{"id":13499,"date":"2022-01-15T01:45:07","date_gmt":"2022-01-15T01:45:07","guid":{"rendered":"https:\/\/shanebarker.com\/?p=13499"},"modified":"2023-08-31T16:00:24","modified_gmt":"2023-08-31T16:00:24","slug":"best-channels-b2c-social-media-marketing","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/","title":{"rendered":"7 Best B2C Marketing Channels for Social Media in 2023"},"content":{"rendered":"<p>With over <a href=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\" target=\"_blank\" rel=\"noopener\">4.5 billion worldwide<\/a> in 2021, social media has become an important communication channel with a critical role for brands.<\/p>\n<p>Many brands acknowledge the dynamic digital marketing capabilities of social media. They are using social media platforms to raise brand awareness, engage people, acquire new customers, and increase conversions.<\/p>\n<p>According to the <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q2-2017\/\" target=\"blank\" rel=\"nofollow noopener\">Sprout Social Index<\/a>, engaging with customers on social networking sites can prompt them to make an online shopping purchase.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/twitter-marketing-tools\/\">25 Twitter Marketing Tools You Need to Dominate Twitter<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/instagram-marketing-tools\/\">25 Instagram Marketing Tools You Need to Customize Your Online Promotions<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5 YouTube Tips and Tricks That Will Help You Grow Your Channel in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/youtube-tips-and-tricks\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/youtube-tips-and-tricks\/\" target=\"_blank\" rel=\"noopener\">5 YouTube Tips and Tricks That Will Help You Grow Your Channel<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 of the Most Creative DIY Influencers You Should Follow Right Now&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/diy-influencers\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/diy-influencers\/\" target=\"_blank\" rel=\"noopener\">11 of the Most Creative DIY Influencers You Should Follow Right Now<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><\/p>\n<p>48% of consumers are more likely to make a purchase when you answer their questions on social media.<\/p>\n<p>46% of online shoppers value promotions and contests through online stores and 42% of them would convert if you provide educational content.<\/p>\n<p>These stats are enough to prove what a significant role social media plays in <a href=\"https:\/\/www.jotform.com\/b2c-marketing\/\" target=\"blank\" rel=\"noopener\">B2C marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/B2C-brand.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13500\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/B2C-brand.png\" alt=\"B2C brand - b2c social media marketing\" width=\"655\" height=\"466\" title=\"\"><\/a><\/p>\n<p>Image via<\/p>\n<p>And, if you\u2019re a B2C brand, the interactive nature of social media makes it easier for you to connect with, engage, and convert your audience into loyal customers.<\/p>\n<p>All you need is an effective B2C social media marketing strategy to market your brand, products, or services. It does matter if you're the business owner of a grocery store or a fitness center, digital marketing is essential.<\/p>\n<p>But how can you develop an effective B2C marketing strategy when you don\u2019t know which channels to choose?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-651d297984d4a\"><span class=\"ez-toc-cssicon\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-651d297984d4a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#How_to_Choose_the_Right_B2C_Marketing_Channels_for_Your_Brand_on_Social_Media\" title=\"How to Choose the Right B2C Marketing Channels for Your Brand on Social Media\">How to Choose the Right B2C Marketing Channels for Your Brand on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#The_Most_Effective_B2C_Marketing_Channels_for_Social_Media\" title=\"The Most Effective B2C Marketing Channels for Social Media\">The Most Effective B2C Marketing Channels for Social Media<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_1_Facebook\" title=\"Channel #1: Facebook\">Channel #1: Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_2_Twitter\" title=\"Channel #2: Twitter\">Channel #2: Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_3_Instagram\" title=\"Channel #3: Instagram\">Channel #3: Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Want_to_make_your_brand_stand_out_on_Instagram\" title=\"Want to make your brand stand out on Instagram?\">Want to make your brand stand out on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_4_YouTube\" title=\"Channel #4: YouTube\">Channel #4: YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Want_to_get_more_views_and_subscribers_for_your_YouTube_channel\" title=\"Want to get more views and subscribers for your YouTube channel?\">Want to get more views and subscribers for your YouTube channel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_5_LinkedIn\" title=\"Channel #5: LinkedIn\">Channel #5: LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_6_Pinterest\" title=\"Channel #6: Pinterest\">Channel #6: Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Do_you_need_help_to_effectively_manage_your_Pinterest_Boards\" title=\"Do you need help to effectively manage your Pinterest Boards?\">Do you need help to effectively manage your Pinterest Boards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Channel_7_Snapchat\" title=\"Channel #7: Snapchat\">Channel #7: Snapchat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Social_Media_Marketing_and_Management_Made_Easy\" title=\"Social Media Marketing and Management Made Easy\">Social Media Marketing and Management Made Easy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Social_Media_Management_Tool_Crowdfire\" title=\"Social Media Management Tool: Crowdfire\">Social Media Management Tool: Crowdfire<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/shanebarker.com\/blog\/best-channels-b2c-social-media-marketing\/#Choose_Your_B2C_Marketing_Channel_Now\" title=\"Choose Your B2C Marketing Channel Now!\">Choose Your B2C Marketing Channel Now!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_B2C_Marketing_Channels_for_Your_Brand_on_Social_Media\"><\/span>How to Choose the Right B2C Marketing Channels for Your Brand on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With over 200 social media channel options, including a dozen mainstream channels, it may seem difficult to determine the right channels for your brand promotions.<\/p>\n<p>However, here are a few questions that can help you identify the right channel for your brand\u2019s digital marketing strategy:<\/p>\n<ul>\n<li>Which goals do you want to achieve with your marketing strategy? Do you want to improve brand awareness or generate leads on search engines?<\/li>\n<li>Which channels does your target audience use?<\/li>\n<li>What kind of content marketing do you plan to create? Will it be more of image-based content, blog post links, or video content?<\/li>\n<li>Which channels are your competitors using?<\/li>\n<li>How many social media channels can you manage?<\/li>\n<\/ul>\n<p>Once you have answers to all of the above questions, you will be in a better position to make your choice.<\/p>\n<p>The right social media channels for your brand promotions will mostly depend on the nature of your business and your target audience.<\/p>\n\n<p>To further help you craft an effective B2C marketing strategy for your brand, I\u2019ve put together a list of seven of the best-performing social media channels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Most_Effective_B2C_Marketing_Channels_for_Social_Media\"><\/span>The Most Effective B2C Marketing Channels for Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2C marketers are using the leading social media channels to grow their brands. Many of them are trying to cover all of the mainstream channels like Facebook, Twitter, and Instagram.<\/p>\n<p>Let\u2019s take a look at the leading B2C marketing channels, and how they can help your brand grow.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/pinterest-tools\/\">21 Best Pinterest Tools That Smart Marketers Should Use<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/instagram-growth\/\">How to Improve Your Instagram Growth Strategy<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/linkedin-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">12 Steps to Create a Successful LinkedIn Marketing Strategy<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/fashion-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Channel_1_Facebook\"><\/span>Channel #1: Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook was the first social network to surpass 1 billion registered accounts. And it now has 2.2 billion monthly active users.<\/p>\n<p>It is the <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"blank\" rel=\"nofollow noopener\">most popular social networking site<\/a> worldwide as of April 2018, ranked by the highest number of active users.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/most-popular-social-networking-site.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13503\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/most-popular-social-networking-site.png\" alt=\"most popular social networking site - b2c social media marketing\" width=\"722\" height=\"436\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"blank\" rel=\"nofollow noopener\">Statista<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">97% of B2C marketers<\/a> use Facebook as it provides them with a plethora of organic and paid opportunities for B2C marketing.<\/p>\n<p><strong>Need more reasons to invest in a Facebook marketing strategy?<\/strong><\/p>\n<p>Facebook offers endless engagement opportunities by encouraging your audience to like, share, and comment on your posts.<\/p>\n<p>You can leverage a variety of posting options such as images, videos, blog posts that link back to your website, carousels, polls, and slideshows.<\/p>\n<p>It also allows you to serve highly-targeted ads to people based on specific demographics, location, interests, and more.<\/p>\n<p>Along with improving brand awareness, post reach, and engagement, Facebook provides you with valuable insights on your campaign performance.<\/p>\n<p>This makes it the most-used social channel for paid promotions, with <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">93% of marketers<\/a> running paid Facebook campaigns.<\/p>\n<p>If your B2C marketing strategy is to raise brand awareness, build a community, provide customer service, or promote online selling, Facebook can be a great choice for your campaigns.<\/p>\n<p>You can reach larger audiences by running ads on Facebook. It is a wise idea to amplify your top-performing content with paid social ads.<\/p>\n<p>While running paid campaigns requires more time and conscious efforts, you can use platforms such as <a href=\"https:\/\/shanebarker.com\/recommends\/brevo\" target=\"_blank\" rel=\"nofollow noopener\">Brevo<\/a>(formerly Sendinblue) for better efficacy.<\/p>\n<p>This tool allows you to build the perfect ad, find new leads similar to your current customers, set up your ad parameters, and track campaign performance via search engines.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/spaces-in-instagram\/\">How to Add Spaces in Instagram Captions and Bios<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/increase-social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">10 Best Ways on How to Increase Social Media Engagement<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/why-hire-a-social-media-marketing-consultant\/\" target=\"_blank\" rel=\"noopener\">Why Hire a Social Media Consultant? Improving Your Marketing Strategy<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/how-to-choose-marketing-automation-platform\/\" target=\"_blank\" rel=\"noopener\">How to Choose Marketing Automation Platform Providers Like a Pro<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Channel_2_Twitter\"><\/span>Channel #2: Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Twitter is all about rapid communication and is aptly termed as a \u201cmicro-blogging site.\u201d<\/p>\n<p><a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">65% of marketers<\/a> leverage Twitter as part of their B2C marketing strategy. Known for tweeting short messages, it is an ideal platform for engaging consumers with a series of tweets, retweets, and hashtags.<\/p>\n<p><strong>How are brands using Twitter?<\/strong><\/p>\n<p>Many brands use Twitter to provide effective customer care solutions and building customer loyalty.<\/p>\n<p>B2C brands are turning to Twitter to provide their customers with precise recommendations. They also troubleshoot issues, solve grievances, clear refunds, and satisfy consumers with prompt responses.<\/p>\n<p>Twitter is also becoming a <a href=\"https:\/\/www.statista.com\/topics\/2040\/social-media-and-events\/\" target=\"blank\" rel=\"nofollow noopener\">prominently-used social media channel<\/a> during events. Users are finding it fun to engage with others through live-tweeting events such as sports events, political events, and television airings.<\/p>\n<p>The 2016 U.S. Presidential Elections created a major buzz on Twitter, for instance.<\/p>\n<p>Twitter has become one of the most relevant platforms to engage the masses before, during, and after an event. This is why several B2C marketers are using it to drive engagement for their hosted or sponsored events.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channel_3_Instagram\"><\/span>Channel #3: Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With over <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"blank\" rel=\"nofollow noopener\">800 million active users<\/a> worldwide, Instagram is most popular with teens and young millennials. In fact, 41% of Instagram users are <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"blank\" rel=\"nofollow noopener\">24 years of age<\/a> or younger.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/teens-and-young-millennials.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13506\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/teens-and-young-millennials.png\" alt=\"teens and young millennials - b2c social media marketing\" width=\"699\" height=\"429\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"blank\" rel=\"nofollow noopener\">Statista<\/a><\/em><\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/social-video-making-tools\/\">13 of the Best Social Video Making Tools to Boost Your Engagement<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\">19 Best Social Media Management Tools for Marketers<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/visual-marketing\/\" target=\"_blank\" rel=\"noopener\">The Best Visual Marketing Strategy: 7 Facts You Need to Know<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/identify-best-social-media-influencers-for-your-brand\/\" target=\"_blank\" rel=\"noopener\">How to Identify Social Media Influencers Who Fit Your Brand The Best<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p><strong>Which industries benefit the most from Instagram marketing?<\/strong><\/p>\n<p>As of April 2018, it was found that <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"blank\" rel=\"nofollow noopener\">14.8%<\/a> of global active Instagrammers were women between the age group of 18-24 years.<\/p>\n<p>Perhaps that\u2019s why it has proven beneficial for <a href=\"https:\/\/www.statista.com\/topics\/2057\/brands-on-social-media\/\" target=\"blank\" rel=\"nofollow noopener\">fashion and beauty brands<\/a> to execute a B2C marketing strategy.<\/p>\n<p>On top of that, Instagram\u2019s visual nature and high user engagement rate make it easier for fashion, beauty, and retail brands to do promotions.<\/p>\n<p>Swedish multinational clothing-retail brand, H&M, showcases their products with impressive images on Instagram.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/brand-HM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13501\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/brand-HM.png\" alt=\"brand H&M - b2c social media marketing\" width=\"777\" height=\"602\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.instagram.com\/hm\/\" target=\"blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<p>While <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">60% of B2C marketers<\/a> use Instagram, <a href=\"https:\/\/www.statista.com\/statistics\/259404\/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide\/\" target=\"blank\" rel=\"nofollow noopener\">11% of marketers<\/a> reported it to be the most important B2C marketing platform for their business.<\/p>\n<p><strong>Which brands should invest more in Instagram marketing?<\/strong><\/p>\n<p>If your brand is particularly visual, investing more time and money into Instagram can help you drive huge engagement.<\/p>\n<p>You should also consider leveraging different <a href=\"https:\/\/shanebarker.com\/blog\/effective-types-influencer-collaborations\/\">types of influencer collaborations<\/a> on Instagram to boost conversions.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"Want_to_make_your_brand_stand_out_on_Instagram\"><\/span>Want to make your brand stand out on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve got a few actionable tips for you.<\/p>\n<ul>\n<li>Post consistently and identify the best times to post on Instagram (times when your audience is most active on the platform).<\/li>\n<li>You should only use high-quality images and videos and write engaging captions.<\/li>\n<li>If you find it difficult to create fresh content every day, you can <a href=\"https:\/\/shanebarker.com\/blog\/repurposing-content\/\">repurpose content<\/a>. You can also repost valuable content created by other brands in your niche.<\/li>\n<li>Engage with your followers.<\/li>\n<li>Leverage Instagram Stories and hashtags to reach new audiences.<\/li>\n<\/ul>\n<p>Managing everything manually can be time-consuming but, thankfully, there are tools to help you streamline your B2C marketing strategy on Instagram.<\/p>\n<h4>Instagram Marketing Tool: <a href=\"https:\/\/shanebarker.com\/recommends\/combin\" target=\"_blank\" rel=\"nofollow noopener\">Combin<\/a><\/h4>\n<p>Combin is an all-in-one Instagram marketing and content planning solution.<\/p>\n<p><strong>Key features<\/strong><\/p>\n<ul>\n<li>Growth tool to attract, analyze, and engage new audiences<\/li>\n<li>Scheduler for Instagram Stories and posts planning<\/li>\n<li>Multiple account management using a single system<\/li>\n<li>Engagement activity automation<\/li>\n<li>Useful growth and activity analytics<\/li>\n<\/ul>\n<p><strong>Cost<\/strong><\/p>\n<ul>\n<li>Starter: Available for free<\/li>\n<li>Personal: $15 per month<\/li>\n<li>Business: $30\/month<\/li>\n<\/ul>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Option to check your audience quality<\/li>\n<li>Easy-to-use interface<\/li>\n<li>Affordable<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Some marketers have complained about their support services<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Combin-B2C-Social-Media-Marketing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27635\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Combin-B2C-Social-Media-Marketing.png\" alt=\"Combin B2C Social Media Marketing\" width=\"640\" height=\"268\" title=\"\"><\/a>Image via Combin<\/em><\/p>\n<p><strong>Tool level<\/strong><\/p>\n<p>Individuals, small and medium-sized businesses, agencies<\/p>\n<p><strong>Usability<\/strong><\/p>\n<p>Content marketing management, scheduling, analytics, audience growth<\/p>\n<p><strong>Case study<\/strong><\/p>\n<p>Trusted by brands such as MBOR\u00d2 Clothing and Elizabeth&Nicole<\/p>\n<p><strong class=\"protip_label\">Pro Tip:<\/strong> If you want to streamline and automated tedious tasks, you can use Combin\u2019s automation features to grow your Instagram account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channel_4_YouTube\"><\/span>Channel #4: YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>YouTube is the <a href=\"https:\/\/www.statista.com\/topics\/2019\/youtube\/\" target=\"blank\" rel=\"nofollow noopener\">biggest online video platform<\/a> worldwide with around 1.5 billion users worldwide. It has become a popular video marketing channel with <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">46% of marketers<\/a> using it to promote their B2C brands.<\/p>\n<p>YouTube allows you to engage users by posting a variety of <a title=\"content types\" href=\"https:\/\/shanebarker.com\/blog\/best-content-type-for-businesses\/\">content types<\/a> such as \u201chow-to\u201d videos, advertisement clips, video blogs, short original videos.<\/p>\n<p>There are also reviews, testimonials, and videos focused on educating viewers about a particular topic or product.<\/p>\n<p>When publishing YouTube content, you should make sure that it is original, interesting, funny, or provides some value to the viewers.<\/p>\n<p>Hotels.com cleverly utilizes a humor element in all their ads. In one of their ads, they decided to have fun with the \u201cSkip this Ad\u201d button on YouTube.<\/p>\n<p>While they purchased a non-skippable ad, they allow users to believe that it is a skippable ad. When their viewers clicked \u201cSkip this Ad\u201d button. They\u2019d see everyone in the ad literally skip.<\/p>\n<p>Here\u2019s a demonstration video of what a YouTube viewer would experience while watching their ad.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/YouTube-viewer.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13507\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/YouTube-viewer.png\" alt=\"YouTube viewer - b2c social media marketing\" width=\"847\" height=\"471\" title=\"\"><\/a><\/p>\n<p><em>Video via <a href=\"https:\/\/www.youtube.com\/watch?v=MCNUHt2CPbk&feature=youtu.be\" target=\"blank\" rel=\"nofollow noopener\">YouTube<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Want_to_get_more_views_and_subscribers_for_your_YouTube_channel\"><\/span>Want to get more views and subscribers for your YouTube channel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check out this amazing YouTube-certified tool.<\/p>\n<h4>YouTube Marketing Tool: <a href=\"https:\/\/shanebarker.com\/recommends\/vidiq\" target=\"_blank\" rel=\"nofollow noopener\">vidIQ<\/a><\/h4>\n<p>vidIQ offers a powerful set of tools that can help you reinvent the way you engage with your consumers via videos. It can help you build a loyal audience on YouTube.<\/p>\n<p><strong>Key features<\/strong><\/p>\n<ul>\n<li>Keyword tools to maximize the organic reach of your videos<\/li>\n<li>Channel Audit tool to understand what\u2019s working with your content marketing, what\u2019s not working, and what new can you do<\/li>\n<li>Competitors tool to track similar content creators and use their successful strategies<\/li>\n<li>Compare Views, Trend Alerts, and Most Viewed tools for useful insights<\/li>\n<li>Productivity tools to free you up so that you can spend more time on content creation<\/li>\n<\/ul>\n<p><strong>Cost<\/strong><\/p>\n<ul>\n<li>Basic: Available for free<\/li>\n<li>Pro: $7.50\/month<\/li>\n<li>Boost: $39\/month<\/li>\n<li>Boost+: $415\/month<\/li>\n<\/ul>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Long-term video content analysis for valuable insights<\/li>\n<li>Identify the best <a title=\"times to post\" href=\"https:\/\/shanebarker.com\/blog\/time-to-post-on-social-media\/\">times to post<\/a><\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Advanced SEO functions available with higher-value plans only<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/vidiq-B2C-Social-Media-Marketing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27636\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/vidiq-B2C-Social-Media-Marketing.png\" alt=\"vidiq B2C Social Media Marketing\" width=\"640\" height=\"280\" title=\"\"><\/a>Image via <\/em>vidIQ<\/p>\n<p><strong>Tool level<\/strong><\/p>\n<p>Professionals, agencies, enterprises<\/p>\n<p><strong>Usability<\/strong><\/p>\n<p>YouTube content marketing optimization, analytics<\/p>\n<p><strong>Case study<\/strong><\/p>\n<p>Trusted by brands and individual YouTube creators alike &#8211; such as GoDaddy, Donut Media, and Charisma on Command<\/p>\n<p>&nbsp;<\/p>\n<p><strong class=\"protip_label\">Pro Tip:<\/strong> If you want to grow your YouTube audience organically, you should try it out.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/employee-advocacy-tools\/\">Top 15 Employee Advocacy Tools to Boost Your Brand\u2019s Value<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/b2b-social-networking-channels-grow-your-business\/\" target=\"_blank\" rel=\"noopener\">Best B2B Social Networking Channels To Grow Your Business<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/successful-product-launch-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Product Launch Content: How to Use Content Marketing Successfully<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-and-millennials\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing and Millennials: Connecting the Dots<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Channel_5_LinkedIn\"><\/span>Channel #5: LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While LinkedIn is a more appropriate marketing channel for B2B businesses, <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">44% of marketers<\/a> are also using it in their B2C marketing strategy.<\/p>\n<p><strong>Can LinkedIn really drive results for B2C brands?<\/strong><\/p>\n<p>Yes, it can.<\/p>\n<p>In fact, many B2C marketers are already capitalizing on this professional network with great content<\/p>\n<p>One such brand is Starbucks, which efficiently used its LinkedIn company page for selling coffee, building a community, and garnering customer loyalty.<\/p>\n<p>They please their audience with thoughtful, interesting posts and some seasonal promotions too.<br \/>\n<a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Starbucks.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13505\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Starbucks.png\" alt=\"Starbucks - b2c social media marketing\" width=\"547\" height=\"392\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6424968312630976512\" target=\"blank\" rel=\"nofollow noopener\">Starbucks<\/a><\/em><\/p>\n<p>While publishing on LinkedIn, you should remember that the users spending time on this platform are mostly looking for high-quality, professional content.<\/p>\n<p>They are likely to be interested in reading about work, sales, skill development, or enhancing their knowledge.<\/p>\n<p>A direct product pitch or sales announcement won\u2019t fit this space. Instead, you should relate your update, sale, or product to their day-to-day activities, thoughts, or concerns.<\/p>\n<p>LinkedIn can be an ideal B2C channel for your brand if your target audience is a working professional, highly-educated, and 30-55 years of age.<\/p>\n<p>And it is likely to work if you\u2019re offering highly-priced products and services.<\/p>\n<p>You can use LinkedIn to drive traffic to your website, product\/service pages, and blog posts and identify ready-to-buy sales leads.<\/p>\n<p>Yes, there are powerful website tracking software solutions such as <a href=\"https:\/\/shanebarker.com\/recommends\/leedfeeder\" target=\"_blank\" rel=\"nofollow noopener\">Leedfeeder<\/a> that prioritize leads based on what they do on your site. It gives you information about what content and products they\u2019re interested in.<\/p>\n<p>You can approach potential buyers with effective sales pitches and offers catered to meet their specific needs and interests. This will help you drive more conversions and revenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channel_6_Pinterest\"><\/span>Channel #6: Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest was the fastest independently launched website to reach 10 million unique monthly visitors and now has <a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\" target=\"blank\" rel=\"nofollow noopener\">over 200 million<\/a> monthly active users.<\/p>\n<p>Although it receives mixed opinions as a B2C channel for marketing purposes, posting quality content on Pinterest can help you improve your SERP rankings.<\/p>\n\n<p><strong>Which brands should use Pinterest?<\/strong><\/p>\n<p>It is an ideal platform for promoting brands related to fashion, art, beauty, cooking, DIY, design, home decor, or travel. Pinterest works wonders for brands with a predominantly female target audience.<\/p>\n<p>Shopping site, Luxury and Vintage Madrid, has 38k+ followers on Pinterest and it receives 9.8 million monthly unique viewers.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Luxury-and-Vintage-Madrid.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13502\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Luxury-and-Vintage-Madrid.png\" alt=\"Luxury and Vintage Madrid - b2c social media marketing\" width=\"633\" height=\"583\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/in.pinterest.com\/luxuryv\/\" target=\"blank\" rel=\"nofollow noopener\">Pinterest<\/a><\/em><\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\">\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/organic-social-media-reach-tools\/\">19 Tools You Need to Know to Increase Your Organic Social Media Reach<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-image-size\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Instagram Image Size Guide<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/social-media-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">6 Simple Ways to Boost Your Social Media ROI (Infographic)<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Ways to Create a Winning Email Marketing Strategy<\/a><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\nThe best way to engage your potential customers on Pinterest is by creating multiple Pinterest boards and sharing valuable content consistently. Make sure that you use a lot of images that link back to your brand website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_you_need_help_to_effectively_manage_your_Pinterest_Boards\"><\/span>Do you need help to effectively manage your Pinterest Boards?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check out this tool that can help. I\u2019ve listed its key features, pros and cons, and other details.<\/p>\n<h4>Pinterest Marketing Tool: SocialPilot<\/h4>\n<p>SocialPilot is an all-in-one Pinterest scheduling and automation tool that can help you increase traffic and engagement. You can grow your followers on Pinterest with this tool.<\/p>\n<p><strong>Key features<\/strong><\/p>\n<ul>\n<li>Scheduling tool to share different types of Pins on your Pinterest Boards &#8211; images, videos, GIFs<\/li>\n<li>The SocialPilot app to create your own images<\/li>\n<li>Useful analytics and engagement tracking<\/li>\n<\/ul>\n<p><strong>Cost<\/strong><\/p>\n<ul>\n<li>Professional: $25\/month<\/li>\n<li>Small Team: $41.66\/month<\/li>\n<li>Agency: $83.33\/month<\/li>\n<li>Enterprise: Customized pricing available on request<\/li>\n<\/ul>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Great support services<\/li>\n<li>Option to add your brand\u2019s logo on Pins<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Its interface could have been better.<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/SocialPilot-B2C-Social-Media-Marketing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27637\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/SocialPilot-B2C-Social-Media-Marketing.png\" alt=\"SocialPilot B2C Social Media Marketing\" width=\"640\" height=\"150\" title=\"\"><\/a>Image via <\/em><em>SocialPilot<\/em><\/p>\n<p><strong>Tool level<\/strong><\/p>\n<p>Individuals, startups, agencies, enterprises<\/p>\n<p><strong>Usability<\/strong><\/p>\n<p>Social media content scheduling, analytics, collaborations<\/p>\n<p><strong>Case study<\/strong><\/p>\n<p>Trusted by sites like Crazy Egg<\/p>\n<p><strong class=\"protip_label\">Pro Tip:<\/strong> You can use SocialPilot to manage all of your social network accounts from one place.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channel_7_Snapchat\"><\/span>Channel #7: Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Snapchat is a relatively new platform with only <a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32201\/2017-social-media-marketing-trends-top-b2b-and-b2c-networks-and-paid-channels\" target=\"blank\" rel=\"nofollow noopener\">8% of B2C marketers<\/a> using it for brand promotions.<\/p>\n<p>With over <a href=\"https:\/\/www.statista.com\/topics\/2882\/snapchat\/\" target=\"blank\" rel=\"nofollow noopener\">1.66 billion<\/a> daily active users worldwide, Snapchat is the <a href=\"https:\/\/www.statista.com\/statistics\/199242\/social-media-and-networking-sites-used-by-us-teenagers\/\" target=\"blank\" rel=\"nofollow noopener\">most popular social site among teenagers<\/a> and young adults.<\/p>\n<p>Initially launched to share impermanent pictures via private messages, Snapchat now allows you to create a variety of multimedia messages including a photo or a short video. You can edit them with text, filters, or stickers too.<\/p>\n<p>You can create your own Snapchat filters by using pre-designed Geofilters on a platform such as FilterPop. This platform allows you to browse hundreds of designs for birthdays, weddings, businesses, and more, and customize them.<\/p>\n<p><strong>Sounds amazing right?<\/strong><\/p>\n<p>But that\u2019s not all.<\/p>\n<p>The platform receives a notable <a href=\"https:\/\/www.statista.com\/statistics\/513494\/snapchat-daily-video-views\/\" target=\"blank\" rel=\"nofollow noopener\">daily video user engagement<\/a> as well.<\/p>\n<p>If you\u2019re a brand that wants to target millennials, this could be the right platform for you.<\/p>\n<p>In fact, some visually strong brands related to fashion, beauty, sportswear, or short and interesting web series are already adopting <a href=\"https:\/\/shanebarker.com\/blog\/snapchat-marketing-trends\/\">Snapchat marketing trends<\/a> in their B2C marketing strategy.<\/p>\n<p><strong>Are you looking for a real-life example?<\/strong><\/p>\n<p>Here it is:<\/p>\n<p>Netflix launched a Snapchat campaign before airing their \u201cGilmore Girls\u201d series. The video-streaming site took over 200 coffee shops to recreate the fictional cafe, Luke\u2019s, from their series.<\/p>\n<p>These cafes gave away free coffee in Luke\u2019s branded cups with Snapcodes that allowed users to use a custom filter. This campaign by Netflix reached over 500,000 people, who viewed their custom filter 880,000 times.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Snapchat-marketing-trends.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13504\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/07\/Snapchat-marketing-trends.png\" alt=\"Snapchat marketing trends - b2c social media marketing\" width=\"645\" height=\"360\" title=\"\"><\/a><em>Image via OurSocialTimes<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Marketing_and_Management_Made_Easy\"><\/span>Social Media Marketing and Management Made Easy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most B2C brands use multiple channels to establish their presence on social networking sites.<\/p>\n<p>When you want to build your presence on multiple social channels such as Facebook, Instagram, Twitter, and LinkedIn, you should look for a unified solution.<\/p>\n<p>Want to discover <a href=\"https:\/\/shanebarker.com\/blog\/social-media-marketing-tools\/\">social media marketing tools<\/a> to manage all of your social network accounts from one place?<\/p>\n<p>Here\u2019s one such tool for you:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Management_Tool_Crowdfire\"><\/span>Social Media Management Tool: <a href=\"https:\/\/shanebarker.com\/recommends\/crowdfire\" target=\"_blank\" rel=\"nofollow noopener\">Crowdfire<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crowdfire is an all-in-one management tool that can help with everything from content marketing curation to scheduling and publishing.<\/p>\n<p><strong>Key features<\/strong><\/p>\n<ul>\n<li>Content discovery to find and share relevant content in your industry<\/li>\n<li>Ability to share content from your own website and blog.<\/li>\n<li>Content scheduling and automatic publishing<\/li>\n<li>Automatic customization of posts for every social network<\/li>\n<\/ul>\n<p><strong>Cost<\/strong><\/p>\n<ul>\n<li>Free: Free version available<\/li>\n<li>Plus: $7.48\/month for solopreneurs and small businesses<\/li>\n<li>Premium: $37.48\/month for medium-sized businesses<\/li>\n<li>VIP: $74.98\/month for agencies and large businesses<\/li>\n<\/ul>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Easy-sharing via Chrome extension<\/li>\n<li>Easy to streamline content curation on multiple accounts<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Email support for higher-value plans only<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Crowdfire-B2C-Social-Media-Marketing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27638\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Crowdfire-B2C-Social-Media-Marketing.png\" alt=\"Crowdfire B2C Social Media Marketing\" width=\"640\" height=\"244\" title=\"\"><\/a>Image via <\/em><em>Crowdfire<\/em><\/p>\n<p><strong>Tool level <\/strong><\/p>\n<p>Professionals, agencies, and businesses of all sizes<\/p>\n<p><strong>Usability<\/strong><\/p>\n<p>Content curation, scheduling, publishing, social media management, analytics<\/p>\n<p><strong>Case study<\/strong><\/p>\n<p>Trusted by 19 million+ users globally<\/p>\n<p><strong class=\"protip_label\">Pro Tip:<\/strong> If you want to leverage multiple channels for marketing your B2C brand, this tool can be a great choice for you.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/instagram-hashtag-generator-tools\/\">15 of the Best Instagram Hashtag Generator Tools You Can Use<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/lead-generation-tactics\/\" target=\"_blank\" rel=\"noopener\">11 Super Efficient Lead Generation Tactics You Can Implement<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/conversion-rate-optimization-best-practices\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimization Best Practices: 5 You Need to Master<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/social-media-videos\/\" target=\"_blank\" rel=\"noopener\">7 of the Best Tips for Social Media Videos to Create Awesome Content<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Q1. What is B2C social media?<\/strong><\/p>\n<p><strong>A.<\/strong> These are websites and apps that enable B2C business owners to grow relationships with their target audiences, create awareness, and increase conversions.<\/p>\n<p>They also use them to build their reputation, showcase their authority, and gain audience trust.<\/p>\n<p><strong>Q2. Is social media marketing better for B2C or B2B businesses?<\/strong><\/p>\n<p><strong>A.<\/strong> Social media marketing is better and necessary for business in both B2B and B2C.<\/p>\n<p>However, the key to success lies in knowing your goals and understanding your target audience.<\/p>\n<p>Know what channels they use, the content they prefer to consume, and how best to build relationships with them.<\/p>\n<p><strong>Q3. What are B2C Marketing examples?<\/strong><\/p>\n<p><strong>A.<\/strong> The following are examples of B2C marketing:<\/p>\n<ul class=\"list-style pl-4\">\n<li>Host creative contests.<\/li>\n<li>Tell stories with your content.<\/li>\n<li>Give time-limited offers or reduced prices.<\/li>\n<li>Offer free shipping.<\/li>\n<li>Use your website to generate marketing value.<\/li>\n<li>Use retargeting for more sales.<\/li>\n<li>Use automation tools to personalize communication, send messages at the right times, cross-sell or upsell, etc.<\/li>\n<\/ul>\n<p><strong>Q4. How to use social media for B2C marketin?<\/strong><\/p>\n<p><strong>A.<\/strong> The following are tactics you can employ in your B2C marketing:<\/p>\n<ul class=\"list-style pl-4\">\n<li>Identify your target market goals and target audience.<\/li>\n<li>Create shareable content.<\/li>\n<li>Include quality visuals.<\/li>\n<li>Focus on providing value to your audience.<\/li>\n<li>Include humor, sarcasm, etc., when appropriate.<\/li>\n<li>Leverage social ads.<\/li>\n<li>Join conversations with relevant trending hashtags, events, or stories.<\/li>\n<li>Use user-generated content.<\/li>\n<li>Partner with influencers to promote products.<\/li>\n<li>Run membership programs.<\/li>\n<\/ul>\n<p><strong>Q5. Which platform is used the most by B2C marketers as a marketing tool?<\/strong><\/p>\n<p><strong>A.<\/strong> The platform most B2C marketers use as a marketing tool is Facebook.<\/p>\n<p>This is then followed closely by Instagram, Twitter, YouTube, LinkedIn, and Pinterest, respectively.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/future-of-social-media-marketing\/\">The Future of Social Media Marketing \u2013 11 Trends That Will Impact Your Business<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/buy-instagram-followers\/\">Want to Buy Instagram Followers? Beware of These Risks<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/b2b-content-marketing\/\" target=\"_blank\" rel=\"noopener\">7 B2B Content Marketing Tactics You Need to Start Using Today<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/social-media-reputation\/\" target=\"_blank\" rel=\"noopener\">5 Super Simple Ways to Manage Your Social Media Reputation<\/a><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Choose_Your_B2C_Marketing_Channel_Now\"><\/span>Choose Your B2C Marketing Channel Now!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to B2C marketing channels for social media, there\u2019s no one size fits all. The right channel for your brand depends upon a multitude of factors.<\/p>\n<p>This could include the nature of your brand, who your potential customers are, demographics, the kind of content you plan to share, etc.<\/p>\n<p>In this post, I covered seven of the major social platforms that B2C marketers are using, and how you can drive the best results using each of them.<\/p>\n<p>Do you consider some other social media channel important for marketing your B2C business? Let me know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right b2c marketing channels is important. The right channels can help you increase brand awareness and acquire new customers.<\/p>\n","protected":false},"author":1,"featured_media":40603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[26],"tags":[2404,5902,349],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":26,"label":"Social Media"}],"post_tag":[{"value":2404,"label":"Internet Marketing"},{"value":5902,"label":"listicles"},{"value":349,"label":"Social Media Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/7-Best-Channels-for-B2C-Social-Media-Marketing.jpg",790,390,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":18,"category_info":[{"term_id":26,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"If you're looking for the latest trends in social media, you've come to the right place. Our repository is full of the latest posts on social media trends. From new platforms and quick hacks to algorithm changes, we've got you covered.","parent":0,"count":143,"filter":"raw","cat_ID":26,"category_count":143,"category_description":"If you're looking for the latest trends in social media, you've come to the right place. Our repository is full of the latest posts on social media trends. 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