10.7 million subscribers with more than 1 billion views. Her other channel “Zoe Sugg” has more than 4.92 million subscribers and 777 million views.


#14. Kéfera Buchmann (10.5M subs)

Brazilian YouTuber, Kéfera Buchmann, runs the YouTube Channel 5incominutos. 

She got the idea for this channel’s title from the fact that she tries to keep most of her videos five minutes long or less. While she has not been successful in keeping her videos short, she has no dearth of followers. 

She currently has 10.5 million subscribers.

In 2017, she launched her book “Querido dane-se.” She is also an actress and one of the first female YouTubers in Brazil to reach 1 million subscribers.

kéfera buchmann

#15. Bethany Mota (9.55M subs)

Bethany Noel Mota started her YouTube channel when she was just a teenager. Her fans are known as “Mota-vators.” As of now, her subscriber list has 9.55 million.

Her videos comprise beauty and fashion tips, makeup tutorials, and do-it-yourself ideas.

She has worked with popular brands like Forever 21 and J.C.Penney and has also launched a few fashion items at Aeropostale.

In addition to her beauty videos, she also uses the YouTube platform to spread messages about anti-bullying and acceptance.

bethany mota

#16. Safiya Nygaard (9.84M subs)

This YouTuber runs a popular fashion and beauty channel on YouTube and gets millions of views on each video. 

She makes videos related to fashion and beauty, including store reviews, product trials, and makeovers.

safiya nygaard

#17. Michelle Phan (8.69M subs)

Michelle Phan is a popular beauty influencer with a presence across multiple social media channels. While she has a substantial subscriber base on YouTube, she is more active on Instagram now, where she also does a lot of Instagram marketing.

She is known for her videos that include makeup tutorials and beauty tips.

She is also an entrepreneur and co-founded the beauty subscription box brand, Ipsy. She also founded the cosmetics brand, EM Cosmetics. Michelle also launched a startup, VidCon, which is a free peer-to-peer music marketplace.

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michelle phan

#18. Colleen Ballinger (8.47M subs)

Colleen Ballinger is a comedian and singer who runs the YouTube channel, Colleen Ballinger, previously known as Miranda Sings. Miranda was a fictional YouTube character, portrayed by Colleen, who had no singing talent and was funny and quirky.

Her character, Miranda Sings, has been featured in several TV shows and performances, including the Jimmy Fallon Show. Miranda is a lead character in the Netflix Original series, Haters Back Off. Colleen has also written a book titled, “Self-Help.”

Colleen now creates review videos and vlogs for her subscribers and has let go of the Miranda character.

colleen ballinger

#19. LaurDIY (8.36M subs)

Lauren is a DIY enthusiast and has a popular YouTube channel dedicated to DIY craft videos. 

She has her own range of clothing products and accessories and she promotes her brand in her videos.


#20. Bunny Meyer (8.5M subs)

American YouTuber, Bunny Meyer, runs the YouTube channel, “Grav3yardgirl.” She posts comedy, fashion, and shopping haul videos. 

Due to the nature of her content (beauty and fashion), she often features various brands in her videos.

In 2016, she collaborated with Tarte Cosmetics and launched her “Swamp Queen” makeup collection.

bunny meyer

#21. Natalie Alzate (8.34M subs)

Natalie Alzate posts about DIY crafts and life hacks. Her channel is called Natalie's Outlet. 

She has her own online store where she sells apparel and accessories.

natalie alzate

#22. Cristine Raquel Rotenberg (7.46M subs)

This Canadian YouTuber is popular for her nail tutorial videos on YouTube. As evident from the name of the channel, Simply Nailogical, this channel is all about nails and nail polishes.

She has collaborated with several nail polish companies, such as F.U.N. Lacquer, and has also launched her own collections.

cristine raquel

#23. Tiffany Garcia (6.98M subs)

Tiffany Garcia is a popular gamer and YouTuber with a successful YouTube channel named, iHasCupQuake. She posts gaming videos, and baking and DIY videos on her channel. She also has her own online shop with a range of clothing items and accessories.

On her YouTube profile, her channel art is one of the most striking features out there. Here is a screenshot from her profile:

tiffany garcia

#24. Gabbie Hanna (5.17M subs)

This YouTuber posts a variety of videos including vines, vlogs, singing videos, and comedy videos. She originally started her career at Vine but then moved to YouTube. She posts videos about random stuff from her everyday life.

She is a writer and has written a poetry book titled, “Adultolescence.” She is also a singer and has released plenty of music. She has also been featured in several TV/web series.

gabbie hanna

To check how your videos fare in comparison to those of YouTubers like Gabbie, you can use the “Compare Views Feature” offered by vidIQ.

Through this feature, you can compare the video velocity of any video on YouTube with yours. 

This way, you can figure out where you stand. It’s also possible to compare two of your own videos to see which ones are performing better.

#25. GloZell Lyneette Simon (4.58M subs)

This female YouTuber posts funny videos, song reviews, and challenges videos on her channel named GloZell Green. She also posts some occasional food and cooking videos.

glozell lyneette

To find other female YouTubers who’re getting the most number of views on the platform, you can use the “Most Viewed” tool from vidIQ. You can then create your videos according to the tending ones and generate more views and grow your subscriber base.


Q1. Who is the most famous female YouTuber?

A. SSSniperWolf is the most popular female YouTuber in terms of the number of subscribers. However, there are several others who are equally popular. Here’s a quick recap of our top five list:
– SSSniperWolf
– Yuya
– Jenna Marbles
– Liza Koshy
– Caeli YT

Q2. Who is the prettiest YouTuber?

A. Zoella, Niomi Smart, and Tanya Burr are regarded as some of the prettiest YouTubers.

Q3. Who is the most famous female gamer?

A. Julia Kreuzer is the most famous female gamer known for playing World of Warcraft. She also plays Counter-Strike: Global Offensive, Overwatch, Fortnite, Valorant, and League of Legends. 
Some of the other famous female gamers are Bonnie Ross, Hannah Rutherford, Tanya DePass, Tiffany Garcia, and Keisha Howard.

Q4. Is DDG a millionaire?

A. Yes, DDG or Darryl Granberry is a millionaire with a net worth of over 1.5 million dollars.

Q5. Who is the richest YouTuber?

A. Jimmy Donaldson, popularly known as MrBeast is the richest YouTuber with 171 million subscribers and a net worth of $120 million.

The richest female YouTuber is Lilly Singh with a net worth of $30 million. She is a Canadian YouTuber, actress, talk show host, comedian, writer, and singer, and has 14.6 million YouTube subscribers.

Q6. Which YouTuber has the most number of subscribers?

A. Jimmy Donaldson (MrBeast) is the most popular YouTuber with the highest number of subscribers. He has over 181 million subscribers.

Q7. Which female YouTuber has the most subscribers?

A. SSSniperWolf is the female YouTuber with the highest number of subscribers.

Q8. Who is the most famous female Roblox YouTuber?

A. Evelyn “Lyna” Vallejos from Argentina is the most famous female Roblox YouTuber with 16.3 million subscribers.

Top Female YouTubers: Who’s Your Favorite?

And there you have it – the complete list of the top 25 female YouTubers currently making content on the platform.

These smart, nifty, and creative women share fashion and beauty tips, game reviews, educational content, recipes, and lots more. If you are looking to partner with a successful female YouTuber, I’ve done all the research for you.

But the list mostly has top-tier celebrities and big-shot influencers. For small brands, partnering with these female YouTubers may be a little out of reach.

So, before we conclude this article, let’s take a look at influencer marketing tools smaller brands can use to find the right fit for their brand.

It’s a bit of a segue, albeit a resourceful one!

Here is a list of the tools that you can leverage to find the best-fit influencer for your campaigns:

1. Heepsy: This influencer marketing tool lets you filter YouTube influencers based on their location, reach, post value, engagement, and other important metrics.

2. Inflact: Using this influencer marketing tool, you will be able to find the best hashtags for your content, to get the widest reach possible.

3. Brevo: Formerly known as Sendinblue, Brevo is an awesome marketing and sales management tool. It is perfect for managing your marketing campaigns from a single platform.

Who’s your favorite YouTuber from this list? Let me know in the comments below.


  1. Janiece Sabean says:

    Thanks for this inspirational and very well written article.

    1. Shane Barker says:

      Thank you! The pleasure is all mine. 🙂

  2. Terri McGhee says:

    Great read Shane. Thanks for all of the info.

    1. Shane Barker says:

      Hey! I’m glad you enjoyed reading my article about female youtubers. Keep visiting for more of such exciting information.

  3. Keven Murphrey says:

    Hi! I just want to give you a huge thumbs up for the excellent info you’ve got right here on this post.

    1. Shane Barker says:

      Thank you so much! I’m glad you enjoyed reading my post.

  4. Shane Barker says:

    Hi Alisia, that’s so nice of you to say. Thank you so much!

Comments are closed.