Facebook influencer marketing is a priority for smart marketers and brands.<\/p>\n
Facebook and Instagram (also owned by Facebook) are the top choices when it comes to social media influencer marketing.<\/p>\n
But why?<\/p>\n
Because organic reach on these social media platforms has been nosediving for a long time. It\u2019s becoming increasingly hard to reach people through your Facebook page on your own steam.<\/p>\n
In fact, the average organic reach rate on Facebook is a mere 5%, which means if you have 20 followers, only one of them will be able to see Facebook page and posts if you don\u2019t use paid distribution.<\/p>\n
In such a scenario, brands are left with two choices – paid advertising and influencer marketing. While the former is good for brands with deep pockets, the latter works for brands of all sizes.<\/p>\n