Did you know that 98% of B2B marketers agree that marketing automation plays a critical role in making your business successful?
The right B2B marketing tools and platforms can help you run your campaigns more efficiently. Not just that, These tools can also provide useful insights about your target audience, your customers, and the market to help make your campaigns more effective.
B2B marketing tools are essentially platforms that can help with different forms of marketing online.
Be it social media, search engine optimization (SEO), or even managing your customer database, these tools can do it all for you.
As your business grows online, it becomes tougher to keep track of everything. In such a situation, B2B marketing tools can help you manage all of your marketing channels with ease.
Now that you know the importance of B2B marketing tools, let’s take a look at the best ones.
Table of Contents
The Ultimate List of B2B Marketing Tools and Platforms
Let’s take a look at 16 of the best B2B marketing tools that can help you automate your marketing campaigns and measure their effectiveness in 2023.
HubSpot is a one-stop B2B marketing tool for all of your sales, marketing, and customer service needs. The CRM at its core is free to use. You can track and organize your leads efficiently and build better customer relationships using HubSpot.
From email marketing automation to analytics and meeting scheduling, this software solution can help you achieve it all.
Unbounce is a B2B marketing tool that can help you build and test your landing pages, sticky bars, and website popups. You can integrate it with your CRM platform and run A/B tests on them.
GetResponse is one of the top marketing automation software solutions out there. Using this B2B marketing tool, you can create landing pages, promote your webinars, run email marketing campaigns, all within a single solution. They provide free onboarding and an amazing user experience.
Its Autofunnel feature particularly stands out. It’s an automated sales funnel generator that also lets you automate your email marketing campaigns. The pricing for this software solution starts at $15 per month.
Ahrefs can help you with the SEO aspect of your marketing initiatives. With this B2B marketing tool, you can conduct keyword research, track rankings, find backlink opportunities, and also study your competitors. Ahrefs gives you actionable insights to beat your competitors and outrank them in searches.
The best part about this software service is that it helps you find which content ranks well in your niche too. It also has a web monitoring tool that lets you track your mentions online.
BuzzSumo makes it easy to plan your content strategy and is a must-have in your stack of marketing tools. This B2B marketing tool allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.
You can also find the most popular channels for a particular type of content and keep track of popular content from influencers.
The best part about this software solution is that it helps you find top influencers in your niche. By partnering with them, you can give your digital marketing a huge boost.
Marketo is a top B2B marketing tool among B2B marketers. With it, you can plan, execute, and measure your digital marketing activities effectively. Be it email marketing, lead generation, or mobile marketing, Marketo can help you with everything.
It can even help you with account-based marketing. The best part about this tool is that it’s suitable for organizations of all sizes.
Buffer can help you automate your social media content posting. You can schedule your social media posts using this B2B marketing tool while you focus on other activities that need your attention. It also helps to analyze the performance of your posts so you can tweak your social media strategy accordingly.
Automation of your social media posting schedule can help you post consistently on social media without much effort. The best part about this software solution is that it’s available for free as well. This is a must-have tool in your digital marketing stack.
Salesforce is a leading B2B marketing tool for enterprises. It is perfect for large organizations that need to store high volumes of customer and lead generation data. It can help you build great relationships with your customers and prospects.
Salesforce brings a host of software solutions for all brands. Whether you want to open an ecommerce store, drive engagement, sales, or even get detailed analytics of your performance, Salesforce can do it all.
With Clearbit your anonymous web traffic doesn’t need to be anonymous anymore. You can turn them into detailed customer profiles. This B2B marketing tool helps you identify prospects easily and gain useful insights about them, which can generate more conversions.
If data-driven marketing is your goal, Clearbit is one of the top software solutions that you should look at. It identifies your web traffic based on IP addresses so that you can easily customize your content for your target audience.
OptinMonster helps you convert your web traffic and capture your leads. With this B2B marketing tool, you can grow your email marketing list, reduce cart abandonment, and increase conversions. This platform allows you to personalize your offers using behavior automation to increase your conversions.
The best part about this software solution is that it offers templates that you can customize with its drag-and-drop builder. It also lets you test your lead generation strategies in real-time so that you can modify and improve upon them to get more conversions.
11. Sprout Social
Sprout Social is a top social media management platform which helps to manage your social media marketing easily. Apart from scheduling and publishing posts, this B2B marketing tool also allows you to analyze the performance of your content. You can also use it to track your brand mentions and join any conversations about your brand.
It also has social media automation features that can help you get the most out of your social media marketing efforts. You can easily create a chatbot using its bot builder or automate social media scheduling using Sprout Queue and ViralPost.
Engagio is a useful B2B marketing tool that helps with account-based marketing. You can get dynamic alerts about your accounts and take automated actions based on user actions. It gets marketers and sales teams on the same page by providing insights to sales teams and also helps with measuring ROI and engagement.
Zoom is a B2B marketing tool that allows you to organize webinars easily and it is an essential tool for any B2B marketer. You can have up to 100 interactive video participants and an unlimited audience for your virtual events.
They offer a custom package for view-only audiences too. Zoom provides dual-screen support that allows viewers to see the panelist and the presentation at the same time.
Intercom is one of the top B2B marketing tools available. It helps you capture leads and convert them. It also allows you to engage your customers through in-app and push messages and provide support using bots and live chat.
It provides an integrated help desk and knowledge base so you can solve customer issues faster. Be it lead generation, customer engagement, or even customer support, this software solution makes it simpler for you to grow your brand.
DiscoverOrg can help you with lead generation and account-based marketing. This B2B marketing tool also helps you close deals quickly by reaching your target audience at the right time with the right message.
This B2B marketing tool can also be used by B2C businesses and marketing agencies.
This platform helps you capture the various touchpoints that are pivotal in guiding prospects to become customers. For this, it uses Universal Conversion Tracking Pixel™ technology. With LeadsRx, you can grow your sales, reduce the ad spend wasted, and boost Return on Ad Spend (ROAS).
Hotjar is an amazing B2B marketing tool to get a better understanding of your site visitors. It shows you heat maps that can help you understand which pages and which parts of your website people spend the most time on.
This can help you improve the user experience which can result in greater conversions.
Bonus Tool #1: Chili Piper
Chili Piper eliminates the need for your prospects to wait for you to get back to them after they’ve filled up a form on your site.
It is a useful B2B marketing tool that can book a meeting or start a live chat immediately after a lead has filled out a form on your website. This can improve the effectiveness of your lead generation efforts.
Chili Piper can be integrated with marketing automation and CRM tools so you can use the data to sort, qualify, and route leads easily. The pricing for this software solution starts at $25/month.
Q1. What are B2B tools?
A. B2B (business-to-business) tools are software solutions that help businesses market and sell their products to other businesses.
Q2. What are the tools for B2B marketing campaigns?
A. For B2B marketing, the best tools include those for:
- Marketing automation
- Gathering market intelligence
- Social media management
- Video conferencing/remote communication/meetings
- Customer relationship management (CRM)
- Email marketing
- Event marketing (optional)
Q3. What is B2B marketing?
A. B2B marketing refers to all the marketing activities followed by a business to sell their products/services to other businesses (and not individual consumers).
Q4. What is an example of B2B marketing?
A. We Work is a business that leases co-working space to other businesses. They cater to remote teams, but not individual consumers. Their posts on social media platforms like Facebook are an example of B2B marketing.
Q5. Is Facebook a B2B marketing tool?
A. Yes, Facebook is a standard B2B marketing tool. It can be used by businesses to build brand awareness and boost industry authority. It can also assist with lead generation.
Q6. What are the must-have marketing tools for B2B in 2023?
A. For B2B marketing, the must-have tools are for:
- Customer relationship management (CRM)
- Market research
- Building websites and landing pages
- Content curation and creation
- Social media marketing
- SEO and website analytics
Q7. What is an example of business-to-business (B2B) marketing?
A. Cause and association marketing by B2B brands like Slack and Patagonia builds their industry reputation and gets them new clients.
Q8. What is the purpose of B2B marketing?
A. The top objectives of B2B marketing include:
- Increase lead volume
- Convert leads into customers
- Improve brand awareness
- Establish thought leadership
- Drive website traffic
Q9. What are the best automated B2B marketing tools out there?
A. The best automated B2B marketing tools today are:
- Finteza (web analytics)
- HubSpot (sales automation)
- Unbounce (landing page builder)
- GetResponse (email marketing)
- Ahrefs (SEO)
- BuzzSumo (Social listening)
- Zoom (video meetings)
- Sprout Social (social media management)
Q10. What type of digital marketing tools should I be familiar with? (for B2B companies)
A. The main B2B tools for digital marketing are for:
- Pay-per-click ads (PPC)
- Search engine optimization (SEO)
- Affiliate marketing
- Email marketing
Which B2B Marketing Tool is Best in 2023?
That depends on your specific needs. These are 17 of the most popular B2B marketing tools every marketer needs to know of. Make them a part of your arsenal to run effective B2B marketing campaigns.
Can you think of any other essential B2B marketing tools? Please feel free to share them in the comments below.