{"id":11694,"date":"2022-02-28T01:30:13","date_gmt":"2022-02-28T01:30:13","guid":{"rendered":"https:\/\/shanebarker.com\/?p=11694"},"modified":"2023-08-11T17:05:50","modified_gmt":"2023-08-11T17:05:50","slug":"influencer-marketing-tactics","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/","title":{"rendered":"7 Influencer Marketing Tactics to Amplify Your Brand&#8217;s Presence"},"content":{"rendered":"<p>I\u2019m sure you\u2019ve heard that for every $1 spent on an influencer marketing campaign, businesses are gaining $6.50 in <a title=\"earned media\" href=\"https:\/\/shanebarker.com\/blog\/earned-media\/\">earned media<\/a>.<\/p>\n<p>However, have you been wondering which influencer marketing tactics they\u2019re using to drive such remarkable success in lead generation and increase sales?<\/p>\n<p><strong>That\u2019s exactly what I\u2019m going to talk about in this post.<\/strong><\/p>\n<p>Today, marketers and businesses are busy learning about the <a href=\"https:\/\/shanebarker.com\/blog\/grow-your-brand-influencer-marketing\/\">most effective influencer marketing<\/a> tactics that can help them boost their marketing campaign ROI.<\/p>\n<p>With the growing popularity of influencer collaborations among brands, it makes sense to know the right influencer marketing tactics to use on social platforms.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/facebook-live-and-instagram-stories-unlock-influencer-marketing\/\"> The Real Value of Facebook Live And Instagram Stories? The Data You Can Unlock Through Influencer Marketing!<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tips-expert-roundup\/\"> 82 Experts Share Their Favorite Influencer Marketing Tips to Increase Exposure <\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How Thought Leadership Marketing Could Help You Market Your Brand&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/thought-leadership-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/thought-leadership-marketing\/\" target=\"_blank\" rel=\"noopener\">How Thought Leadership Marketing Could Help You Market Your Brand<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing Agencies&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/instagram-influencer-marketing-case-study\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-influencer-marketing-case-study\/\" target=\"_blank\" rel=\"noopener\">Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing Agencies<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>The only thing you need to be careful about is finding the right influencers to partner with for your marketing strategy. For this, you can leverage influencer discovery tools. I recommend using <a href=\"https:\/\/shanebarker.com\/recommends\/heepsy\" target=\"_blank\" rel=\"nofollow noopener\">Heepsy<\/a> for the same.<\/p>\n<p>It has a database of over 750K influencers on social media and you can filter them based on their engagement rate, reach, hashtags, and more. It\u2019s also possible to contact them right from the platform.<\/p>\n<p>The following statistics will give you an idea of how marketers are using <a href=\"https:\/\/shanebarker.com\/blog\/b2b-influencer-marketing\/\">influencer marketing campaigns<\/a> to amplify their brands\u2019 presence. Especially on social media.<\/p>\n<ul>\n<li>77% of marketers use influencer collaborations to drive engagement.<\/li>\n<li>89% of marketers use it to create authentic content marketing .<\/li>\n<li>56% of marketers use it to drive traffic to their websites.<\/li>\n<li>43% of marketers use it to reach younger audiences who detest traditional ads.<\/li>\n<\/ul>\n<p>In this post, we\u2019ll take a look at 7 influencer marketing tactics that you can follow right away to amplify your brand's presence. Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-651d28fc0958d\"><span class=\"ez-toc-cssicon\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-651d28fc0958d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#7_Influencer_Marketing_Tactics_to_Amplify_Your_Brand%E2%80%99s_Presence\" title=\"7 Influencer Marketing Tactics to Amplify Your Brand's Presence\">7 Influencer Marketing Tactics to Amplify Your Brand's Presence<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#1_Product_Launches_Involving_Influencers\" title=\"#1: Product Launches Involving Influencers\">#1: Product Launches Involving Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#2_Work_With_Influencers_Who_Love_Your_Brand\" title=\"#2: Work With Influencers Who Love Your Brand\">#2: Work With Influencers Who Love Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#3_Encourage_Creativity_from_Influencers\" title=\"#3: Encourage Creativity from Influencers\">#3: Encourage Creativity from Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#4_Collaborate_for_Long-Term_Associations\" title=\"#4: Collaborate for Long-Term Associations\">#4: Collaborate for Long-Term Associations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#5_Leverage_Micro-Influencers\" title=\"#5: Leverage Micro-Influencers\">#5: Leverage Micro-Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#6_Build_Your_Marketing_Strategy_Around_Influencers\" title=\"#6: Build Your Marketing Strategy Around Influencers\">#6: Build Your Marketing Strategy Around Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#7_Monitor_Your_Marketing_Campaigns\" title=\"#7: Monitor Your Marketing Campaigns\">#7: Monitor Your Marketing Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#FAQ\" title=\"FAQ\">FAQ<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/#Ready_to_Amplify_Your_Brand%E2%80%99s_Presence\" title=\"Ready to Amplify Your Brand\u2019s Presence?\">Ready to Amplify Your Brand\u2019s Presence?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Influencer_Marketing_Tactics_to_Amplify_Your_Brand%E2%80%99s_Presence\"><\/span>7 Influencer Marketing Tactics to Amplify Your Brand's Presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Product_Launches_Involving_Influencers\"><\/span>#1: Product Launches Involving Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands have been collaborating with celebrities for ages to <a href=\"https:\/\/shanebarker.com\/blog\/product-launch-marketing-ideas\/\">launch and position new products<\/a> and as part of a general marketing strategy.<\/p>\n<p>However, partnering with influencers can give you much better results with your launches as compared to celebrities.<\/p>\n<p><strong>Why is that?<\/strong><\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-engagement-strategy\/\">How to Design the Perfect Influencer Engagement Strategy<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/product-launch-marketing-ideas\/\">20 Inexpensive Product Launch Marketing Ideas\u00a0<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Product Launch Content: How to Use Content Marketing Successfully&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/successful-product-launch-content-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/successful-product-launch-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Product Launch Content: How to Use Content Marketing Successfully<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;101 Experts Reveal the Best Influencer Marketing Campaigns [Expert Roundup]&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-campaigns\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">101 Experts Reveal the Best Influencer Marketing Campaigns [Expert Roundup]<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>Because celebrities are likely to have a massive number of followers with diverse interests. And their endorsements are less credible celebrities generally aren't effective with a single niche.<\/p>\n<p>More importantly, consumers know they\u2019re only endorsing a product only because they\u2019ve been paid to do so as part of a marketing strategy.<\/p>\n<p>On the other hand, influencers are perceived as subject matter experts in their niches. So their messages are more credible. Also, their followers are people who have a keen interest in that niche.<\/p>\n<p>So their endorsements are likely to be heard by your target audiences resulting in greater chances of conversions.<\/p>\n<p><strong>In fact:<\/strong><\/p>\n<ul>\n<li>30% of people are more likely to purchase a product that has been endorsed by a non-celebrity than a celebrity,<\/li>\n<li>70% of millennials prefer non-celebrity influencers for endorsements.<\/li>\n<\/ul>\n<p>Influencer endorsements are one of the best influencer marketing tactics to get people to trust your products.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach-tools\/\"> 21 Time-Saving Influencer Outreach Tools You Need to Know Right Now<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 Best Ways on How to Increase Social Media Engagement in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/increase-social-media-engagement\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/increase-social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">10 Best Ways on How to Increase Social Media Engagement<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;6 Simple Ways to Boost Your Social Media ROI (Infographic)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/social-media-marketing-roi\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/social-media-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">6 Simple Ways to Boost Your Social Media ROI (Infographic)<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7 Influencer Marketing Trends You Need to Know in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-trends\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">7 Influencer Marketing Trends You Need to Know<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>Here\u2019s <a href=\"http:\/\/mediakix.com\/2016\/05\/instagram-marketing-case-study-chanel-fashion-beauty\/#gs.KCpOk08\" target=\"blank\" rel=\"nofollow noopener\">how Chanel leveraged influencers<\/a> to promote their launch of the Chanel No. 5 L\u2019Eau perfume. They invited popular Instagram influencers to a retreat at their production facilities in France.<\/p>\n<p>The idea behind the marketing strategy was to showcase how they use real flowers to manufacture their perfumes. And of course, to build awareness about the new product.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/how-Chanel-leveraged-influencer-marketing.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/how-Chanel-leveraged-influencer-marketing-600x389.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"389\" title=\"\"><\/a><em>Image via Instagram<\/em><\/p>\n<p>This marketing strategy worked really well for Chanel. When a popular fashion influencer like <a href=\"https:\/\/www.instagram.com\/styleshiver\/\" target=\"blank\" rel=\"nofollow noopener\">Juliane Diesner<\/a> posted about her experiences across various social media platforms, it was a huge success.<\/p>\n<p>Chanel also came up with a couple of branded hashtags for the influencer campaign &#8211; #chanelgrasse and #newchanel5 &#8211; which amassed over 900K likes on social media platforms.<\/p>\n<p>Not just that, Chanel was able to reach more than 9 million people with this innovative influencer marketing campaign.<\/p>\n<p>So what are the influencer marketing tactics we can learn from them? Make sure to collaborate with influencers for your next launch to make them immensely successful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Work_With_Influencers_Who_Love_Your_Brand\"><\/span>#2: Work With Influencers Who Love Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If influencers are already talking about you without any sponsorship, it means that they\u2019re fond of your brand values. This means that they already have an interested audience who are likely to receive your message well.<\/p>\n<p>And what could be a better marketing strategy to ensure the success of your campaigns than partnering with these influencers?<\/p>\n<p>If you ask them to promote your brand, you will have a better chance of <a href=\"https:\/\/shanebarker.com\/blog\/get-maximum-roi-influencer-marketing-budget-2018\/\">generating maximum campaign ROI<\/a>.<\/p>\n<p><a href=\"http:\/\/mediakix.com\/2017\/07\/airbnb-marketing-celebrity-instagram-influencers\/#gs.i58bk_k\" target=\"blank\" rel=\"nofollow noopener\">Airbnb<\/a> is one brand who\u2019s used this influencer marketing approach successfully. When they came to know that Mariah Carey had booked one of their properties, they reached out to her for a collaboration.<\/p>\n<p>And for the sponsored campaign, she posted some photos of the Airbnb beach house she stayed at. This post received more than 45,000 likes.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/succeeding-in-your-campaigns.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/succeeding-in-your-campaigns-600x387.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"387\" title=\"\"><\/a><em>Image via Instagram<\/em><\/p>\n<p>Following this success, Airbnb has continued collaborating with other influencers in a similar manner. The <a title=\"influencer posts\" href=\"https:\/\/shanebarker.com\/blog\/instagram-influencer-marketing\/\">influencer posts<\/a> a photo of their luxurious vacation thanking the brand.<\/p>\n<p><strong>And in exchange? <\/strong><\/p>\n<p>Airbnb offers them free stays in some of their most luxurious and extravagant properties.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Airbnb-has-continued-collaborating.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Airbnb-has-continued-collaborating-600x296.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"296\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.instagram.com\/p\/BQLKdaIF_Xd\/?taken-by=ladygaga\" target=\"blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<p>This tactic helped Airbnb spread the word about their business.<\/p>\n<p><strong>So how do you find influencers who are already talking about your brand?<\/strong><\/p>\n<p>Keep a tab on who\u2019s tagging you in their posts. You can also search for your branded hashtags on social media sites and look for mentions from influencers.<\/p>\n<p>Social media listening tools like <a href=\"https:\/\/mention.com\/en\/\" target=\"blank\" rel=\"nofollow noopener\">Mention<\/a> or <a href=\"https:\/\/buzzsumo.com\/\" target=\"blank\" rel=\"nofollow noopener\">BuzzSumo<\/a> can also help you find out who\u2019s talking about your brand without it being sponsored content.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-platforms\/\">31 of the Best Influencer Marketing Platforms<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 of the Best Influencer Marketing Resources for Marketers in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-resources\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-resources\/\" target=\"_blank\" rel=\"noopener\">10 of the Best Influencer Marketing Resources for Marketers<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;6 of the Most Effective Influencer Collaboration Ideas and Examples&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/effective-types-influencer-collaborations\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/effective-types-influencer-collaborations\/\" target=\"_blank\" rel=\"noopener\">6 of the Most Effective Influencer Collaboration Ideas and Examples<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 Influencer Marketing Case Studies With Amazing Results&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-case-studies\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-case-studies\/\" target=\"_blank\" rel=\"noopener\">10 Influencer Marketing Case Studies With Amazing Results<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Encourage_Creativity_from_Influencers\"><\/span>#3: Encourage Creativity from Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The beauty of influencer marketing lies in the content that influencers create. Influencers are talented individuals with the ability to create something magical. Even sponsored content!<\/p>\n<p><strong>The obvious benefit? <\/strong><\/p>\n<p>It saves you and your team immense effort and time in brainstorming and coming up with creative ideas.<\/p>\n<p>So, what is the influencer marketing tactic that you\u2019re essentially employing here?<\/p>\n<p>Providing your influencers ample creative freedom is a proven tactic. A Crowdtap study found that 77% of influencers prefer working with brands that provide creative freedom.<\/p>\n<p>Here\u2019s an interesting example. Maybelline provided influencers complete creative freedom to promote their Falsies Push Up Drama Mascara.<\/p>\n<p>So, some influencers wrote blog posts to promote the product. While others took to Instagram.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Monroe-Misfit-Makeup.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Monroe-Misfit-Makeup-600x335.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"335\" title=\"\"><\/a><em>Image via <a href=\"http:\/\/www.monroemisfitmakeup.com\/2015\/10\/maybelline-fall-beauty-makeup-look.html#.VwrVDxIrJE4\" target=\"blank\" rel=\"nofollow noopener\">Monroe Misfit Makeup<\/a><\/em><br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-strategy\/\"> 67 Experts Share the Best Influencer Marketing Strategy to Generate Leads<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top 15 Influencer Marketing Examples with Amazing Results&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-examples\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-examples\/\" target=\"_blank\" rel=\"noopener\">Top 15 Influencer Marketing Examples with Amazing Results<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/fashion-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/fashion-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 of the Best Ways to Use Influencer Marketing to Grow Your Brand&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/grow-your-brand-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/grow-your-brand-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">10 of the Best Ways to Use Influencer Marketing to Grow Your Brand<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\n<a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/impressions-of-about-35.7M.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/impressions-of-about-35.7M-600x383.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"383\" title=\"\"><\/a><em>Image via <a href=\"https:\/\/www.instagram.com\/p\/8vMbPICpy5\/\" target=\"blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<p>The campaign was immensely successful and garnered impressions of about 35.7 million. Insane, right?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Collaborate_for_Long-Term_Associations\"><\/span>#4: Collaborate for Long-Term Associations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Effective and efficient collaboration is extremely crucial to driving the best results. And finding influencers who can be your brand ambassadors, in the long run, is a successful influencer marketing approach.<\/p>\n<p>Many popular brands have been collaborating with the same influencers on all their campaigns. They don\u2019t treat such associations as one-time transactions.<\/p>\n<p>Of course, provided that the influencer\u2019s interests and niche align with the brand identity.<\/p>\n<p>An example of a brand that massively benefits from this tactic is Johnson & Johnson. They\u2019ve collaborated with <a href=\"https:\/\/www.instagram.com\/ohjoy\/\" target=\"blank\" rel=\"nofollow noopener\">Joy Cho<\/a> of <a href=\"https:\/\/www.instagram.com\/ohjoyco\/\" target=\"blank\" rel=\"nofollow noopener\">Oh Joy<\/a> for over three years.<\/p>\n<p>She\u2019s promoted their colorful BAND-AIDs with Instagram posts. With more than 400K Instagram followers on her personal account (and over 58K on the Oh Joy account), she has been helping J&J reach audiences far and wide.<br \/>\n<a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Oh-Joy-for-over-three-years.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Oh-Joy-for-over-three-years-600x422.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"422\" title=\"\"><\/a><em>Image via Instagram<\/em><br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/top-social-media-influencers-follow-2018\/\"> Top 10 Social Media Influencers You Need to Follow<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 Super Efficient Lead Generation Tactics You Can Implement&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/lead-generation-tactics\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/lead-generation-tactics\/\" target=\"_blank\" rel=\"noopener\">11 Super Efficient Lead Generation Tactics You Can Implement<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Marketing and Millennials: Connecting the Dots&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-and-millennials\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-and-millennials\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing and Millennials: Connecting the Dots<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Conduct Influencer Outreach That Gets Stunning Results&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-outreach\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach\/\" target=\"_blank\" rel=\"noopener\">How to Conduct Influencer Outreach That Gets Stunning Results<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><\/p>\n<p>Taking a cue from them, focus on <a href=\"https:\/\/shanebarker.com\/blog\/influencer-relationship-management\/\">building relationships<\/a> with your influencers. Strengthening your relationships with influencers is one of the most effective influencer marketing tactics.<\/p>\n<p>Long-term partnerships help you get more people to trust your brand and products. You can also share affiliate links or coupon codes with influencers to help them encourage more people to buy your products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Leverage_Micro-Influencers\"><\/span>#5: Leverage Micro-Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must be aware of a category of influencers having a lesser number of greatly engaged followers called <a href=\"https:\/\/shanebarker.com\/blog\/benefits-working-with-micro-influencers\/\">micro-influencers<\/a>.<\/p>\n<p>According to a research by Experticity, <a href=\"http:\/\/go2.experticity.com\/rs\/288-AZS-731\/images\/Experticity-KellerFaySurveySummary_.pdf?_ga=2.222175320.1922164868.1515233850-1299873601.1515233850\" target=\"blank\" rel=\"nofollow noopener\">82% of people<\/a> are more likely to follow a micro-influencer recommendation.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Experticity.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Experticity-600x158.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"158\" title=\"\"><\/a><em>Image via Experticity<\/em><\/p>\n<p>Micro-influencers are capable of building stronger connections with their audiences because they have a smaller social media following.<\/p>\n<p>And because of this, their followers are way more engaged on social media and are more likely to trust their recommendations.<\/p>\n<p>That is why working with micro-influencers can be a good tactic to help you run a successful influencer marketing campaign.<\/p>\n<p>Another reason why you should consider micro-influencers is that working with them is cost-effective too. In fact, <a href=\"https:\/\/grin.co\/blog\/19-micro-influencer-statistics-you-must-know-in-2018\" target=\"blank\" rel=\"nofollow noopener\">87%<\/a> of them charge less than $500 per Instagram post.<\/p>\n<p>Leveraging micro-influencer collaborations is a promising influencer marketing approach that can help you efficiently engage your target audience.<\/p>\n<p><strong>However, finding reliable micro-influencers can be a challenge.<\/strong><\/p>\n<p>You need to manually go through their profiles to analyze if it\u2019s worth partnering with them. This process can be simplified by using influencer discovery tools like <a href=\"https:\/\/shanebarker.com\/recommends\/heepsy\" target=\"_blank\" rel=\"nofollow noopener\">Heepsy<\/a>.<\/p>\n<p>It has filters through which you can select the type of influencer you want to partner with. Additionally, you can filter out influencers based on their reach and the estimated cost of a sponsored post too.<\/p>\n<p>Tom\u2019s of Maine, a personal care brand, launched a campaign involving micro-influencers. They selected micro-influencers having between 500 and 5000 followers.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Tom---s-of-Maine.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Tom---s-of-Maine.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"382\" title=\"\"><\/a><em>Image via Instagram<\/em><\/p>\n<p>Their influencer marketing efforts helped them reach 1.72M people on social media and increased engagement by 600%. That\u2019s the power of micro-influencers!<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/conversion-rate-optimization-case-studies\/\"> 22 conversion rate optimization case studies that will surprise you<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top 11 Instagram Fashion Influencers You Can Collaborate With In 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/instagram-fashion-influencers\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-fashion-influencers\/\" target=\"_blank\" rel=\"noopener\">Top 11 Instagram Fashion Influencers You Can Collaborate<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7 B2B Content Marketing Tactics You Need to Start Using Today&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/b2b-content-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/b2b-content-marketing\/\" target=\"_blank\" rel=\"noopener\">7 B2B Content Marketing Tactics You Need to Start Using Today<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Marketing Cost - How Much Do You Need to Pay?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-cost\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-cost\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Cost &#8211; How Much Do You Need to Pay?<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Build_Your_Marketing_Strategy_Around_Influencers\"><\/span>#6: Build Your Marketing Strategy Around Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing can involve several strategies, but is it worthwhile to incorporate influencers throughout your marketing strategy? It certainly looks that way.<\/p>\n<p>Google Trends shows a marked increase in influencer marketing and a decrease in print advertising searches in the past 5 years.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Google-Trends-show-marked-increases-in-influencer-marketing.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Google-Trends-show-marked-increases-in-influencer-marketing-600x319.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"319\" title=\"\"><\/a><em>Image via Google Trends<\/em><\/p>\n<p>For brands like Gymshark, their entire marketing revolves around influencers. Their original influencers <a href=\"http:\/\/instagram.com\/nikkiblackketter\" target=\"blank\" rel=\"nofollow noopener\">Nikki Blackketer<\/a> and <a href=\"http:\/\/instagram.com\/lex_fitness\" target=\"blank\" rel=\"nofollow noopener\">Lex Griffin<\/a> have promoted their products exclusively.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/influencers-Nikki-Blackketer.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/influencers-Nikki-Blackketer-600x438.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"438\" title=\"\"><\/a><em>Image via Instagram<\/em><\/p>\n<p>Gymshark even invites influencers to their stores to meet their fans. This tactic helped the brand take influencer marketing to the next level. They made influencers meet their customers for real.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Gymshark---s-complete-focus-on-influencer-marketing.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/Gymshark---s-complete-focus-on-influencer-marketing.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"574\" title=\"\"><\/a><em>Image via YouTube<\/em><\/p>\n<p>Gymshark\u2019s complete focus on leveraging influencers helped them grow from <a href=\"http:\/\/customerthink.com\/how-fashion-influencer-helps-gymshark-grow-from-0-to-1-5-million-in-2-years\/\" target=\"blank\" rel=\"nofollow noopener\">$0 to $1.5 million<\/a> in just two years.<\/p>\n<p>You should incorporate influencers throughout your marketing strategy to improve ROI. This influencer marketing approach is likely to amplify your promotional initiatives.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/biggest-benefits-social-influencer-marketing\/\"> 8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Reach vs. Impressions: Which Metric Matters More? (Updated 2022)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/reach-vs-impressions\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noopener\">Reach vs. Impressions: Which Metric Matters More<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Complete Guide on How to Find Influencers for Your Brand in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/detailed-strategy-find-right-influencers-for-your-business\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/detailed-strategy-find-right-influencers-for-your-business\/\" target=\"_blank\" rel=\"noopener\">The Complete Guide on How to Find Influencers for Your Brand<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How Do You Amplify Influencer Content?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/how-do-you-amplify-influencer-content\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/how-do-you-amplify-influencer-content\/\" target=\"_blank\" rel=\"noopener\">How Do You Amplify Influencer Content?<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Monitor_Your_Marketing_Campaigns\"><\/span>#7: Monitor Your Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you wish to <a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/what-is-influencer-marketing-chris\/\" target=\"blank\" rel=\"nofollow noopener\">grow your business with influencer marketing<\/a>, it\u2019s mandatory to use the right tools.<\/p>\n<p><strong>There are several reasons why you need this.<\/strong><\/p>\n<p>One of them being that, <a href=\"https:\/\/www.statista.com\/statistics\/617679\/leading-challenges-of-influence-marketing\/\" target=\"blank\" rel=\"nofollow noopener\">78% of marketers<\/a> find it difficult to determine the ROI of their influencer campaigns.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/grow-your-business-with-influencer-marketing.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/grow-your-business-with-influencer-marketing-600x367.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"367\" title=\"\"><\/a><em>Image via Statista<\/em><\/p>\n<p>There are many tools available in the market that\u00a0can help you overcome most of these challenges easily.<\/p>\n<p>For example, with <a href=\"https:\/\/www.tapinfluence.com\/\" target=\"blank\" rel=\"nofollow noopener\">TapInfluence<\/a> you can get an overview of your campaign ROI.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/TapInfluence.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/TapInfluence-600x400.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"400\" title=\"\"><\/a><em>Image via TapInfluence<\/em><\/p>\n<p>Also, 45% of marketers find it difficult to find the right influencers. And for 30% of them, it is a very time-consuming task. Influencer marketing platforms like TapInfluence, <a href=\"https:\/\/grin.co\/\" target=\"blank\" rel=\"nofollow noopener\">Grin<\/a>, or <a href=\"https:\/\/www.socialpeeks.com\/\" target=\"blank\" rel=\"nofollow noopener\">Socialpeeks<\/a> can help you overcome all of these.<\/p>\n<p><strong>For example<\/strong><\/p>\n<p>If we look at Tapinfluence again &#8211; the detailed information about influencers helps you find the ones whose niche perfectly aligns with your brand.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/TapInfluence.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/03\/TapInfluence-600x400.png\" alt=\"influencer marketing tactics\" width=\"600\" height=\"400\" title=\"\"><\/a><em>Image via TapInfluence<\/em><\/p>\n<p>So it is essential to adopt effective tools and platforms if you\u2019re serious about your influencer marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Q1. What are the best influencer marketing tactics to drive sales?<\/strong><\/p>\n<p><strong>A.<\/strong> The most effective ways to get your influencers to drive sales are:<\/p>\n<ul class=\"list-style pl-4\">\n<li>Track influencer performance.<\/li>\n<li>Reward top-performing influencers.<\/li>\n<li>Ask influencers to write sponsored reviews.<\/li>\n<li>Source user-generated content from influencers.<\/li>\n<li>Convert influencers into affiliates.<\/li>\n<\/ul>\n<p><strong>Q2. What are your thoughts on influencer marketing effectiveness?<\/strong><\/p>\n<p><strong>A.<\/strong> As a marketing strategy, influencer marketing is a sure-fire winner. When done well, it can provide brands with enhanced visibility and awareness. Plus, it builds credibility, authority, and consumer trust in brands.<\/p>\n<p>It also boosts engagement on social media, drives traffic to websites, and helps build tight communities. Smart brands also leverage influencers to solidify their images as socially conscious brands.<\/p>\n<p>Last but not least, influencers can produce concrete results in the form of sales and revenue.<\/p>\n<p><strong>Q3. Are social media influencers an effective channel to market your products?<\/strong><\/p>\n<p><strong>A.<\/strong> Yes, social media influencers can market your products effectively. They are ace content creators and understand content marketing. They have authentic relationships with their followers, which makes their marketing more resultful.<\/p>\n<p>Plus, most influencers only promote products they believe in. Such transparency fosters consumer trust, which drives purchase decisions.<\/p>\n<p><strong>Q4. Have you ever tried influencer marketing for your SaaS products? If so, what tactics work the best for you?<\/strong><\/p>\n<p><strong>A.<\/strong> Influencer marketing is compatible with SaaS products. Big SaaS brands like Adobe have influencers as their marketing partners and derive great returns from them.<\/p>\n<p>For SaaS brands, these influencer marketing tactics tend to produce the best results:<\/p>\n<ul class=\"list-style pl-4\">\n<li>Influencer-created sponsored reviews<\/li>\n<li>Influencer-led thought leadership<\/li>\n<li>Influencer-sourced user-generated content<\/li>\n<\/ul>\n<p><strong>Q5. Does using influencer marketing really give exposure to your personal brand?<\/strong><\/p>\n<p><strong>A.<\/strong> Yes, influencers can enhance your brand\u2019s visibility on social media. If you partner with mega-influencers, you put your brand in front of their huge followings.<\/p>\n<p>More than that, you can reach narrow audience segments that match your ideal buyer personas through relevant social influencers.<\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/b2b-influencer-marketing\/\"> 10 Examples Illustrating The Power Of B2B Influencer Marketing<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/build-strong-influencer-relationships\/\"> How Brands Can Build Strong Relationships With Influencers<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Get the Most from AI Influencer Marketing for Your Brand&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/ai-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/ai-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">How to Get the Most from AI Influencer Marketing for Your Brand<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Why Influencer Marketing is Better than Celebrity Endorsement?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/\" target=\"_blank\" rel=\"noopener\">Why Influencer Marketing is Better than Celebrity Endorsement?<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Amplify_Your_Brand%E2%80%99s_Presence\"><\/span>Ready to Amplify Your Brand\u2019s Presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While your competitors are making the most of influencer marketing campaigns, you certainly don\u2019t want to be left behind.<\/p>\n<p>The influencer marketing tactics we just discussed are going to help you immensely in implementing successful influencer campaigns for social media marketing.<\/p>\n<p>Just make sure to select the right influencers for your brand, and focus on building long-term relationships with them.<\/p>\n<p>Also, using the right influencer tools and platforms can save you time and make your marketing campaigns even more successful.<\/p>\n<p>If you leverage any other influencer marketing tactics or have any questions, feel free to let me know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growing popularity of influencer marketing, it\u2019s becoming increasingly important to know the right influencer marketing tactics.<\/p>\n","protected":false},"author":1,"featured_media":40610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[2],"tags":[5897,1038],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":2,"label":"Influencer Marketing"}],"post_tag":[{"value":5897,"label":"fourstarzz"},{"value":1038,"label":"Influencer marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/7-Influencer-Marketing-Tactics-to-Amplify-Your-Brand_s-Presence.jpg",790,390,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":10,"category_info":[{"term_id":2,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","parent":0,"count":104,"filter":"raw","cat_ID":2,"category_count":104,"category_description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":5897,"name":"fourstarzz","slug":"fourstarzz","term_group":0,"term_taxonomy_id":5897,"taxonomy":"post_tag","description":"","parent":0,"count":27,"filter":"raw"},{"term_id":1038,"name":"Influencer marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":1038,"taxonomy":"post_tag","description":"","parent":0,"count":126,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/11694"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=11694"}],"version-history":[{"count":18,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/11694\/revisions"}],"predecessor-version":[{"id":77236,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/11694\/revisions\/77236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/40610"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=11694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=11694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=11694"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=11694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}