If so, then Gong is the solution for you. Not convinced? Read my full Gong review below.

Gong is a comprehensive revenue intelligence platform that helps capture customer interactions across phone, email, web conferencing, and other channels. It then uncovers what’s said in those conversations to give you insights that help you better understand your customers and unlock more sales opportunities.

Not sure if this platform is worth your money?

In this article, I'll review the Gong software to answer any questions you may have before investing. I'll discuss what Gong is, what it has to offer, and how it can benefit your business.

Let's get started!

What is Gong?

Gong is the leading revenue intelligence platform that helps sales teams unlock their full potential by revealing customer reality.

The Gong Revenue Intelligence Platform is unique because it captures and analyzes every customer interaction. With this data, your sales and revenue teams can make decisions based on evidence instead of hunches.

This helps companies like yours improve conversion rates, increase deal sizes, and accelerate employee efficacy.

With Gong’s conversation intelligence, you can figure out what’s going on with your customers and team, and use those insights to adapt, upskill, and hit your targets.

Want to learn more about how Gong works?

Which Platforms Does Gong Work On?

Gong’s reality platform has over 100 integrations, which means that it works well with almost any customer interaction platform. You can integrate and use Gong with your existing business toolkit, ranging from:

• CRMs like HubSpot and Salesforce
• Automation and workflow solutions like Zapier
• Communication platforms like Slack, Microsoft Teams, Outreach, Aircall, etc.
• Web conferencing tools like Zoom, Google Meet, etc.
• Customer success platforms like Zendesk
• And more

Gong also offers special customer promotions on selected platforms such as Apollo.io, Cognism, and LeadIQ, so you can save on your subscription.

Gong Review: Discussing Its Pros and Cons

Gong has a lot of features and benefits, but it’s important to consider the pros and cons before investing in any software. So, let's take a look at what Gong has to offer.

Gong’s Pros

• Easy to use for sales representatives and revenue teams
• Comprehensive customer insights
• Helps increase conversion rates
• Collaboration and notes system
• Integration with different vendors for audio calls
• Helps improve your style of interacting with customers by offering tips and advice on engagement, talk ratio, words we used too much, etc.
• Integrates with your existing business toolkit
• Special customer promotions on select platforms
• Reliable customer service, capable of resolving issues quickly

Gong’s Cons

• Can be expensive for some businesses
• Can be overwhelming for beginners
• Some call coaching and analytics capabilities are unavailable in the mobile app

Gong Review: What Are the Key Features of Gong?

Gong is packed with features that make it easier for you to understand customer conversations and use them to your advantage. Let's take a look at some of the key features that make Gong so powerful.

1. Sales Forecasting Software

Gong gives you total visibility and transparency into your entire sales pipeline, so you can forecast with confidence and improve your team’s performance. It captures every buyer interaction and helps you foresee potential problems and opportunities.

Here are a few things that make Gong the best forecasting software:

• Accurate sales forecasts. Gong's sales forecasting software not only collects data from each point of contact with customers but also analyzes where you stand in relation to the competition.
• Total visibility into your sales pipeline. You can get information about where each deal in your pipeline stands, including the next steps and decision-maker engagement level.
• Identify and respond to risks in your deals early. Using powerful AI, Gong lets you identify potential issues, like no one talking about the budget, in your deals earlier and helps you react quickly and prevent them from turning into big problems.
• Review your sales pipeline at a glance. With Gong, you don't have to be part of every deal. You'll be able to get a bird's eye view of your sales pipeline with deal boards and spot any issues early.
• A reality-based view, analyzing all your customer interactions across phone, email, instant messages, web conferencing, contracts, and more.
• Alignment across teams, including your sales, revenue, finance, analytics, and customer success teams.

In all, you can expect to get insights about your market and customers, learn what your top-performing sales representatives are doing right, and discover risks hiding in your sales pipeline.

This will help you optimize sales operations and drive more successful customer conversations. If you’re ready to forecast which opportunities could lead to sales, you should start using Gong today.

You may also want to check out this list of tools for building a profitable sales funnel.

2. Conversation Intelligence Software

Gong's conversation intelligence software takes conversation intelligence to a whole new level. You can use it to gain deep insights into all your customer interactions across various touchpoints and see how they're impacting your sales.

Gong’s conversation intelligence is powered by AI, which analyzes your customer conversations to give you insights into topics like:

• What are your customers saying?
• What's resonating with your customers and what's not?
• What trends are emerging in customer conversations?
• What strategies are successful in closing deals?
• What types of objections or questions do your customers ask most often?

For example, you can get recommendations like which words or topics you should cover less or emphasize more.

You’ll also be able to discover the strategies or topics that are helping your top-performing sales representatives drive sales. This can be a good way to train your sales team.

With this kind of data, you can optimize your customer conversations, increase customer satisfaction levels, and close more deals.

3. Call Recording Software

Gong's call recording software captures your team's customer calls via the phone and web conferencing so you can use them to replicate successful conversations with future prospects.

With this call recording software, you get:

• A complete picture of all customer interactions on web conferencing, VOIP system, phone, in-person meetings, email, etc. for easy review later on
• Easy access to call recordings, transcripts, and notes
• The ability to review all customer interactions and find improvement opportunities
• Coaching opportunities in your representatives' calls
• The ability to identify issues and take corrective action quickly
• Faster onboarding and training for new representatives using real customer conversations

Gong's integration with Salesforce and other CRM systems further helps you track customer interactions and follow up on leads.

You can easily stay on top of customer conversations, maximize sales potential, and improve the overall customer experience with Gong.

4. Automation

Gong’s automation feature helps you streamline your sales process, so you can focus on the most important tasks. It helps you automate daily tasks like creating customer emails and updating CRM data, and ensures that you never miss a follow up.

With Gong, your sales representatives can get a list of prioritized actions so they can engage buyers at the right times and move deals forward.

You'll be able to quickly identify deals that need attention and take the necessary action.

Gong’s automation features will help you reduce errors and increase the efficiency of your sales process. You’ll be able to quickly close deals and grow revenue faster.

5. Customer Success Software

Closing more deals faster is not enough. Gong also provides one of the best customer success software solutions. With this customer success software, you can track customer engagement to ensure that your customers are getting the best experience and they are able to hit their objectives.

This will help you:

• Provide customer value from onboarding.
• Help customers reach their objectives to increase retention rate.
• Identify growth and expansion opportunities for your business.
• Help new hires learn from the best of the best with call libraries.

Also check out the best customer engagement tactics that can help you grow your business.

How Much Does Gong Cost? Pricing and Plans

Gong’s pricing model depends on a few factors specific to your team and the type of licenses you choose for your team. There is also a platform fee that depends on the number of users supported.

To get accurate Gong pricing information, you need to get in touch with their team. You can start by filling out a simple form on their pricing page.

They'll give you customized pricing information for licenses with the features that are most relevant to your team's needs.

The good part is that you get to enjoy their full stack of tech integrations with all of the pricing plans so you can make the most out of your customer conversations. No matter the plan, they also offer reliable support to help you get the most out of their platform.

Gong’s Customer Support

Gong offers 24/7 customer support via email, as well as access to its knowledge base – Gong's Help Center. It has ample resources that can help you get started, understand the different features of the software, and troubleshoot problems.

You can also access guides to using Gong to the best of its potential and tutorial videos to understand how the features work. Plus, you can reach out to their support team if you have any more questions or need help.

According to customer reviews, Gong’s support team is quite reliable and helps solve issues quickly.

Who is Gong For?

With its comprehensive sales forecasting and conversation intelligence software, Gong is the perfect choice for sales, marketing, and customer service teams. The software is suitable for small, medium, and large businesses alike.

It can help teams close more deals, increase customer satisfaction, and optimize their customer conversations for higher success rates. That's why companies like LinkedIn, Shopify, Sprout Social, and Paychex use Gong to power their customer reality.

FAQs

Gong Review: Should You Invest in This Revenue Intelligence Platform?

Gong is a comprehensive sales forecasting and conversation intelligence software that can help teams close more deals, increase customer satisfaction levels, and optimize their customer conversations for higher success rates.

It's suitable for small, medium, and large businesses alike and integrates with a variety of CRM systems and business tools. According to customer reviews, Gong's support team is reliable and helps solve issues quickly.

Using Gong software will help you gain an edge in your industry by getting actionable insights into customer sentiment, market trends, and sales predictions. In other words, Gong is a great choice for teams looking to power their customer conversations and unlock more sales opportunities. It's definitely worth investing in this revenue intelligence platform.

Do you have questions about Gong? Feel free to contact their customer support team for more information.

All the efforts made in creating the website, designing it, and writing good relevant content leads to this ultimate goal.

Then, what impedes a website’s ability to get its desired results?

Usually, it’s a problem with keeping visitors glued long enough to take action. In this article, we’ll see how multivariate testing can help drive conversions.

Human beings are visually oriented creatures who require stimulating content. What fails to keep our attention will be ignored. We’ll simply move on to the next visually appealing website.

In fact, an old article written by BBC in 2002 revealed that the average attention span of Internet users was nine seconds. It’s likely even shorter now thanks to the plentiful options given to today’s online traffic.

What is visually appealing content to one person may be a turn-off for another. As a webmaster, it’s virtually impossible to single-handedly determine which visuals work best and which fail miserably for all visitors.

The best move is to go with the majority and choose the visual that’s liked most by incoming traffic.

But, how do you gauge that?

Well, that’s precisely where multivariate testing comes in as the answer to your predicament.

What is Multivariate Testing?

Your website is made up of several elements, including images, text, buttons, and videos. These are different variations that can be presented in multiple ways.

There can be countless different combinations in which these multiple variables can be visually presented.

Multivariate testing is an exercise used to determine the most effective combination of these different variations of design elements on the same page for meeting a website’s goals.

If your website has an element A that can be varied X number of times and combined with element B for Y number of times, you would test all possible variations of these elements.

In other words, the variations of A (X) multiplied by variations of B (Y) equals the total number of possible combinations.

Are you confused yet?

Let’s Break This Down with an Example

Imagine you’re picking the image and text for your site’s call-to-action button. You zero down it down to four combinations:

You’ll see here that there are just two images and two text versions. Next, you’d test all combinations of these two elements.

With a multivariate test, you’ll expose part of your incoming Internet traffic to each of these and check out the best conversion rates. The combination that brings in the highest conversions will be your top choice.

Multivariate Testing vs. A/B Testing

A/B testing, also called split testing, is all about creating two distinct web pages that hold the same purpose.

The designs and text in each a/b test are different from each other though. It’s a testing method used to determine which website design garners the most attention and conversions.

All you have to do is expose both a/b tests to a certain amount of incoming traffic and gauge the ratio of conversion. You obviously go with the a/b test design elements that reap the best sales or leads during your a/b testing.

A/B Testing is Simple

A/b testing is simple, especially when compared to multivariate testing, during which you’re trying out several multivariate test combinations. A/B testing doesn’t demand a huge amount of traffic, so the A/B test results are quicker too.

On the other hand, multivariate testing takes considerably longer since you’ll need to wait for a meaningful amount of web traffic to test every multivariate test combination.

There’s a distinct advantage with multivariate tests, however. It gives you better insights into which elements of your website are of statistical significance and actually driving traffic.

In a way, multivariate tests help you understand consumer behavior like none other. You’ll be able to pinpoint specific elements that work wonderfully in your niche.

If you’re wondering whether it’s better to conduct multivariate testing or A/B testing, there’s no specific answer. Both A/b tests and multivariate tests should be included in your web design arsenal.

Although they are slightly different in their complexities, both a multivariate test and an A/B test can help you maximize the efficacy of your page design.

Tools for Multivariate Testing

Since it’s a lengthy testing procedure, it’s recommended that you take advantage of tools that can help you break down each element during a multivariate test. This should help reduce some of the testing time.

I’ve researched a number of online testing tools for multivariate testing and selected my top picks based on:

• Cost
• Goal setting
• Traffic segmentation
• Email testing
• Ease of web page  and landing page creation
• Customer support

Note here that I’ve only considered full factorial multivariate testing tools. The term “full factorial” refers to the fact that they provide all possible combinations of website elements during the multivariate test. You can evaluate any of the factors in multivariate testing.

AB Tasty

You can try this tool through a free trial and later purchase it for $34. AB Tasty ranks well on all the parameters delineated above.

Aven SEO

Again, this tool offers you a free trial, but the full version must be purchased for 300 Euros. The only setback you should consider is that there’s no platform for web page creation.

Accenture

From the business and software giant Accenture, this tool brings you choice-modeling enabled for multifactorial testing.

It lacks the ability to create web pages though. The cost is about $33,000 initially and can go all the way to $320,000 with ongoing costs.

Conductrics

This multivariate test tool proves to be good on all fronts except two. You won’t get full technical support and there’s no platform to create new pages.

Convert

You can try this tool through a 15-day free trial and later purchase plans for as low as $599 per month. You can get access to more features and increase limits with their Pro plan, starting at $799 per month.

Optimizely

Last but certainly not least, this tool comes with a fixed monthly fee. Drawbacks can be limiting because there isn’t full technical support, email analysis, or web page creation.

Case Study on Multivariate Testing

If you still have doubts about the statistically significant efficiency of testing, here’s a case study that proves it can truly make a difference in optimizing your website for better conversions.

In a study published in Smashing Magazine, they tested multiple web page elements to see which one got the highest number of software downloads based on multivariate testing.

The download page contained all pertinent information like brand name, description, testimonials, and a very apparent download link. Yet, it was found that only about 40 percent of visitors actually downloaded the software.

The challenge was to try and convert the remaining 60 percent or at least a majority of them.

The elements they chose for multivariate testing included the “download” button located in the sidebar and the “PDF Producer” presented as a download link under the button.

Different combinations were created with the below variations:

For the Sidebar Button

• Button with red color text and “download” written on it
• Button with red color text and “download for free” written on it
• Just the word “download” with the pre-existing blue color and a larger font

For the PDF Producer link

• PDF Producer link in red color
• PDF Producer link with a larger font and pre-existing black color

Now, they clubbed each element in various combinations including the pre-existing versions. In all, they tested a total of 4 x 3 = 12 combinations.

They used multivariate testing to determine which download button got the highest number of clicks.

The results showed that the “Download for free” text in red plus the pre-existing PDF Producer link had a conversion rate of 63.2 percent.

This combination led to an additional 23 percent increase in traffic.

The second best performing variation was “Download for free” text in big font plus the PDF Producer link in red color. This combination had a 56.5 percent conversion rate, with a 16.5 percent increase.

The data collection clearly demonstrates that multivariate testing is extremely useful.

Conducting such an experiment provides a good idea of what people find visually appealing. Testing your website design helps you select the best layout that compels users to take an action.

Best Practices to Increase Conversions Using Multivariate Testing

Conducting a multivariate test might be exciting. You can create a number of design options for your website's landing page and test them for their efficiency.

But when you use multivariate testing inefficiently, it can be a total waste of time and money, and can also harm your conversion rates.

Let’s take a look at some of the best practices you should follow when you run a multivariate test.

• You should make sure that you get a decent amount of traffic on your website. That’s because you need to have a decent number of website visitors if you want to get the best results.
• You should always focus on testing subtle changes such as a call-to-action button, sign ups, or product images. Changing the entire design of your website at once won’t help you get any significant insights on what works well and what doesn’t.
• You should use multivariate testing on the most important pages of your website such as landing pages or product pages.
• Choose the right elements to test. Those which can have a significant impact on your conversion rate. You can use heatmaps and session videos to identify them.

You should always aim to get actionable insights from your multivariate tests to boost website conversions.

Ready to Use Multivariate Testing and Increase Conversions?

It’s not wise to assume that your website is visually optimized merely based on your gut instincts. The only way to ascertain the most effective display is by putting it to test.

You should test multiple versions of various elements on your web page, such as call-to-action buttons, to see how people engage with each of them.

Multivariate testing gives you real-time data showing what your visitors find to be the most compelling.

You can leverage multivariate testing to make the most of your website’s design and boost your conversions.

Have you used multivariate testing before? Tell us about your experience in the comments section.

The thing is, the CRO landscape is evolving constantly, and what you knew several years back may not be so relevant anymore. That can even include Google Analytics in some cases.

While conversion rate optimization best practices are a widely discussed subject, a lot of resources on the topic are now outdated.

It’s important that you keep yourself updated with newer, more innovative conversion rate optimization tactics. Ones that will help you drive more conversions each year.

Before we delve into the conversion rate optimization best practices, let’s understand what CRO is:

What Is Conversion Rate Optimization?

Whenever a visitor goes to your website, you want them to click on the “subscribe” or “buy” button.

Simply put, you want your website visitors to take a desired action. The strategies that you employ to take the desired action are related to CRO.

Conversion rate optimization best practices are crucial for all business owners. After all, most webmasters engage customers so that they can get conversions.

CRO requires a deep understanding of user behavior and the target audience.

The best practices for CRO aim to influence user behavior. For this, you may need to change your fonts, CTA buttons, colors, and other elements of your landing pages.

In addition to this, clever copywriting and high-quality visuals can also make a big impact on choices that users make.

Your content quality also makes a huge difference in how your visitors engage with your website.

If you provide value to them, they are more likely to be interested in your content and products.

The best practices for conversion rate optimization aren’t advertorial. Instead, they rely on subtle persuasion.

Now that you have a better idea of what CRO is, let’s look at how companies are using it. Here are the best practices for conversion rate optimization:

#1: Prioritize a Personalized Website Experience

At a time when retailers and B2B companies alike are struggling to stand out, you can’t afford to have a website experience is just as generic as that of your competitors.

Sure, the experience and first impression may be pleasant enough. But there’s nothing that sets it apart from others.

So you have just about the same chance as your competitors to convert your target customers.

According to quantitative data from an Accenture study:

• 65% of consumers are more likely to buy from retailers that know their purchase history
• 58% of consumers are more likely to make a purchase when they get recommendations based on their preferences or past purchases
• 65% are more likely to buy from retailers who provide them with personalized promotions relevant to them.

More and more marketers are starting to realize the importance of providing a personalized experience to shoppers.

Evergage reports that 88% of marketers believe their prospects or customers expect a personalized experience.

A striking 96% also agree that personalization helps them improve their customer relationships.

The same study also found that the biggest benefit of in-app or website personalization is CRO.

The second biggest benefit is an improved customer experience, followed by increased visitor engagement.

Personalization also helps in many other aspects such as improving brand perception, reducing churn rate, etc.

There are plenty of ways to personalize your visitors’ website experience.

You can segment your visitors based on location, demographics, browsing behavior, etc.

And then you can use these segments to deliver personalized landing pages, offers, pricing, recommendations, and more.

Example: Squaw Valley Alpine Meadows

Evergage conducted a case study on the effects of personalized experience on the Squaw Valley Alpine Meadows website.

They segmented their visitors in several ways to provide hyper-personalized website experiences.

First, they automatically segmented visitors based on their location and displayed landing pages relevant to their referring geography.

They also created key segments such as families or novice skiers and provided them with content relevant to their needs.

For example, visitors who belong to the “families” segment will get to see content that showcases some of the best reasons why Squaw is such a great option for families.

Squaw Valley placed visitors into the relevant segments based on the group with which they identified as or according to the content that they engage with.

As you can see in the screenshot below, visitors can choose from four different groups.

They’ve even taken care to personalize the CTA copy for each of the groups. It’s one of the best practices that can have a significant impact on your revenue.

This conversion rate optimization practice helped Squaw Valley cater to the unique requirements and preferences of their website visitors.

They were able to increase the conversion rate in the “family” segment by 38%. The revenue-per-user also increased by 41% in this high-value segment.

#2: Help Shoppers Get Answers Quickly

People who shop online tend to do so because it’s convenient.

They don’t want to waste their time traveling to the store when they can get what they need from the comfort of their homes.

So naturally, these shoppers would also expect to find what they need quickly and purchase it without any hassle.

When they’re unable to do this, it could frustrate them and result in a loss of conversion opportunity.

Keep this in mind while designing your conversion rate optimization strategy.

A Pew Research Center survey found that being able to ask questions is important for 83% of U.S. adults when buying something they haven’t bought before.

But when they have questions that can’t be answered by your FAQ page, they don’t want to go through the trouble of calling you up.

According to Avaya, consumers prefer not to call a business and would rather communicate through messages. This is particularly common among millennials.

Additionally, Bentley University and NeuraFlash discovered that every respondent in their joint study would rather have chatbot conversations with businesses if it’s going to help them save time and solve their problems.

So it’s clear that one of the best practices for CRO is to help shoppers get answers quickly. Don’t make them call you. Instead, provide answers instantly.

This conversion rate optimization strategy could work for both B2C and B2B companies in enhancing the visitor experience and driving conversions.

Live chat support can be an excellent addition to your site if you wish to make more sales.

Visitors can get quick answers to their questions. This could make it easier for them to decide on a product to purchase.

Example: Logical Position

Logical Position, a PPC management company, was able to make use of live chat support to increase their conversions.

According to a LiveChat case study, the company has experienced a 150% increase in inbound leads after introducing live chat to their site.

Their inbound sales also increased by 30-40%.

Even if your agents are unavailable to chat 24/7, you could clearly display the hours during which they are available.

You could also encourage visitors to leave a message so the agents can get back to them quickly as soon as they’re back online.

#3: Implement UGC More Effectively

Trust is an important factor for CRO. You may optimize your website landing page with statements and points to prove that people can trust you.

But that’s not going to cut it.

People are more ready to trust other customers than they would trust your claims.

So you need to prove your claims through social proof such as user-generated content (UGC).

In fact, Pew Research Center compiled quantitative data and found that 82% of U.S. adults read ratings and reviews from other customers before buying something online for the first time.

But it’s likely that you already know that. Maybe you already have reviews and ratings up on your product landing pages.

This may work well enough to drive a decent amount of conversion rates.

For 2018, however, you could further focus on how you display user-generated content for CRO.

In addition to the usual method of displaying reviews and ratings, you could opt for more visual user-generated content.

According to an Olapic study:

• One out of four respondents has purchased a product after they saw it featured in user-generated content.
• 56% of respondents are more likely to buy an item after they have seen it in a user-generated image that was either positive or relatable to them.
• 52% of respondents say that photos are the most appealing form of user-generated content.

These numbers suggest that the visual user-generated content can significantly improve your conversion rate optimization strategy.

Try displaying photos submitted by users through social media on your product landing pages or your home page.

While it’s not a widely used strategy yet, it’s one of the best practices that can help you get ahead of your competitors quickly.

Example: Byron Bond

Here’s how Byron Bond displays user-submitted photos on their homepage:

You could also display the same text reviews as before. But this time, highlight the best ones in a text overlay image or along with the customer’s photo.

This ensures that the review is more prominently visible and could compel many shoppers to buy from you.

Here’s another example from Byron Bond, where they display customer photos along with their reviews:

In case you’re a B2B company and you want to display user-generated content, try adding photos of your actual clients or users next to their reviews or testimonials.

This conversion rate optimization strategy can provide social proof that your services are well-liked.

Example: GroupHigh

Take a look at how GroupHigh displays their client testimonials, for example:

#4: Optimize Your Checkout Page

Your checkout page is one of the most crucial elements in your sales funnel. It’s the page that determines whether or not you close the sale.

Even if a shopper has made it all the way through, there’s a good chance they may still change their mind if something goes wrong at the checkout page.

In fact, the Baymard Institute has found that ecommerce retailers experience an average cart abandonment rate of almost 70%.

This shows that a lot of retailers may not be doing enough to ensure that their checkout pages are optimized to boost conversion rates.

So, it’s vital that your conversion rate optimization strategy also involves optimizing your checkout page.

According to the Baymard Institute study, the biggest reason for cart abandonment was extra costs being too high.

This suggests that most retailers are still failing to properly display the extra costs for products before customers add items to their carts.

Although this may be uncontrollable for many retailers, look for ways in which you can be more transparent about the extra costs.

Your CRO efforts should focus on highlighting your USP. For example, if you have a flat shipping charge, make sure you display it.

Or if you have a minimum requirement for free shipping, make sure you prominently display the terms.

You can display it as a banner and you can also display it next to the pricing details of the products being viewed.

Many big brands have used this best practice for conversion rate optimization with phenomenal results.

Example: Amazon

For example, Amazon displays the free shipping terms just underneath the cost of a certain item.

If you offer international shipping, you may be unable to provide free shipping everywhere. And the shipping costs may differ from region to region.

But make sure your customers have the option to see how much they will need to spend on shipping charges before they decide to add the item to their bag.

Example: Innisfree

Brands like Innisfree, for instance, provide shoppers with a shipping fee calculator.

Shoppers can calculate the cost of shipping based on various factors such as location, shipping method, and package weight.

Another common reason for cart abandonment is a long or complicated checkout process that often involves mandatory account creation.

To optimize your checkout page in order to boost conversion rates, make sure you reduce the number of steps involved to complete a purchase.

Start by eliminating the need to create an account and introduce a guest checkout option.

If this isn’t viable for the kind of business you run, you could also give shoppers the option to register using their social media accounts.

You could further optimize your checkout page by adding trust seals. This is crucial because 22% of consumers abandoned their carts because they didn’t trust the site with their card information.

It’s also important to provide shoppers with several payment options if you want to drive more sales. The convenience of customers is key for CRO.

#5: Make Use of Machine Learning to Identify Website Issues

The machine learning landscape is gradually evolving as evident by the influence Google Analytics has on conversion rates.

Machine learning is creating more opportunities for online retailers to implement it into their conversion rate optimization efforts.

Zebra predicts that by 2021, machine learning will be widely used by retailers to personalize customer experiences.

It will also improve their ability to forecast trends and changes in consumer requirements as well as enhance their visibility.

Machine learning algorithms can also be used by retailers to identify the biggest website issues that result in a decrease in conversion rates.

The best part is that these algorithms reduce the time taken to identify these issues.

SessionCam has recently developed a CRO tool known as Customer Struggle Score or CS Score, which leverages machine learning technology.

The tool runs in the background and analyzes thousands of website sessions at all times.

Through this analysis, the tool identifies visitor behaviors that indicate some of the common usability problems on a website.

This cuts down the time and effort taken for CRO.

UK-based brewery, Adnams PLC was able to use the technology to quickly identify landing pages that were not delivering good customer experience.

Using this best practice for conversion rate optimization, they could prioritize their efforts and resources on landing pages that needed it the most.

And this helped them correct their website issues more effectively.

Conclusion

These are five of the best practices for conversion rate optimization that you should prepare.

As always, it’s all about prioritizing your customers’ experiences and anticipating their needs and expectations.

You need to focus on what your customers are looking for and what drives them to make a purchase.

This will help you in making changes and adjustments that eventually increase your sales.

Got any questions or comments about the best practices for conversion rate optimization?

Feel free to leave a comment below. And if you need any assistance in converting your website visitors into paying customers, I’m always here to help.

Yuppiechef, an online store that specializes in kitchen tools, was able to achieve this by just removing their navigation menu from their landing page.

The reason?

It was too distracting for visitors on the landing page and prevented them from taking an action.

If you run an online business, you should know that your landing page is the most important factor governing your conversions. It is the first thing that your website visitors will see when they land on your site.

So the more you distract them from responding to your call-to-action, the more you hurt your conversion rates.

The good news is that by implementing some landing page best practices, you can improve your conversion rate. You can actually make your website visitors do what you want.

In this article, I’m going to share 12 landing page best practices that’ll help you boost your conversions.

So let’s jump right in, shall we?

1. Minimize Distractions

There’s something known as the “attention ratio,” which is a crucial piece of your landing page optimization puzzle. Oli Gardner, defines it as the number of options that visitors have on a landing page to your conversion goals.

Simply put, it is the ratio of the number of things people can do to the number of things you want them to do.

One of the most important landing page best practices is to maintain an attention ratio of 1:1. So your landing page must include only what you want your visitors to do.

Everything else would be a distraction. Everything on the landing page that does not get them to take the intended action, that is.

As a best practice, use no extra links, no navigation bars, no footers, and no social shares buttons on your landing pages.

In the example we spoke about earlier, Yuppiechef found that the online store navigation menu on their landing page was distracting visitors.

With Navigation – Image via VWO

They wanted to increase signups on their landing page for their Wedding Registry. By removing the navigation menu from that landing page, they found that their conversions went up by 100%.

Without Navigation – Image via VWO

Our attention span keeps getting shorter day by day.

The attention span of an average person today is 8 seconds. One of the most effective landing page best practices is to minimize the amount of text on your landing pages.

Visitors aren’t interested in reading a lot. So keep your landing page copy concise while making sure that you’re able to convey your value proposition clearly.

For example

As a best practice, Slack displays only the necessary information on their landing page.

Image via Slack

2. Use Catchy Headlines and Relevant Content

We’ve talked about how you should focus on making your landing page less distracting from your goals. Now let’s talk about best practices how to catch the attention of  your target audience so that they take an action.

Catchy headlines on a landing page are extremely effective in driving conversion rates.

Your headlines should not only motivate your visitors but also give them a good enough reason to take an action.

Create headlines that are concise yet showcase the value you can provide to your customers. Use relevant keywords in your landing page headlines to optimize your pages for search engines.

Protalus, a seller of insoles, made changes to the headline on their website. The new landing page headline mentioned the option of upgrading to free expedited shipping in the headline.

This gave them a 145% increase in conversions.

Image via Moz

If you run ads to direct more traffic to your website, make sure that your landing page headlines and content match the ads.

Otherwise, your visitors may get confused and think that they’ve landed on the wrong page. As a result, they’ll leave quickly, which can adversely affect your target audience conversion rates.

3. Place Important Elements Above the Fold

A study of how visitors scroll through landing pages found that the most viewed part is just above the fold. 80% of people view the area on landing pages at around 550 pixels.

Image via Chartbeat

It need not be the call-to-action only. You can place important elements like attractive offers or benefits there too.

For example

Elegant Steps, a seller of women’s shoes were looking to boost their conversion rate. One of the landing page best practices they implemented was to mention their free shipping offer just above the fold.

Their bounce rate dropped by 50% and conversions went up 3X.

Image via VWO

4. Include a Clear Call-to-Action

This is one of the most important landing page best practices. Without a call-to-action, your visitors will be at a loss for what to do next, and will soon leave.

So you definitely need to include a call-to-action (CTA) on your landing page. And you need to also make sure that it is placed in an optimum position on your landing page so people don’t miss it.

As a landing page best practice

Use directional cues to get people to notice your CTA easily. You can do so with arrows, photos, or finger pointers. The idea is to make it effortless for visitors to find this button.

For example, Loud Rumor displays a hand-drawn arrow to direct attention to their CTA button.

Image via Loud Rumor

Another very important consideration is the background and font colors you use for your CTA.

Using contrasting colors is one of the best practices because they make your CTA button easily visible. If it blends into the background of your landing page, it’s easy for people to miss it.

Keep in mind when you create copy for your call-to-action that you’re not using something too generic. Instead, you need to articulate your value proposition clearly. You need to give your visitors a reason to click that button.

Here’s a great example from Timothy Sykes.

He gives you a reason for clicking the CTA button. He may have taken it a bit too far. But essentially, what I’m trying to say is that you need to talk about the value you’re offering. The value people will get when they click that button.

5. Win Trust With Testimonials

Your landing page is the first thing that consumers see upon visiting your website. So it may be the only opportunity you get at creating an impression on them.

Trust is a major factor when it comes to influencing purchase decisions. 55% of online shoppers read reviews of products before buying them online.

The role of reviews and testimonials is undeniable in winning the trust of your customers.

These are strong trust signals that indicate other people have found your products or services valuable. It tells them that they too should feel confident about buying from you.

So one of the landing page best practices is to display your testimonials or reviews on the landing page. Here’s a great example from Pipedrive, a CRM solutions provider.

Image via Pipedrive

6. Use Intuitive and Interactive Forms

There’s probably nothing more annoying than long forms requiring you to type in tons of information. They can easily drive away visitors to your web pages.

If your conversion goal is to drive signups, for example, you definitely need to use a landing page form. However, keep the following things in mind when you design them so that you don’t end up frustrating your customers.

As a best practice, make your landing page form interactive and intuitive. It shouldn’t have people wondering about the best format in which to enter their information.

For example

Let’s say you’re asking them to enter their date of birth. Your landing page form needs to be designed such that the fields for the month or date are clear.

One of the best practices for your landing page is to include labels in every field so that people know what exactly you want them to type in. Also, include prompts as these are pretty useful for guiding people.

To minimize the need for too much typing, have radio buttons and dropdowns available. Also, indicate which fields are mandatory and which are not. Here’s a great example of an intuitive and interactive form.

Image via Bohemian Traders

7. Increase Scarcity and Urgency

It’s in our inherent nature that the rarer something is, the more valuable it becomes to us. No wonder why the rarest of elements on earth are the most expensive, right? The same applies to your landing pages too.

Chris Goward spoke about the L.I.F.T model governing conversions in his book, “You Should Test That!” He spoke about six factors to evaluate your landing pages for conversions. One of these factors is urgency.

Basically, he implied that there is a need to create a sense of urgency in the minds of your website visitors. That sense of urgency will make them take action that helps to achieve your conversion goals.

And such signals need to be present on your landing page. If you can show that you’re offering something for a limited time only, it creates urgency.

However, as a best practice for your landing page, make sure that these are real offers. Don’t mention the limited time availability just for the heck of it. Doing so can do you more harm than good.

Consider the landing pages of booking.com.

Image via Booking.com

They tell you that a hotel is in “high demand” and was booked “8 times in the last 24 hours.” They also display the option of viewing their last available rooms creating a sense of urgency.

And by displaying another listing that is no longer available for those dates, they tell you that they’re not faking.

8. Remove Extra Links on Landing Pages

As I mentioned in the very beginning, it is important to minimize distractions on your landing page. Any extra links such as a navigation menu or links to your social media channels can be highly distracting.

In fact, one of the landing page best practices is to remove extra links as this can actually boost conversions.

HubSpot decided to test this hypothesis using five of its landing pages. These landing pages are the ones that got the most traffic. And the conversion goal on them was to get a visitor to sign up using a form.

Image via HubSpot

They ran an A/B test with control pages having navigation menus and social media links. And in the other versions, they removed all such links and menus.

The results revealed that conversions actually increased by removing these landing page elements.

Image via HubSpot

You might think that some of the above increases are statistically insignificant. However, for HubSpot, even a 2% increase in conversion rate equals 1000 more leads.

So their tests proved that conversions can actually increase if you remove all extra links from landing pages.

9. Use Plenty of White Space and Proper Formatting

One of the most important landing page best practices is to make it visually appealing. Too much clutter can easily distract your visitors, thus defeating your conversion goals.

For better readability and visual appeal, use plenty of whitespace between the elements on your landing page. Remember, you don’t get second chances at making a first impression. So make it count.

Make sure that the landing page formatting is done properly.

This means ensuring that you’re using bullet lists for features or benefits. This also means that you use headings and subheadings effectively to make your landing page text easy to read.

Workfront is a software company that sells project management solutions. They wanted to increase the conversions from their landing pages.

So, in collaboration with Big Leap, they tried to identify the improvements that were needed. With several formatting changes and a bit of change in content, they were able to increase conversions by 104%

Here’s an example of a landing page from iMPACT that includes great formatting and plenty of whitespace or negative space.

Image via iMPACT

10. Optimize Your Landing Page for Mobile

One of the most crucial landing page best practices is to make your page mobile-friendly. Studies have found that 53% of the global web traffic is generated from mobile devices.

This means if your landing pages are not optimized for mobile, you might be losing out on half your customers.

A landing page that is not optimized for mobile devices won’t display properly on them.

So, the visitors who land on your pages from search engines or paid ads will simply leave. This experience is quite frustrating and leaves a bad impression in people’s minds.

So if you haven't done so already, you should definitely optimize all your landing pages to make them mobile-friendly.

I recommend using an adaptive design.

It ensures that only the most critical information (necessary for conversions) is displayed on the mobile screen. It can help you boost your mobile conversion rates as well.

Here’s an example of a landing page that’s optimized for mobile.

Image via Landbot

11. Improve Page Load Speed

One of the most important landing page best practices is to reduce page loading time. The chart below shows how an increase in load time can substantially increase bounce rates.

Image via Neil Patel

If your landing page doesn’t load lightning-fast, your prospects will go elsewhere Which makes you lose a chance to convert. Slow loading time frustrates potential customer, and they may never want to return to your site.

12. Use Videos on Your Landing Pages

Using videos is one of the most effective landing page best practices to boost conversion rates. Videos encourage people to stay longer on a page. This gives you more time to convey your message and convince them to convert.

You can use videos in various ways on your landing pages.

You can use them to share more information about your products or demonstrate how they can be used.

A 30-second (or shorter) promotional video can be very effective at grabbing the attention of your visitors. Test various types of videos to see what works best for your landing page.

You can use A/B testing to test different versions of the same web page. You should also consider adding a call-to-action in your videos as a best practice.

For example, Leadfeeder displays a video on its landing page to help visitors learn more about its platform.

Image via Leadfeeder

Ready to Boost Conversions?

These are just a few of the landing page best practices I recommend to my clients. I would strongly urge you to follow the above-mentioned tips to optimize your landing pages if you aren’t already.

You can't follow the herd and expect to build high-converting landing pages. To stand out, you need to do things wisely. In this article, let’s take a look at landing page examples to see how you can squeeze out the most conversions.

Important Factors for Landing Page Optimization

Typically, a landing page is designed with the goal of boosting lead generation and conversion rates. They are designed in such a way that you can funnel your site traffic to reach the desired goal.

From buying your products to signing up for your newsletter, you can promote any goal. Typically, users can arrive at your landing page via social media ads, Google AdWords, or other channels.

Your landing page can be a web page for a specific product, campaign, or any other page on your site. If you want, it can even be your homepage.

So, how can you optimize your landing page to boost your conversion rate? There are four key areas you need to focus on to build landing pages that result in more customers and conversions:

1. Design: Include visuals that will be appealing to your target market and audience
2. Content: Write persuasive copy that makes sense and is also SEO-friendly
3. Call To Action: Understand the right placement for your CTA and its objective
4. Landing Page Testing: Before finalizing your landing page, use different tests to discover which version may perform better.

Key Elements to Build High-Converting Landing Pages

Each of these factors has a set of key elements that can impact your conversion rate. Let’s look at a few landing page examples and examine them more closely to understand how you can use them to boost landing page conversions.

1. Design

The most effective landing pages have one thing in common — they pay attention to their landing page design. Good aesthetics can go a long way in funneling your website visitors. But design encompasses many different components.

Let’s take a closer look at the key landing page design elements.

High-Quality Images

No landing page is complete without some imagery. To design a high-converting landing page, ensure that you use only high-quality visuals. Use attractive images, infographics, and illustrations to make your landing page visually appealing.

For this, you can check out GetResponse. They offer over 5000 free Shutterstock images along with GIFs from Giphy. Unsplash and Pexels are also good resources for high-quality images.

Image via GetResponse

Engaging Videos

Videos are the next big thing in marketing. According to a market research survey, consumers have a clear preference for videos over text.

When both text and video are available on a page, 72% of consumers said that they would rather see a video to learn about products or services. So, it’s a good idea to add videos to your landing page to inform and engage your target market.

Image via Pocketstop

The Right Amount of White Space

White space is the ultimate glue that holds your landing page design together. It refers to the space between your text, graphics, bullet points, and other web page elements. It can make your page look neater and more organized.

Image via Lyft

Attractive Typography

When it comes to conversion rate optimization, typography is underrated. The fonts that you use can make a huge difference in people’s perception of your brand.

Pick a professional typeface based on your target audience and brand personality. For a high conversion landing page, readability should get priority over style.

Image via Eleven Plants for Dum-Dums

2. Content

Your landing page needs to clearly communicate your brand values and highlight your USP.  A well-written landing page copy can encourage users to take the desired action. This, in turn, can boost your conversion rate.

Here are the key content elements you should take care of while designing a high-converting landing page:

Compelling Headlines

Regardless of what your landing page is about, it’s necessary to write an engaging headline. It’s one of the first few things that your users notice on your landing page. If it is not compelling, they might bounce to another site.

To write better headlines, highlight the value that users can get from your product. Keep it short and concise.

Based on high-perfroming landing page examples you should use power words like “Best” and “Ultimate” to highlight its importance. You could also frame your headline as a question to make it more engaging.

Clients Testimonials

Social proof is a crucial factor to create a high-converting landing page. It can boost your credibility, brand trust, and lead generation. Instead of promoting your products directly, showcase what other people are saying about them.

If you’ve got a recommendation from a celebrity or influencer, add that to your landing page.

Image via Musq

Achievements & Accolades

To build your reputation and create a high-converting landing page, you can also highlight your achievements. Mention any awards or titles that you may have won.

In addition to this, you can also mention how you have helped your clients or other brands achieve their goals. Place this section in such a way that it is easily noticeable on the landing page.

Image via Clopaydoor

Persuasion

When it comes to building successful landing pages, persuasion is everything. With the right persuasion techniques, you can convert even the most skeptical visitors on your landing page.

Here are the six essential elements of persuasion that you can use to build a high-converting landing page:

Reciprocity: When users receive a free gift or a sample from a brand, they feel a sense of obligation to reciprocate.

Scarcity: When you give users the illusion that a resource is scarce, it is likely to increase its demand. FOMO is a commonly used strategy in ecommerce to build a landing page with high conversion rates.

Image via AliExpress

Authority: Users are looking for brands that are well-known in their niche. To build your authority, you can partner with other well-known brands and influencers.

Image via Mastercard

Consistency: Brand consistency can also help you to build authority. This, in turn, boosts brand awareness. Use your brand colors, tone, and taglines across your website and any landing page.

Image via Pepsi

Liking: Users like brands whose values align with theirs. By establishing similarity, you can persuade and motivate them to make a purchase.

In addition to this, feature photos of people who belong to the same demographic as your audience.

Image via Sodexo

Social Proof: Before they make a purchase, users want to know what your customers think about you. So, make sure you feature social proof in the form of testimonials, ratings, and reviews prominently on your landing page.

Social proof is an important feature for any landing page to generate high conversions.

Image via Help Scout

Don’t Forget SEO

While writing your copy, title tags, and metatags, keep SEO in mind. To get more visibility organically, you need to use the right search engine keywords in a natural way.

3. Call To Action

The call to action (CTA) is the most important part of a high-converting landing page. After all, that’s what gets you more leads and drives your sales. The call to action is the last thing your users see before they convert.

Here are the key call to action elements that you need to focus on to design a high-converting landing page:

Call-To-Action Buttons

Your call to action button refers to the action you want your users to take. This includes buttons for sign-ups, downloads, or for registrations.

A killer call to action button has three key elements: the right color scheme, the perfect size, and action-oriented text.

Color Scheme: Your CTA button color matters a lot, especially for a landing page. Ideally, you should go with a color that is in contrast to the background of your landing page. This can make it stand out.

Text: Your call to action text should be legible, concise, and action-oriented. It’s a good idea to use first-person speech in your CTA buttons. This gives them a personal touch.

Also, take into consideration your brand personality. If you use humor in your content, you could extend that to your call to action as well.

Size: Keep in mind that many users might be using a mobile device. So, your button needs to be big enough for them to click on comfortably. It should be big enough for them to see it easily.

CTA for Lead Capture Forms

Many of the best landing page examples also have lead capture forms. While designing your forms, make sure your call to action stands out. A simple “Subscribe” or “Submit” is boring. Instead, write something that motivates the users to take action.

Image via GetResponse

Pop-Ups

Pop-ups can help you get your users’ attention immediately. Since they are not a part of your web page, they can stand out easily. Here are the different kinds of pop-ups you can add to create a high-converting landing page:

Welcome: This kind of pop-up shows when a user visits your site. It’s a great way to greet your customers and make them feel welcome. In addition to this, you could also try adding an email opt-in box to grow your mailing list.

Image via GetResponse

Exit-Intent: This pop-up can help you retain visitors who are about to bounce off from your website. Exit-intent pop-ups give users another reason to come back or stick around on your site. You can use exit-intent pop-ups to promote your offers.

Image via GetResponse

Gamified: Finding it tough to get conversions through your landing page? Add some fun with a gamified pop-up. Instead of using plain forms, use game elements for your pop-ups.

For instance, you could add a prize wheel or puzzles to get more engagement.

Image via Sand Cloud

Full-Page: These pop-ups can draw attention to an event or promotion. If a user is inactive for a while, you can use a full-page pop-up to get them to take instant action.

Image via Jeff Bullas

Feedback and Survey Forms

Getting feedback is essential to improving your processes. You can leverage feedback and survey forms to understand your site visitors and create more accurate buyer personas.

While these pop-ups may not directly help you create landing pages that generate high conversions, they can help you improve your marketing strategy. You can use a tool like Survicate to create survey forms for your landing page.

Image via Survicate

Top Smart Bar

A bar that is featured on the top of your site that reminds visitors to take the desired action is called the Top Smart Bar. The best part about this kind of pop-up is that your website visitors can see it even while scrolling.

4. Landing Page Testing

Changing the color or position of a call to action or an image may seem like a minor change. However, it can make a big difference to your landing page conversion rate. To understand which version works the best, it is important to test your landing page.

Landing page testing can be done in two major ways:

A/B Testing

A/B testing or “split testing” is a method which compares two versions of any landing page.

It analyzes the responses to see which version gets the most conversions while taking into consideration how users interact with a page and take actions.

Multivariate Testing

Multivariate testing is quite similar to A/B testing but it goes one step ahead in the analysis. Using this process, you can find out the effectiveness of a landing page.

This method can also reveal which elements on the landing page have a positive or a negative impact.

GetResponse: One Tool to Solve All Your Problems

Building a high-converting landing page is no easy feat. Getting the key elements right requires a lot of time and attention to detail. It can be overwhelming, especially if you have a business to run.

Thankfully, GetResponse can take the stress away.

Even if you’re new to web design, you can easily design a landing page that yield high conversions with this tool. GetResponse comes with Autofunnel, an automated sales funnel that makes it easy for you to get more conversions.

Autofunnel’s landing page builder is a great tool to build landing pages with a high conversion rate in just a few clicks. It enables you to design a landing page that can grow your contact list, promote your products and offers, and get you more conversions.

Here are the main features of their landing page creation software program:

1. Ready-Made Templates

Save time with GetResponse’s professionally-designed, mobile-responsive landing page templates. The best part is that they are optimized for high conversions.

Image via GetResponse

2. Built-In Image Editor

GetResponse comes with a built-in image editor that gives you access to a large database of free Shutterstock images and GIFs from Giphy. Their high-quality visuals are a great way to spruce up any landing page design.

3. Easy Customization

It’s easy to make changes to your landing page with GetResponse’s drag-and-drop editor. It enables you to crop, move, resize, and reshape all elements of your landing page. You can also switch to the mobile view to optimize the landing page for mobile conversions.

Image via GetResponse

4. Track Landing Page Performance

It’s easy to keep track of your landing pages with the GetResponse A/B testing feature. Using this option, you can see how users interact with your landing page. It enables you to track clicks and conversions so you can get insights into user behavior and find the best design for your page and understand what your customers are looking for..

Image via GetResponse

5. Pop-Ups, Forms, and Countdown Timers

Want to grab the attention of your website visitors? GetResponse makes it easy for you to create precisely-timed pop-ups.

To get more conversions, you can also collect their data with GetResponse’s lead capture forms. To highlight a limited time offer, you can also add a countdown timer on your landing page.

Image via GetResponse

6. SEO Settings

SEO is a crucial part of building a high-converting landing page. With GetResponse, you can work on your SEO while designing your landing page. Under the SEO Settings, you can add your page title and description. Additionally, it also has options for cookie notifications, favicon, and Facebook posts.

Image via GetResponse

7. Leverage Retargeting

You can’t ignore retargeting if you want to get more conversions. GetResponse allows you to track the data of your site visitors using Google Tag Manager or Facebook Pixel. The insights can be an asset to run highly-targeted remarketing campaigns.

8. Multiple Integrations

Don’t let your productivity suffer just because you need to move from one application to another. GetResponse comes loaded with integrations for popular apps including Amazon Payments, Big Commerce, WooCommerce, Vimeo, WordPress, Shopify, and others.

Conclusion

When it comes to high-converting landing pages, the stakes are high. So, you can’t afford to slack off. You need to invest time and effort into developing a landing page so that it lead to higher conversions. After all, they can get you more conversions and drive revenue.

Implement the tips in this article to engage your website visitors and turn them into customers. And make it easier on yourself — go ahead, you can try GetResponse for free for 30 days.

You can use conversion rate optimization and CRO tools to persuade your website visitors to complete the desired action, whether that's visiting your landing pages, signing up for your newsletter, making a purchase, or something else.

For some companies, the best conversion optimization techniques may be as easy as changing the color of your call-to-action (CTA) button or changing the design of your landing pages. But in other cases, there may be many things that need to be improved. And for that, you need conversion rate optimization tools (CRO tools).

Improving your conversion rate is a never-ending battle that involves A/B testing and optimization with CRO tools. To make your conversion rate optimization work easier, I've put together a list of the 37 best CRO tools.

The top CRO tools can not only help you increase your conversion rate, but also give you a better ROI on your site. A few of these CRO tools are free or have a free version, allowing you to start optimizing your conversion rate with little or no investment.

Whether you are an optimization agency, consultant, or in-house marketer for a startup or enterprise, investing in the right CRO tools (conversion rate optimization tools) is a major decision.

Top CRO Tools to Use in 2023

The following list contains a whole bunch of useful CRO tools for conversion experts and marketers who want to increase their leads and reach by optimizing their conversion rates with conversion rate optimization software.

#1. Google Analytics

Price: Free

#2. Finteza

DA: 47

Price: As a CRO tool, Finteza provides two services: an analytical tool and an advertising engine.

For the analytical tool, plans start at $25 per month. A 1-month free trial is also available.

The plans for the advertising engine start at $4 per month (the first 100,000 impressions are free).

#3. SurveyMonkey

DA: 93

Price: Basic Plan – Free
Low-cost Pro options for this CRO tool are also available .

#4. Mixpanel

DA: 79

Price: Starting from $999 per year
Free version available

#5. CrazyEgg

DA: 83

Price: Starting from $29 per month

#6. Kissmetrics

DA: 40

Price: Starting from $500 per month

#7. Hotjar

DA: 79

Price: Basic Plan – Free
Plus Plan – Starting from $29/month

 #8. Optimizely

DA: 79

Price: Free

#9. Unbounce

DA: 69

Price: Starting from $79 per month

#10. Apps Flyer

DA: 91

Price: Cost Per Conversion

#11. Visual Website Optimizer (VWO)

DA: 66

Price: Starting from $299 per month

#12. Sumo

DA: 67

Price: Basic plan free
Pro plan starting from $10 per month

#13. ClickTale

DA: 67

Price: Custom Price

#14. Qualaroo

DA: 53

Price: Starting at $99 per month

#15. Zendesk Chat

DA: 93

Price: Lite Version – Free
Prices start at $14 per month

#16. HelloBar

DA: 56

Price: Basic plan free
Pro plan starting from $12 per month

#17. Woopra

DA: 56

Price: Free version available.
Paid version starting from $79.95

#18. Inspectlet

DA: 55

Price: Starting from $39 per month
Free version available

#19. Ion Interactive

DA: 75

Price: Starting from $2,000 per month

#20. UsabilityHub

DA: 48

Price: Basic plan starting from $79 per month
Free version available

#21. OmniConvert

DA: 48

Price: Basic Plan – Free
Premium Plan – Custom Price

#22. LuckyOrange

DA: 50

Price: Starting from $10 per month

#23. A/B Tasty

DA: 60

Price: Custom Price

#24. Dareboost

DA: 51

Price: Starting from $21 per month

#25. WebEngage

DA: 49

Price: Starting from $199 per month

#26. Convert

DA: 52

Price: Starting from $449 per month

#27. Zuko

DA: 46

Price: Starting from £100 per month (approximately $130)

#28. Picreel

DA: 44

Price: Starting from $14 per month

#29. MouseStats

DA: 38

Price: Starting from $29 per month

#30. Reactful

DA: 35

Price: Basic plan starting from $299 per month

#31. ChangeAgain

DA: 24

Price: Starting from $14 per month

#32. 40Nuggets

DA: 30

Price: Basic plan starting from $30 per month
Free 30 days trial available

#33. Amplitude

DA: 57

Price: Free

#34. Experiment Calculator

DA: 24

Price: Free

#35. Convertize

DA: 29

Price: Starting from $29 per month
Free Version available

#36. Adobe Marketing Cloud

DA: 98
Price: Variable Price

#37. Matomo

DA: 76

Price: Starting from €19 per month (approximately $22)

FAQs

Q1. What are CRO tools?

A. CRO tools help you analyze user behavior and user data to increase conversions on your online business site. Conversion rate optimization software offers a range of features, including monitoring user behavior, page optimization, A/B testing, heat mapping, landing pages building, survey and form building, etc.

Q2. What is a CRO process?

A. The CRO process describes steps you take to optimize your site or landing pages based on customer feedback and quantitative data in order to drive more conversions. These include:

• Research, discover, and gather data on what needs improving. Test your website's browser versions, page speed, traffic, user behavior, etc.
• Measure key performance indicators and look for common trends and patterns and use them to create a hypothesis detailing the proposed change, desired effect, and rationale.
• Conduct A/B testing to help you validate or disprove the hypothesis. You can use A/B testing, multivariate testing, on-site surveys, satisfaction surveys, etc.
• Analyze user behavior and act on insights from CRO tools.

Q3. How do you optimize conversion rate?

A. These are the best ways to optimize the conversion rate of your website and landing pages:

• Have a user-friendly lead capture form with only the necessary fields.
• Add relevant pop-ups to your web pages.
• Remove distractions to focus user behavior on what's important.
• Strengthen CTAs to encourage user interactions.
• Add testimonials and reviews as social proof.
• Add live chat so your website visitors can get questions answered quickly.
• A/B test headlines, features, and CTAs and track user behavior.
• Upsell.
• Include a countdown timer.
• Offer a money-back guarantee.
• Use targeted copy.
• Design web pages based on insights from CRO testing tools.
• Use CRO tools to find opportunities, test changes, etc.

Q4. How do you calculate a conversion rate?

A. Conversion rate formula depends on what you define as your conversion event. The denominator defines total traffic, which could be leads, unique visitors, session counts, etc. The numerator represents your site or landing page’s conversion rate goals.

For example:

• Conversion rate = (total conversions/total visitors) x 100
• Conversion rate = (total conversions/total leads) x 100
• Conversion rate = (total conversions/total unique visits) x 100
• Remember: Both values have to cover a defined period.

Q5. What is conversion rate optimization?

A. Conversion rate optimization describes the process or strategy you implement to increase the number of site or landing page visitors who take desired actions. These can include signing up, downloading, buying, adding to cart, clicking on a link, etc.

It helps you understand what persuades customers to convert or not on your site in a bid to ensure you offer the best user experience possible. Doing this then increases the number of site visitors converting or taking your desired actions.

You can use behavior analytics tools, CRO testing tools, and Google PageSpeed Insights to collect and analyze data on user behavior and website performance.

Q6. Why is conversion rate optimization important?

A. Why you should care about conversion rate optimization:

• Optimizing your content/website for conversions can lead to quality traffic.
• High conversion rates lead to more profits.
• High conversions and profits mean you can allocate more money to acquiring new customers.
• CRO, with the help of the best CRO tools, makes it easy to offer seamless experiences that can lead to happy customers who convert more.
• Keeping customers engaged on your site can lead to more shares and recommendations, thus driving more traffic.
• Understanding your audience's needs enables you to create content that appeals to them. It also helps you stay ahead of the competition.

Q7. What is the best CRO tool?

A. This list contains some of the best CRO tools you can use:

• Google Analytics
• SurveyMonkey
• Unbounce
• Hotjar
• Woopra
• Kissmetrics
• Omniconvert
• Google PageSpeed Insights

Q8. What is the average conversion rate?

A. These are the average conversion rates by different metrics:

• Overall conversion rate: 1.8%
• Retail: 1.9%
• Multichannel: 1.8%
• Online only: 2.3%
• Ecommerce on different devices: Desktop: 2.59%, Mobile: 1.86%, Tablet: 3.41%, Other: 0.97%
• Google Ads on mobile: 0.72% across industries on the display network and 3.48% on the search network.

Q9. How do you make money with conversion rate optimization?

A. Focusing on conversion rate optimization (by using the top CRO tools and behavior analytics tools) means that your brand takes every precaution to impact the number of visitors acting on your calls-to-action.

You seek to offer more of what your target audience positively responds to on your site in a bid to ensure seamless and quality experiences.

Doing this then leads to quality traffic to your site, increased conversions, and more revenue. Furthermore, there's a great correlation between offering customers exceptional experiences and boosting revenue.

Which CRO Tools Are the Best?

Conversion rate optimization (CRO) is essential for any marketer. Whatever your designation is in your marketing department, it is critical to understand the important aspects of conversion rate optimization strategies to boost your ROI and grow your business.

CRO tools can help make the process of conversion rate optimization much easier and faster. Which CRO testing tools are the best depends on the specific needs of your business.

In fact, right now, there are more than 300,000 active chatbots on Facebook Messenger. For a technology that has gained momentum just a few years ago, this number is huge.

Not only on Facebook Messenger, but chatbots are also showing up on a lot of business websites. That’s because the barriers that prevented people from using chatbots are breaking down.

According to a recent survey by Drift, customers are becoming increasingly comfortable interacting with chatbots. Only 38% of people said that they prefer to talk to humans when engaging with a brand in 2019, compared to 43% of people who said the same last year.

The remaining 62% of consumers are happy and satisfied with chatbot support.

Why are Chatbots So Popular?

One of the primary reasons behind this surge in the popularity of chatbots is the development of artificial intelligence chatbots. An AI chatbot is easy to build and can interact with humans with astonishing accuracy.

Chatbots are bringing in significant structural changes in many organizations. An AI chatbot can be an integral part of sales and customer support.

When you create a chatbot, it empowers your business to provide excellent customer service around the clock without the need to hire additional employees.

In fact, chatbots are now being deployed in almost all aspects of customer support.

Why do people use chatbots?

People like to use chatbots for a variety of purposes, including:

Image via Drift

What are the Benefits of Using Chatbots for Your Business?

Before we look at how to make a chatbot, let’s take a look at some of the benefits of using chatbots and how they can contribute to the growth of your business.

1. Using Chatbots is Better and Cheaper Than Building a New App

A majority of smartphone users actively use social media apps such as Facebook, Instagram, and Whatsapp. They like the comfort of using these apps and are very less likely to replace them with any new apps.

Therefore, integrating chatbots into one of the platforms that your consumers already use is better and cheaper than building a new app.

For example, Lyft, a ride-sharing app, allows you to request a ride via a chatbot integrated into Facebook Messenger. The chatbot also updates you about the vehicle number and the current location of the driver.

Image source: Social Media Today

2. Chatbots Can Provide Extensive Customer Support

Shopping online may seem easy but it isn’t always. Many online shoppers need assistance while shopping. From dealing with navigation issues to seeking help during registration, payment, and checkout processes, your customers may need support.

What is a customer service chatbot all about?

This is a bot that uses AI intelligence to help the customer with their shopping. In such situations, chatbots can assist them just like a salesperson would if they were in a retail store.

Along with solving basic customer issues, chatbots can also ask questions to understand the buying preferences of your customers and recommend relevant products to them accordingly.

What is the best part about using a chatbot?

The best part is that they can provide round-the-clock customer support.

When you create a chatbot for your business, you don’t need to hire more customer support executives as chatbots can handle multiple requests at one time. This ensures that your customers don’t have to wait very long.

Also, these bots can be programmed to give predefined answers to common questions. They can also forward requests to a real human in case a customer asks any complicated question.

Starbucks' chatbot is an amazing example. The bot makes it extremely easy for customers to place an order using either voice command or text messaging. The chatbot also tells you the amount of time required for your order to be ready and the total bill amount. And if you want to repeat your past order, all you have to do is to just ask the bot.

Image source: GeekWire

3. Are Chatbots Cost-Effective?

Integrating a chatbot is cheaper and easier than creating a cross-platform app or hiring people to perform each task manually.

Since chatbots are automated programs, they can handle multiple customer requests at once. This means that you can save on repetitive employee costs by investing in a chatbot.

Using chatbots can also enable you to prevent issues caused due to human errors.

How to Make a Chatbot for Your Business: 4 Steps

Are you wondering how to create a chatbot with minimal or no coding knowledge?

Don’t worry, there is a solution to this. There are various chatbot development platforms such as Aivo, ManyChat, and Botsify that let you create a customized chatbot without any coding knowledge.

You can follow this guide to learn the step-by-step process to create a chatbot as a beginner.

Step 1: Understand Your Goal Behind Making the Chatbot

Before you start to create a chatbot, it is important to understand what you want your chatbot to do. Determining this can help you select the right chatbot platform for your business.

This information will also guide you to create conversations that can address your end goals.

For example, if your end goal is to engage your customers until a real human takes over, you can design a simple chatbot with some predefined text. You don’t need to leverage artificial intelligence for this.

However, if your end goal is to pitch products and engage customers to increase sales, then you need to create a chatbot that is AI-powered. Your own chatbot should have the ability to deliver the right solutions to a variety of questions that your customers may ask.

A brilliant example of this is Dom, Domino’s interactive chatbot integrated with Facebook Messenger.

Dom allows you to place orders and repeat previous orders without you having to create an account. You can place an order from the entire restaurant menu without having to leave the comfort of your favorite app.

Image source – Digital Marketing Institute

Step 2: Examine the Communication Habits of Your Customers

The way your customers interact with your business serves as a primary factor for deciding how you should design and develop your conversations for your chatbot.

To understand how your customers interact with your business, you should answer the questions below:

• Which communication channels do your customers use the most?
• Do they contact you via chat, phone calls, emails, or any social media channels?
• What kind of questions do they usually ask?
• How often do your customers contact you?

These customer interaction habits will put you in a better place to set up effective conversations for your chatbot when you create a chatbot.

Step 3: Design a Chatbot Conversation

Chatbot conversations need to be accurate, interesting, and engaging. The way your chatbot communicates is the differentiating factor that decides the quality of customer engagement it can deliver.

Due to advancements in natural language processing (NLP), chatbots are now able to understand user intent. They are emerging as intelligent, conversation-driven, virtual assistants for businesses.

Image Source – IMPACT

What are the different types of chatbot conversations?

Structured Interaction

Structured interaction is a logical flow of information that works similar to the FAQs section on a website. It takes menus, choices, and forms into account and can be designed easily based on your analysis.

In this case, you collect commonly-asked questions from your customers and then set their answers in your channel.

Unstructured Interaction

This involves freestyle conversation such as one that may happen with family, colleagues, and friends.

Developing a script for unstructured interactions mainly depends on AI. AI uses natural language processing (NLP) to find the intent of the communication and then provide suitable responses.

When you create chatbot conversations, it is not only about providing correct responses but also about creating a conversational user interface. It is important to keep the conversation topics close to your goals.

To meet your end goals, designers need to develop both close-ended and open-ended conversations. Close-ended conversations are for customers who want specific answers whereas open-ended conversations are for customers who are looking for assistance and natural conversations.

Step 4: Which is the Best Chatbot Option: Non-Coding or the Code-Based Framework?

If your product is not extremely complicated and you are clear about what your visitors expect, you can create your chatbot using a non-coding framework.

There are many chatbot applications that allow you to make a chatbot using a simple drag-and-drop builder. You can design simple conversations and upload them to a cloud-based platform and you are done.

However, if your product is extremely complicated and you want your chatbot to handle unstructured conversations, you need to use a code-based framework.

This kind of conversation is usually not addressed by default templates. You may need advanced knowledge of programming languages, machine learning, and AI. Also, if you want to store and analyze customer data, making a code-based chatbot will be your best bet.

Design Elements to Use in Chatbots

In order to ensure that the chatbot offers a smooth and interactive user experience, it is important to include the right design elements when you create a chatbot. Of course, the design elements will depend on the platform you choose to build your bot on.

Let’s take a look at the top design elements you can use when you make your chatbot.

1. Buttons

Buttons enable users to take action. When a user clicks any button, it prompts an action. It is a good idea to include interactive buttons to help users make decisions faster.

When you create a chatbot, you can add buttons to ask users to choose one of the multiple options you have to offer.

Image source: Chatbots Magazine

You can also add a “Get Started” button to encourage users to start a conversation.

2. Cards

If there is any additional information (apart from the conversation) that you want to serve users, you can leverage cards. You can enter text, links, images, and buttons into cards which the user can view as a side column during their conversation.

Users can click the cards relevant to them or they can choose to hide them.

Image source: Zumata

3. Smart Reply

Smart reply is a feature that allows users to respond to questions asked by the chatbot without actually typing anything. You can use this design element when you can give a list of available options to the user.

This is important when you create a chatbot because this can make it easier for users to interact with your chatbot.

Gmail’s smart reply is a brilliant example of this. In addition to offering three responses to choose from, Gmail provides you an option to auto-complete your sentences without typing anything.

The GIF below shows how this smart reply feature simplifies the lives of Gmail users.

GIF source: Google Blog

4. Persistent Menu

Users can opt for this feature when they want to browse another feature of your chatbot that is not otherwise readily available.

Tips to Create a Chatbot That Has an Engaging Personality

Do you want to make your chatbot more engaging for your users? Then you should keep a few points in mind while you create chatbots.

1. The Chatbot Should Be Able to Direct Users

To give continuity and direction to any conversation, a chatbot should ask questions that are relevant to the conversation. They should also offer options that are easy to select with a “tap.”

If a user does not know what they want, the chatbot should be able to provide directional cues to help them.

For example, instead of asking the user what they would like to do, the bot can give a list of things it can do for the user. This way, the user can easily figure out all of the options that the bot has for them.

2. The Chatbot Should Connect with Users on a Personal Level

You should create a chatbot that effectively incorporates personalization. Your bot should address users by their names, greet them when the conversation begins, and give personalized suggestions based on previous conversations.

When you create chatbots, adding personalization to your conversations can help you break the ice and give your users a feeling that they are talking to a real human.

3. The Chatbot Should Use Fillers for Time Gaps

If the bot needs a certain amount of time to process a request, it is a good idea to use fillers to keep the user engaged for that time.

If you leave a user waiting, it can break the flow of the conversation and, in the worst case, the user may also leave the conversation.

It is a good idea to use random trivia facts as fillers during conversations.

4. The Chatbot Should Understand Emotions

The capability to include emotions in chat is what makes humans different. If you want to make your chatbots more human-like, it is important that they are able to understand the emotions behind a conversation and respond accordingly.

If a user accomplishes a task, your chatbot should respond with a cheerful reply. Similarly, if the chatbot can’t help a user the right way, it should be able to convey an apology for the inconvenience caused.

A good idea is to use emoticons. You should try to integrate the most basic and commonly used emoticons in your chatbot conversations.

Image source: Singularika

Ready to Make a Chatbot?

Today, when customers seek instant responses to their queries, chatbots are a popular solution. They are already all over Facebook Messenger and are steadily making their way to other messaging mediums as well.

What’s interesting is that users have grown fond of chatbots and they don’t mind interacting with them to improve their shopping experiences.

The real challenge, though, lies in building a chatbot that is engaging, interactive, and is able to provide real value to users.

With chatbot developers ad easy-to-use chatbot platforms available, making a chatbot is now quick and hassle-free. And with unprecedented technological advancements in artificial intelligence and machine learning, the future of chatbots looks bright.

Are you already using chatbots for your business or you are planning to build one? Let us know in the comments section below.

What’s more, you ask?

Nearly 65% of millennials and Gen Xers prefer messaging a brand rather than calling customer service. This is why it’s essential for you to have a Facebook Messenger chatbot as well as an AI chatbot for your websites, especially when you run an ecommerce business.

With advances in natural language processing (NLP) algorithms, AI chatbots are more powerful than ever and can increase customer satisfaction. To help you improve your customer service, here are some of the best AI chatbots for websites that you can use.

Pro Tip: Try incorporating AI chatbots into your website to make the conversations more personalized.

Which is the Best Chatbot for Websites?

You can use chatbots on websites, Facebook Messenger, apps, and more. Here are the best AI chatbots and non-AI chatbots for your website.

1. Smith.ai

Smith.ai is one of the best chatbots for websites that offers a wide variety of services. It not only has a chatbot but also has other services like virtual agents and live chat agents.

Key Features

• Automatically capture, screen, and convert leads on your website
• AI-powered chatbot
• Custom colors, branding, and greetings

Pros

• Offers much more than just a chatbot
• This chatbot platform is available for free
• Works on desktops and mobiles

Cons

• Limited number of questions allowed in the free version

Pricing

• Free chatbot version available
• Starter: $140/month
• Basic: $300/month
• Pro: $600/month

Image via Smith.ai

Pro Tip: Is it the best AI chatbot platform for websites? Use a combination of the AI chatbot software and live chat agents to get the most out of this tool.

2. Collect.chat

Collect.chat makes it easy for you to build and implement a chatbot for websites. Using it, you can improve your customer satisfaction, get better conversions, and even improve the customer experience.

Key Features

• Can help with lead generation
• Helps with setting up meetings
• Has a drag-and-drop chatbot builder

Pros

• Easy to build the chatbot from scratch
• Multiple templates for building the chatbot
• Free version available

Cons

• Unable to add a human photo for the chat icon

Pricing

Collect.chat lets you create a free account, and you can use their chatbot platform for up to 50 responses per month. The paid plans offered by them are:

• Lite: $24/month
• Standard: $49/month
• Plus: $99/month

Image via Collect.chat

Pro Tip: Start building your chatbot by using the templates. This makes their chatbot builder easy to get set up quickly.

3. Acobot

Acobot is an easy-to-use AI chatbot platform for websites, especially if you own an ecommerce website. This AI-powered chatbot can help you drive sales without much effort.

Key Features

• Uses discounts and coupons to capture leads
• Adept at cross-selling and upselling
• Reduces cart abandonment
• Works completely autonomously

Pros

• Studies the store and gets started by itself
• AI chatbot improves over time with more interactions

Cons

• Can’t feed custom data.

Pricing

• 15-day free trial available.
• Charges 0.6% of total sales driven by it.
• No monthly or recurring charges.
• 15-day money-back guarantee.

Image via Acobot

Pro Tip: If you want to set up an AI chatbot without much hassle, Acobot should be your go-to AI chatbot software.

4. Botsify

Botsify is changing the customer service landscape through their live chatbots for websites. By using them, you can increase your customer satisfaction and retention.

You can automate your customer service operations and reduce the burden on your customer support staff with these AI chatbots. It’s possible to create a free account and chatbot for 14 days as well.

Image via Botsify

Pricing

• Botsify offers two major plans:
• Self-Serviced: $50 per month
• Fully-Managed: $300 per month

5. Flow XO

This is one of the best AI chatbots for websites that lets you create an AI chatbot without the need for any coding skills. You can use this chatbot on a variety of websites and apps like Facebook Messenger.

With this AI chatbot platform, you can automate your customer service and improve customer satisfaction using their live chat features as well. Their natural language processing AI chatbot algorithm helps you make the most out of these best AI chatbots too.

Image via Flow XO

Pricing

It’s one of the best AI chatbots for small businesses, as you can use it for free as well. The paid plans offered include:

• Standard Plan: $19/month
• Standard Plan + 5 bots: $29/month
• Standard Plan + 25,000 interactions: $44/month

6. VirtualSpirits

Through VirtualSpirits, you can build an AI chatbot for websites within minutes. They’ve got over 100 chatbot templates that you can modify and start improving your customer experience.

It’s one of the best AI chatbots because it’s got features for both beginners and experts alike. Be it WordPress, Joomla, or Drupal, you can build chatbots for them all through this chatbot software.

Image via VirtualSpirits

Pricing

VirtualSpirits offers a free account for 30 days. After that, you can choose from one of their many paid plans.

• Small: $9/month
• Professional: $29/month
• Business: $99/month
• i-Business: $239/month

7. Streebo

Streebo is one of the best AI chatbot platforms to build chatbots for websites to engage your customers through intelligent conversations. You needn’t know any coding to develop the best AI chatbot using Streebo.

Additionally, you can seamlessly implement their AI chatbots on your websites and 3rd party apps like Facebook Messenger. It’s also got natural language processing capabilities from IBM Watson, Wit.ai, and others.

Image via Streebo

Pricing

You can get in touch with them for a customized quote for AI chatbots.

8. ChatBot

ChatBot makes it simple for non-coders to create an AI chatbot for websites with ease. The natural language processing capabilities make it a great tool to improve your customer satisfaction with AI chatbots.

What’s more, you ask?

You can create workflows in minutes to help your customers with their questions 24/7 with one of the best AI chatbots. All without the need to manually intervene at any point. You can integrate the AI chatbot with LiveChat, Facebook Messenger, Slack, and more.

Image via ChatBot

Pricing

You can create a free account for 14 days, but beyond that,  to continue using the AI chatbot, you’ll have to opt for one of the paid packages, which start at $50 per month.

9. Instabot

Instabot can help you build smart chatbots for websites that are not just easy to build but can also be implemented quickly. It can help you reduce your costs and increase conversions by improving customer satisfaction with one of the best AI chatbots.

Through this chatbot software, you can leverage AI and natural language processing to help the best AI chatbot gain knowledge quickly, as well.

Image via Instabot

Pricing

Instabot doesn’t offer any free accounts, and you need to purchase one of their paid plans to use the AI chatbot on your website. They offer the following packages:

• Base: $49/month
• Standard: $149/month
• Advanced: $349/month
• Enterprise: Customized pricing

10. Gobot

Number 10 on our list of chatbot platforms, Gobot lets you to have one-on-one conversations with your customers 24/7 and answer their questions without the need to intervene manually through Gobot.

But that’s not all…

This AI chatbot software can help you automatically qualify leads and connect them with your sales representatives. While it does help with winning new customers, you can also improve your customer satisfaction with it. Which clearly makes it one of the best AI chatbot platforms.

Image via Gobot

Pricing

The best part about Gobot is that it’s currently free to use. While they do intend to launch paid plans in the future, you can expect a free chatbot plan too.

11. BotStar

BotStar is one of the best chatbot platforms for websites and Facebook Messenger that can be built without any coding. These AI chatbots can help you improve your customer experience and also take the load off your customer support staff.

What’s more?

You can create some of the best AI chatbots using their visual editor and can implement it on over 1500 apps. It has a centralized inbox where you can track everything together too.

Image via BotStar

Pricing

For up to 100 conversations per month, BotStar is free to use, and all you need to do is create your free account to start using it and create the best AI chatbot for your business. The paid packages offered by them are:

• Essential: $10/month
• Grow: $29/month
• Pro: $99/month

Bonus Tool: ArtiBot

One of the best AI chatbot platforms, ArtiBot can make it simple for your business to start generating leads through chatting. It can not only help you generate leads but can also accept payments and book appointments on your behalf.

Choose from hundreds of templates and start customizing them to the requirements of your best AI chatbot. It remains online 24/7, and this can help you improve your customer service by answering questions as well.

Even if you don’t have a website, you can link to an ArtiBot.ai hosted page and start generating leads.

Image via ArtiBot

Pricing

The best part about ArtiBot is that it’s completely free to use, and the templates offered by them are free too. However, you can opt for their Pro plan that gives you a few extra features for a premium of $19/month.

FAQs

Q1. What is a website chatbot?

A. Website chatbots are those chatbots that are active on your website and not on any other third-party platforms. Your website visitors can directly interact with the chatbot from your website. Typically, these chatbots are used for customer service.

Q2. What websites have chatbots?

A. Chatbots can be implemented by any and every website out there. They can help you with customer service, lead generation, product promotion, and more.

Some of the websites that use chatbots are:

• Peloton
• Domino’s Pizza
• Buddy Nutrition
• Lyft

Q3. How to make a chatbot for a website?

A. To make a chatbot for your website, you should first choose one of the best chatbot platforms such as Smith.ai, Acobot, Botsify, etc. Then, set up the different questions and answers that the chatbot will ask or answer. You should also create flows to structure the entire conversation. Once that’s done, you can add the chatbot to your website.

Q4. Can you add a chatbot to a website?

A. Yes, it’s possible to add chatbots to websites with ease. All you have to do is create a chatbot using a chatbot tool and then add the chatbot code to your website.

Q5. How to make voice chatbot for a website?

A. To create a voice chatbot for a website, you should leverage a voice chatbot platform like Dialogflow or IBM Watson. Unlike a normal chatbot, the process for a voice chatbot will require that you have some level of technical knowledge as you might have to write code for it.

Q6. What's the most user-friendly platform to create chatbots for a website?

A. The most user-friendly platform to create chatbots for your website is Flow XO. This platform removes the need to have any technical skills and you can seamlessly create flows for your chatbot using its flow builder. The best part about this platform is that it offers both free and paid versions.

Q7. Which is the best free chatbot for a new website?

A. Smith.ai has one of the best chatbots out there. Its AI-powered chatbot lets you find, screen, and nurture leads with ease. And the best part about it is that the chatbot is available for free on both desktops and mobiles.

Q8. Who are the top chatbot providers?

A. The top chatbot providers are:

• Smith.ai
• Collect.chat
• Acobot
• Botsify
• Flow XO
• Virtual Spirits
• Streebo
• ChatBot
• Instabot
• Gobot
• BotStar

Q9. Why is a chatbot an essential tool for your website?

A. Chatbots are essential tools for websites because they can help improve your customer service, and consequently, experience. They can reply to the questions posed by your customers instantly and are available 24/7. This means that your customers will never have to wait for answers from your brand.

Q10. What is the most intelligent chatbot?

A. The most intelligent chatbots are the AI-powered chatbots. These chatbots are armed with the power of natural language processing (NLP) and machine learning (ML). This helps them understand user queries and answer them appropriately.

Ready to Create a Chatbot for Your Website?

Chatbots can not only help improve your customer satisfaction but also improve your lead generation and conversion rates. They can boost your customer experience by responding quickly to your customer’s questions 24/7.

It’s also possible to reduce your expenses by using them as you’ll need a smaller customer service staff.

Through advancements in AI and natural language processing, chatbots have become even more complex, making them even more powerful.

You can also integrate chatbots on websites, Facebook Messenger, and mobile apps to improve your customer service across multiple channels.

Do you know any other popular chatbots for websites? Let me know in the comments.

Even though not every prospect who gets into the funnel converts, every stage signifies the commitment and the likelihood of a purchase.

Why Are Sales Funnels Important?

Sales funnels can help you cater to the exact requirements of your prospects at each stage. You can provide content that is suited for the stage at which they are to move them closer to the conversion stage.

This content nurtures them to the point where they become your brand ambassadors. You also gain their trust, which can give them the incentive to buy more.

Sales funnels are crucial for every business selling products or services. And even though the journey to making a purchase differs for every prospect, once in the funnel, they signify an increased commitment and a likelihood of buying.

How Do Sales Funnels Fit Into Your Marketing?

The main stages of the sales funnel are awareness, interest, evaluation, decision, and action. With each, you can provide content that pushes the potential customer along to purchase.

For example:

You can write blog posts or advertise your products through paid advertising and social media. The customer, if interested, will visit your website to read more. Once they’re on your website, have a hook or lead magnet that nudges them to take your desired action.

When the potential customer opts-in, their journey through the interest stage begins. At this point, you can send them emails about products you sell, complementary products, how-to-use guides, and so on. This can move them to the evaluation stage.

You can then provide videos, demos, or webinars to get those interested in your products to convert. Use them to pitch your service or product and show them that you are the best option if they want a solution to a problem they have.

So, how do sales funnel tools fit into all this?

Sales funnel tools can help you map out your sales funnel strategy and improve your marketing. They are also great for measuring the progress of each phase of the buyer’s journey. With them, it becomes easy to identify at what point people leave your funnel so that you can optimize it where necessary.

But how do you know which sales funnel tools will work best for your business?

To help you, we have created this list of the best tools that can help you in building a sales funnel for your business.

Which are the Best Sales Funnel Tools?

Wondering which platforms to use for building powerful sales funnels? Let’s look at the sales funnel tools that we have rounded up for you.

1. BreakthroughEmail

Breakthrough Email is one of the sales funnel tools that you can use to optimize your cold email strategy. You don’t need to train your sales team. The platform helps you pick the customers. It handles the chore of sending cold emails to them.

Want to know more?

Here are some of its features.

Features:

• You can study the prospects
• Targets high-value leads
• Builds landing pages
• Create funnels and direct customers to products
• Include membership and logins on your site

Price: Custom pricing

Image via BreakthroughEmail

2. Leadpages

Leadpages can help you capture leads and convert customers throughout the sales funnel. This sales funnel software and landing page builder can also be integrated with your favorite digital marketing tools. It is one of the best tools for building landing pages.

Features:

• Templates to be used as lead magnets and landing pages
• Integrated Facebook Ad builder
• End-to-end analytics
• Major email service integrations
• Lead management

Price: Starting from $25 per month.

Image via Leadpages

3. Zipify

Zipify is a company focused on developing Shopify ecommerce applications. This sales funnel tool and landing page builder provides ecommerce tools to grow your business.

Features:

• Create Zipify landing pages with a few clicks
• Drag and drop builder
• A/B testing
• Full reporting suite
• Native Shopify integration

Price: Starting from $67 per month.

Image via Zipify

4. Unbounce

It is the best landing page builder that you can find. This sales funnel software lets you create, publish, and test the landing pages before using them commercially.

Want to know more? Let’s look at some of its key features.

Features:

• I.P. filters
• Multiple client management
• Real-time data
• Unlimited A/B testing
• Mobile responsive templates
• Top notch landing page builder

Price: Starting from $79 per month.

Image via Unbounce

5. HubSpot

Hubspot is an inbound marketing sales and marketing and CRM software. It’s one of the best online sales funnel tools since you can use it to attract leads, build funnels, and convert leads.

Features:

• Drag and drop communicator
• HubSpot marketing synchronization
• Email and phone integration
• Customized views
• Lead importing

Price: Starter pack available from $50 per month. Want to try it for free first? A free plan is also available.

Image via Hubspot

6. InsightSquared

This platform is one of the top sales funnel tools that provides you with a real-time view of all of the important metrics. You also get the pipeline visibility you need for your customers.

Features:

• Pulls in data from multiple sources
• Helps you forecast accurately
• See connections between different data elements
• Manage pipeline better
• Optimize the performance of your sales team

Price: Custom pricing for starters, professionals, and enterprises

Image via InsightSquared

7. Calendly

As one of the top sales funnel tools, this scheduling platform helps you organize meetings and appointments. Setting it up is easy.

Features:

• It can be integrated with Google, Office 365, and Outlook
• Automatically checks for double booking to avoid conflicts
• Calendly links can be shared on email
• Links can be embedded on website too

Price: Want to know the best part? They provide a free 14 days trial with all features and basic features are free forever. Premium price starts from $8 per month.

Image via Calendly

8. ClinchPad

This is a cloud-based sales pipeline management software. It is one of the top sales funnel tools with a complete CRM system. It manages all the pipeline stages including contact management and reporting too.

Features:

• It has an intuitive user interface
• Manages all sales pipelines from a single point
• You can add unlimited leads and filter them in the pipeline
• It has centralized document storage
• Supports visualization of sales pipelines

Price: ClinchPad is free for 100 leads. Custom pricing after reaching 100 leads.

9. Deadline Funnel

Deadline Funnel is a hosted sales funnel tool that you can use on any landing page.

Features:

• It increases conversions by using personalized automated deadlines
• Building a sales funnel and automating it is easy
• It enables you to use deadlines in promotions
• You can show the deadline timer in emails too

Price: Free trial for 14 days. Pricing starts from $37 per month.

10. DialSource

DialSource is one of the top sales funnel tools that can integrate with your current CRM process. It also automates and accelerates your sales and service cycles.

Features:

• It has an adaptive arsenal of dialing systems
• Completes 99% of post-call actions with one click
• DialSource combines all sales history, calls history, and other interactions into a single view inside the CRM

Price: Custom Pricing Plans.

11. Funnel.io

Funnel.io automates marketing data collection. This sales funnel software pulls in all of your cost data and helps you analyze your advertising spending cost accurately.

Ready to know more about the features that make it one of the best sales funnel tools?

Here they are.

Features:

• Helps you build a super-efficient marketing reporting stack
• Feed the data you collect into business intelligence systems
• Cross channel analytics
• Automatic data synchronization
• Advertising data CSY upload
• Google Analytics integrated with advertising data

Price: Standard price starts from $299 per month.

12. Funnel CRM

This sales funnel tool is a simple and easy-to-use cloud-based CRM software that helps growing businesses, agencies, and freelancers to sell smarter and faster without having to work too much.

Features:

• It lets you create and embed web contact forms (without any technical knowledge) so you can easily capture leads.
• The program automatically creates web form submissions into deals and place them in your sales funnel rather than in your messy inbox.
• Tasks and activities in Funnel CRM represent any action that helps you to move your deal toward closing.
• It allows you to put together and send well-formatted business proposals.
• Funnel CRM lets you maintain your customer database by reducing the manual work.
• The Gmail integration allows you to communicate with customers from your smartphone without logging into Funnel CRM.

Pricing: Starts from $10

13. Zendesk Sell

With the help of Zendesk Sell, businesses can take a scientific approach to sales. As one of the best sales funnel tools, it provides solutions that drive adoption, big data analysis, and actionable insights.

Features:

• All-in-one sales platform
• Seamless communication tools
• Sync your data and tools to Base with API
• Keen insights from sales science platform

Price: Starts from $19 per month.

14. Instapage

Instapage is the most powerful sales funnel software as well as landing page builder that provides post-click optimization for all campaigns.

Features:

• Customizable templates
• Build landing pages
• Interactive widgets
• Pay per click compatibility
• Integration dashboards
• Efficient campaign management through page grouping

Price: Starts from $69 per month. Custom pricing also available on request.

15. Mixpanel

Mixpanel provides business analytics. It’s one of the top sales funnel tools that tells you how people use your products with the help of the most advanced mobile and web analytics.

Features:

• A/B testing
• Bookmarks
• iOS and Android compatibility
• Point and click analytics
• Data Visualization

Price: Free for starters. Pricing starts from $999 per year.

16. Podio

Podio is project management software that helps in team communication and organization. (This makes it one of the top sales funnel tools out there.)

Features:

• Automated workflow
• Task management
• Scheduling of meetings
• Personal dashboards
• Integrated chat

Price: Free for starters. Basic plans start from $9 per month.

17. Slingshot

Slingshot makes product launches easier. This sales funnel tool also allows you to choose a plan that suits your product.

Features:

• Collection of launch templates
• Orientation videos
• Exhaustive calendar views
• Daily video coaching
• Detailed instructions on executing each action item

Price: Starts from $750 per year.

18. SmartFunnel

This is a cloud-hosted sales funnel tool. It speeds up sales automation.

Features:

• Creates interaction histories
• User-friendly interface
• Real-time visibility into sales funnels
• Manage sales teams
• Lead management and opportunity tracking

Price: Basic plan free. Pro plan starts from $96 per year.

19. Spiro

Spiro is an AI-powered sales funnel software that helps you improve the performance of your sales team by managing your customers smartly.

Features:

• Contact management
• Automatic sales reminders
• Pipeline building
• AI organized opportunities
• In-app telephone

Price: $79 per user per month.

20. XANT

This is AI-powered sales funnel tool and management software. It offers a sales acceleration platform in the browser.

Features:

• Multichannel communication
• Power dialers
• Intelligent call distribution
• Area code overlay management
• Automatic lead creation

Price: Custom Pricing Plans.

21. Sumo

Sumo is a platform that provides you with a complete suite of sales funnel tools that help you automate the growth of your website and increase your traffic.

Features:

• It builds a following
• Builds a sales funnel
• Track results
• Create beautiful pop-ups
• Tools integrate with all major email services

Price: Free forever for new businesses. Professional plan starts from $24 per month

22. Sellsy

It is a complete online software that helps you prospect effectively. This sales funnel software can drive and help with the tracking of your entire customer cycle.

Features:

• Contact management
• Management of prospects and opportunities
• Monitor expenses and margins
• Automatize recurring billing
• Manage your inventory and supplies

Price: Custom pricing plans

23. ActiveCampaign

It's marketing automation, CRM software for small businesses with integrated email marketing. This makes it one of the top sales funnel tools out there.

Features:

• Drag and drop email designer
• Track contacts on-site and in your apps
• CRM and sales automation
• Social media monitoring
• Advanced segmentation and targeting

Price: Price starts from $17 per month.

24. Bizible

This sales funnel tool is a B2B marketing attribution and revenue planning software that enables companies to measure and plan for revenue.

Features:

• Automatically tracks marketing interactions across channels
• Streamlined reporting and tracking setup
• Every touch attribution built-in
• Campaign management
• Engagement analytics

Price: Contact team for pricing.

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25. ClickFunnels

ClickFunnels can create an entire funnel for you with a few clicks. It is an online sales funnel tool.

Features:

• A/B split tests
• Custom domains
• Membership funnels
• Order pages
• Share your funnels

Price: Want to try it before buying? You can do that with their 14-day free trial. After that, the price starts at $97 per month.

26. Contactually

This sales funnel software is a web-based customer relationship management and contact management tool.

Features:

• Automate workflows
• Google and iCal integration
• Pipelines for managing deals
• Customizable follow-up reminders
• Contact management from a single location

Price: Starting from $59 per month.

27. FunnelDash

It is easy to use the Facebook advertising analytics tool. This sales funnel tool helps you maximize your ad spend.

Some of its features include:

• Gets access to your clients Facebook ads data
• Real-time reporting and analysis
• Shows important metrics on the dashboard
• Provides advanced segmentation data
• Audit Facebook ads

Price: $99 per month.

28. Hotjar

This sales funnel software reveals the online behavior of your users to you. It combines feedback tools and analytical tools to help you understand your customers.

Features:

• Heatmaps
• Visitor recordings
• Conversion funnels
• Multi-device support
• Feedback polls

Price: Custom pricing.

Still haven’t found the sales funnel software that you were looking for?

Let’s look at some more options…

29. Keap (formerly Infusionsoft)

This sales funnel tool is a fully integrated web-based CRM and marketing automation software.

Features:

• Email marketing, automated campaigns
• Track quotes, orders, sales, and account receivables
• Multimedia marketing management
• Ecommerce and payment processing
• Built-in metadata and keywords fields

Price: Starting at $24 for the first two months.

30. Insightly

This sales tool is a leading customer relationship platform. It helps you accelerate sales, build relationships, and deliver projects.

Features:

• Contact management and task management
• Pipeline management
• Mass email integrations with MailChimp integration
• iOS and Android compatibility
• Auto detection of email address, Twitter, and LinkedIn profiles

Price: Starting from $29 per month.

31. LeadBoxer

LeadBoxer is a sales and lead generation tool that provides you with plenty of online B2B sales opportunities. (This makes it one of the top sales funnel tools out there.)

Features:

• Lead management and routing
• Content marketing
• Audience segmentation
• Lead generation algorithm
• Lead qualifying and scoring

Price: Custom pricing.

32. MindMeister

This sales funnel tool enables real-time online collaboration for mind mapping. With it, you get an unlimited number of collaborators.

Features:

• Create, share, and present mind maps easily
• Share work with email or social channels
• Different modes of presentation
• Helps with project management

Price: Basic plan free. Paid plans start from $4.99 per month.

33. Odoo

Odoo is all-in-one sales funnel tool. It is also open-source and offers a wide range of business applications like sales, CRM, HR, project management, financial management, warehouse management, and more.

Features:

• Accounting
• Ecommerce
• Automated invoicing
• eSignatures
• Automated stock update

Price: Customer pricing.

34. Pipedrive

Pipedrive is CRM software that deals with sales funnel management. This sales tool provides a clear view of opportunities and organizes your sales efforts.

What’s more, you ask? Let’s take a look at some of its key features.

Features:

• Measure sales funnel metrics
• Visualize the data and generate reports
• Sales management
• Email, Google Calendar, and Contacts integration
• Sales pipeline view

Price: Starting from $12.50 per month.

35. Salesforce

This sales funnel tool offers cloud-based CRM solutions and helps in building sales funnels. It has a complete suite of applications for service, sales, marketing automation, and more.

Features:

• Marketing and sales leads
• Email integration
• Real-time visibility
• Weekly forecasts of sales
• Track clicks and create campaigns

Price: Starting from $25 per month.

36. Salesmate

Salesmate is intelligent business CRM software. Using this sales funnel tool, your sales team will be better placed to manage your funnel effectively.

Features:

• Contact history
• Simple data import and export
• Google Apps integration
• Full customization
• Goal setting and reporting

Price: Starting from $12 per month.

37. SamCart

This sales funnel tool is a web-based turnkey shopping cart software solution used for selling physical and digital goods and services online.

Features:

• Create high converting checkout pages
• Different checkout page templates available
• Customize the template
• Add upsells
• Create split tests

Price: Starting from $19 per month.

38. Smartsheet

Smartsheet is web-based project management software that handles sales funnels, task management, content management, and more. (This makes it one of the top sales funnel tools out there.)

Features:

• User-friendly intuitive interface
• Automate business processes
• Real-time visibility
• Contact management
• Version control

Price: Starting from $14 per month.

39. Streak

Streak is a simple and effective sales funnel tool. It enables you to run your entire business from your inbox.

Features:

• Collaboration with a single click
• Works securely with google apps
• Manages deals, supports queue inside Gmail
• Cloud based, hence easy access
• Flexible structure, no coding

Price: Starting from $49 per month. Want to know the best part? A free version is also available.

40. Wishpond

Wishpond is a complete marketing suite for an online marketer. This sales funnel tool helps you create landing pages, deploy contests, track leads, build sales funnels, and more.

Features:

• Market automation
• Email marketing
• CRM integrations
• Lead management
• API access
• Create landing pages

Price: Starting at $49 per month.

41. Finteza

This sales funnel tool enables you to build sales funnels across all website pages. You can track and analyze user behavior from different sources and identify the weak zones on your website.

Features:

• Track website traffic, impressions, clicks, and more.
• Analyze complex user behavior online.
• Identify and optimize inefficient ad units, campaigns, and keywords.
• Analyze the conversion rates of each marketing channel.
• It integrates with 50 Content Management Systems (CMS).

Price: You can use their Website and Application Analytics tool, starting at $25. A 30-day free trial is available.

FAQ

Q1. What is the best sales funnel software solution?

A. The best sales funnel software solutions are:

• BreakthroughEmail
• Leadpages
• Zipify
• Unbounce
• HubSpot
• InsightSquared

Q2. How do I create a sales funnel?

A. You can build a powerful sales funnel by following these simple steps:

• Research your audience and create buyer personas.
• Create landing pages.
• Drive traffic to your new landing pages.
• Develop lead magnets to capture email addresses.
• Set up a drip email campaign.
• Track your funnel and restrategize if necessary.

Q3. How do I make a sales funnel for free?

A. You can use free sales funnel templates offered by tools like HubSpot and Pipedrive.

Q4. What are the stages of a sales funnel?

A. A sales funnel can be broken down into five main stages:

• Awareness
• Attraction
• Interest
• Purchase
• Delight

Q5. Is ClickFunnels free?

A. No, ClickFunnels is not a free sales funnel tool. But you can try it for free for 14 days, after which you can buy it for a charge of $97 monthly.

Q6. What is better than ClickFunnels?

A. Some of the best ClickFunnels alternatives are:

• Builderall
• 10 Minute Funnels
• Convertri
• Simvoly
• Kyvio
• Kartra

Q7. Is ClickFunnels worth the money?

A. Compared to other DIY tools, ClickFunnels is a bit pricey. But its superior features fully justify the price. The tool comes with great templates, A/B testing, a drag-and-drop editor, and website hosting. It’s a one-stop destination for savvy marketers.

Q8. How do I use ClickFunnels for free?

A. ClickFunnels doesn’t offer a free plan but you can get a taste of the tool during their 14-day free trial. There are a number of sites advising that users can sign up for ClickFunnels’ affiliate program to get their hands on the tool for free. But don’t fall for these black-hat tactics as you’ll still have to pay to use the software.

Q9. What tools do you need while setting up a sales funnel?

A. Instead of investing in several standalone tools to build your sales funnel, you can opt for one of these integrated sales funnel tools:

• HubSpot
• ClickFunnels
• Pipedrive
• Infusionsoft
• FunnelDash

Q10. How much does it cost to build a sales funnel?

A. Building a sales funnel can cost you anywhere between $100 to $15K monthly, depending on how you build it.

If you use DIY sales funnel tools like ClickFunnels, you’ll have to pay a monthly subscription fee to the tune of $100 per month (for individual users). If you hire professionals to build your funnels, they can charge up to $15K per funnel. So, factor in your budget, goals, and skills while deciding on your funnel building strategy.

Ready to Build a Profitable Sales Funnel?

These are the sales funnel tools I’ve rounded up for you this week. I hope you find this list useful.

Know of any other sales funnel tools or sales tracking tools you feel should be added to this list? Please let us know. We would love to hear from you.

A lot of companies only focus on the awareness stage of the funnel and put all of their effort into attracting new customers. But that is not enough.

Even if you are successful in driving a lot of traffic to your website, it’s useless if they don't buy anything or engage with your brand more. That is where lead nurturing is required, to convert those leads into customers.

In this post, you’ll learn how to build sales funnels that convert.

5 Steps to Build Sales Funnels that Convert

The guide below will help you build sales funnels, or optimize existing ones, to get more lead conversions for your business. But first, let’s take a look at the five basic steps required to build sales funnels:

Step #1: Conduct Target Audience Research

Before you can even start to build sales funnels, you need to research your target customers. You won’t be able to target and convert leads if you don’t know what drives them to buy a product or service. You need to understand your target market before you can build sales funnels for sales conversions.

So, as a first step, conduct thorough research to understand your customers and find answers to the following questions:

• Who are your target customers?
• What are they interested in?
• Which social media platforms do they use?
• What are their pain points?
• How can your product or service address their pain points?

Once you understand more about what they like, dislike, and need, it will help you position your product effectively.

These consumer insights are the basic building blocks that will help you to build sales funnels that actually work.

Step #2: Create Accurate Buyer Personas

Once you have gathered a broad idea of who your target market is, you need to dive deeper and segment your customers.

After segmentation, you need to make buyer personas for each type of potential customer demographic that you want to target for your products or service.

Information that you need to include in your buyer personas:

• Age and gender of your target customer segments.
• Location – is there a particular region that most people of a persona reside in?
• Interests – what are people of this persona usually interested in?
• Education level – what is the average education level of people in a particular persona?
• Job designation and income levels
• Buying motivation – what motivates people of this persona to buy?
• Buying concerns – what concerns do people of this persona have while making a purchase decision?

What is the benefit of having accurate buyer personas?

Accurate buyer personas will help you personalize and optimize your marketing content and help you build sales funnels that convert.

Step #3: Plan Your Lead Generation Strategy

Now that you know who your target market is and what customer segments you are targeting, it’s time to put that research and knowledge to practical use.

What is a lead generation campaign?

At this stage, you need to develop a strategy to drive relevant traffic and leads to your website.

You can use a variety of different strategies for traffic and lead generation, such as:

• Influencer Marketing

How does influencer marketing boost lead generation?

Influencers can help drive traffic to your website by adding direct purchase links to their social media posts or adding backlinks to your website in their blogs. They can also promote your promotional campaigns and discounts to drive traffic to your website.

• PPC Campaigns

This is one of the oldest and most-used methods for driving website traffic and is commonly used by marketers. Just ensure that you have compelling ad copy and use attention-grabbing ad titles to maximize click-through rates.

• Guest Posting

How does guest posting help lead generation?

Guest posting helps by building backlinks to your website. It is always better to guest post on high-authority websites in your industry to build quality backlinks to your website. You should also select the websites that are in your particular industry or niche so as to drive only relevant traffic to your website.

• Social Media Advertising

Social media ads are another effective way of driving traffic to your website. Similar to PPC campaigns, your click-through rate will improve if you use compelling ad titles and ad copy.

• SEO

This is the organic way of getting website traffic. Having a search engine optimized website will help you rank well in search results, bringing you organic search traffic.

• Landing Page Optimization

Optimizing your landing pages is another effective lead generation strategy. You should use lead magnets on your landing pages to generate qualified leads for your sales funnel.

Step #4: Develop A Strategy to Engage and Nurture Your Leads

After driving traffic to your website, the next step to build sales funnels is to engage and nurture those leads.

How do you engage and nurture your leads?

You need to educate them about the features of your product or service and tell them how they will benefit from it.

You can engage and nurture your audience with:

• Relevant and valuable blog posts
• Engaging and informative videos
• Social media posts
• Email newsletters

You can also partner with relevant influencers to create or promote your content.

Step #5: Convert Your Leads

The final step in your plan to build sales funnels is to convert your leads into paying customers.

The key here is to make it as easy as possible for them to complete their purchases by:

• Providing one-click sign-in and signup options
• Simplifying the checkout and payment process
• Reducing form fields and steps in the registration form
• Optimizing your site speed
• Optimizing site design to enable easy site navigation
• Providing multiple payment options
• Using secure payment services to alleviate customer security concerns
• Using compelling CTAs on your website’s landing pages
• Using exit-intent pop-ups to prevent prospective customers from leaving by providing incentives to stay

How to Build Sales Funnels

Now you know the 5 basic steps to build sales funnels that actually convert.

To learn more about how to build sales funnels and optimize them for maximum conversions, check out the gifographic below.

FAQs

Q1. How can I create a sales funnel?

• Step #1: Conduct Target Audience Research
• Step #2: Create Accurate Buyer Personas
• Step #3: Plan Your Lead Generation Strategy
• Step #4: Develop A Strategy to Engage and Nurture Your Leads
• Step #5: Convert Your Leads

Q2. How can I build sales funnel for my business?

You can build a sales funnel for your business in 5 simple steps:

• Research your target audience.
• Create buyer personas.
• Develop a strategy to generate leads.
• Plan a strategy to engage and nurture those leads.
• Convert your leads.

Q3. What is the most effective way to structure your sales funnel?

Most sales funnels are structured (from top to bottom) to include stages for:

• Awareness
• Interest
• Decision
• Action

Q4. How can I build an online sales funnel to grow my business?

You can build an online sales funnel to grow your business by:

• Researching your target audience.
• Creating buyer personas.
• Developing a strategy to generate leads.
• Planning a strategy to engage and nurture those leads.
• Converting your leads.

Designing sales funnels and getting high-value customers through them isn’t an easy task. ClickFunnels, however, offers you an easy way of doing so by automating the sales process.

How?

By using ClickFunnels, you can build and monitor landing pages, collect leads, and secure sales.

But surely there are other ClickFunnels alternatives you can use, right?

Yes! There are plenty of ClickFunnels alternatives with different strengths and weaknesses. To choose one that suits your business, you first need to conduct thorough research. I’m here to help you out with that research by giving you some of the best ClickFunnels alternatives.

But before we start looking at alternatives, let’s look at why ClickFunnels is so popular.

What Makes ClickFunnels So Great?

A sales funnel guides your prospective customers through the different stages of their purchase journey. It’s where you introduce the product to the prospect and explain both what it does, as well as its benefits.

You can also wow them with images, videos, and text that offer unique ways to solve their problem. Once you’ve piqued their awareness, it’s time to gain their interest.

Send them an email sequence with engaging content to help them with their research and the decision-making process. The way you gain your audience's interest is by establishing yourself as an expert. You can help them make an informed decision, and of course help with any questions they may have.

Once the customer is ready to buy, make your offer.

It could be free shipping, a discount code, or any offer that your lead will be excited to receive. If the consumer likes your offer, they will purchase the product.

Your funnel does not, however, end with a purchase. Immediately after they buy, you start working on retention and making sure they become repeat customers.

A sales funnel is a guide and multilevel sales process that converts the prospective customer into a buyer. It’s multileveled because a lot needs to occur before the prospect becomes a paying customer.

So why do you need to build sales funnels?

Because building great sales funnels can move you from an unknown online vendor to a multibillion-dollar business owner. In short, it can help you increase conversions.

ClickFunnels helps you create professional sales funnels that convert without any technical know-how. With ClickFunnels, you can guide your prospects through the entire process. You can also point them to the right products, and then follow up with them after purchase.

What are the core features of ClickFunnels?

• Hosting for your landing and sales funnels
• Predefined funnels categorized by industries
• Numerous free and premium optimized templates
• Drag-and-drop editor with many features
• Integration with ecommerce and payment gateways
• Backpack affiliate programs
• Webinar funnels
• Integration with email responders
• A/B testing
• Organized dashboard to track your stats

Cons

• The landing pages can be aggressive as ClickFunnels tries to do a lot from the outset
• Templates may not be what your brand needs
• It’s hard to add extra functionalities beyond what the platform offers

Price

ClickFunnels comes at a high price. The basic package is $97 per month after a 14-day free trial, and their platinum plan costs $297 per month after the 14-day free trial.

List of 6 ClickFunnels Alternatives

The following are some of the best ClickFunnels alternatives that you can use to grow your business.

ClickFunnels Alternative #1: Builderall

Builderall is one of the best ClickFunnels alternatives. This all-in-one website builder incorporates many programs.

You can use it to design sales funnels, create landing pages, promote your website, host webinars, collect leads, and create other pages.

What Are Some of the Core Builderall Features?

• Free customizable templates categorized into industries
• Unlimited subdomains and pages
• Four drag-and-drop builders: The pixel-perfect builder, mobile-first builder, app creator, and responsive builder
• Easy checkout
• Upsells, down sells, and bump sells
• A/B split testing
• Smart popups
• Website and funnel sharing
• Built-in email marketing service (Mailing Boss)
• Simple dashboard to track customer activity
• Integration with marketing tools

Cons

• Numerous bugs and glitches
• It offers too many apps, and you could be paying for functionalities your business doesn’t need
• Funnel builder is only available with paid versions

Who can use Builderall?

Builderall is a great ClickFunnels alternative for business owners on a budget. Entrepreneurs starting their online business can use it to kickstart their marketing. It’s also ideal if you want all your marketing handled in one place instead of using many different integrations.

Price

This ClickFunnels alternative is free, but you must pay to access more features. The paid version starts at $19.90 and gives you access to the Cheetah Funnel Builder, email marketing, automation, and other features.

ClickFunnels Alternative #2: 10 Minute Funnels

As a ClickFunnels alternative, 10 Minute Funnels offers users faster creation and launching. The ease of use comes from having an interface designed to make it easy for people to market online. The platform is easy to use for both novices and experts in website creation and online business.

What Are Some of the Core 10 Minute Funnels Features?

• Marketing funnel builder
• Website builder
• Drag-and-drop website and marketing funnel planner
• Optimized landing pages
• Mobile responsiveness
• Complete hosting
• Numerous templates and page designs
• A built-in tracking system, SEO, split testing, shopping cart, widgets, and social media links

Cons

• Not designed for complex campaigns
• Few features

What sets 10 Minute Funnels apart?

It’s great for making web pages and marketing funnels even if you don’t have much technical knowledge. This ClickFunnels alternative provides an effective marketing system at an affordable price.

Price

For $1, you get a 14-day trial of the 10 Minute Funnels app. You can then choose between the premium and enterprise plans at $97 and $197 per month, respectively.

ClickFunnels Alternative #3: Convertri

Convertri is a funnel, landing page, and website builder for both mobile and web browsers. This ClickFunnels alternative lets you execute funnels fast. Convertri funnel builder lets you plan out your funnels and share them with business partners.

And guess what?

Their free form editor offers plenty of flexibility. With it, you can plan out the funnel by adding, moving, or rearranging pages with an easy-to-use drag-and-drop editor.

What Are Some of the Core Convertri Features?

• Fast funnel planner
• Advanced page editor
• Background video and embedded videos
• Dynamic text replacement to adjust copy based on keywords
• Optimized images for page speed
• Form validation to prevent junk addresses
• Dedicated mobile designer
• Sticky headers, pop-ups, triggers, and 2 step opt-ins
• Integrates with HTML and API
• Integrates email marketing solutions, webinar software, payment processor, shopping cart, automation tool, and others
• Testing and analytics

Cons

• Complicated form builder set-up
• No affiliate programs

Who can use Convertri?

Convertri is a great ClickFunnels alternative for marketers looking to increase traffic, leads, and sales. It saves time and money and does not require coding skills.

Price

This ClickFunnels alternative goes for $53 a month for the standard plan. You can also opt for the pro plan at $58 per month or the Agency plan at $166 per month.

ClickFunnels Alternative #4: Simvoly

Simvoly is a ClickFunnels alternative that builds highly converting sales funnels in minutes. It’s cheaper than ClickFunnels and combines funnels and websites to help businesses promote their products better.

What Are Some of the Core Simvoly Features?

• Numerous designs for building funnels. You can also craft your own unique funnel in just a few clicks.
• Drag-and-drop page builder
• Ability to build a full ecommerce site with a detailed checkout process and filtering.
• A/B split testing.
• 1-click upsells, down sells, bump offers, and 1 step checkout
• Membership and affiliate program area
• Integrates with CRM, email automation platforms, Google Analytics, and payment processors
• Optimized for mobile

Cons

• Features are not exhaustive
• Poor support

Who can use Simvoly?

Simvoly is an easy-to-use ClickFunnels alternative for anyone selling products online. It’s also a great option for solopreneurs and small businesses since it helps with digital marketing.

Price

Simvoly’s plans start at $12 per month for one funnel, A/B testing, and funnel analytics. Their Business plan costs $24 per month for five funnels, while the Growth plan offers 30 funnels for $59 per month.

For an unlimited number of funnels, you pay $149 per month. You also get more features with the Business, Growth, and Pro plans.

ClickFunnels Alternative #5: Kyvio

Kyvio is a ClickFunnels alternative that lets you create smart funnels without the need for code. They also offer a membership area and a built-in email marketing solution.

What Are Some of the Core Kyvio Features?

• Over 100 funnels available
• Premade funnel templates in more than 25 niches
• Unlimited pages
• Drag-and-drop visual builder
• Optimized for speed and mobile
• Integrate HTML and CSS
• Split testing
• Track conversions
• Integrates WordPress, autoresponders, Zapier, webinar platforms, and others
• Membership program

Cons

• Limitations on the number of funnels you can create unless you are on the Business or Pro plan.

What sets it apart?

Kyvio is a great ClickFunnels alternative for marketers on a budget who want a maintenance-free site focused on conversions.

Price

You can test out Kyavio for 14 days at $1 and then choose their Basic plan at $29 per month. Their Business plan goes for $69 per month after the trial period, while their Pro plan goes for $149 per month after the trial.

ClickFunnels Alternative #6: Kartra

As a ClickFunnels alternative, Kartra not only offers sales funnel creation but also acts as a marketing platform. It houses most of the tools you need to run an online business.

What Are Some of the Core Kartra Features?

• Multi-page funnels
• Fully built funnels you can use or customize
• Drag-and-drop page builder
• Numerous customizable templates
• Split testing
• Built-in automated Kartra email platform
• Membership platform
• Video hosting
• Affiliate program
• Integrates payment gateways, SMS gateways, email gateways, membership platforms, calendar apps, and hub connectors

Cons

• Expensive
• Limited templates

Who can use Kartra?

This ClickFunnels alternative is suitable for beginners, intermediate, and advanced marketers. It’s an all-inclusive platform that meets sales funnel needs. Kartra is, however, a bit pricier than ClickFunnels.

Price

The Starter plan goes for $99 per month compared to ClickFunnels at $97. You can also choose the Silver plan at $199, the Gold plan at $299, and the Platinum plan at $499 per month.

FAQs

Q1. Is ClickFunnels worth the money?

Yes. ClickFunnels is worth the money. Using ClickFunnels, you can build and monitor landing pages, collect leads, and secure sales. There are also ClickFunnels alternatives that offer other features at different price points, as detailed in this post.

Q2. Is ClickFunnels really effective?

ClickFunnels is a very effective tool for building landing pages and monitoring them, collecting leads, and driving sales.

Q3. What is an alternative to ClickFunnels?

Alternatives to ClickFunnels include:

• Builderall
• 10 Minute Funnels
• Convertri
• Simvoly
• Kyvio
• Kartra

Q4. Is there any affordable alternative to ClickFunnels?

Affordable alternatives to ClickFunnels include:

• Builderall
• Convertri
• Simvoly
• Kyavio

Q5. What is the best ClickFunnels alternative?

The best ClickFunnels alternatives include:

• Builderall
• 10 Minute Funnels
• Convertri
• Simvoly
• Kyvio
• Kartra

Which ClickFunnels Alternative is best?

The best ClickFunnels alternative will depend on your technical expertise, goals, and budget. Use the free trials to identify features that suit your business and those that don’t. The free trial will also let you figure out whether the platform is easy to use or not.

ClickFunnels is a great tool for building sales funnels, and many businesses use it. However, it's not suited for everyone. There are many other apps available if you need something different for your business.

Popup plugins can help you turn your WordPress site into a conversion machine. They can help you convert new website visitors into customers and email subscribers. However, choosing the wrong plugin could affect your credibility.

The best WordPress popup plugins can help you boost your conversion rates and business reviews while improving user experience without slowing down your website.

Keep reading to learn:

• What to consider when choosing a suitable WordPress popup plugin for your website
• 14 best WordPress popup plugins to improve your website conversions

Factors to Consider When Choosing a WordPress Popup Plugin for Your Website

Here’s what you should consider when choosing the best WordPress popup plugin for your website or online store:

User Experience

While you aim to grow your email list with a suitable popup, be careful not to use just any plugin, as it could disrupt your website’s user experience.

Ensure the WordPress popup plugin you choose reflects your brand identity, gives you control, and offers smooth navigation and behavior interaction.

The best WordPress popup plugins offer powerful conversion features while providing a seamless user experience.

Also Read: Is User Experience That Important?

Ease of Use

Consider how easy it is to handle and customize the plugin.

Select a plugin that provides features such as:

• Several templates to choose from
• Customizable scroll trigger options
• Excellent customer support
• Smooth integration with your email marketing service

Website Performance

The majority of popup plugins load synchronously with your website’s code, which can cause a significant increase in server load time.

A slow website will often rank lower in search engine results pages (SERPs) since search engines prefer most websites to load in under three seconds.

So, you should choose the best popup plugin that maximizes conversions without slowing down your WordPress site.

Web Hosting Compatibility

Make sure your web host supports the WordPress popup plugin you decide to use.

Several hosting companies now use advanced caching systems. This won’t work with the key features like A/B testing of some WordPress popup plugins if they’re coded poorly.

Before we move on to the list of the best WordPress popup plugins, also check out the best SEO plugins you may need for your WordPress site.

14 Best WordPress Popup Plugins

Are you looking for the most suitable popup plugin with drag-and-drop builders to boost your email list and website conversion rates?

Here are the 14 best popup plugins for your WordPress site:

1. HubSpot WordPress Plugin

HubSpot WordPress Plugin is a free and efficient marketing plugin for generating leads, building your email list, and generating more conversions and sales.

This popup builder plugin also includes other relevant lead generation and list-building tools such as form builder, live chat, email marketing, and detailed analytics.

HubSpot can also manage your contacts in its customer relationship management (CRM) software for easy follow-ups and customer support.

Key Features:

• Intuitive drag-and-drop builder
• Forms including slide-ins, inline, overlay modals, and top banners
• Targeting options with advanced filter options such as URL, page time, and on-page behavior
• Integration with popular email marketing services and form builders
• CRM and automated emails for lead nurturing
• Built-in analytics
• Mobile-friendly campaign types
• Trigger popups based on time, scrolling, and exit intent
• Multiple campaign selection such as banner bar and sticky bar

Best WordPress popup plugin for: This free WordPress popup builder is an effective lead generation solution for large businesses.

Price: Free

2. OptinMonster

OptinMonster is one of the most popular and powerful popup plugins with plenty of functionality.

Over 700,000 websites use OptinMonster as a lead generation SaaS software solution. It’s easy to use and doesn’t require advanced technical skills.

OptinMonster also offers a Smart Success feature that empowers you to showcase various offers to users who have converted from your popups.

Key Features:

• Dozens of pre-built popup templates
• Drag-and-drop builder for easy customization
• Google Analytics tracking
• Advanced targeting options including page level, device-based, on-site, geo-targeting, and more filters
• Trigger popups with time, inactivity, sensors, exit intent, and scrolling
• Multiple mobile-friendly campaign types such as content lockers, inline and after post opt-ins, coupon wheel popups, and floating notification bar
• Integrates with top email marketing services, ecommerce platforms, and contact forms plugins

Best WordPress popup plugin for: Large companies including ecommerce brands looking to boost lead generation and conversions should try this free WordPress popup maker.

Price: Free (with limited features). Premium plans start at $14 per month (billed annually).

3. Sumo

Sumo is another effective WordPress popup plugin that offers a free version.

While Sumo smoothly integrates with WordPress websites, it generally takes some skill to use this popup plugin for WordPress.

Sumo loads code that may cause slow or unresponsive websites, but responsiveness varies based on your campaign.

You can manage your popups easily from your Sumo dashboard.

Key Features:

• Multiple opt-in WPforms
• Different customizable pre-designed templates
• Integrates with top email marketing platforms
• Basic A/B testing and analytics
• Social sharing and analytics

Best WordPress popup plugin for: Tech-focused businesses will love this one.

Price: Free (with limited features). Premium plans start at $39/month when billed annually.

4. Popup Maker

Popup Maker is another excellent WordPress popup plugin and is listed among the most popular ones at WordPress's plugin repository.

Popup Maker offers a generous free version with several functionalities. It is an efficient tool that allows you to quickly build high-converting popup forms. Its 600,000+ downloads and a 4.9-star rating from thousands of reviews confirm this.

Key Features:

• Simple popup form editor
• Detailed trigger options
• Advanced targeting and control options
• Built-in analytics
• Integrates with all popular contact form builders

Best WordPress popup plugin for: Businesses looking for a simple popup plugin will like this one.

Price: Free (with limited features). Premium plans start at $87/year and plugin extensions start at $15/year for one website.

5. Bloom Email Opt-In Plugin For WordPress

Bloom is a powerful WordPress popup plugin by Elegant Themes, the developer of the popular Divi Theme. This popup builder plugin comes with the full Elegant Themes membership.

Bloom is a standalone WordPress plugin that loads your WordPress website code synchronously. It makes use of your server resources and could affect your web page performance.

While Bloom works to reduce code impact, your WordPress site could still load slowly if you host your website on poor servers.

Key Features:

• Pre-built popup templates that are easy to customize
• Lightbox popups
• Multiple opt-in types including slide-ins, sign-up forms, and sidebar forms
• Targeting options such as basic post and page level targeting
• Trigger options such as form submission, time delay, and scroll
• Integration with popular email service providers

Best WordPress popup plugin for: Businesses interested in an Elegant Theme membership should choose this popup form builder.

Price: Plans start at 89/year.

6. Elementor Pro

Elementor Pro is a popular WordPress popup plugin by Elementor, a page builder plugin used by more than a million WordPress websites.

Elementor Pro add-on allows you to design popups with ease using a full-featured popup builder. With this popup plugin for WordPress, you will have complete control over your popups.

Key Features:

• 100+ templates of popup forms
• Full-featured, easy-to-use popup builder
• Targeting and trigger options
• Special popup settings area
• Exit intent notifications
• Multiple mobile-friendly campaign types
• Full control over your popups

Best WordPress popup plugin for: All companies, whether large or small, should try using this Elementor popup builder.

Price: Plans start at $49/year for one site.

7. ConvertPlus

ConvertPlus is one of the widely-known popup plugins for WordPress. It has been created by Brainstorm Force, the maker of the Astra theme.

ConvertPlus is easy to use and offers customization options for popup forms.

Key Features:

• 100+ pre-built templates
• Email opt-ins and social integrations
• Real-time WordPress customizer
• Advanced targeting and trigger options
• Built-in A/B testing and analytics

Best WordPress popup plugin for: Businesses looking for an easy-to-use popup maker should use this one.

Price: ConvertPlus starts at $23 (6-month support included).

8. Ninja Popups

Ninja Popups is yet another popular WordPress popup plugin you can use for your website.

With Ninja Popups, you don’t need coding or technical skills to set up highly responsive popups that work perfectly on mobile devices.

Key Features:

• Over 75 pre-made popup themes
• Visual editor
• 74 animation effects
• Built-in analytics and A/B testing
• Google Analytics event tracking integration
• Several trigger options including exit intent, click, scroll depth, and more

Best WordPress popup plugin for: Ninja Popups is the best popup plugin for marketers who want a variety of design options for popup forms.

Price: Starts at $24 for one site.

9. Thrive Leads

Thrive Leads is a WordPress site popup plugin by Thrive Themes.

Thrive Leads empowers you to create attractive conversion-driven popups and opt-in forms from your WordPress dashboard. It is slower than some of the other popup plugins on this list due to it being a standalone WordPress popup plugin that uses your server resources.

Some of the features of Thrive Leads such as A/B testing and analytics may not function well on specific advanced caching solutions and hosting services.

Also Read: How to Choose the Right Web Hosting Solution for Your Business

Key Features:

• Pre-made popup template with a simple drag-and-drop editor
• Multiple opt-in types such as inline forms, two-step opt-in forms, lightbox popup forms, slide-in forms, and more
• A/B testing and analytics
• Multi-targeting options
• Integration with popular email services
• Mobile-responsive popups

Best WordPress popup plugin for: Small businesses with regular website caching solutions should try using this plugin to turn visitors into leads.

Price: Plans start at $19/month when billed annually.

10. TrustPulse

TrustPulse is a WordPress popup plugin that increases website conversions using social proof. Using social proof popup forms is an effective way to grow your business online.

TrustPulse is among the most effective social proof software solutions for business sites. It’s easy to use and doesn’t require any coding knowledge.

This free WordPress popup forms builder empowers you to create urgency on landing pages and checkout pages to encourage visitors to take specific actions.

Check out more useful tips on building high-converting landing pages.

Key Features:

• Easy setup and customization
• Fear of missing out (FOMO) notification triggers
• Built-in analytics
• Real-time event tracking
• Advanced targeting options
• Integrates with popular website platforms

Best WordPress popup plugin for: Ecommerce businesses should use it to collect the email address and other contact details of their site visitors.

Price: Free (with limited features). Premium plans start at $9/month when billed annually.

11. Green Popups

Green Popups, formerly Layered Popups, is another WordPress popup plugin that enhances lead generation. This popup maker is a popular WPforms solution at CodeCanyon’s plugin repository. The plugin empowers you to create layered, creative popup forms.

Green Popups has been purchased more than 17,000 times and has a 4.76-star rating because of its efficiency.

Key Features:

• 200+ popup templates
• Visual designer for simple customization
• Built-in A/B testing and analytics
• Ability to embed a WordPress login form in a popup
• Two-step opt-in functionality
• Click triggers and multiple targeting options
• Compatibility with dozens of top email marketing platforms

Best WordPress popup plugin for: Creative businesses and those seeking an email list building solution should use this plugin for their site.

Price: Starts at $21 for one site.

12. Icegram

Icegram is an effective popup plugin for WordPress. You can also find its free version at WordPress’s plugin repository.

Icegram makes it easy to create beautiful popup forms from your WordPress dashboard. It has a text-based interface, which means that it is less visually appealing to users than other popup plugins. But it offers easy customization options with CSS.

Key Features:

• More than 100 pre-made popup templates
• A/B testing
• Built-in analytics
• Advanced triggers options such as inactivity, time, exit intent, scroll, and more
• Detailed targeting options including page, device, geotagging, user, and more

Best WordPress popup plugin for: Large companies that aren’t concerned with the visual appeal of a form builder can consider using this one.

Price: Free (with limited features). Premium plans start at $97/year for one site.

13. Getsitecontrol

Getsitecontrol includes various widgets for quick and easy lead generation and conversions. This WordPress popup plugin makes it possible to manage all of your widgets and popups across multiple sites in a single dashboard.

Getsitecontrol can fit into your business workflow at any stage as it integrates seamlessly with top email marketing solutions, CRM, analytics software, and more.

Key Features:

• Pre-built popup templates
• Picture and GIF search bar
• Mobile-friendly popups
• Easy-to-use CSS editor
• A/B testing
• Built-in analytics
• Segmentation
• Multi-page widgets and direct links to widgets

Best WordPress popup plugin for: Using this popup maker is a great way to convert site visitors into leads. Companies looking for an easy-to-use leads and conversions generation solution should try it.

Price: Plans start at $7/month when billed annually.

14. PopUp Domination

PopUp Domination is another powerful popup plugin that you can use for your WordPress site. It empowers you to manage your website popups with ease from its interface.

Key Features:

• Pre-built template galleries
• Easy-to-use visual editor
• Advanced targeting and trigger options
• A/B testing and analytics
• Google Analytics events tracking
• Multiple popup campaign types including countdown timers, promotion, email opt-in, and more

Best WordPress popup plugin for: SaaS companies and ecommerce brands should try it.

Price: Plans start at $9/month for up to 10,000 popup views.

Final Thoughts: 14 Best WordPress Popup Plugins to Convert Your Website Visitors

Adding a popup plugin to your WordPress website can help you build your email list, generate leads, and get more conversions. This list outlines the best popup plugins available for WordPress websites.

Depending on your business needs, choose a WordPress popup plugin that won’t negatively affect your website performance, user experience, and brand identity.

Do you have questions about using popup form builders? Leave them in the comments below.