Due to its large audience, Instagram is a great platform to popularize your brand and connect with your clients. One of the best ways to do so is to host successful Instagram takeovers.

This Instagram marketing strategy can help you increase engagement, get new followers, and boost your conversion rates.

In this guide, I will show you how to run a successful Instagram takeover and share Instagram takeover ideas that have worked well for different brands and influencers. I’ll also share some good examples to inspire your takeover campaigns.

What is an Instagram Takeover?

An Instagram takeover is when an Instagram user temporarily takes control of another Instagram account to create and share content for a specified period of time.

The host account, which is most often a brand, allows the guest to create and share content on their account.

Why Should You Do an Instagram Takeover?

You should do an Instagram takeover to increase engagement, gain new followers, and promote new products or upcoming events.

Takeovers often attract more views, likes, comments, and followers for both the host and guest accounts. It helps them reach a broader audience and gain exposure to each other's followers.

How to Do an Instagram Takeover Successfully (The Ideas You Need)

Instagram takeovers require prior planning to be successful. There are some factors to consider and big decisions to make for you to achieve your intended goals from the takeover.

Here’s how you can run an Instagram takeover successfully:

1. Identify the Goal for the Instagram Takeover

What do you want to achieve from this takeover campaign?

You must define clear goals for your Instagram takeover. For example, you can plan to do one for:

• Increasing brand visibility
• Engaging a new audience
• Driving traffic to your website or a particular landing page
• Promoting a specific product or service
• Creating hype around an upcoming event

2. Choose a Guest to Take Over Your Instagram Account

Once you’ve defined your goals for the takeover, you must choose a guest. Select someone whose audience aligns with your target audience’s demographics.

The guest could be an influencer, a partner brand, an employee, or a customer with a strong online presence.

Choosing someone whose audience is similar to yours means the takeover campaign will help you attract similar audiences. Plus, the content they share will likely capture your audience’s interest and engage them.

When vetting potential guests, you can use a tool like Inflact or Upfluence to analyze their Instagram profiles, audience demographics, and influence over people.

3. Decide on a Format for Your Instagram Takeover

There are various formats you could use for an Instagram takeover. Coordinate with the guest to determine a takeover format that suits both parties and ensures maximum visibility and engagement.

For instance:

• Instagram Stories takeover: You allow the guest to post content on your IG Stories during the takeover. IG Stories are a great way to experiment when trying something new on your account. You can save the top-performing Stories as Highlights so they don’t disappear after 24 hours.
• Instagram Live takeover: You let the guest go Live from your Instagram account. Through Live sessions, they could unbox your new product and host a giveaway or share their life experiences with your audience.
  
  Giving someone control over your Instagram Live requires a lot of trust since there will be no chance to edit what is said and done during the Live session.
• Instagram Feed takeover: You allow the guest to post content on your main feed. Ensure the posts are consistent with your brand’s aesthetics and values. You can co-create content or share your guidelines and give them the creative freedom to experiment.

4. Develop a Content Plan for Your Instagram Takeover Campaign

Collaborate with the guest to create a content plan for the takeover campaign. It could include photos, videos, Stories, and captions that will be shared during the takeover.

Collaborating helps the guest and host understand the goal of the takeover. It also helps diversify the content type and tone to keep the audience interested. The content must align with your brand's image and messaging.

5. Schedule the Takeover Period Posts in Advance

Unless you’re hosting an Instagram Live, you must establish a posting schedule to maintain a consistent flow of content throughout the takeover. Decide on the frequency of posts and Stories to keep the audience engaged.

Scheduling posts in advance using a tool like Sprout Social will help ensure that the guest’s content goes live on your account when your audience is most active on Instagram. This is especially critical if your target audience is in different time zones.

You want to make sure as many people as possible see the takeover posts.

It’s good to consider the most active times of your guest’s audience as well when planning the posting schedule. That’s because you want to engage their audience with the collaboration.

6. Provide Account Access and Brand Guidelines to the Guest

Give your account’s login details to the guest who is taking over your Instagram account. Provide clear guidelines to them about your brand’s voice, content style, posting times, and expectations from the takeover.

Let them have creative freedom to engage your audience the way they want to. Trust that they master the art of influencing people.

7. Promote the Takeover

Build anticipation for the takeover by announcing it on your official Instagram account and other social media platforms. Share content teasers and introduce the guest to your audience. Let them know what they can expect.

For example, Broadway Plus announced that Katy Geraghty is going to take over their Stories the next day with an Instagram post. The post received ovr 5K likes and lots of comments.

8. Ensure the Guest Engages with Your Audience

Encourage the guest to engage with your audience during the takeover period. They should respond to people’s comments on the posts, answer their questions, and participate in discussions.

Not just the guest influencer, your brand should also answer users’ questions, respond to comments, and build connections.

Having an effective engagement strategy in place will help build people’s interest in your brand. 

For example, see how both the brand and the guest nutritionist engages people through comments on this post during the takeover period.

9. Evaluate Content Performance

After the takeover, analyze the performance of the content by reviewing metrics such as reach, engagement, follower growth, website visits, and conversions.

Use this data to evaluate the success of the takeover campaign and enhance the outcomes of future collaborations.

10. Build Long-Term Relationships with the Guest

Thank the guest for their participation and promote their account to your audience. Depending on the success of the takeover, you can do it again in the future or collaborate with them in other ways for giveaways or brand ambassadorships.

5 Best Instagram Takeover Examples to Inspire Your Next Campaign

In this section, I’ll share five of the best Instagram takeover examples to inspire your next campaign.

These examples show how you can partner with influencers or industry experts to create engaging and effective content that resonates with your target audience.

1. NikkieTutorials and Sephora Takeover

Nikkie de Jager, is a famous Dutch makeup artist and beauty influencer with a massive following of over 18 million on Instagram. She shares creative makeup tutorials and showcases her beauty looks on her account by the name, “NikkieTutorials.”

The makeup and skincare brand, Sephora, invited NikkieTutorials to do an Instagram takeover on their official account.

With her vast following and influence in the beauty community, NikkieTutorials shared her exclusive makeup routines using her favorite products during the takeover period.

The takeover provided Sephora with an opportunity to tap into her extensive fanbase. She showcased her preferred products and illustrated how to achieve stunning makeup looks using them.

The takeover helped increase Sephora’s brand awareness to Nikkie’s audience. The interactions during the takeover exposed Sephora's offerings to a broader audience of makeup enthusiasts.

2. Hoyeon Jung and Calvin Klein Takeover

In a much-anticipated Instagram takeover, the spotlight was on Hoyeon Jung, the talented actress from Squid Game, as she took control of Calvin Klein's Instagram account.

Calvin Klein is known for hosting Instagram takeovers with celebrity guests such as comedian, Pete Davidson, and rockstar, Machine Gun Kelly.

As the day commenced, Hoyeon Jung showed her love for Calvin Klein by starting in morning attire.

Hoyeon Jung grooved to Billy Idol’s “Dancing With Myself” in an oversized white shirt paired with her Calvin Klein underwear set.

The Livestream showed the audience a glimpse of Hoyeon Jung changing into different outfits. One of these outfits was a vibrant, red, cropped Calvin Klein hoodie.

The takeover helped Calvin Klein tap into Hoyeon’s fanbase and benefited her by offering fans a glimpse into her relatable approach to life's little pleasures.

3. Ohio State University Takeover by Their Students

The Ohio State University College of Pharmacy allowed their students to take over their Instagram account and share glimpses from a day in their lives.

They let different students share their points of view, and what their experiences are in the university regarding education, facilities, trips, and fun things they do outside class.

This takeover allowed the students to express themselves and helped the university gain engagement. It helped them receive comments from a younger population of aspiring students.

At the same time, the students who participated in the takeover also gained new followers. It gave them a boost in confidence to express themselves.

4. Julia Guardiola and VI Peel Takeover

Julia Guardiola is the founder of Social Glow Up. She has collaborated with similar brands to run takeovers and other kinds of campaigns on Instagram.

During one of her best takeovers with VI Peel, she gained over 1,000 followers along with many shares and comments on her posts.

She recommends that if you’re going to run an Instagram takeover, you should collaborate with a brand whose audience aligns with yours.

5. Little, Brown and Company and Their Authors Takeover

Little, Brown and Company are American publishers who have published numerous books by celebrities, politicians, and world-famous authors.

They use Instagram takeovers when introducing a new author and their book.

Here’s an example of Meryl Feinstein from Pasta Social Club introducing her new book, “Pasta Every Day,” on Little Brown’s official IG account:

The publishing company uses this exposure to create a buzz around the book and to popularize their authors to their audience.

Some authors, such as Kerry Washington and Michelle Obama, are already famous and have their own following. They leverage these massive numbers to break into new markets and create brand awareness about their publishing company.

How to Promote Your Instagram Takeover Like a Pro

For your Instagram takeover to be successful, you must promote it to your audience. Let’s look at ways to promote and build interest around an Instagram takeover.

1. Announce the Upcoming Takeover

Make formal announcement posts on your and your guest’s accounts way before the takeover. Provide details about the takeover's date, time, and purpose to generate interest.

You can also utilize Instagram Stories to create teaser content about the upcoming takeover. Include countdowns and sneak peeks of what the audience can expect during the takeover to generate excitement.

2. Mention the Takeover on Other Social Channels

Include information about the takeover in your email newsletters or blog posts. Encourage your subscribers and readers to follow both Instagram accounts and participate in the event.

Promote the takeover on your other social media platforms, such as Facebook, X (formerly Twitter), LinkedIn, or TikTok. Leverage your existing audience to drive traffic to your Instagram account.

3. Create a Hashtag for Your Takeover Campaign

Develop a unique and catchy hashtag specific to the takeover and encourage the audience to use it when discussing or sharing content related to the event.

A branded hashtag will also be helpful when tracking the overall visibility and increasing engagement.

4. Partner with the Right Influencers or Guests

Partner with the right influencers or complementary brands to do the Instagram takeover. Ensure that they cross-promote their takeover-related content on their accounts and drive their followers to engage with the event.

5. Use Instagram Ads to Boost Your Takeover Content Reach

Invest in Instagram Ads to promote the takeover to a broader audience, especially if you want to reach people outside of your existing followers. Instagram allows you to target the ads to groups that fit your target audience's demographics, interests, and behaviors.

How to Measure the Success of Your Instagram Takeover

To evaluate whether or not your Instagram takeover was a success, check for these metrics:

• Follower growth: Track the number of new followers gained during and after the takeover on your (host) account. Compare this to your typical follower growth rate to assess the impact.
• Engagement metrics: Analyze engagement metrics such as likes, comments, shares, and saves on the takeover posts. Compare these metrics to your account's average engagement rates to determine if the takeover outperformed your usual content.
• Hashtag performance: If you used a specific takeover-related hashtag, track its usage and reach. Analyze the hashtag's volume of posts during the takeover period and its impact on engagement.
• Cost analysis: If you incurred costs for the takeover, for example, paying a guest influencer or placing ads for promotion, calculate the return on investment (ROI) by comparing the costs against the benefits, such as increased sales or greater brand visibility.
• Story views and interactions: Measure the number of views, taps, replies, and interactions on the Stories shared during the takeover. Compare these metrics to your typical Story performance.
• Conversion metrics: If you had specific goals like tool or newsletter sign-ups or product purchases, track these actions attributed to the takeover. Measure the conversion rate and compare it to your usual conversion rates.
• Audience sentiments: Monitor comments, direct messages, and mentions related to the takeover. Evaluate the direction of the comments to understand the audience's perception and feedback.
• Takeover poll: Conduct a poll on your Instagram Stories to gather feedback from your audience about the takeover. Ask about their satisfaction score, what they enjoyed, and areas for improvement.
• Guest feedback: Collect feedback from the guests who conducted the takeover to understand their views on the event's success. Ask them for insights about engagement and audience reception.

FAQs

X (formerly Twitter) has over 541 million users with 500 million posts sent out daily. This massive activity level makes it a powerful platform to promote your brand.

Unlocking the true potential of X as a powerful marketing and communication tool requires more than just posting content randomly. You must understand when to engage your audience effectively.

X recently started its ad revenue-sharing model with creators, which will help you earn money based on user engagement and reach. Getting paid for what you’ve always done for free is not bad, right?

But how can you make the most of this opportunity?

Timing is everything on social media.

Knowing the best times to post on X (formerly Twitter) will help maximize your content’s reach and boost user engagement.

In this article, I’ll dig into industry studies to uncover the best time to post on X (formerly known as Twitter). I’ll also interpret the science behind optimizing your posting schedule to help you grow your X followers.

Read on to unravel the secrets of perfect timing for posting success.

What Are the Best Times to Post on Twitter (now X)?

Guidelines from various analyses of X user behavior suggest that weekdays tend to have higher engagement on the platform than weekends.

Most users are active during business hours, especially from Tuesdays to Thursdays.

The best times to post on X are:

• Tuesdays, 9:00 a.m. to 5:00 p.m.
• Wednesdays, 9:00 a.m. to 5:00 p.m.
• Thursdays, 9:00 a.m. to 5:00 p.m.

Many people check X during their breaks. So, posting during lunchtime, around 12:00 p.m. to 1:00 p.m., is effective. Another peak time is after work hours—5:00 pm to 6:00 pm when users catch up on social media.

Users tend to check X (formerly Twitter) during their leisure time. Therefore, posting in the early evening, around 6:00 pm to 9:00 pm, is also a good time.

If you have a global audience, you should post several times at different times of the day to cater to people residing in different time zones.

X engagement is lower during early mornings (before 8:00 a.m.) and late nights (after 10:00 p.m.). Over weekends, especially on Sundays, there’s very little engagement.

Remember: The best times to post on X may vary based on your target audience, location, and the content you're sharing.

Use X Analytics (formerly Twitter Analytics) to track engagement on your account and identify when your followers are most active and responsive. This data will help tailor your posting schedule for maximum impact.

Why Does Posting at the Right Time Matter?

Posting at the right times on social media impacts your content’s reach, engagement, and effectiveness.

There are millions of posts (formerly tweets) being sent out every minute. Just like all social channels, timing your posts on X can help you cut through the noise and ensure your content reaches your target audience when they are most active and receptive. 

Here are some reasons why posting at the right time matters on X:

• Audience availability: X (formerly Twitter) has a global user base of over 541 million, and your followers might be in different time zones. Posting at the right time increases the chances of your content being seen.
• Increased engagement: Posting when your audience is online increases your chances of receiving likes, reposts (formerly retweets), comments, and click-throughs.
  
  More engagement boosts the visibility of your posts (formerly tweets) and signals to the X algorithm that your content is valuable and relevant.
• Increased virality potential: X’s algorithm often highlights posts that gain traction quickly. Posting at the right time increases the likelihood of your post catching the attention of others, leading to reposts and increased exposure.
• Time-sensitive content: Some posts are time-sensitive, like event promotions, news updates, or limited-time offers. Posting at the right time ensures that your message is relevant and reaches your audience before the opportunity expires.

X's recommendation algorithm considers your engagement metrics such as likes, reposts, and replies to determine the visibility of your posts. If your posts receive good engagement shortly after publishing, they are more likely to be shown to a broader audience.

How to Find the Best Time to Post on X (formerly Twitter)

Finding the best time to post on X involves understanding your target audience's behavior and analyzing data to identify patterns of high engagement.

You can use X Analytics or other Twitter (X) marketing tools to find out when to post on the platform based on your account activity.

Method 1: Find the Best Time to Post on X Using X Analytics

X Analytics is a built-in tool that provides data about the performance of your posts on the platform. To access it, log in to your X Analytics and click “Get Started.”

X Analytics provides data to help you identify the best days and hours to post your content, including:

• A summary of your impressions, mentions, profile visits, and followers over the last 28 days
• Your posts’ activity, including likes, engagement rate, clicks, and replies
• Your top post, top follower, and top mention
• Video activity, including total minutes viewed and retention

Method 2: Find the Best Time to Post on X Using Third-Party Analytics Tools

1. Sprout Social

Sprout Social is a robust social media management and analytics platform that caters to businesses and digital marketers.

It provides comprehensive features to help you manage your social media presence and make data-driven decisions to improve your performance.

When finding the best time to post on X, Sprout Social offers:

• Reporting and analytics features: Sprout Social provides detailed performance reports and analytics for your X account. You can track engagement metrics, follower growth, and other key performance indicators to assess the effectiveness of your posting strategy. Analyzing the data lets you fine-tune your posting schedule for better results.
• Audience engagement insights: It gives in-depth audience insights, including data on when your followers are most active on X. These insights help you identify peak engagement times and determine the best times to schedule your posts for maximum reach and interaction.
• Time zone optimization: If your X audience is dispersed across different time zones, Sprout Social allows you to schedule your posts based on the time zones of your followers to ensure your content is delivered at the right time, wherever they are. 
• Content calendar: Sprout Social offers a content calendar that allows you to plan, schedule, and manage your posts in a visually organized manner. The calendar view helps you see your posting schedule at a glance and identify any gaps or overlaps in your content distribution.
• Team collaboration: Multiple team members can collaborate on social media management using this tool, making it easier to maintain a consistent posting schedule.

You can utilize Sprout Social's analytics and scheduling features to understand your audience's behavior, optimize your posting schedule, and improve your X account performance.

Pro tip: Once you've identified the best posting times, try to maintain a consistent schedule. Consistency helps your audience know when to expect content from you, leading to better engagement and a more loyal following.

2. SocialPilot

SocialPilot is a social media management tool that allows you to schedule and manage posts across various social media platforms, including X.

It provides analytics for your posts’ performance to help you determine the best time to post on X and optimize your posting schedule.

• Scheduling: SocialPilot enables you to schedule posts in advance. This feature allows you to plan and spread your posts throughout the day or week, even when you might not be available to post manually. You can assess which posting times result in higher engagement by scheduling posts at different times.
• Time zone options: SocialPilot allows you to target specific time zones for your scheduled posts. If your audience is dispersed across different regions, this feature allows you to reach them when they are most active.
• Team collaboration: If you are part of a team managing an X account, this platform offers collaboration in scheduling and posting posts. This can help ensure consistent posting throughout the day, enhancing your chances of reaching your audience at the right times.

By analyzing the performance of your posts through SocialPilot, you can identify peak engagement times and schedule your content accordingly.

You can also adjust your posting schedule in SocialPilot based on the data from X Analytics to optimize your content's reach and engagement.

3. Buffer

Buffer allows you to schedule and manage posts across various social media platforms.

Buffer doesn't provide its own analytics for determining the best time to post on X. However, it offers features that can help you optimize your posting schedule and work effectively with X Analytics.

You can schedule posts from the Buffer dashboard based on your X Analytics data about audience behavior, such as the days and times when they are most active and engaged. 

Create a posting schedule within Buffer that aligns with the peak engagement times. 

Buffer allows you to set specific times for your posts and take advantage of their suggested posting times based on industry data.

Remember: The timing of your posts should align with the content you are sharing. Some posts may be time-sensitive, while others might be evergreen. For time-sensitive content, post it when it's most relevant, but for evergreen content, you can schedule it strategically during peak engagement hours.

The Best Times to Post on X (formerly Twitter) by Industry

The best times to post on X vary by industry due to differences in audience behavior, demographics, and time zones.

The table below shows the best times to post on X for specific industries.

What Do Studies Say About the Best Days to Post on X?

Sprout Social researched the best days to post on X in 2023. The study analyzed over 20,000 Sprout Social customers' X profiles over 12 months to determine engagement patterns.

The study found that posts on Tuesdays and Thursdays had the highest engagement rates, making them the best days to post on X (formerly Twitter).

Saturdays and Sundays saw the lowest engagement rates on X, aligning with the common observation that social media activity tends to dip during the weekends and picks up during the workweek.

Another study by Hootsuite found that the best day and time to post on X is Friday, 9:00 a.m. PST.

HubSpot surveyed marketers and asked about the best time to post on X. The study found that Friday and Wednesday, 9:00 a.m. and 3:00 p.m., are the best times to post on X.

Most studies emphasized consistency in posting times is more important than posting at specific “best” times. Maintaining a consistent posting schedule ensures that your content reaches your audience regularly, increasing the likelihood of engagement.

9 Factors to Consider When Picking the Best Time to Post on X

When trying to identify the best time to post on your X account, consider factors that go beyond the standard data from X Analytics or social media management tools.

Some of these factors include:

• Target audience: Understand your target audience's demographics, behaviors, and interests. Different audiences have distinct habits when it comes to using X. For instance, posting during business hours might be more effective if your audience consists of professionals.
• Content type: Some content types may perform better at specific times. For instance, visually appealing content, like images or videos, may perform well during evening hours.
• Engagement goals: Align your posting schedule with your engagement goals. If you aim for more reposts (formerly retweets) or replies, posting when your audience is most active and attentive is crucial.
• Industry and niche: Consider the industry you are operating in. As discussed, different industries have specific peak hours for X activity.
• Geographic location: Take into account the geographic location of your audience. If your followers are in one time zone or region, adjust your posting schedule to align with their local time.
• International audience: If you have a global audience, consider using different posting schedules for different time zones to maximize engagement across various regions.
• Event timing: Factor in significant events, holidays, or conferences related to your industry that may impact X activity. Posting relevant content during such events can boost engagement.
• Competitor analysis: Analyze your competitors' posting patterns. Identify when they receive the most engagement and consider aligning your schedule with those times.
• Seasonal changes: Be aware of any seasonal changes that might affect your audience's behavior on X. Different times of the year may see varying levels of engagement.

Don't be afraid to experiment with posting times and content types. Track the performance of your posts over time and iterate your posting strategy based on the results.

Watch Your X (formerly Twitter) Presence Flourish

Determining the best times to post on X is important for the success of your social media strategy.

There are several guidelines based on industry studies. However, it's important to remember that your audience is unique, and their behaviors may differ from trends.

Analyzing your X Analytics and understanding your audience is the key to finding an optimal posting schedule for your account. As you experiment with different posting times and strategies, keep a close eye on your engagement metrics and be willing to adapt.

Finding the best times to post on Twitter (now X) is not a one-time task but an ongoing process of refining your approach based on feedback and real-time data.

FAQs

What is the best time to post art on X (formerly Twitter)?

The best time to post art on X is Tuesday to Thursday, 9:00 a.m. to 6:00 p.m. As said, ensure you experiment with posting times and check your Analytics to find the best time to post on X.

What is the best time of the day to post on social media?

The best time of the day to post on social media varies based on the platform and your target audience. The table below shows the best times to post on different social media platforms according to HubSpot’s study.

How to get more views on X (formerly Twitter):

To get more views on X, follow these tips:

• Create compelling and valuable content that resonates with your target audience.
• Include eye-catching images, videos, and GIFs to make your posts stand out.
• Use industry and trending hashtags to increase the reach of your posts.
• Tag relevant influencers or brands and mention them in your posts to increase visibility and engagement.
• Interact with your followers and others in your industry through replies, reposts, and likes.
• Publish your posts (formerly tweets) when your audience is most active and likely to engage with your content.
• Share valuable content from others and they might reciprocate, exposing your profile to new audiences.
• Join trending discussions and relevant conversations to increase your visibility.

How many posts (formerly tweets) should I publish per day?

Posting too frequently may overwhelm your X followers while posting too infrequently might cause you to miss engagement opportunities.

Aim for quality over quantity.

It's better to publish fewer posts with valuable content rather than flooding your followers' timelines. Start with a few well-timed posts per day, monitor your engagement, and adjust your posting frequency based on the response you receive.

The result?

It helps you rock the world of social media and take your content to the next level. 

And lately, the iPhone TikTok photo edit hack has taken the app by storm.

Why? 

Because the iPhone photo edit hack gives your TikTok video photos a warm, golden-hour utopia—perfect for evoking heady days of summer. 

So, how do you implement the iPhone pic edit hack?

Read on to learn about the 8 best TikTok photo editing hacks, starting with the viral iPhone picture edit hack and how to do it. 

Let's dive in.

What is the Viral TikTok Photo Editing Hack?

The popular TikTok photo edit hack is an iPhone trick for editing photos with brightness and contrast turned up. Once done, the brightness and contrast are turned back down, giving photos a warm, golden-hour look. 

This magical hack was shared by @anapaulaugaz and it racked up over 20 million views. More and more TikTokers have been using this hack to give their photos a vibrant and professional glow. 

From editing travel to food to landscape photos, this iPhone photo edit hack is one of the best photo editing hacks we've seen.

And while at it, you can check out our guide to the top TikTok editing apps.

If you're dying to recreate your photos using this sun-drenched vibe, here's the process to follow:

How to Do the Viral TikTok Photo Editing Hack (Using iPhone, Android, or Desktop Devices)

Want to make your portrait pictures look amazing and give your landscape shots a special style?

Follow these steps to try the iPhone photo edit hack: 

• Open your iPhone Photo App, pick the image you want to edit, and click the “Edit” option in the top-right corner of the screen.

• Go to Exposure turn it up to 100
• Scroll to Brilliance and set it to 100
• Set the Highlights Bar to -35
• Transition the Black Point to 10
• Set Saturation to 10
• Turn Brightness to -15
• Set the image Vibrancy to 8
• Move Contrast to -30
• Set Shadows to -28
• Shift Warmth to 10
• Move the Tint Bar to 39 
• Set Sharpness to 14
• Change Vignette to 23
• Set Exposure and Brilliance back to 0

And that's it—save and share your edited image!

For Android and PC users, here's how to implement this viral TikTok photo editing hack: 

• Download and install an online photo editing tool like Adobe Lightroom or VSCO on your device.
• Open the editing tool, look for the photo you want to edit, and upload it to the photo editing tool.
• Find the editing options like changing backgrounds and adjusting brightness, exposure, saturation, warmth, and shadows among others.
• After editing the photo, download and save it on your device.
• Share the photo on TikTok or other platforms.

While the settings won't match that of the iPhone photo app, you'll be able to give your photos an authentic and beautiful look.

8 TikTok Photo Editing Hacks to Transform Your Pics

Here's a deeper look at the common TikTok photo editing hacks you can try using an iPhone, Android, or desktop device:

1. Altering Brightness and Contrast of Your Photos

This TikTok photo editing hack lets you adjust brightness, contrast, saturation, warmth, sharpness, and other highlights to create a warm summer-like look for your photos.

The Brightness and Contrast hack is ideal if you don't have control over lighting and setting when taking photos.

2. Adding Filters and Effects to Your Photos

You can use TikTok Filters and Effects to level up your images. 

Filters are preset that can change the saturation and adjust the contrast of your photos. An example is the Beauty Mode that enhances your physical looks.

Effects are ideal for adding a specific detail to your photos. For instance, you can use the Disney Effect to turn your selfies into random Disney characters.

3. Cropping and Resizing Photos

You can crop or resize your images if you don't like the default standard photo dimensions. This TikTok photo edit hack allows you to focus on a specific detail you want to share with your friends or followers.

Or, you can use it to create image dimensions that meet the requirements of the social platform you want to display it on.

4. Adding Text to Photos

Making your pictures speak louder is easy with text overlays.

Whether you want to be straightforward or show your emotions, adding text to photos can help you convey your message.

You can also add text Stickers or use multiple fonts for text overlays. It will be easy to draw the attention of users and get more views on your TikTok videos.

5. Adding Emojis and Stickers to Photos 

Emojis and Stickers are the level-up hacks you need to use to add a fun element to your images.

You can use Stickers to make a strong statement while emojis bring out your emotions and add an air of fun to even the most mundane photos. 

Depending on your mood, you can customize TikTok emoticons to connect with your audience. For example, you can use laugh or joy emoji codes to express happiness whereas resentment or crying emojis to show you're annoyed or sad.

6. Enhancing Color Tones of Your Photos

Do you want a perfect portrait?

You don't have to spend the whole day doing makeup—enhance the color tones of your images to get the subtle difference.

Changing the color of your images adds a greater depth and dimension to your photo, lending it a more intentional and polished look.  

7. Blurring or Changing the Background of the Photo

No doubt, your living room backdrop is cool. But what about trying out different backgrounds from the world’s beautiful landscapes?

You can change the original background of your picture to something more interesting and pretty. Or, you can make the background blurry to put more attention on your main subject.

Imagine you take a picture with a lot happening in the background, which can be distracting. To fix this, you can make the background blurry so that the focus is on the person in the picture.

8. Creating Collages of Multiple Photos

Creating a photo collage is a good way to put together multiple ideas, moods, or experiences in one image.

If you're a brand marketer, you can use this hack to showcase your product from different angles. You can create a collection of photos of customers using your product and the end result—to send a message that your product rocks!

You can also share behind-the-scenes photos through collages.

Consequently, you can use the collage TikTok photo editing hack to summarize moments from a holiday, trip, or birthday party.

And creating a collage is easy, especially with the best collage apps.

Elevate Your Content with the Best TikTok Photo Editing Hacks

You can transform your photos from a winter drab to a glowy and golden-hour look using the viral iPhone picture edit hack. All you need do to is follow our step-by-step guide on implementing this editing hack.

If you don't have an iOS device, you can use other TikTok photo editing hacks mentioned in this article using your Android device or PC. These editing hacks will help take your content to the next level.

Also, check out the best times to post on TikTok and my comprehensive guide on how to earn money from TikTok. These will motivate you to create content that moves the masses.

I remember when I hit 5000 likes on Twitter (now rebranded as X)! I wanted to celebrate.

Gaining over 29,000 followers on X, another 25,000 followers on LinkedIn, and more on Instagram and Facebook has been instrumental to the growth of my brand.

I can attribute the success of my social media brand presence to one thing ⇒ Engagement.

Quality user interactions with your content on social media are what truly matters. It is the key to building a successful online presence.

A high number of followers might create a superficial appearance of success, but engagement reveals how many followers are genuinely engaged with your content.

Building a loyal, engaged audience provides long-term sustainability for your brand. It also creates a community that actively supports your brand, reducing the reliance on short-term marketing tactics.

In this guide, I’ll teach you how to calculate your engagement rate on different social media platforms. I’ll also share insights on how to optimize your social media marketing strategies to increase engagement and business.

What is Engagement Rate?

Engagement rate is a measure of the level of interaction that your audience has with your content on an online platform. 

This metric is commonly used to measure the effectiveness of your social media marketing and digital advertising campaigns. Instead of focusing solely on the number of followers or views, engagement rate focuses on the number of actions taken by an audience, such as likes, comments, or shares.

A higher engagement rate indicates that your content resonates well with the audience, generating more interactions and driving more action. It helps you assess the effectiveness of your published content and make informed decisions about your marketing strategies.

Why Should You Track Engagement Rate? What Makes It Importance?

Tracking engagement rate provides deep insights into whether you’re succeeding on a platform or not. Here are some reasons why tracking engagement rate is important:

• It helps evaluate content performance. Engagement rate helps you understand how well your content resonates with your target audience. When you track this metric, you can identify which pieces of content generate more user interactions. This will help you adjust your content strategy to create more relevant posts.
• It helps analyze the effectiveness of each social media platform. Different platforms may yield varying engagement rates.
  
  For example, you may have a good engagement rate on Instagram and a low one on Twitter. Tracking engagement rates across platforms will help you identify the most effective marketing channels for your brand where you should focus your efforts.
• It helps understand audience interests and behaviors. For instance, you may find your audience very active when you focus on a particular topic while they don’t engage with other content.
  
  Analyzing the type of content that receives the most interactions will give you an understanding of what appeals to your audience and tailor your future content accordingly.
• Engagement rate is a crucial metric when measuring your marketing success. It goes beyond metrics like follower count and shows whether or not a campaign drives meaningful interactions and potential conversions.
• Calculate the effectiveness of your ad spend with engagement rate. A high engagement rate on your sponsored Facebook posts indicates that your ads are worthwhile.
• Compare your engagement rate with that of your competitors to find out where you stand in the market. It can help you identify areas where you excel and where you need to improve to stay ahead of your competition.

How to Calculate Engagement Rate: 7 Important Formulas

As mentioned, different social platforms have varying demographics and engagement styles. Therefore, you should know how to calculate the engagement rate on different platforms.

I’ll share how to calculate the engagement rate on the top seven social platforms.

Some key terms to remember:

• Total engagements: The total number of likes, comments, and shares on a specific post.
• Total followers: The number of followers or subscribers you have on your account.

Instagram Engagement Rate Calculation Formula

Instagram engagement rate is calculated as follows:

Engagement rate (%) = (total engagements / total followers) * 100

For example, if a post receives 500 likes and 100 comments, and your Instagram account has 10,000 followers, the engagement rate for that post would be:

(500 + 100) / 10,000 * 100 = 6%

A good engagement rate on Instagram is 3% to 6%. An engagement rate above 6% is excellent, especially for larger accounts with a substantial following.

P.S. Discover some tips on how to grow your IG following.

Facebook Engagement Rate Calculation Formula

For Facebook, you calculate the engagement rate as follows:

Engagement rate = (total engagements / total page followers) * 100

For example, if you have a Facebook Page with 50,000 followers, and a post receives 500 reactions, 100 comments, and 50 shares. The engagement rate for that post would be:

(500 + 100 + 50) / 50,000 * 100 = 1.3%

A good engagement rate for Facebook Pages is around 0.5% to 1.5%. Higher rates are considered excellent and are achievable for well-targeted content.

Snapchat Engagement Rate Calculation Formula

Snapchat engagement rate = (total engagements / total followers) * 100

For instance, if you have a Snapchat account with 20,000 followers and a snap receives 200 views. The engagement rate would be:

(200 / 20,000) * 100 = 1%

Snapchat content is temporary by design. If you get an engagement rate of 1% to 3%, then you’re doing excellent on the platform.

YouTube Engagement Rate Calculation Formula

YouTube engagement rate = (total engagements / total subscribers) * 100

So let’s say you have a YouTube channel with 10,000 subscribers, and a video receives 1,000 likes and 50 comments. Your YouTube engagement rate is:

(1,000 + 50) / 10000 * 100 = 10.5%

YouTube engagement rates are usually lower due to the passive nature of video content consumption. For example, many viewers may enjoy your content but they might not leave a comment.

A good YouTube engagement rate is around 0.5% to 2%. However, channels with a lower subscriber base can get higher engagement rates.

TikTok Engagement Rate Calculation Formula

TikTok engagement rate = (total engagements / total followers) * 100

If you have 500,000 followers on TikTok, and your video receives 100,000 views, 20,000 likes, and 5,000 shares. To calculate the engagement, do the following:

(100,000 + 20,000 + 5,000) / 500,000 * 100 = 25%

TikTok is known for its high engagement rates’ good ones ranging from 10% to 20%. Engagement rates above 20% are considered excellent.

X (formerly Twitter) Engagement Rate Calculation Formula

X engagement rate = (total engagements / total followers) * 100

For example, if you have 50,000 Twitter (X) followers and a tweet (now post) receives 500 likes, 100 retweets, and 50 replies. You would calculate your engagement rate this way:

(500 + 100 + 50) / 50,000 * 100 = 1.3%

A good engagement rate on Twitter (now X) is 1% to 3%. Engagement rates above 3% are considered excellent.

X user interactions are mostly in real time. Therefore, the engagement rates may be higher as compared to other platforms.

LinkedIn Engagement Rate Calculation Formula

Engagement rate (%) = (total engagements / total followers) * 100

Suppose you’re a company with a following of 10,000 on LinkedIn, and one of your posts receives 50 likes and 20 comments. The engagement rate for the post would be:

(50 + 20) / 10,000 * 100 = 0.7%

Due to its highly serious and professional nature, LinkedIn often exhibits lower engagement rates compared to other social platforms. A good engagement rate on LinkedIn is around 0.2% to 0.6%.  A rate above 0.6% is considered excellent.

Remember: Engagement rates vary significantly between different types of accounts, so it's essential to benchmark your performance against similar accounts in your industry. This will help you better assess if you’re performing well in your industry.

How to Calculate Your Engagement Rate Automatically

Manual calculation of engagement rate can be tedious and time-consuming, especially when you’re dealing with multiple posts and platforms. Automating the process will help save time allowing your marketing teams to focus on other essential tasks and strategic planning.

One tool that can help you automate calculating your engagement rate is Semrush’s BuzzGuru app.

It is a powerful and user-friendly platform designed to help you measure the effectiveness of your social media content. It saves you time and effort by generating automated reports for your campaigns.

With BuzzGuru influencer analytics, you can easily grow your social presence, identify competitors’ strategies, and work with influencers who offer the best engagement rates in similar niches.

The built-in analytics features of individual social media platforms also give you insights into your engagement rates.

With automatic calculations, you can quickly assess the engagement potential of your content as it unfolds. This enables you to respond promptly to audience reactions and adjust your strategies on the fly.

How to Use Engagement Rates in Your Social Strategy

Engagement rates are a valuable tool for measuring the success of your social media marketing campaigns. By tracking your engagement rates and using them to make informed decisions about your content strategy, you can create a more effective and successful social media presence.

Here are some ways to use engagement rates in your social media marketing strategy:

1. Monitor your engagement rate over time. This will help you identify successes and failures, and make necessary adjustments to your strategy.
2. Use engagement rates to understand your audience's preferences, behaviors, and needs. This will help you tailor your content strategy to meet their needs and interests. You can identify common themes or topics that resonate with your audience.
3. Create content that encourages engagement and sparks conversations. Ask questions, run polls, seek feedback from your audience, and respond promptly to comments and messages. This shows that you value their input and helps foster a community around your brand.
4. Focus on quality over quantity. Instead of bombarding your audience with numerous posts, prioritize high-quality content that adds value and elicits meaningful responses. Content that evokes emotions or educates your audience is more likely to generate engagement.
5. Partner with influencers with an engaged following in your niche. Influencers can amplify your message and reach a broader audience, increasing the potential for interactions and conversions. You can use the engagement rate metric to evaluate an influencer’s influence on the decisions of their followers.
6. Pay attention to when your audience engages the most on social media. Use analytics tools to determine the optimal times to post your content. By aligning your posting schedule with peak engagement periods, you can increase the chances of your content being seen and interacted with.
7. Leverage social listening. Monitoring social conversations about your brand and industry provides opportunities to connect with your audience and address their concerns directly. You can respond to mentions and engage with users discussing relevant topics.
8. Measure ROI. The ultimate goal of tracking the engagement rate metric is to measure the return on investment (ROI) of your social media marketing efforts. You should also track metrics like generated leads, website traffic, and conversions.

Using engagement rate as a guiding metric, you can optimize your social media marketing approach, cultivate brand loyalty, and drive tangible results for your business.

Never Ignore Your Engagement Rate Again!

Engagement rate helps you gauge the effectiveness of your content strategy and make data-driven decisions to optimize your social media marketing efforts.

As you've seen, a high engagement rate signifies that your content is striking a chord with your audience. Encouraging user engagement will help build a community of followers who are loyal to your brand, propelling your business toward greater visibility, reach, and success.

With the power of engagement rate calculations, you can identify your top-performing posts, understand audience preferences, and fine-tune your posts to meet audience needs.

I’d love to hear from you. Have you made changes to your social strategy based on the engagement rate? Share your experiences in a comment below.

FAQs

When your video appears on someone's “For You Page,” they might share it. There are various reasons why people share TikTok videos on other social media platforms.

Here are some of the common reasons why people share TikTok videos:

• They find it funny or entertaining and want others to enjoy watching it.
• They agree with what’s being said in the video.
• They want to get others’ opinions about the video.
• They want to increase the reach and impact of the message in the video.

As a creator on the platform, you might be curious to know who shares your TikTok videos. It can help you understand the kind of videos that are getting more shares and analyze the demographics of the audience who is engaging with your content.

In this article, I’ll unravel whether it’s possible to see who shared your TikTok videos. I’ll also share insights on how to check shares on TikTok and analyze your engagement metrics on the app.

Is There a Way to See Who Shared Your TikTok Videos?

TikTok does not provide a direct way to see the list of users who have shared your TikTok videos. However, you can see the number of times your video has been shared.

TikTok provides a publicly visible metric called “Shares” on each video. This metric represents the number of times other users have shared your video. It can give you an indication of the level of engagement and reach your content has achieved.

To view the number of shares on your TikTok video, follow these steps:

• Open the TikTok app on your device and tap on the “Profile” icon at the bottom right corner of the screen.

• Locate the video you're interested in and tap on it to open it.

• Beneath the video, you will find the number of shares represented by a “Share” icon and the corresponding count of total shares it received.

Why Can't I See Who Shared My TikTok Videos?

TikTok allows users to share the content they like with their friends within and outside of the TikTok community.

However, TikTok does not provide a direct way to see the profiles who have shared your video. This means you can’t access information about the users who have shared your content, such as their usernames or profiles.

Although you may be curious to know who shared your video, TikTok's approach is to maintain anonymity and privacy for its users.

Instead, TikTok offers access to metrics that help you evaluate the overall engagement and reach of your video. It displays the total number of shares each video received.

How to Use TikTok Analytics to See the Number of Shares on Your Videos

TikTok Analytics feature lets you gain insights into your followers' growth, video views, shares, likes, and more. It helps you track your growth over weeks or months and evaluate your success on the platform.

To view the number of shares your TikTok video has received, use the “Analytics” feature by following these steps:

1. Open the TikTok app and go to your profile by tapping the “Profile” icon at the bottom-right corner.

2. In the top-right corner, tap the three horizontal lines.

3. From the menu that appears, select “Creator tools.”

4. Within Creator tools, tap on “Analytics.”

At this point, you have two options to find the number of shares on your TikTok video:

Option 1:

1. Tap on “Overview” within the Analytics section.
2. Look for the “Shares” metric, which will display the number of times your video has been shared.

Option 2:

1. Tap on “Content” within the Analytics section.
2. Choose the specific video you want to check the number of shares on.
3. On the right-hand side of the video, you will find the “share” icon with the number of shares displayed next to it.

Why Can't People Share My TikTok Videos?

If you cannot share your TikTok videos, you’ve likely set your account to private. By default, TikTok allows you to share your videos, but having a private account can restrict this feature. 

Here's a step-by-step process to allow sharing on your TikTok videos:

1. Log in to your account and tap on the “Profile” icon located at the bottom-right corner of the screen.

2. Look for the three-line menu icon on your profile page in the top-right corner. Tap on it to access the “Settings and privacy” section.

3. Within the “Settings and privacy” section, select “Privacy.”

4. Under Privacy, toggle the switch off next to the text “Private account.” You will be asked to switch your account from private to public.

5. Select “Switch” when asked to switch to a public account.

Once you have followed these steps and enabled sharing on your TikTok account, you and other users can share your TikTok videos with friends and followers.

What Are the Other Ways to Share Your Videos on TikTok?

To share your TikTok videos with others, you have a few options. One way is to use the stitching tool, which allows you to incorporate someone else's video into yours. 

You can also do a duet with another user, where you create a split-screen video alongside their original content. 

Another option is to share your TikTok videos with people who are not on TikTok by using the steps below:

1. Choose the video you want to share from your TikTok profile.

2. Once you've selected the video, tap on the three dots icon on the right sidebar of the screen.

3. Tap on your preferred sharing method, such as email or other social media platforms.

Following these steps, you can share your TikTok videos with people who are not using the TikTok app.

Should TikTok Allow Users to View Who Shared Their Videos?

Discovering who shares your TikTok videos can give you a clear picture of who likes to engage with your content. This way, you can get a better understanding of your audience and make improvements to your video content to attract and engage the right crowd.

Consider posting your TikTok videos at optimal times to get more shares and engagement.

The question of whether or not TikTok should allow users to see who shared their videos is a topic open for discussion.

What are your thoughts on this matter? Leave a comment below on whether TikTok should provide more transparency regarding video-sharing metrics.

FAQs

Unfollowing someone on TikTok grants us the freedom to curate our experience and allows us to navigate a personalized timeline. 

In this article, I will guide you on how to unfollow someone on TikTok. This will empower you to take control of your content and shape your TikTok feed to match your evolving interests. 

So, let's dive in.

How to Unfollow on TikTok

Unfollowing someone means their content will no longer appear in your “Following” feed, and you won't receive any notifications about their activity. 

Follow these step-by-step instructions to unfollow someone on TikTok:

1. Open the TikTok app on your mobile and go to “Profile” at the bottom right corner of your screen.

2. Locate the profile of the person you want to unfollow by tapping “Following,” then scrolling through your following list until you find their name.

3. You can also use the search bar at the top to search for the user's username.

4. Tap on their profile picture or username to open their profile.

5. On the user's profile, you should see a person-shaped icon with a check mark on the right of “Message”.

6. Tap on this button to proceed.
7. After unfollowing the user, the person-shaped icon  will change to “Follow.” This indicates that you have successfully unfollowed them.

There you have it! You have now successfully unfollowed someone on TikTok.

Reasons to Unfollow Someone On TikTok

The decision to unfollow someone on TikTok is personal and could depend on many factors. However, here are some common reasons you may choose to unfollow another user on TikTok:

• You’re no longer interested: You may unfollow someone if the content shared by that person no longer aligns with your interests. Unfollowing them will help the TikTok algorithm curate content that is more relevant to you.
• Change in values: If a creator’s values change over time and no longer align with yours, you may decide to unfollow them. For example, they could post content you find offensive or explicitly support advocacies you don't agree with.
• Excessive content: Some creators publish too much content that spams your feed. You may unfollow them in order to discover other content.
• Monotonous content:  If a user consistently shares repetitive content that fails to offer new entertainment value, you may feel bored and unfollow them.
• Negative energy: If a  creator consistently engages in toxic behavior, such as harassing others, you may unfollow them to maintain a positive TikTok experience.
• Privacy: If you know someone in real life, you may unfollow them to maintain boundaries and limit access to personal information. For example, if you share or like a video, the user gets notified and may view your profile. Unfollowing them will keep you from reacting to their content, and them from yours.

Disadvantages of Unfollowing Someone On TikTok

TikTok offers a diverse range of creators and content that exposes you to different cultures and ideas. 

By unfollowing someone, you may limit your exposure to varied viewpoints and miss out on the opportunity to broaden your understanding of different perspectives.

The following are the disadvantages of unfollowing someone on TikTok:

• Missed content: Unfollowing someone means you will no longer see their content in your TikTok feed.
• Limited networking opportunities: TikTok is a great space for networking and collaborations. If you unfollow someone, you may lose the opportunity to connect with them, collaborate on projects, or engage in meaningful discussions that could lead to new opportunities.
• Decreased engagement: Unfollowing someone means reducing their follower count, that could also reduce their engagement metrics, especially if you liked, commented, or shared their content. If you follow each other on the platform, it’s possible that they will also do the same with you.
• Perception and reputation: If you’re in the public eye, unfollowing someone might lead to assumptions about your relationship with that person. Be mindful of how unfollowing someone can impact your reputation within TikTok and beyond.

Unfollowing someone can have unintended consequences. Whether you know the person in real life or not, weigh the above options before tapping unfollow.

Does TikTok Notify Someone When You Unfollow Them?

No. TikTok does not notify users when you unfollow them.

TikTok prioritizes user engagement and content discovery. Therefore, the focus is on providing you with an uninterrupted browsing experience.

When you unfollow someone on TikTok, they will not receive any alert. This means you can curate your feed according to your preferences without drawing any attention or facing awkward conversations about why you chose to unfollow.

Can a Person View My Profile if I Unfollow Them?

Even if you unfollow someone on TikTok, they can still view your TikTok profile. 

Unfollowing someone on TikTok only affects your own feed and notifications. This means their content will no longer appear in your “Following” feed, and you won't receive notifications about their activity. However, it does not restrict their access to your profile or content.

Your TikTok profile and its contents remain publicly accessible unless you change your account settings to private, or block the person in question.

If your TikTok profile is public, anyone, including the person you unfollowed, can search for and view your profile, watch your videos, and engage with your content.

Unless you take additional steps to restrict access, unfollowing someone on TikTok is a one-sided action that only impacts your own experience. 

Read on to find out how you can take these additional steps.

How to Make Your Account Private

If you’ve unfollowed someone and you don’t want them to have access to your account, you can set it to private by using the following steps:

1. Open the TikTok app and tap the “Profile” icon at the bottom right corner. This will take you to your TikTok profile.

2. Tap on the three lines at the top-right and select “Settings and Privacy.”

3. Within “Settings and Privacy,” locate and tap on “Privacy.” It’s usually found under the “Account” section.

4. Under “Privacy,” the first option is “Private Account”. Toggle the switch to turn it on. When it’s activated and turns blue, your TikTok account is now set to private.

5. You can toggle the switch on to turn it back to private when necessary.

With a private TikTok account, only your approved followers can see your videos, like or comment, and send you direct messages. Other users not following you will not have access to your profile or content.

How to Block Someone On TikTok

If you unfollow someone and you don’t want them to view your account, you can block them and prevent them from interacting with your profile and content using these steps:

1. Log in to your TikTok account and go to “Profile” at the bottom right corner.

2. Go to your “Following” list and scroll or search for the username of the person you want to block.

3. Tap on the user's profile picture or username to open their profile.
4. In the top right corner, tap the share icon to access the options menu.

5. Tap on “Block” to proceed.

Once you’ve blocked a user, they will no longer be able to interact with your profile, including viewing your content, commenting on your videos, or sending you direct messages. They will also be automatically removed from your followers list.

Controlling Your Feed

So, whether it's to refine your interests, maintain a clutter-free TikTok feed, or create a positive online experience, the choice to unfollow is yours. 

Unfollowing someone allows you to explore new creators, discover fresh content, and ensure your feed remains entertaining and educational. However, it does not diminish the value of their content or their presence on the platform— it reflects your personal content curation and self-expression based on content that matters to you.

On TikTok,  tastes and interests change over time. Being able to control and prioritize what you consume on the platform makes the experience interesting and your feed clutter-free.

Frequently Asked Questions

Are you comfortable with others knowing which creators you follow and engage with? 

If you value your privacy and wish to maintain anonymity, TikTok has features that allow you to hide your following list from prying eyes.

But is hiding your following list a plus especially if you want to grow your TikTok account?

Let’s find out!

In this article, I show you why you may want to hide your following list on TikTok, the pros and cons it brings to your social media experience, and the steps you can make to hide that list.

How to Hide Your Following List On TikTok

When you open a TikTok account, it’s automatically made public. Everything you post, share, label as a favorite, or comment on is available for everyone to see.

Hiding your following list can protect your personal preferences and maintain a certain level of discretion.

Here is the step-by-step process of how to hide your following list on the TikTok app.

1. Launch the TikTok app on your device.
2. Access your profile by tapping the “Profile” icon located in the bottom-right corner of the screen.

3. Once you're on your profile page, tap the three lines positioned at the top right corner to open the settings menu.

4. Select “Settings and Privacy” and then choose “Privacy.”

5. Under “Privacy”, scroll down to the “Following list.”

6. From there, choose the option “Only Me” to hide who you follow on the TikTok app.

There you have it, your following list will now be concealed on your profile. Anyone trying to view it will receive an error message notifying that you’ve barred them from viewing it.

Can People See Who You Follow on TikTok?

Yes, people can see who you follow on Tiktok.

Unless you've taken specific steps to hide your following list, TikTok allows other users to see the list of accounts you follow on your profile.

Here are a few examples of steps you can take:

• Set your account to private: You can control who can view your content and access your followers' list by making your TikTok account private. To enable this feature, go to your profile, tap the three dots in the top right corner, select “Privacy and Safety,” and toggle on the “Private Account” option.
• Block specific users: Blocking a user removes them from your Followers' list; this also makes your profile and content inaccessible to them. This is helpful if there’s a particular account you don’t want to see in your Following list.
• Remove followers: If you want to remove a user from your Followers' list without blocking them, you can remove them manually. Go to your profile, tap the three dots, select “Manage My Account,” then “Followers,” and you'll have the option to remove individual followers.

Remember: TikTok's algorithm takes into account the content you engage with, including accounts you follow. If you want to keep your list of followed accounts hidden, avoid publicly liking, commenting, or sharing videos from those accounts.

Reasons to Hide Who You Follow On the TikTok App

Once your comments or video goes viral on TikTok, you’ll get a lot of notifications informing you who else viewed your profile.

When they view your profile, they can access your Following list and make certain conclusions about you. There are other reasons you may want to hide your Following list on TikTok due to. For example:

• To maintain privacy: If you prefer to keep a low profile on social media and don’t want any unsolicited attention based on the accounts you follow, hiding your Following list will help keep your privacy from prying eyes.
• To avoid judgment: If you’re in the public eye, you may be judged for following or even unfollowing people. For instance, there are gossip bloggers always looking out for who public figures follow and unfollow just to get content. Hiding your Following list can keep these people off.
• To stay professional: As a respected professional, you may feel the need to keep some of your personal interests from the public.
• To show influence: You may have seen popular influencers and celebrities follow no one or only one account. They’re trying to demonstrate they’re in front of the pack and show how powerful they are. If you want the same but are still interested in some content, you can hide your Following list.

Why Should You Hide Your Following List On TikTok

Hiding your Following list on TikTok has several benefits that can enhance your social media experience. For instance:

• Control: By concealing the accounts you follow, you have more control over who can see your social interactions. It helps you maintain a level of anonymity and keep your online activities private.
• Social pressure avoidance: Social media sometimes creates social pressure to follow specific accounts or conform to popular trends. Hiding your Following list can help alleviate this pressure and curate your feed based solely on your personal interests. You can freely engage with any content without being influenced by others.
• Freedom to explore diverse content: Hiding your Following list can be helpful if you're trying to build a personal brand. It allows you to curate your image and reputation without the potential narratives associated with the accounts you follow.

Disadvantages of Hiding Who You Follow On TikTok

Just like we’ve seen, hiding your Following list on the TikTok app can offer certain benefits. But, it's important to consider the potential disadvantages as well. 

Here are a few cons to keep in mind:

• Networking potential limitations: TikTok is a powerful platform for networking, particularly during TikTok Live. Hiding your following list may make it more challenging for others to identify shared interests or align with your professional goals, potentially limiting your networking opportunities.
• Perception of secrecy: During TikTok Live, users follow each other to gain more followers. If you’re hiding your Following list, some TikTok users may view it as an act of dishonesty. This can create an impression that you have something to hide, limiting how others interact with your account.
• Collaborative impact: Brands and other creators often consider the accounts you follow when assessing potential partnerships. By hiding your Following list, you may create uncertainty regarding your interests, compatibility, or alignment with their values, which could limit opportunities for you as an influencer.

Before hiding who you follow on TikTok, consider what you may miss out on and your objectives for using the platform, then conclude on what works best for you.

Can People See Your Followers With a Private Account?

If your TikTok account is set to private, other users will not be able to see the list of accounts you follow. 

Setting your account private on TikTok means that only approved followers can view your profile, posts, and other activities.

In a private TikTok account, users who want to see your content or become your followers need to send a follow request. You have the authority to accept or decline these requests. 

If you accept a user's follow request, they’ll be able to see your videos, likes, and comments. However, the list of accounts you follow remains hidden from other users, including your approved followers.

How to change to a private account

To set your TikTok account as private, follow these steps:

1. Go to your TikTok account and Tap “Profile” in the bottom right.

2. Tap the 3-line icon in the top right.

3. Select “Settings and Privacy.”

4. Go to “Privacy.”
5. Toggle “Private account” on.

How to Remove Someone From Your Followers List on the TikTok App

There are two ways to remove someone from your Followers list on TikTok.You can remove them from your profile which essentially makes them unfollow you, or you can block them, which automatically removes them from your Followers and restricts their access to your content. 

If you remove them without blocking them, they can still view your account details if your account is not set to private.

Follow these steps to remove someone from your Followers list without blocking them:

1. Launch your TikTok app from your phone.
2. Go to the Profile icon in the bottom-right corner.

3. Tap on your “Followers”.

4. Tap on the three-dot icon next to the follower’s name.

5. Select “Remove this follower”.

If you block someone on the TikTok app, you remove them from your followers and restrict their ability to view your videos, send you messages, and access details about your account, including your Following and Followers lists.

Here's how you block someone on your TikTok app:

1. Launch the TikTok app on your device.
2. Tap the “Profile” icon located at the bottom right corner to access your profile page.

3. Under your Profile, tap on the “Followers” list to view all your followers.

4. Search for the specific user you want to remove from the list.
5. Tap on their username to navigate to their profile.
6. Once you're on their profile, locate the share icon at the top right corner of the page.

7. Select “Block.”  to remove the user from your follower list.

If you decide to unblock the user in the future, repeat the above steps, and instead of “Block,” select “Unblock” to restore their access.

How Can People View Your TikTok With a Private Account?

When you have a private TikTok account, the intention is to limit access to your content only to approved followers. However, there are a few ways someone can still view your TikTok content even if you have a private account:

• Using a pseudo account: If someone creates a separate TikTok account with a different username and profile, they can send you a follow request from that account. Once you approve their follow request, they will have access to view your private content from their pseudo account.
• Using third-party apps: There are certain third-party applications or websites that claim to provide access to private TikTok accounts. These tools will often require the user to provide their TikTok username and sometimes even payment. However, using such apps violates TikTok's terms of service, and they could compromise your account.
• Using a fan account: If you have a public presence, there may be fan accounts dedicated to sharing your content. These fan accounts reshare your videos, even if you have a private account. Users who follow these fan accounts will be able to view your content indirectly through those accounts.

Note: If your goal is to protect your privacy online, consider who you approve as followers even with a private account.

How Many People Can You Follow On TikTok?

There is no set limit to the number of users you can follow on TikTok. You are free to follow as many people as you like, even up to a million users. However, there is a restriction on the number of users you can follow within a single hour.

Within a one-hour period on TikTok, you are limited to following a maximum of 30 users. Once you reach this hourly limit, TikTok will notify you that you cannot follow any more users until the next hour begins.

If you consistently exceed the hourly follow limit and continue to receive notifications about it, TikTok may temporarily ban you from following users on the platform for a few days.

Note: Following more people may increase the likelihood of them following you back. Therefore,  it's advisable to stay within the 30 users per hour limit to avoid potential restrictions from TikTok.

How to Verify that Your Following List is Set to Only Me

To verify that your Following list on TikTok is hidden, you can log in using another account, search for your username and go to the Following list.

If you see an error message, then your list is hidden. If you can see the Following list, then you haven’t done it the right way.

Remember to use an account that does not follow you or is your friend on TikTok.

Frequently Asked Questions

Will someone still see that I viewed their Tikok profile if I delete my account?

If you delete your TikTok account, your profile and all its associated information are permanently removed from the platform. 

Once your account is deleted, you will no longer appear in anyone's Follower or Following lists, and your profile will no longer be accessible to other users. Therefore, if you delete your account, other users will not be able to see that you viewed their TikTok profile because your account no longer exists. 

However, any interactions or engagements you had with other users, such as comments or likes on their content, are also no longer visible after the account deletion.

So, how do you measure the ROI of your influencer marketing campaigns?

In this article, I’ll show you just that. I’ll tell you about the metrics you should track and monitor, the types of ROI you should consider, and the tools that can make the job easier.

Read on to discover the best way to ensure your campaigns are on track and optimize them for the best results.

What is Influencer Marketing ROI?

Influencer marketing ROI refers to the returns you get on investing in influencer collaborations and campaigns.

For most marketers and brands, the formula for calculating their influencer marketing ROI is simple.

However, evaluating the ROI of your influencer marketing campaigns should involve delving into qualitative data along with these quantitative gains.

It goes beyond sales numbers. It also includes the brand awareness built, number of impressions, engagement levels, the boost in your brand positioning in the minds of your potential customers, and more.

Why Do You Need to Measure Influencer Marketing ROI?

While influencer collaborations were primarily a B2C brand’s thing, 73% of B2B marketers are citing increased interest in influencer marketing activities this year.

The industry is expected to grow to $21.1 billion in 2023, which speaks of its popularity and efficacy.

Influencer marketing is undoubtedly a powerful tool that can help you reach new customers, increase brand awareness, and boost sales. However, it can be expensive, so it's important to measure your campaign performance to ensure that you're getting a return on your investment.

Here are some of the reasons why you need to measure your influencer marketing ROI:

• To track the effectiveness of your campaigns. By measuring your campaign ROI, you can see which influencers are driving the most traffic and sales, and identify campaign strategies that are not performing well.
• To make better decisions about future campaigns. By using tracked data, you can see which types of influencers are most effective for your brand, what types of content resonate with your audience, and what kind of budget you need to allocate for influencer marketing.
• To justify your spending to stakeholders or clients. Showing them data of your managed campaign will help them see where exactly they are in their business goals.

What Metrics Can You Track When Measuring Influencer Marketing ROI?

Let’s take a look at some of the most common yet crucial metrics you can track when measuring the success of your influencer marketing campaigns. However, the metrics you select should be relevant to your campaign goals.

1. Engagement

This is the number of likes, comments, and shares that your influencer's posts receive. A high engagement rate is a good indicator that your target audience is interested in your content.

Engagement rate = (Total number of engagements/Number of followers) x 100

Here, engagements refer to likes, comments, shares, saves, and other user interactions with the influencer’s post. 

2. Website traffic

This is the number of people who visit your website after clicking on an influencer's link. A spike in website traffic after launching an influencer campaign suggests that your campaign is driving traffic to your site.

You can also use UTM link tracking to ensure that the generated traffic is a result of your campaign. Tools like BuzzGuru let you create and track analytics for custom short links.

3. Sales

This refers to the number of products or services you were able to sell as a result of your influencer campaign. Along with the number of sales, you should also track:

• Revenue generated
• Average order value (AOV)
• Customer lifetime value (CLV)

Many brands use influencer-specific affiliate codes to track the sales driven by a particular influencer. This is the best way to measure your campaign ROI and track your influencer’s performance.

4. Brand awareness

This is the number of people who become aware of your brand after seeing an influencer's post. You can see these results in the form of:

• New social media followers
• Increased branded search volume
• Better brand positioning and positive brand sentiment
• New social media mentions
• Increased website traffic

5. Conversion rate

This is the percentage of people who took a desired action after seeing an influencer’s post. These actions may include:

• Signing up for your email list
• Making a purchase
• Scheduling a demo
• Renewing their subscription

6. User-generated content (UGC)

This refers to the number of conversations about your brand across online and offline channels.

• Customer reviews
• Word-of-mouth recommendations
• Photos of people using your products

You can ask influencers to encourage people to use your branded hashtag when they post about your brand. This will help you track all UGC in one place.

By tracking these metrics, you can get a clear picture of the ROI of your influencer marketing campaigns. It can also help you make better decisions about your future campaigns and allocate your marketing budget more effectively.

How Do You Calculate the ROI of Influencer Marketing?

Influencer marketing has great potential for most brands. But like any marketing strategy, it needs to undergo analysis and understanding of your goals to accurately calculate the ROI on your influencer marketing spends.

So, let’s start with setting a clear goal.

1. Set Clear Goals and Objectives

The biggest mistake marketers make is not knowing what they want to achieve through their influencer campaigns.

Before you start any campaign, set clear goals and objectives. Ask yourself whether you want to increase your brand awareness, drive more website traffic, or boost product sales.

Once you know what you want to achieve, you can choose the right metrics to track your campaign performance.

2. Track the Metrics Most Relevant to Your Goals

There are a number of metrics that you can track and use to measure influencer marketing ROI (as we discussed in the section above).

However, the influencer campaign ROI metrics will vary depending on your specific goals and objectives.

For example, if your campaign goal is to improve brand awareness and desirability, you can’t calculate your influencer marketing ROI in terms of sales or revenue.

The metrics you track in this case would have to be:

• Reach
• Impressions
• Engagement
• Brand sentiment

Here’s an example of how the fashion brand, H&M reached 12 million consumers by creating only four sponsored videos in collaboration with lesser-known celebrity influencers.

Had they calculated the ROI of their influencer campaign by the number of sales, the campaign would have been a failure. So, it’s important that your key performance indicators (KPIs) align with your campaign goals.

3. Determine the Strategies That Work Best for Your Campaign Goals

Similarly, the strategies you use for influencer marketing have to align with your campaign goals.

For example, hosting Live sessions with an influential industry expert may bring better results (ROI) than hosting a 6-month free trial giveaway of your SaaS tool.

Whereas, hosting a product giveaway might work well for generating sales or new orders (ROI) for a fashion or beauty brand.

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When measuring the ROI of influencer marketing, you should consider the results generated from different strategies. Allocate your budget to the ones that are driving actions relevant to your campaign and business goals.

4. Evaluate Your Influencer Campaign Cost

When we talk about how to measure influencer marketing ROI, we also need to calculate the total cost of running the campaign effectively.

When evaluating your influencer marketing cost, consider the amount of money you spend on the following:

• Cash – Most influencers and creators charge monetary compensation for sponsored posts and activity. Here’s how much an influencer may cost.
• Free products – Creators with smaller followings agree to work for sample products and free gifts from brands. These freebies are a part of your campaign cost.
• Commission – You can also choose to pay a fixed commission for every sale an influencer’s followers make as a result of the promotion. 
• Team – Include the wages of your marketing team members responsible for the campaign.
• Tools – Consider the subscription cost of the influencer marketing tools you use for influencer discovery, campaign management, and performance tracking.

5. Analyze the Returns on Your Influencer Marketing Investment

Once you’ve got the data (discussed above), it’s time to analyze:

• Were you able to meet your campaign goals?
• How much of your marketing budget did you spend?
• Are you satisfied with the KPIs you decided on, at the beginning of the campaign?
• Did all influencers deliver satisfactory results?

These questions will lead you to measure the ROI of your campaign and identify what worked well and what you could do better for your future campaigns!

Pro tip: It takes time to see results from influencer marketing. Don't expect to see ROI results overnight. Be patient and track your results consistently to see how well your campaigns perform.

3 Best Tools That Can Help Analyze Your Influencer Marketing ROI

There are a lot of powerful tools out there that can help you plan, manage, and track the performance of your influencer marketing campaigns. You don’t need to extract or analyze the data manually.

Let me show you how to measure the ROI of your campaigns with these three tools.

1. BuzzGuru Influencer Analytics

BuzzGuru Influencer Analytics is an all-in-one influencer marketing app that provides you with an overview of your influencer marketing campaign cost and ROI.

You can track and see data related to metrics like:

• The average number of views
• Cost per thousand views (impressions) or cost per mile (CPM)
• The number of clicks
• The number of registrations
• Total campaign spending or total cost of the campaign
• Cost per registration (CPR)
• Cost per click (CPC)
• Click-through rate (CTR)
• Conversion rate (CR)

And the best part?

You can segregate the data by influencers, which means that you can analyze the performance of each partner influencer and see who brings the most value for the money invested in their collaboration.

You can form long-term partnerships with your top-performing influencers or allocate more of your budget to them.

BuzzGuru also lets you view the demographics of the audience engaged with your campaign, helping you ensure you spend your influencer marketing budget with the right crowd.

2. Upfluence

Upfluence provides you with detailed metric reports about your influencer campaign performance and ROI, including:

• The number of social views
• Reach
• Impressions
• Your estimated earned media value (EMV)
• Best posting times
• Demographics of the audience engaged

You can also use it to track the performance of each of your influencers to identify your top performers. Get a clear overview of which influencer brought you:

• Maximum number of clicks
• Maximum referral traffic
• Maximum number of views
• The best click-through rate (CTR)
• Highest engagement

You can calculate how much you spent on each collaboration and the results they delivered in terms of clicks, sales, revenue, user engagement, and brand building.

3. NeoReach

NeoReach helps you calculate the ROI of influencer marketing by tracking metrics like:

• Cost per mile (CPM)
• Cost per engagement (CPE)
• The number of engagements
• The number of impressions
• The cost of the campaign

You can also see the performance of specific influencers and sponsored posts.

It also provides analytics about the demographics of the audience that engaged.

The Best Practices to Optimize Your Influencer Marketing ROI

Optimizing your influencer marketing ROI is a continuous process. You learn as you go but here are a few tips that can help you achieve a higher ROI for your campaigns:

1. Choose the Right Influencers

The influencers you choose to collaborate with can either make or break your campaign ROI. When picking influencers, look beyond their follower count and popularity.

Vet them based on factors like:

• Engagement rate – Is their audience engaged? Do they influence their followers’ buying decisions?
• Audience demographics – Are they similar to the demographics of your ideal customer?
• Brand affinity – Do they have the same values as your brand? If you sell sustainable clothes, do they promote the idea of sustainability and eco-friendliness?

You can get access to this social media analytics data from your influencer marketing platform/app dashboard.

Remember, influencers who are relevant to your brand and target consumers will deliver a higher ROI than those who are just popular but not relevant.

2. Use a Performance-Based Pay Model

While most influencers charge a fixed monetary compensation when promoting your products and services, encourage partnerships on a performance-based payout.

You can decide on a lower fixed payout and an additional 20% bonus for driving a certain number of clicks or sales.

This helps ensure you spend most of your marketing budget on influencers who deliver results (higher ROI).

3. Use Data to Make Key Decisions

Constantly track your influencer campaign data and optimize your strategy on the go.

For example, if the first three posts of an influencer don’t deliver the desired results, stop that partnership right away.

Instead, shift the remaining budget to an influencer who’s driving you good results in terms of website traffic, clicks, scheduled demos, or sales.

FAQs

One of the key factors that fuel TikTok's popularity is its powerful algorithm which excels at curating personalized content, resulting in a constant stream of engaging videos tailored to individual preferences.

In this article, I’ll explore the most viewed TikTok videos. I’ll delve into the fascinating world of viral moments, heartwarming stories, and jaw-dropping talents that have captivated global audiences.

Let’s dive in.

List of 20 Most Viewed TikTok Videos

Let’s look at the 20 most viewed TikTok videos that have garnered massive attention—amassing staggering view counts.

From dance videos to mind-blowing video effects, these videos have captivated millions and defined trends on TikTok.

Here’s a list of these incredibly diverse Top TikTok videos.

Top 20 TikTok Videos of All Time

1 – Harry Potter Illusion By Zach King (2.1 Billion Views)– Most Viewed Video onTikTok

@zachking They rejected my application to Hogwarts but I still found a way to be a wizard. #illusion #magic #harrypotter ♬ Zach Kings Magic Broomstick – Zach King

Zach King is one of TikTok’s earlier creators known for his creative and mind-boggling illusions.

His most famous video, also the most viewed TikTok video ever, is the Harry Potter’s magic broom illusion, which has garnered over 2.2 billion views.

In this video, Zach King uses his video editing skills to make it appear as if he is flying magically just like Harry Potter. He’s wearing a Gryffindor robe and holds a wand, which adds to the magical atmosphere. 

As you’ll notice once you read the list, the Harry Potter illusion is one example of his impressive work. Zach has gotten a few videos in the most viewed TikTok videos list. 

He combines his expertise in video editing and visual effects with his sense of humor to create these entertaining and awe-inspiring videos that help him get lots of views on TikTok.

2 – Welcome to the Sisters Christmas Party By James Charles (1.7 Billion Views)– Second Most Watched TikTok

@jamescharles Welcome to the Sisters Christmas Party! #fyp #christmas #HolidayBeat ♬ Tactical Christmas – Chivi

James Charles is a popular American makeup artist on YouTube and a top TikToker. He’s the creator of the second-most-viewed TikTok video ever.

In 2019, James created a captivating Christmas transition video showcasing his house before and after Christmas decorations.

In the video, James Charles takes his viewers through his house's transformation for the holiday season. 

He begins by showing his house in its original state, then throws a Christmas ornament down,  transforming it into nothing short of a breathtaking view. 

From ornate wreaths and twinkling lights to opulent ornaments and festive accents — every detail exudes a sense of grandeur and luxury. The video provides viewers a glimpse into a world with such extravagance and impeccable taste.

The awe and envy expressed in the comments section demonstrate how viewers were captivated by the stunning transformation and the opulence displayed in James Charles' Christmas decorations.

James’ video has since garnered an impressive 1.7 billion views, highlighting its widespread appeal

3 – This Is the Best Hiding Spot by Zach King (1.1 Billion Views)

@zachking This is the best hiding spot ever #hideandseek #magic ♬ original sound – Zach King

In this particular video, Zach King embarks on a comical adventure looking for the perfect hiding spot.

The video begins with Zach inside a bathroom and looking around suspiciously as if he's about to play a game of hide-and-seek. 

As he searches for an ideal hiding place, he employs his magical editing skills and illusion techniques to create funny and realistic scenarios.

In one of the illusions, Zach enters a mirror. Through clever video editing, he appears to step through the glass and joins his reflection on the other side, where they both try to find a hiding spot, creating a mind-boggling and humorous effect.

Zach King's TikTok videos are widely enjoyed for their blend of humor, creativity, and visual effects. He brings  amusing scenarios to life that leave people wondering, “How did he do that?”

4 – Glass Cake Illusion by Zach King( 966 Million Views)

@zachking Do you see the glass as half full or half empty?? #perspective #magic ♬ Glass Half Full Zach King – Zach King

As I have mentioned earlier, Zach King is a top TikToker, with all his videos getting massive viewership. He has a number of videos in the most viewed Tiktok videos list.

In this video, Zach King begins by pouring water halfway into a glass. He then places the glass on the table and picks up a knife.

He attempts to cut through the glass with a knife, but instead of the expected shattering or resistance, it seamlessly glides through the glass, showcasing a cake.

This creates an unexpected and amusing effect leaving his viewers in awe — as always.

5 – M to the B Lip Sync By Bella Poarch (754 Million Views)

@bellapoarch To the #fyp ♬ M to the B – Millie B

Bella Poarch is the third most followed TikToker, with 92.2 million followers. She is known for her short lip-sync, dance, and comedy videos on the platform. 

Bella Poarch attributes her rise to fame as her video landed fifth spot of most-viewed TikTok video.

In the viral video, she lip-synced to Millie B's “M to the B” while making exaggerated facial expressions. It became one of the most liked and viewed videos on the platform, propelling her to internet stardom.

Bella Poarch has since amassed a large following on TikTok and other social media platforms, including Instagram and YouTube. 

She also pursued a career in music as a result and released her debut single, “Build a Bitch,” in May 2021.

Bella has achieved immense success on TikTok and beyond and partnered with various top brands because of this video.

6 – Paint Loop Illusion by Zach King (660 Million Views)

@zachking

Caution wet paint. Who watched until the end??

♬ original sound – Zach King

In yet another of Zach King’s creations and most viewed TikTok videos, Zach King starts by dipping his paintbrush into a can of paint. He then proceeds to do some paint job on a wall. 

Once done he moves to another section, but the corridor he was painting magically turns into a wall. As someone tries to go through it bumps on it and ends up covered in paint.

He continues to paint another corridor but as he moves through, it turns out to be another wall. He keeps doing the same and transitioning magically, giving a surreal and captivating illusion of a paint loop

7 – Бабушка не растерялась By Rahim Abram (475 Million Views)

@rahimabram

Бабушка не растерялась

♬ Mo Bamba – Sheck Wes

Rahim Abram is a famous Russian TikTok creator with over 14 million followers.

His most viewed TikTok video is captioned “Бабушка не растерялась” which is Russian for “grandma didn’t hesitate”.

In the skit, Rahim's mother can be seen diligently mopping the floor while Rahim and his grandmother each pour Coca-cola from bottles into glasses. 

Despite the liquid spilling and causing a mess, they continue pouring, oblivious to the chaos they created.

The comical twist comes when his mom becomes increasingly frustrated and throws a bucket full of water covering his head, causing an abrupt end to his pouring. 

However, Rahim's grandma, seemingly unfazed and smiling ear to ear, continues pouring Coke into her glass, adding an extra layer of hilarity to the scene.

8 – Say It Right Dance By Jamie Big Sorrel Horse (432 Million Views)

@jamie32bsh

♬ Say It Right – Sped Up Remix – Nelly Furtado & Speed Radio

In this eight-second video, Jamie Big Sorrel Horse captivates viewers with a simple dance and lip sync to “Say it Right” by Nelly Furtado in front of a bathroom mirror. 

His little dance would shockingly become a viral sensation, earning a spot among the most-viewed TikTok videos of all time.

The impact of his video extended beyond his performance. It sparked the “Say it Right challenge”  trend on TikTok. 

Inspired by Jamie's effortless and engaging dance, countless creators attempted to replicate his moves, further propelling the video's popularity.

This particular video demonstrates the power of the TikTok algorithm, where even creators with a smaller following have the potential to become famous overnight. Jamie accomplished this viral success despite having a relatively modest following. He now has over seven million followers.

9 – How Did She Know This Dance? By Kool Kid Nelly (430 Million Views)

@koolkidnelly How did she know this dance DC: @DENNISMIK ♬ Calm Down – Rema

The video begins with Kool Kid Nelly stepping into an elevator, while a group of girls stands behind him.

As the elevator descends, Kool Kid Nelly playfully pretends to lose his balance and fall. In a moment of concern, one of the girls quickly rushes to his aid, believing he actually stumbled.

However, it turns out to be a clever ruse as Kool Kid Nelly swiftly transitions into an energetic dance routine to the song “Calm Down” by Rema. 

What makes this video particularly memorable is the unexpected twist in emotions. After Kool Kid Nelly starts dancing, the girl initially appears a little upset or confused by the sudden change in the situation. But, as the dance progresses, her expression shifts, and she joins Kool Kid Nelly in the dance, showcasing her own impressive dance skills. 

Kool Kid Nelly has performed this trend multiple times. However, only this video made it to the most viewed TikTok Videos list. The combination of an engaging storyline, Kool Kid Nelly's skillful dancing, and the unexpected participation of the girl resonated with TikTok users, resulting in it going viral.

10 – Smiling Baby By Daexo (398 Million Views)

@daexo Repost! We are still in awe of how this blew up! 14.6 million likes & 135.6 million views eternally grateful! #foryoupage ♬ mua mua – Miya쌤

TikTok trends and viral videos emerge rapidly, and users enjoy making and watching cute and uplifting moments that put a smile on their faces.

An example of such a moment is this video which became one of the most-viewed TikTok videos ever.

Daexo’s smiling baby video shows a baby smiling as the mom plays with her cheeks. The playful background music syncs well with the baby’s smile.

The baby's innocent expressions have definitely evoked positive emotions making the video popular with massive likes and shares.

11 – Sail By Jordi Koalitics (361 Million Views)

@jordi.koalitic sail! #tiktok #art #myart #tiktokcreator #photo #creative #photgraphy #photoshot #video #dope #creator ♬ sonido original – @Jordi.koalitic

Jordi Koalitic is an exceptional photographer and TikTok creator who has gained significant recognition for his ability to create stunning photographs using everyday objects such as strings, mirrors, gift wrappers, and more.

His most watched Tiktok video, captioned “Sail”,  went viral putting it on the most viewed TikTok videos list.

In the video, Jordi showcases his talent by transforming simple household objects such as keys and strings into mesmerizing visual masterpieces. With careful composition, lighting, and detail, he creates several captivating photographs.

His TikTok videos demonstrate his creativity and also encourage aspiring photographers to explore new perspectives and unleash their artistic potential.

12 – Face Warp Challenge By Billie Eilish (358 Million Views)

@billieeilish #TimeWarpScan ♬ original sound – BILLIE EILISH

In this video, Billie Eilish, a famous singer and songwriter, tries out the Time Warp challenge. The Time Warp Scan filter is an effect that creates a scanning motion, giving the user's facial features a warp.

As Billie Eilish experiments with the filter, her facial features and expressions get distorted amusingly. This results in an unusual appearance which elicits laughter from Billie herself.

Billie Eilish's followers, who are fans of her music and personality, find her laughter endearing and relatable. They appreciate her ability to have fun and not take herself too seriously.

In the comments, they express their admiration for her genuine and natural beauty, emphasizing that her down-to-earth nature and sense of humor make her relatable to them.

13 – Cm On Bro By Khaby Lame (352 Million Views)

@khaby.lame Cm on bro !! #learnfromkhaby #learnwithtiktok #imparacontiktok #khabylame ♬ suono originale – Khabane lame

Khaby Lame is the most followed TikTok creator, with over 158 million followers. He is famous for his facial expressions and non-verbal communication style.

Most of Khaby’s videos are about himself responding to unnecessary and absurd complexities commonly shown in life hacks and “how to” videos.

In the video, Khaby stitches a life hack suggesting using a small portable side mirror in the backseat of a car to help determine when it's safe to open the door when getting out of it. 

Instead of following the suggested life hack, Khaby rolls down the car window, leans his head out to check if any cars are approaching, and confidently opens the door to exit the vehicle. 

As usual, he makes his facial expressions and hand gesture shrug, comically demonstrating that there's no need for a portable side mirror to accomplish the task. 

14 – Big Yawn By Lubee Bat Conservancy (325 Million Views)

@lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show

In this video created by the Lubee Bat Conservancy, viewers are treated to a delightful sight of a bat yawning while snugly tucked inside its wings. 

As the bat yawns, it reveals its tiny teeth and the stretch of its delicate wing membranes.

Comments on the video overwhelmingly express adoration for the bat, with viewers finding its yawn incredibly cute. 

The bat's small size and way of interacting with its wings create an irresistible appeal for many people.

The Lubee Bat Conservancy shares such videos to promote an appreciation for bats and their unique characteristics.

15 – A Frog In the Closet By Nadir Sailov (318 Million Views)

@nadirsailov

look to the end a frog climbed into the closet

♬ Laxed – Jawsh 685

The video is captioned “A Frog Climbed into the Closet,” created by Nadir Sailov. But is it really a frog?

The title suggests that a frog has somehow found its way into a closet, creating a sense of anticipation and intrigue for the audience.

As the video begins, Nadir Sailov cautiously opens a shelf in the closet, creating a suspenseful atmosphere. Viewers naturally expect to see a frog as the title implies. Instead, a large spider appears,  giving them a jump scare. 

Turns out it's a prank scenario meant to frighten the viewers. 

The spider is not real but rather a visual effect meant to startle.

From the comments, the prank was successful.

16 – Could Be the New Khaby?  By Khaby Lame (304 Million Views)

@khaby.lame Could be the new Khaby ? Potrebbe essere il nuovo Khaby? #learnfromkhaby #imparacontiktok #stitch ♬ suono originale – Khabane lame

The original video portrays a situation where a girl’s hair accidentally gets trapped by a car window. The girl seems to be in a state of distress. And in a moment of panic, someone decides to cut off the locked hair to free her.

In response to this video, Khaby Lame takes a humorous approach by wearing a dreadlock wig. He reenacts the situation, showing that there is a simple solution available. 

With a deadpan facial expression, Khaby rolls down the car window and effortlessly pulls the wig away, mimicking how the girl in the original video could have resolved the problem without cutting off her hair.

17 – Turning Into an Animal TikTok Fan By Emma Cxmpbell (297 Million Views)

@emma.cxmpbell Turning into an animal TikTok fan account at this stage #fyp #animal #lion #lioness #foryoupage #safari ♬ Such a Whore (Baddest Remix) – JVLA

Emma Cxmpbell, a TikTok creator with two million followers, shared the video expressing that she’s become fond of animal videos on the app.

In the video, a huge, fierce lion with an impressive mane is walking amidst a cluster of cars, seemingly stuck in a traffic jam. 

The lion's presence is adorable due to its majestic appearance but scary due to its large frame. 

The lion's tail sways playfully, and on its face is a  curious gaze that reveals a touch of innocence. This combination of imposing strength and unexpected cuteness is perhaps why the video went viral with millions of shares and likes.

18 – Not a Green Screen- Nick Luciano (296 Million Views)

@thenickluciano And no it’s not a green screen. run it up! #nickluciano #sugarcrush ♬ SugarCrash! – ElyOtto

In the video, Nick Luciano is watching another video where a girl is lip-syncing to the hit song “Sugarcrash” and receives 5.5 million likes. 

Inspired by the girl, Nick creates his video, showcasing his lip-syncing skills in a scenic outdoor setting with beautiful trees as the backdrop. I guess this was what he was referring to in the video caption.

Nick's video went viral accumulating over 49 million likes and becoming one of the most viewed TikTok videos.

19 – Why You Ruined a T-shirt? By Khaby Lame (277 Million Views)

@khaby.lame Bro why you ruined a T-shirt ?It was so easy…. – Fratello perché hai rovinato una T-Shirt?#learnfromkhaby #LearnWithTikTok #ImparaConTikTok ♬ suono originale – Khabane lame

In this video, Khaby Lame stitches another video where the person's T-shirt accidentally got stuck by the car door. The video shows the person attempting to free themselves by picking up a pair of scissors from inside the car and cutting the T-shirt to release it.

In his usual comedic style, Khaby Lame responds to this scenario by demonstrating a simple solution. He opens the car door effortlessly by reaching through the open window, freeing T-shirt from getting stuck without the need for scissors.

He then makes his humorous hand gesture to emphasize the simplicity of his actions.

20 – I Don’t Remember Making This By Will Smith (272 Million Views)

@willsmith I don’t remember making this…? @chrisashley ♬ #WIPEITDOWN – BMW KENNY

In this TikTok video Will Smith doesn’t remember cleaning a mirror. 

As he wipes the mirror with a sponge from end to end, his reflection transforms from his usual self into his character from the movie “Men in Black.”

The process repeats two more times within the nine-second video. On the last one, Will was shone with the bright light of the neuralyzer — making him forget he had cleaned the mirror.

The video's popularity and status as one of the most viewed TikTok videos can be attributed to its creative concept and Will Smith's star power.

Which One Is Your Favorite?

In the ever-expanding world of TikTok, there is always something new to discover, share, and enjoy. 

Among the top videos we've explored, which one captured your heart the most? 

Was it the breathtaking lion walking amidst a traffic jam, the hilarious stitching of Khaby Lame, or the moment shared by Billie Eilish during her Time Warp Scan? 

I invite you to share your favorite video with a comment below.

That begs the question, can you see who saved your TikTok? Whether it be for research purposes to find your target audience, or for safety reasons to protect your content, you might need to know.

To uncover the truth, whether you can find out who stored your artistic masterpiece, I’ve put together this article. Let’s get started.

Can You See Who Saved Your TikTok?

Unfortunately, TikTok doesn’t let you see the people who saved your videos. But, the analytics section can show you whether the video was downloaded or saved.

When someone saves your video on TikTok, the app simply adds the saved video to their private collection, which can be accessed by the user from the “Saved” section on the app. 

As the original creator, you won’t see who has saved your video.

Can you see how many people saved your TikTok video?

TikTok allows you to tell the number of times your video has been saved– although you can't see exactly who saved it.

Here’s how to find out the number of times your video has been saved on TikTok.

1. Open TikTok and go to your “Profile.” On your profile page click on any of your uploaded videos.

2. Once you see the video, click on the 3 dots on the lower right corner.

3. In the lower left corner you’ll see a button that says “Analytics,” tap on it.

4. Inn the analytics page you’ll see an arrow icon, which indicates how many times the video has been shared.

You can also learn the number of times other creators’ videos have been shared by doing the same on their videos.

For instance, this video by Dylan Page, a famous TikToker, had been shared 9,238 times when I took this screenshot.

@dylan.page28

Countries with the most serial killers

♬ Love You So – The King Khan & BBQ Show

Source

Some creators don’t mind if people save their videos; for others, it’s a source of concern.

This creator, for instance, is curious as to why anyone would save his videos since, according to him, the videos are not even that interesting.

As discussed earlier, people may save TikTok videos for several reasons. For example:

• To watch later: Sometimes, you may come across an interesting TikTok video but don't have the time or attention span to watch it fully. You then save the video to watch later when they have more time.
• To share with friends: we are social beings and love to share TikTok videos that we think our friends would enjoy, so we save the videos and share them later within our circles.
• To learn something new: TikTok is home to various educational and informative videos. When someone comes across a video that teaches a new skill or provides valuable information, they may save it for future reference.
• To curate content: Some TikTok users may save videos as part of their content curation process. They may save videos that align with their or their audience's interests to share on their TikTok page or other social media platforms.

Can TikTok See Who Saved Your Video?

Yes. TikTok can see who saved your video because it collects user data, such as information about user interactions with other users and their content. 

But, this information is not made publicly available to other users because of data protection concerns. 

The app’s data collection practices are subject to legal and regulatory requirements. 

One instance could be the implementation of data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States.

The TikTok privacy policy states that they’re committed to protecting the privacy of its users and that it’ll only disclose user data in response to a valid legal request, such as a court order or subpoena.

Can You See Who Favorited Your TikTok?

Since September 2022, TikTok users can view a list of users who have favorited their videos. This means you can know who secretly bookmarks your content since it’s no longer concealed.

What does it mean to favorite a TikTok video?

To “Favorite” a TikTok means to mark the video as one of your favorites so that you can easily find and watch it again later. 

Marking a video as a favorite is different from liking the video and you can favorite a video without liking it.

You favorite a TikTok video by clicking on the flag icon right below the icon with three dots.

When you favorite a TikTok video, it will be added to the “Favorites” section of your profile, where you can access all your favorite videos. This can be useful if you want to revisit a particular video that you enjoyed or if you want to save a video for later viewing.

In addition to having easy access to the video, favoriting signals to the TikTok algorithm that you enjoy such content. Therefore, you may see more videos like the one you favorited.

How to know who favorited your TikTok

Once you open the TikTok app, you can access your notifications by simply clicking the inbox button. Under the “Activities” tab, TikTok displays information about your content, including when it has been liked, commented on, or favorited.

The favoriting feature on TikTok is a way to ensure you don't lose videos you wish to re-watch.

For instance, if you come across a TikTok challenge you want to try out later, you can favorite the video and return to it when ready.

While some users enjoy the feature because it enables them to easily see who has favorited their videos, others are unhappy because it eliminates the anonymity that cames with favoriting content privately.

How to Control Who Can Save Your TikTok?

TikTok allows users to control who can save their TikToks by enabling the download option by “Allow Download” settings. Here's how to do it:

1. Open the TikTok app and go to your Profile page.

2. Tap on the three lines in the top right corner of the screen

3. Select “Settings and Privacy”

4. Tap on “Privacy” and scroll down to “Video Downloads.”

5. Toggle on or off the “Video Downloads” depending on whether you want other users to be able to download your videos and share them on other platforms.

6. You can also enable the “Private Account” setting to control who can see your content and interact with you on the app.

Note: While these settings can help control who can save your TikToks, a link to your videos can still be shared.

Should you let people save your TikTok videos?

Whether or not you let people save your videos depends on the nature and purpose of your content. For instance, if you’re an entertainer, you want more people to see your content, even beyond TikTok.

If you’re sharing family-related content that you show your children, you may have privacy concerns about where the content is shared.

Either way, there are several advantages and disadvantages to allowing people to save your TikTok videos.

Benefits of allowing TikTok video downloads

The following are some benefits you may get once you enable video downloads for your TikTok videos.

• Increased visibility: When people save your videos, it can help you get more views on TikTok and increase your reach. This is because the algorithm takes notice of the engagement your video is receiving and may start to show your video to more people.
• Audience retention: If people enjoy your content and can easily save it for later viewing, they are more likely to come back and watch your other videos.
• Potential to go viral: TikTok videos can sometimes go viral, even weeks or months after posting them. Allowing people to save your videos increases the chances that your content will be shared and viewed by a wider audience and may lead to a viral moment.
• Brand visibility: If you are a content creator or a business promoting your products or services on TikTok, allowing people to save your videos can help establish you as a reputable source of content and build brand loyalty among your audience.

Disadvantages of Allowing TikTok Video Downloads

Here are some of the downsides to consider before enabling your TikTok video downloads:

• Unauthorized use: Allowing people to save your videos can lead to the unauthorized use of your content, which may violate copyright or intellectual property laws.
• Lack of control: Once you allow people to save your TikTok videos, you lose control over how they are used and shared. Your content may be reposted, edited, or otherwise altered in ways that you do not approve of.
• Decreased engagement: There are cases on TikTok where someone reposts your content as theirs pulling all the followers and decreasing engagement in your account.
• Privacy concerns: Your content may contain personal information, sensitive data, or images of yourself or others you do not want to be shared without your consent.

How to Turn Off Downloads for Your TikTok Videos

If you’d like to turn off the video downloads option due to the concerns we’ve raised above, follow these steps.

1. Open the TikTok app and go to your profile by tapping the “Profile” icon at the bottom right corner of the screen.

2. Tap on the three lines icon in the top right corner of the screen.

3. Select “Settings and Privacy” from the list of options.

4. Go to “Privacy”

5. Scroll down until you see the “Downloads” option and toggle it off. This will disable the option for other users to download or save your videos.

6. Once you have toggled off the “Downloads” option, your videos will no longer have a “Save Video” button on the bottom right corner when someone views them.

There you have it; you’ve now disabled video downloads on your TikTok account. Remember that this setting will apply to all your future download videos but will not affect your posted videos.

Can You Tell If Someone Screen Records Your TikTok Videos?

Even if you’ve disabled your video downloads on TikTok, there are other methods people can save, such as using third-party apps or websites and screen recording.

Unlike Snapchat, TikTok won't alert you if someone is screen-recording your video. If a person notices that you’ve disabled your downloads, they can easily decide to screen record.

Screen recording is very common on TikTok, especially TikTok Live, where users record the happenings live.

How to Screen Record a TikTok

If you can't save the video using the above methods, you can try recording your screen while the video plays on your device.

Most smartphones have a built-in screen recording function. For example, this smartphone’s screen recorder is found under tools.

If you want to record a TikTok Live, tap the screen recorder, go to your TikTok app and search the TikTok Live. Once you start screen recording, your phone will save everything on your screen to your camera roll.

Note: This method may result in lower video quality than the other options.

Using Third-party Apps or Websites

There are various apps and websites that allow you to download TikTok videos. Some popular downloading options include:

• TikTok Downloader
• Video Downloader for TikTok
• MusicallyDown.

You will usually need to copy the link to the video URL of the  TikTok video you want to save and paste it into the app or website to use these tools.

Remember: Be cautious when using third-party tools; some may be unsafe or contain malware.

Does TikTok Notify You Once Someone Views Your Profile?

If you have the “Profile Views” feature turned on, you can tell who viewed your profile. This means anyone who’s been lurking around your profile even without leaving any comments.

As a user, you’ll receive a notification with the name of the people who viewed your profile.

If you don’t have this feature turned on, you can’t view other people’s profiles, and they won't be able to view yours either.

To enable or disable this feature, follow these steps:

1. Go to Profile
2. Click on the three lines at the top left corner and select “Settings and Privacy.”
3. Go to “Privacy”
4. Scroll to the footsteps icon labeled “Profile Views.”
5. Toggle on or off depending on what you prefer.

Frequently Asked Questions

Can you save TikTok videos without posting them?

You don’t have to post a TikTok video to save it on your device. Follow these steps:

1. Open the TikTok app and find the video you want to save

2. Tap on the “Share” icon (the arrow pointing right)

3. Choose “Save Video” from the options

4. The video should be saved to your device's camera roll

Is It Legal to Save TikTok Videos?

It’s legal to save TikTok videos for personal use as long as you do not infringe on copyright or other intellectual property rights.

So, if you plan to use the downloaded TikTok videos for commercial purposes, you should obtain permission from the original video creator and comply with all relevant copyright laws.

If the owner of the sound or video copyrights a sound, TikTok will take down all the videos using the sound.

Can You Remove the TikTok Watermark?

You can only remove the TikTok watermark using third-party apps. For example:

• MusicallyDown
• Apowersoft Watermark Remover
• Kapwing

What Does It Mean to Save Something to Your Drafts on TikTok?

Saving a video to your drafts on TikTok means saving the video as an unfinished project that you can continue working on later. 

When you save a video to your drafts, it is stored in the “Drafts” folder within the app, where you can access it anytime and continue editing or finalizing it.

The drafts feature is handy when you want to take a break from recording or editing your TikTok video but still want to come back to it later. It allows you to save your progress and pick up where you left off without losing any of your work.

Once you are ready to post your video, you can access it from the “Drafts” folder, make any necessary edits or changes, and then share it.

Can You See Who Saved Your TikTok?

We’ve established that you can never know who saved your TikTok videos. However, you can tell the person who viewed your profile, and you’ll always know the number of times all your videos have been shared.

With these and other features on the app, you can tell how well you're doing on the app and the kind of reach you’re achieving.

Perhaps TikTok could allow you to see who saved your videos in the future. This could be good news for some creators, but those who only want to save a video without being known would frown at the idea.

What do you think about this feature? Should TikTok allow creators to see who is saving their videos? Let me know with a comment.

Some of the most famous female TikTokers are regular everyday girls who became overnight social media sensations after their videos went viral.

Others were stars way before TikTok, and their loyal fans followed them to TikTok, putting them among the top TikTok female stars. Many of these companies collaborate with the most followed TikTokers to advertise and promote their offers.

Today, I’ll explore the top female TikTok stars and their rise to TikTok stardom. I’ll also cover their content, marketing collaborations, and other achievements they’ve bagged through TikTok.

List of 20 Famous Female TikTokers

TikTokers have built massive followings — some attracting more followers than the population of entire countries. 

This table lists the 20 most famous TikTokers who have earned their spot with engaging content and unique personalities.

Top 20 Female TikTokers

Here is the list of the 20 most famous female TikTokers and what they do.

1 – Charli D’Amelio (150.4M Followers)

Charli D'Amelio is the queen of TikTok with over 150 million followers, making her the second most followed individual on the platform.

Charli began posting on TikTok when she was only 15 years old. She meteorically rose to fame on TikTok after posting dance and lip-sync videos to popular music.

Many of her dance videos go viral, giving her lots of opportunities in the entertainment industry. She’s known to promote music through choreographed dances where she dances with her friends or sister, Dixie.

Charli D’Amelio has been featured in music videos and has appeared on television shows. She has also gained a large following on other popular social media platforms such as Twitter, Instagram, and YouTube.

She often uses TikTok to raise awareness for various social issues, such as the fight against cyberbullying.

Charli charges at least $100,000 for every sponsored post. She also earns from brand endorsements and appearances.

2 – Bella Poarch (92.9M Followers)

Bella Poarch is a Philipino-American TikTok star who started posting on TikTok in 2020. Bella rapidly became famous after her lip-sync video to Milly B’s popular song, “Soph Aspin Send” went viral. It’s still TikTok’s most-liked video to date.

Bella’s TikTok videos often feature her unique facial expressions and rhythmic movement of lips as she lip-syncs to popular music.

Besides being a famous TikTok girl, she has amassed a following on other social media platforms — YouTube (6.5M), Twitter (1.2M), and Instagram (13.1M).

Bella's fame on TikTok has led to numerous opportunities in the entertainment industry. For instance, she signed a record deal with Warner Records and launched her music career with her debut single in May 2021. The song has garnered over 400 million views on YouTube.

She often shares glimpses of her personal life, including her struggles with mental health after child abuse and her love for animals. 

3 – Addison Rae (88.8M Followers)

Addison Rae Easterling, popularly known as Addison Rae, is one of the top female TikTokers. She’s also a dancer and an actress. 

Addison rose to fame on TikTok for posting dancing and lip-syncing videos and comedy skits. This fame has helped her market several brands, including American Eagle, L'Oreal, and Spotify, to name a few.

She often incorporates sponsored products into her TikTok videos in a natural way. She has also ventured into other areas of the entertainment industry. For example, she starred in the Netflix movie, “He’s All That.”

Addison has also been seen promoting her merchandise, including a fragrance, clothing line, and phone cases.

Addison Rae’s large and loyal fan base makes her an attractive partner for companies looking to promote their products to a younger audience. Her relatable and authentic personality endears her to her fans.

4 – Kimberly Loaiza (73.8M Followers)

Kimberly Loaiza is a Mexican social media personality, singer, and actress who began her social media career in 2016 with her YouTube channel. 

She gained massive popularity in 2018. That’s when she started creating content on TikTok. Her TikTok profile now has over 73 million followers.

Kimberly Loaiza's TikTok videos primarily revolve around lip-syncing, dancing, and comedy skits. Her videos often feature popular songs and trendy TikTok challenges, and she is known for her energetic and entertaining performances.

She has collaborated with other popular TikTok girls, such as Bella Poarch and Addison Rae, and created her merchandise line.

Besides her social media presence, Kimberly Loaiza is also a successful singer. She has released several singles and music videos on YouTube. For example, her debut single, “No Seas Celoso,” has over 270 million views on YouTube.

She has also appeared in several Mexican television shows and movies.

Kimberly Loaiza’s infectious personality and entertaining content have made her one of the most popular female TikTokers. She has collaborated with various brands and companies to promote their products to her large fan base. Some of the brands she has worked with include:

• L'Oreal
• Puma
• Calvin Klein
• Huawei
• McDonald's

Kimberly Loaiza's collaborations with these brands have helped her build a strong reputation as a successful influencer and marketer on TikTok.

5 – Dominik Lipa (65.3M Followers)

Domelipa, also known as Dominik Lipa, is considered one of the most beautiful TikTok stars by her massive fanbase.

Her TikTok videos feature a mix of popular songs, dance challenges, and humorous skits. She’s known for her energetic and engaging content and distinctive style and fashion sense.

Along with her TikTok presence, Domelipa is also active on Instagram, where she has over 21 million followers.

She has collaborated with several brands, including Calvin Klein, Samsung, and Benefit Cosmetics, among others.

@domelipa

Sike

♬ EL QUE USA EL AUDIO ES GEI –

Domelipa is particularly popular among younger audiences, which has made her one of the most influential TikTok creators.

6 – Dixie D’Amelio (57.3M followers)

Dixie D'Amelio became famous on TikTok for her dance and lip-sync videos and collaborations with her sister, Charli D’Amelio.

While Dixie has gained her following on the platform, it is no secret that her fame is connected to being Charli's big sister. Charli's rise to fame on TikTok was sudden, and as her popularity grew, so did Dixie's. This is because Dixie often appeared in Charli's videos, and viewers quickly became familiar with her. 

As a result, Dixie gained a significant following of her own, and she now has over 57 million followers, making her one of the most famous TikTok girls.

Dixie's fame on TikTok has given her various opportunities outside social media. She has released her music, appeared on television shows, and collaborated with top brands as an influencer.

Some of these brands include:

• Hollister
• Morphe
• American Eagle
• Puma
• Calvin Klein
• Bumble
• Dunkin'
• Samsung

Dixie D'Amelio's rise to fame on TikTok has been remarkable, and she continues to be a prominent figure in the world of social media and pop culture.

7 – Selena Gomez (57.6M Followers)

Selena Gomez is a well-known actress, singer, and producer with a successful career in the entertainment industry. She has also become one of the most famous female TikTok stars in recent years.

Selena joined TikTok in 2020 and has since amassed millions of followers and likes on her videos. Her TikTok account features a mix of personal moments, behind-the-scenes glimpses of her life, and promotional content for her music and other projects.

One of the reasons for Selena's success on TikTok is her willingness to engage with her fans and share her personal stories. She has posted videos of herself cooking, dancing, singing, and moments with her friends and family. 

Her loyal fans appreciate her authenticity and enjoy seeing a different side of her personality that is not always visible in her music events or movies.

Selena has also used TikTok to promote her vegan makeup brand, Rare Beauty, and music, including previews of new songs and music videos. This has helped her reach a younger audience and stay relevant in the ever-changing music industry.

She also contributes to raising awareness about important social issues, such as mental health awareness and voting rights.

Selena Gomez's TikTok fame is a true testament to her talent as a performer and her ability to connect with fans on a personal level. 

8 – Loren Gray (54.4M Followers)

Loren Gray is one of the cutest TikTokers with a huge following of loyal fans. She’s known for her dancing, skits, and lip sync videos. She has been active on TikTok since 2015, when it was known as Musica.ly. At one point in time, she was even the most followed TikToker.

In addition to her success on TikTok, Loren has established herself as a successful singer. She has released several popular singles, such as “My Story” and “Queen.” She has also collaborated with well-known artists, such as Taylor Swift and Troye Sivan.

Her music has been well-received by fans, and she has been praised for her vocal and songwriting skills.

Loren's success on TikTok has also led to several lucrative brand partnerships with major companies such as Coca-Cola, Revlon, and Hyundai. She has also appeared in ad campaigns for popular fashion brands, such as Louis Vuitton and Calvin Klein.

She often shares glimpses of her personal life, including her relationships, travels, and hobbies. Her fans appreciate and relate to her experiences, which has helped her build such a huge following.

9 – Kylie Jenner (52.2M Followers)

Kylie Jenner is an American social media influencer, reality TV star, and entrepreneur. While she is not as active on TikTok as on other social media platforms, she still is one of the most followed female TikToker.

Kylie's TikTok account features a mix of personal moments, behind-the-scenes glimpses of her life, and promotional content for her beauty brand, Kylie Cosmetics. 

She has also used the app to promote her other businesses, Kylie Baby, her clothing line, and her skincare line, Kylie Skin.

One of the reasons for Kylie's success on TikTok is her massive following on other social media platforms, such as Instagram and Twitter. Her fans appreciate her fashion and beauty sense and enjoy seeing her latest looks and products. 

Kylie has also been known to participate in viral challenges on TikTok, which has helped her stay relevant on the app.

She has worked with major companies such as Adidas, Puma, and Balmain, among others, to promote their products on the app. She has also collaborated with other popular TikTok creators, such as Addison Rae, to create sponsored content for various brands.

10 – HOMA (49.1M Followers)

HOMA is a popular TikTok creator known for her comedy videos, which often feature her unique sense of humor and are relatable to her audience.

HOMA has been active on TikTok since 2019 and has amassed over 49.1 million followers on the app.

In her TikTok videos, you can see her dressed in costumes, bright makeup, and pink hair. Her sense of humor and happy vibe have helped her build a loyal following. Her fans appreciate her uniqueness and comic timing.

HOMA also takes time to promote conversations related to mental health awareness, body positivity, and important social justice causes. 

Her success on TikTok has brought her several brand partnerships and collaborations, including those with Samsung, Sephora, Amazon, and MTV. She has also collaborated with other popular TikTok creators, including Adam Ray Okay and Jason Derulo, to create sponsored content.

HOMA's TikTok fame is evidence that you can get a massive following as long as you identify your target audience and remain consistent in creating content that they can relate to.

11 – Kris HC (48.9M Followers)

Kris HC is a popular Canadian TikTok creator who is known for her creative comedy skits. In these videos, you can see her playing different characters.

Also known by the name of Kallmekris, she is a former hairdresser who gained a massive following on the app during the COVID-19 lockdown.

Kallmekris's videos often touch on various topics, including relationships, family, and her everyday life. Her sense of humor and creativity have helped her build a large following of fans who appreciate her authenticity and comedy talents.

In addition to her success on TikTok, Kallmekris has also appeared on many podcasts and YouTube videos. For example, she has done videos with Doctor Mike, a family physician, and appeared on Phillip De Franco’s podcast.

Kallmekris's success on TikTok has helped her collaborate with Hollister, Google Pixel, Lifetime TV, and Amazon Prime. She has also collaborated with other popular TikTok creators, such as Addison Rae and Bryce Hall, to create sponsored content.

12 – Billie Eilish (47.3M Followers)

Billie Eilish is a famous American singer and songwriter who has also gained a significant following on TikTok. 

While she is not a traditional TikTok content creator, Billie has used the app to connect with her fans and share behind-the-scenes glimpses into her life and music career.

Her TikTok account primarily features short videos of her performing snippets of her songs, interacting with fans, and sharing updates about her music and upcoming projects. She also shares her personal style and fashion choices in her TikTok content, which showcases her unique and bold fashion sense.

Despite not being a full-time TikTok content creator, Billie has still managed to amass over 47 million followers on the app. This demonstrates her immense popularity and influence as an artist. 

Her presence on TikTok has allowed her to connect with her fans in a more personal and intimate way. This has further solidified her status as a beloved and iconic figure in the music industry.

13 – JoJo Siwa (45.9M Followers)

JoJo Siwa is a popular American singer, dancer, and social media personality, who rose to fame through her appearances on the popular reality TV show, “Dance Moms.” 

She has become a global sensation, known for her bright and colorful outfits, signature ponytail, and catchy pop songs. 

Siwa has also found great success on TikTok in recent years. You can see her lip-syncing to popular songs, performing energetic dance routines, and doing comedy skits on real-life issues, in her TikTok videos.

Her infectious personality and positive energy have earned her millions of followers on the platform, and she has become a beloved figure among young people around the world.

One of Siwa's most popular TikTok videos features her performing a dance routine to her hit song, “Boomerang.”

@itsjojosiwa

The new JoJo Siwa collection is now available at @Walmart! Shop now at Www.Walmart.com/JoJoSiwa

♬ Boomerang – Jojo Siwa

The video has been viewed over 100 million times and has helped solidify Siwa's status as a leading influencer on the platform. 

She also shares behind-the-scenes glimpses of her life, including footage from her concerts, music videos, and other projects.

Siwa's success on TikTok has also led to opportunities outside the app. She has launched her line of merchandise, including clothing, accessories, and toys, and has even hosted her own concert tour. 

Jojo Siwa has leveraged TikTok to connect with her fans in new and exciting ways and has become a true force to be reckoned with in the world of social media and entertainment.

14 – Karol G (45.6M Followers)

Karol G is a Colombian singer, rapper, and songwriter who has become one of the biggest stars in the Latin music world in recent years. 

She has built a massive following on TikTok, where she regularly shares videos of herself performing her hit songs, dance routines, behind-the-scenes footage, and more.

Karol G's TikTok videos are known for their high energy and bold, colorful visuals. She often performs in eye-catching outfits, accompanied by background dancers and elaborate stage setups. 

Her music, which blends elements of reggaeton, pop, and hip-hop, has become incredibly popular on TikTok. Many of her songs went viral and became inspiring dance challenges with massive user-generated content.

One of Karol G's most popular TikTok videos features her performing a dance routine to her hit song, “Bichota.” The video helped cement Karol G's status as a leading influencer on TikTok and introduce her music to an even wider audience.

She uses TikTok to connect with her fans on a more personal level. She often shares candid moments from her life, including footages of herself spending time with friends and family and even cooking in the kitchen. 

Karol G's success on TikTok has helped us land high-profile collaborations with other artists and brands. 

She has worked with major companies like Pepsi and Apple Music and has teamed up with other musicians to create chart-topping hits like “Tusa” with Nicki Minaj and “Location” with Anuel AA and J Balvin.

15 – Avani (43.1M Followers)

Avani Gregg is an American social media personality and influencer who has become one of the top female TikTokers for her entertaining content. Known for her striking features, fashion choices, and impressive dance moves, Avani has garnered millions of followers on the platform. 

In her TikTok videos, you can see her performing dance routines, lip-syncing to popular songs, and showcasing her unique style. 

She’s talented in creating catchy and engaging content that resonates with her followers. She is known for her ability to make even the most challenging dance steps look fun and exciting.

One of Avani's most popular TikTok videos is that of her performing the song, “Lottery (Renegade)” by K Camp. 

Avani has also used TikTok to showcase her skills as a makeup artist. She often shares makeup tutorials, showcasing her impressive transformations.

Her success on TikTok has helped her collaborate with major brands such as American Eagle and even launch her merchandise line. 

16 – Anokhina Liza (39.9M Followers)

Anokhina Liza, also known as Anokhinalz, is a Russian TikTok star and social media influencer who has gained a massive following on the platform for her dance videos, humorous skits, and parodies.

Her infectious energy and engaging personality have helped her become a favorite among her fans.

Anokhina also showcases her fashion sense and stylish outfits in her content. She also shares makeup tutorials on TikTok.

With her skills and fame, she got to partner with brands such as Adidas and Maybelline.

She has also been featured in many music videos and has made appearances on TV shows and other media outlets.

17 – Niana Guerrero (38.5M Followers)

Niana Guerrero is a popular Filipino-American social media influencer, dancer, and YouTuber. She gained fame on TikTok for her entertaining dance videos and humorous content. 

Known for her impressive dance skills, bubbly personality, and infectious energy, Niana has gained millions of followers, putting her among the most famous female TikTokers.

She performs impressive dance routines, lip-syncs to popular songs, and engages in funny skits with her siblings and friends. 

One of her most popular TikTok videos features her dancing to the song “Senorita” by Shawn Mendes and Camila Cabello, alongside her younger brother, Ranz Kyle. 

Niana's success on TikTok has opened up many work opportunities for her. For example, she has collaborated with major brands such as Coca-Cola, Samsung, and McDonald's. She has also appeared in music videos for artists such as Maroon 5 and Justin Bieber. 

18 – Mont Pantoja (37.8M Followers)

Mont Pantoja is a popular TikTok creator and social media influencer who has gained a massive following for her creative content. 

Known for her humorous skits, dance videos, and lip-sync videos, Mont has become one of the most famous female TikTok stars. You can also see her participating in challenges with other TikTok creators.

Her popularity on TikTok has helped her collaborate with brands such as Hollister and Adidas and expanded her social media presence to platforms such as YouTube and Instagram.

19 – Mia Khalifa (37.2M Followers)

Mia Khalifa is a former adult entertainer who has earned a huge following on TikTok, making her one of the most famous female TikTok stars.

Mia uses TikTok to perform funny skits and share her opinions on various trending issues. She has found a supportive community where she feels free to express herself.

As part of her rebranding efforts, Mia has appeared on various platforms to share her story. She also has a Patreon channel where she shares more personal content with her loyal fans.

20 – Virginia Fonseca (36.4M Followers)

Virginia Fonseca is a famous Brazilian social media influencer and content creator with a significant following on TikTok, which puts her on the list of the top 20 female TikTokers in 2023. She is known for her bubbly personality, comedy skits, and dance routines.

She is often seen performing popular songs and engaging in humorous skits and challenges with other TikTok creators. She is an expert at connecting with her fans through relatable content and a positive attitude.

Virginia has collaborated with major brands, such as Calvin Klein and Samsung, and has even launched her own line of merchandise. She also has a massive following on Instagram and YouTube, where she shares additional content with her fanbase.

Conclusion

TikTok is no longer limited to being a dancing app. 

As evident from the briefs about the famous female TikTokers mentioned above, TikTok is also a crucial marketing platform. The top TikTok stars have an influence on the buying decisions of their loyal followers, which can help brands increase sales and revenue.

What do you think about TikTok, and who is your favorite female TikToker? Let me know your thoughts in the comments below.

Social Cat solves a real problem that small businesses encounter while jumping into influencer marketing. They have a hard time finding and contacting the right micro-influencers for their campaigns.

You can't just go to Google and type in “micro-influencers.” You will get vague results at best. Even if you get a list, you have to check their social media profiles on Instagram, YouTube, Facebook, Twitter, etc. This can be time consuming and difficult to do if you're unfamiliar with all the different platforms.

Also, it can be hard to get in touch with them. Many of them don't have public contact information listed on their social media profiles.

And even if they do have contact information listed, they may be inundated with requests from brands and not have the time to respond to all of them.

Social Cat attempts to tackle this issue by creating a bridge between small brands and micro-influencers.

But does it do it well? In this Social Cat review, I’ll discuss its main features, pricing, and more based on my thorough testing of this platform.

What is Social Cat?

Social Cat is the perfect platform for brands and micro-influencers who are looking to collaborate. On the platform, you can either sign up as a creator or a small brand.

Whichever option you choose, you’ll be able to create your profile in 3 to 5 minutes. You’ll need to answer a few basic questions that highlight what you are looking for. Based on your profile, the influencer marketing platform will match brands and micro-influencers.

Social Cat provides brands with exposure in front of micro-influencers daily, via a Daily Digest email system. The micro-influencers express interest in working with brands, and if the brands accept the collaboration request, it's a match!

As soon as a match happens, Social Cat makes an intro between the brand and the micro-influencer on email, and they can take the discussion forward. For brands, the beauty of this is that the micro-influencers are already engaged, since they find out first about the brands.

Pros and Cons

If you are looking for a quick Social Cat review, just look at this list of pros and cons. You’ll have a better idea of what to expect from the platform.

Pros of Using the Social Cat Platform

• It is easy to get registered on the platform
• Their pricing is very transparent, with a cancel anytime policy in place
• You can set up gifted collaborations, along paid or affiliate ones
• You can check brand reviews for different creators
• Their customer support team manually monitors the reporting system
• You can check previous campaigns with other brands for each creator
• Pre-vetted micro-influencers

Cons of Using the Social Cat Platform

• Operational in limited countries [USA, UK, New Zealand, and Australia]
• Has micro-influencers from only Instagram and TikTok currently

Pricing

Social Cat's pricing is designed for small businesses that want to get started with social media marketing but don't have the big budgets of larger companies. For just $49/month, you can start with Social Cat and look for the right micro-influencers.

What’s more, they offer a 7-day free trial so that you can get a feel of the platform before committing to it full-time.

Here are the details of all their pricing plans:

Start-Up Plan: $49/month

• This plan is great for those brands that just want to get started with influencer marketing campaigns. With this plan, you can get up to 10 micro-influencer matches every month.

Growth Plan: $99/month

• This plan is great for those brands who want to add more user-generated content, brand awareness, and sales. With this plan, you can get up to 25 micro-influencer matches every month.
• It includes: Exposure Boost – get your brand in front of more creators regularly which means more creators to pick from. Top Brand Badge – your brand will be highlighted as a top choice brand in your niche. One Dedicated Session with a Social Cat Expert.

Pro Plan: $179/month

• This plan works great for brands that are looking to scale their influencer marketing campaigns. With this plan, you can get up to 50 micro-influencer matches every month.
• The Pro Plan also includes all the features in the Growth Plan, and two dedicated sessions with an expert.

Social Cat’s pricing plans have no compulsory contracts. If you don’t want to use the platform, you can cancel it immediately. Think of it as a month-to-month subscription service for your influencer marketing campaigns.

Special Offer: Use code – SHANE25 – to get a 25% discount for your first month on Social Cat, available for all monthly plans.

Social Cat Key Features

I want to focus on the key features of Social Cat for this review. Why? Because when I tested it, I found that they are what makes the platform unique and worth using.

There are other platforms out there that do similar things, but Social Cat has a few key features that make it stand out from the rest.

Simple Matchmaking Process

Finding the right influencers can be daunting, especially if you're just starting out. You can spend hours scouring social media platforms, only to come up empty-handed.

That’s where Social Cat comes in. The platform will match your brand with the most relevant creators. You can focus on other tasks while they take care of finding the right influencers for you.

They have a database of over 10,000 pre-approved Instagram and TikTok micro-influencers across multiple niches. Take a quick look at the most popular niches in their creator database:

Good Vetting Process

When any influencer signs up on the Social Cat platform, they go through a vetting process. Their team manually vets each applicant to ensure that only quality profiles make the cut.

But what are the criteria for vetting micro-influencers on the Social Cat profile? They include:

• Profile Content: While Social Cat isn’t necessarily looking for heavily edited photos and sophisticated decor, they do need quality content.

Here are their judging criteria for profile content:

• An aesthetically pleasing feed
• Profile content that shows an influencer’s passions and interests
• Products reviews where they can see a certain level of involvement in brand collaborations
• A concise bio that reflects an influencer’s personality and interests
• Recent Reels or Stories related to product reviews

They look for authentic engagement in the following ways:

• Descriptive captions
• Relevant hashtags
• Conversational and genuine comments

They accept profiles with fewer followers if:

• They have a high number of posts along with above-average content quality
• They have a high and authentic engagement rate
• They have good post captions
• They have relevant hashtags
• They have up to five brand collaborations already done

Ideally, they are looking for profiles that have a ratio of 3:1 on the number of followers vs the number of accounts followed.

One of the most important rules to get accepted on their platform is that an account with 3000 followers must follow less than 1000 accounts back, ideally less than 500. They claim that exceptions to this rule are rare.

• Post Count: The Social Cat team reviews the number of posts on an influencer’s profile. They only approve the ones that have a minimum of 100 posts, Feed, or IG Reels.

If a profile has excellent content and a great aesthetic, they also approve profiles that may have 50-100 posts

Content Ownership Rights

As a brand, you always want to protect your investment. When you pay an influencer to promote your product, you want to ensure you can continue using that content even if the relationship ends.

On the Social Cat platform, brands have the ownership rights to use created content by the micro-influencer in perpetuity and on any marketing channel, including ads.

Check Previous Campaigns

Before you sign any influencer, you want to make sure that the content they create is on-brand for you. It’s important to know that they understand your target audience and can produce content that resonates with them.

To ensure that you find the real deal, Social Cat enables you to check an influencer’s previous campaigns on the platform. So if you're looking to work on an important campaign, make sure to check an influencer’s other brand collaborations before you match with them.

Create Gifted Influencer Campaigns

Gifted collaborations are a great way to get started with influencer marketing without breaking the bank. By partnering with an influencer who is willing to promote your brand in exchange for free products or services, you can reach a larger audience.

The Social Cat platform recognizes this fact and provides an option to create gifted influencer campaigns.

While I’ve seen a lot of other popular influencer marketing platforms, this is a unique feature that I haven’t come across often.

Creator Content Library

Want to protect your brand's reputation by ensuring that influencer content is accurate and free of any offensive or misleading statements?

The Social Cat platform has got you covered. They have a special content space where influencers can upload their content. Brands will receive the content here for download in HD to repurpose.

Creator Reviews

As a brand, it is important to see what other brands think of the creator before signing them up. This will give you an idea of their work ethic and whether or not they are reliable.

Reviews from other brands can also provide valuable insights into a creator’s creative process and their ability to execute briefs. It will help you gauge if a particular creator is a right fit for your brand campaigns.

Manually Monitored Reporting System

Brands can access Social Cat’s manually monitored reporting system to keep a tight eye on the campaign numbers. If something goes wrong, their team steps in to help you navigate through any issues.

How To Use Social Cat

Now that you are familiar with the main features, I want to show you how to use the Social Cat platform. For this Social cat review, I created a free account to give you a basic idea of the registration process and what you can do on the platform.

Please note that I haven’t actually collaborated with micro-influencers via the platform. The purpose of this review is to talk about the interface and the functionality of the platform.

On the Social Cat platform, you get two options:

• Sign Up as a Brand
• Sign Up as a Creator

For this Social Cat review, I am only focusing on what it is like for brands to sign up on the platform.

Step 1: Pick Your Target Audience

The first step is to pick the target audience that you want to target for your influencer marketing campaign. You can select multiple options from the ones given. For this review, I am going to choose women and men in the age group of 25-44.

Step 2: Select Relevant Topics

The next step is to select relevant topics based on your business niche. There are a lot of options so you are sure to find something related to your niche.

Step 3: Choose Your Location

In this step, you can choose the location where your business operates. Keep in mind that Social Cat will show you content creator profiles based on the location you enter at this stage.

So, if your business is US-based but you want to work with creators in Australia, you should choose “Australia” as your choice here.

Step 4: Enter Your Business Location

When you enter your business location, Social cat tries to match you with local creators. You can also choose to skip this step if you want.

Step 5: Choose the Right Social Media Channel

Next, decide if you want to get matched with creators on TikTok or on Instagram. You can also choose both social media platforms here. For this review, I am only going with “Instagram.”

Step 6: Choose the Type of Creators You Want to Work With

Select the niches for the influencer profiles that you’d like to see. Make sure this choice is in sync with the option you chose in Step 2.

Step 7: Choose Appropriate Collaboration Types

You can choose the type of collaboration you’d like to have with influencers. Would you like them to showcase your product via Instagram Reels, Instagram Stories, Photo Grid, or Video Grid?

You can choose all options too if you are open to all kinds of collaborations. If you’ve chosen TikTok as your preferred social media channel, these options will look slightly different for you.

Step 8: Add Your Public Review Link

If you want creators to leave you a review on public review sites, you can add a link here. As a small business, it can help you gain credibility. You can also choose to skip this step.

Step 9: Select the Minimum Number of Followers For Creator Profiles

At this stage, you can choose the lowest number of followers you would like your creators to have. You can even find creators who have above 5000 followers.

Step 10: Describe Your Product

Write a short description of the product that you’d like influencers to promote for you. It is recommended that you add price details here so creators can have a better idea of what you are offering.

Step 11: Choose Your Campaign Goal

Pick a campaign goal that best describes what you want to achieve with your campaign: Create more user-generated content, boost awareness, or increase your sales.

Step 12: Choose How You Would Compensate Influencers

Would you like to gift your products, pay a fixed fee, or offer a commission on each sale to your influencers? Pick whichever option works for you. If you are open to all three options, you can select all three as well.

Step 13: Pick a Plan

At this step, you can choose which plan you’d like to sign up for. Social Cat gives you a 7-day free trial for all three plans listed below. The free trial involves 0 risk, if you are not happy with it, you can cancel before it transitiones to a paid subscription.

Once you enter your credit card details, you can access the platform for free for a week. Social Cat starts charging you at the end of the week based on the plan you choose here, if you would like to continue.

Special Offer: Use code – SHANE25 – to get a 25% discount for your first month on Social Cat, available for the monthly plans.

The whole registration is super straightforward and took me about 3-5 minutes to complete. Pretty smooth, I must say. So, what’s next?

Here is a quick overview:

Once you sign up, Social Cat matches your brand with creators in their database. These matches are based on the products that creators are using and what kind of brands they are interested in. The platform also takes into account your niche, location, budget, campaign goals, and other details.

They repeat the process every month until you find relevant matches. When you start getting proposals, you can decide which collaboration requests you’d like to accept.

Social Cat sends you both an introductory email to break the ice. From there, you can take the conversation forward.

Customer Support

For assistance, Social Cat has a special Help Center on their website. While I was testing the platform, I checked out a couple of articles and they are very informative. But if you’d like to write about a specific problem, you can use the Contact tab on their website.

You can also send an email directly to joe@thesocialcat.com. They typically respond within a few hours. You can also call them at +44 7933 441 043 or send them a message on Instagram.

Comparison with Other Platforms

Social Cat is unique among the best influencer marketing platforms because of its unique matchmaking process. The profile is set up such that their algorithm can understand the needs of businesses and creators.

It’s like Tinder for brands and creators, but likely to be more effective! They make a match such that both parties will be happy with the arrangement.

Upfluence, and Heepsy may be the top influencer marketing platforms out there but Social Cat has a completely different target audience.

The cost of influencer marketing can go into thousands of dollars or more. But what about those businesses that don’t have a huge budget? That’s Social Cat’s main audience.

The platform has a strong focus on small businesses that may not have a big budget but still want to reach a wide audience.

Their gifted campaigns allow businesses to get their products or services in front of potential customers at no cost, which is a great way to get started with influencer marketing.

Social Cat’s pricing model is affordable so small businesses can get started with influencer marketing more easily.

FAQs

Social Cat Review: What’s My Verdict?

Overall, I think that Social Cat is a great option for businesses looking to run an influencer campaign. The platform is user-friendly and provides a lot of features that businesses can take advantage of. I highly recommend using Social Cat if you're a small business owner looking to run an influencer campaign.

Do you have any questions about the features listed in this Social Cat review? Please submit them in the comments section. I’ll be happy to answer them for you.

Special Offer: Use code – SHANE25 – to get a 25% discount for your first month on Social Cat, available for the monthly plans.