{"id":7460,"date":"2022-02-14T03:55:38","date_gmt":"2022-02-14T03:55:38","guid":{"rendered":"https:\/\/shanebarker.com\/?p=7460"},"modified":"2023-03-09T15:12:17","modified_gmt":"2023-03-09T15:12:17","slug":"influencer-marketing-celebrity-endorsements","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/","title":{"rendered":"Why is Influencer Marketing Better than Celebrity Endorsements?"},"content":{"rendered":"<p>For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing.<\/p>\n<p>In fact, influencer marketing has become so popular that it was a <a href=\"https:\/\/startupbonsai.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">$13.8 billion industry in 2021<\/a>.<\/p>\n<p>But what exactly is the difference between getting celebrities to promote your product and working with influencers on social media?<\/p>\n<p>And why is influencer marketing on social media considered to be so much better than celebrity endorsements?<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-the-next-level-of-content-marketing\/\"> Influencer Marketing: The Next Level of Content Marketing<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencers-marketing-strategy\/\"> How To Incorporate Influencers Into Your Digital Marketing Strategy<\/a><\/li>\n<li><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-influencer-marketing-case-study\/\" target=\"_blank\" rel=\"noopener\">Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing Agencies<\/a><\/li>\n<\/ul>\n<p><\/div><\/div><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-651d28e8c952a\"><span class=\"ez-toc-cssicon\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-651d28e8c952a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#Influencers_vs_Celebrities_The_Difference\" title=\"Influencers vs. Celebrities: The Difference\">Influencers vs. Celebrities: The Difference<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#1_Expertise\" title=\"1. Expertise\">1. Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#2_Engagement\" title=\"2. Engagement\">2. Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#3_Content_Creation\" title=\"3. Content Creation\">3. Content Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#4_Reach\" title=\"4. Reach\">4. Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#Why_Choose_Influencer_Marketing_Over_Celebrity_Endorsements\" title=\"Why Choose Influencer Marketing Over Celebrity Endorsements?\">Why Choose Influencer Marketing Over Celebrity Endorsements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#1_Cost-Effectiveness_and_Cost_Flexibility\" title=\"1. Cost-Effectiveness and Cost Flexibility\">1. Cost-Effectiveness and Cost Flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#2_Reliability\" title=\"2. Reliability\">2. Reliability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#3_Engagement\" title=\"3. Engagement\">3. Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-celebrity-endorsements\/#Influencer_Marketing_v_Celebrity_Endorsements_Which_is_Better\" title=\"Influencer Marketing v Celebrity Endorsements: Which is Better?\">Influencer Marketing v Celebrity Endorsements: Which is Better?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Influencers_vs_Celebrities_The_Difference\"><\/span>Influencers vs. Celebrities: The Difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let\u2019s try to understand the main differences between influencer marketing and celebrity endorsements.<\/p>\n<p>It can be easy to confuse the two, as they both involve marketing a product, service, or brand through a famous and highly influential individual.<\/p>\n<p>Some of the biggest differences between influencer marketing and celebrity endorsement include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Expertise\"><\/span>1. Expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Celebrities don\u2019t necessarily have to be experts\u00a0in the type\u00a0of products they\u2019re promoting.<\/p>\n<p>You may see pop stars like Justin Bieber promoting Calvin Klein underwear, or Selena Gomez promoting Adidas Neo.<\/p>\n<p>They aren\u2019t fashion designers and have no involvement in developing those products.<\/p>\n<p>Then, why does a celebrity endorsement from them still generate good results for brands?<\/p>\n<p>Because they have a mass appeal. Millions of fans look up to them and maybe willing to try anything they endorse.<\/p>\n<p><strong>On the other hand:<\/strong><\/p>\n<p>Influencer marketing works mainly because the social media influencer has expertise in the type of products they\u2019re promoting.<\/p>\n<h4>For example:<\/h4>\n<p>For instance, you may see beauty bloggers like <a href=\"https:\/\/www.youtube.com\/user\/MichellePhan\" target=\"blank\" rel=\"nofollow noopener\">Michelle Phan<\/a> promoting a new line of beauty products, or fashion bloggers like Aimee Song (<a href=\"http:\/\/www.songofstyle.com\/\" target=\"blank\" rel=\"nofollow noopener\">Song of Style<\/a>) promoting a new fashion line.<\/p>\n<p>Their endorsements, in contrast to a celebrity endorsement, are considered trustworthy and relevant because they\u2019re considered experts in their respective niches.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Song-of-Style.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7461 size-full\" title=\"Song of Style\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Song-of-Style.jpg\" alt=\"Song of Style - Influencer Marketing Better than Celebrity Endorsements\" width=\"920\" height=\"647\" \/><\/a><em>Image via Song of Style<\/em><\/p>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach-tips\/\"> 6 Tips To Crush Your Influencer Outreach Campaign!<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Management and Relationships: 5 Ways to Ace It (2022)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-relationship-management\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-relationship-management\/\" target=\"_blank\" rel=\"noopener\">Influencer Management and Relationships: 5 Ways to Ace It<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Future of Influencer Marketing: 5 Major Predictions of 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/future-of-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/future-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">The Future of Influencer Marketing: 5 Major Predictions<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Engagement\"><\/span>2. Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another significant difference between celebrity endorsements and influencer marketing is that a celebrity endorsement is more likely one-way communication.<\/p>\n<p>Influencers, on the other hand, tend to inspire engagement within their social media audience and target market.<\/p>\n<p>A celebrity may be endorsing a product in a TV ad or social media ad. While those ads are meant to be seen and heard, fans can\u2019t really interact with them.<\/p>\n<h4>For example:<\/h4>\n<p>Here\u2019s a Chanel No.5 endorsement by Brad Pitt:<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Brad-Pitt-for-Chanel.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7462 size-full\" title=\"v\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Brad-Pitt-for-Chanel.jpg\" alt=\"Brad Pitt for Chanel - Influencer Marketing Better than Celebrity Endorsements\" width=\"620\" height=\"406\" \/><\/a><em>Image via luxurylaunches.com<\/em><\/p>\n<p>The viewers can only see this ad but they can\u2019t interact with it.<\/p>\n<p>When a social media influencer promotes a product through sponsored content or a product feature, it could result in two-way communication on social media.<\/p>\n<p>Influencers have the ability to start a conversation with their social media followers. Not all of them may continue interacting with their fans in the comments.<\/p>\n<p>But they generally manage to engage their audiences enough to keep them talking about the promoted product across social media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Content_Creation\"><\/span>3. Content Creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One major difference between celebrities and influencers is that most influencers are great content creators. Especially, on social media.<\/p>\n<p>In the case of celebrity endorsements, the brand or marketing agency comes up with an idea and a storyline for promoting the product.<\/p>\n<p>The celebrity only plays their role and contributes their influence to the campaign.<\/p>\n<p>In other words, a celebrity endorsement may be the face of the campaign, but not the brains behind it.<\/p>\n<p><strong>On the other hand:<\/strong><\/p>\n<p>Most influencers are experts in their respective fields. They participate\u00a0in creating the promotional content, and sometimes even control the message.<\/p>\n<p>Brands may give them a few guidelines on what they need from the campaign, but the influencer is in charge of the voice and tone in the sponsored content.<\/p>\n<p>In other words, they have creative freedom when promoting the brand\u2019s product or service.<\/p>\n<h4>For example:<\/h4>\n<p>Food blogger Christina Russell (<a href=\"https:\/\/bodyrebooted.com\/raspberry-chocolate-breakfast-parfait\/\" target=\"blank\" rel=\"nofollow noopener\">Body Rebooted<\/a>) created a piece of content to promote\u00a0<a href=\"http:\/\/www.bobsredmill.com\/\" target=\"blank\" rel=\"nofollow noopener\">Bob\u2019s Red Mill<\/a>.<\/p>\n<p>She created a recipe using one of the brand\u2019s ingredients, provided her readers with tips to create the same dish, and then promoted the brand\u2019s giveaway campaign.<\/p>\n<p>She\u2019s the one who controlled the content and messaging for the sponsored post.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-future-marketing\/\"> Is Influencer Marketing The Future Of Marketing?<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Ultimate Instagram Image Size Guide for 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/instagram-image-size\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-image-size\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Instagram Image Size Guide<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Ultimate Guide to Target Twitter Influencers for Your Brand in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/guide-target-twitter-influencers\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/guide-target-twitter-influencers\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Guide to Target Twitter Influencers for Your Brand<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\n<a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Body-Rebooted.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7463 size-full\" title=\"Body Rebooted\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Body-Rebooted.jpg\" alt=\"Body Rebooted - Influencer Marketing Better than Celebrity Endorsements\" width=\"1121\" height=\"638\" \/><\/a><em>Image via Body Rebooted<\/em><\/p>\n<p>An important point to note is that some brands still make the mistake of treating influencers like celebrities.<\/p>\n<p>What do I mean by this?<\/p>\n<p>They try to control what the influencer says, and how they promote the product. This could harm their relationship with the influencer.<\/p>\n<p>And may even affect the quality of content being produced for your marketing strategy.<\/p>\n<p>In a survey by Crowdtap, a majority of influencers claimed that they would be willing to work with a brand more than once if they were granted creative freedom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reach\"><\/span>4. Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned earlier, a celebrity endorsement tends to have a huge impact on the purchase decisions of the masses.<\/p>\n<p>Their reach expands across various demographics and customer personas because they have built their followings through offline careers.<\/p>\n<p>Normally, a famous actor, model, musician, or athlete would be considered a traditional celebrity.<\/p>\n<p>However, in the case of social media influencers:<\/p>\n<p>Most of them have built a following on social media and other online channels. Their reach usually focuses on a specific niche audience on social media platforms.<\/p>\n<h4>For example:<\/h4>\n<p>An influential gaming YouTuber wouldn\u2019t normally endorse a fashion line or beauty brand, but they would endorse gaming and tech products, or perhaps even geeky fandom merchandise.<\/p>\n<p>In some cases, there may be a gray area that mixes some elements of the two strategies together.<\/p>\n<h4>For example:<\/h4>\n<p>An athlete may be considered a celebrity, but their celebrity endorsement of a sportswear line could somehow be seen as a form of influencer marketing.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/\"> How Working With Micro-Influencers Can 10X Your Sales!<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top 11 Instagram Fashion Influencers You Can Collaborate With In 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/instagram-fashion-influencers\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/instagram-fashion-influencers\/\" target=\"_blank\" rel=\"noopener\">Top 11 Instagram Fashion Influencers You Can Collaborate<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Marketing Cost - How Much Do You Need to Pay?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-cost\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-cost\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Cost &#8211; How Much Do You Need to Pay?<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Choose_Influencer_Marketing_Over_Celebrity_Endorsements\"><\/span>Why Choose Influencer Marketing Over Celebrity Endorsements?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A few years ago, advertising and marketing management was mainly comprised of a well-known celebrity endorsing a product on T.V., billboards, or in magazines.<\/p>\n<p>But nowadays, the advertising industry has been overtaken by digital influencers, like bloggers and YouTubers, and various other social media platforms.<\/p>\n<p>Why?<\/p>\n<p>Influencer marketing proves to be more beneficial than celebrity endorsements for most brands.<\/p>\n<p>Some of the main reasons why influencer marketing is better than celebrity endorsements are:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Cost-Effectiveness_and_Cost_Flexibility\"><\/span>1. Cost-Effectiveness and Cost Flexibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You may have heard of A-list celebrities getting paid millions of dollars to become brand ambassadors.<\/p>\n<p>Beyonc\u00e9, for example, earned $50 million to promote Pepsi back in 2012.<\/p>\n<p>Many brands may be unable to fork up the millions required to work with a top celebrity. They may, however, have the budget to promote their products or services through a famous TV personality.<\/p>\n<p>However, working with celebrities is still much more expensive than working with social media influencers.<\/p>\n<p>According to a report by <a href=\"http:\/\/www.economist.com\/blogs\/graphicdetail\/2016\/10\/daily-chart-9\" target=\"blank\" rel=\"nofollow noopener\">The Economist<\/a>, celebrities with more than 7 million Instagram followers may charge as much as $150,000 for one sponsored social media post.<\/p>\n<p>Astonishing, right?<\/p>\n<p>As the size of their social media following increases, the cost of sponsored posts on social media also rises.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Economist.png\"><img decoding=\"async\" class=\"aligncenter wp-image-7464 size-full\" title=\"Economist\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Economist.png\" alt=\"Economist - Influencer Marketing Better than Celebrity Endorsements\" width=\"1190\" height=\"986\" \/><\/a><em>Image via economist.com<\/em><\/p>\n<p>While social media influencers with millions of followers may also be expensive to work with, they normally don\u2019t charge as much as celebrities do.<\/p>\n<p>Brands with a limited budget can also choose from mid-level influencers and micro-influencers.<\/p>\n<p>This is exactly where influencer marketing trumps celebrity endorsements.<\/p>\n<p>There is flexibility in terms of cost when working with social media influencers, but that isn\u2019t always true with celebrity endorsements.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-examples\/\"> 15 Examples of Brands that Nailed their Influencer Marketing<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Complete Guide on How to Find Influencers for Your Brand in 2022&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/detailed-strategy-find-right-influencers-for-your-business\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/detailed-strategy-find-right-influencers-for-your-business\/\" target=\"_blank\" rel=\"noopener\">The Complete Guide on How to Find Influencers for Your Brand<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to Conduct Influencer Outreach That Gets Stunning Results&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/influencer-outreach\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach\/\" target=\"_blank\" rel=\"noopener\">How to Conduct Influencer Outreach That Gets Stunning Results<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\nFor a sponsored Instagram post, you can find social media influencers who charge less than $250 for one branded post on social media.<\/p>\n<p>In fact, 97% of micro-influencers only charge $500 or less according to <a href=\"http:\/\/wersm.com\/micro-influencer-marketing-cost\/\" target=\"blank\" rel=\"nofollow noopener\">We are Social Media<\/a>.<\/p>\n<p>And if you\u2019re looking to collaborate with\u00a0<a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers-guide\/\">micro-influential bloggers<\/a> for your marketing campaign, most of them would charge you $1000 or less for one sponsored post.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/wearesocialmedia.png\"><img decoding=\"async\" class=\"aligncenter wp-image-7465 size-full\" title=\"wearesocialmedia\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/wearesocialmedia.png\" alt=\"wearesocialmedia - Influencer Marketing Better than Celebrity Endorsements\" width=\"1024\" height=\"757\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reliability\"><\/span>2. Reliability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the features\u00a0of working with influencers is that they\u2019re generally experts in their respective fields. And this is where they differ from mainstream celebrities.<\/p>\n<p>Meanwhile, celebrities typically do not have any in-depth knowledge about the products they\u2019re endorsing.<\/p>\n<p>This feature is also one of the main <a title=\"benefits of influencer marketing\" href=\"https:\/\/shanebarker.com\/blog\/biggest-benefits-social-influencer-marketing\/\">benefits of influencer marketing<\/a>. People turn to these individuals for advice, tips, and recommendations in regard to consumer products.<\/p>\n<p>If you were considering buying a product, what would you trust more?<\/p>\n<p>Recommendations and advice from someone who\u2019s an expert about said products, or someone who\u2019s simply famous?<\/p>\n<p>A study conducted by\u00a0<a href=\"http:\/\/collectivebias.com\/blog\/2016\/03\/influencer-marketing-update-non-celebrity-influencers-10-times-likely-drive-store-purchases\/\" target=\"blank\" rel=\"nofollow noopener\">Collective Bias<\/a>\u00a0found that only 3% of consumers would consider purchasing a celebrity-endorsed product, while 30% would buy a product endorsed by a non-celebrity influencer.<\/p>\n<p><strong>In addition to this:<\/strong><\/p>\n<p>A <a href=\"https:\/\/blog.twitter.com\/2016\/new-research-the-value-of-influencers-on-twitter\" target=\"blank\" rel=\"nofollow noopener\">Twitter and Annalect<\/a> study found that people trust influencers almost as much as their friends.<\/p>\n<p>Due to this high level of trust, influencers have the ability to drive purchases and influence people\u2019s decisions.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Twitter-and-Annalect.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7466 size-full\" title=\"Twitter and Annalect \" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Twitter-and-Annalect.jpg\" alt=\"Twitter and Annalect - Influencer Marketing Better than Celebrity Endorsements\" width=\"625\" height=\"497\" \/><\/a><\/p>\n<p><em>Image via Twitter<\/em><\/p>\n<p>Let\u2019s say you've just launched a new line of makeup. You want to raise awareness about the product within your target market.<\/p>\n<p>And you also want to win the audience\u2019s trust so that they feel comfortable buying the product.<\/p>\n<p>Who would you like to partner with?<\/p>\n<p>A celebrity or an influencer?<\/p>\n<p>You can get a celebrity endorsement of the product. But that\u2019s only going to bring you brand exposure, which may not be enough to drive purchases.<\/p>\n<p>However, if you choose to promote the product through someone who actually knows something about makeup and beauty, it could make a huge difference.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers-guide\/\"> The Ultimate Guide to Micro-Influencers<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Why Hire a Social Media Consultant? Improving Your Marketing Strategy&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/why-hire-a-social-media-marketing-consultant\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/why-hire-a-social-media-marketing-consultant\/\" target=\"_blank\" rel=\"noopener\">Why Hire a Social Media Consultant? Improving Your Marketing Strategy<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\nAn influential makeup expert could demonstrate how the product works. Or they could give their honest opinion about the product.<\/p>\n<p>What they say about the product will be viewed as an expert opinion, and may result in more conversions.<\/p>\n<h4>For example:<\/h4>\n<p>To promote their Star Wars: Battlefront video game,\u00a0Electronic Arts combined the two elements for optimum results.<\/p>\n<p>They had actress\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=qoOYNKLH51A\" target=\"blank\" rel=\"nofollow noopener\">Anna Kendrick<\/a> star in their live-action trailer. Being a well-known, mainstream celebrity, Kendrick\u2019s celebrity endorsement helped engage the masses.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Star-Wars-Anna-Kendrick.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7467 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Star-Wars-Anna-Kendrick.jpg\" alt=\"Star Wars Anna Kendrick - Influencer Marketing Better than Celebrity Endorsements\" width=\"774\" height=\"606\" title=\"\"><\/a><em>Image via YouTube<\/em><\/p>\n<p>But to engage a more niche audience of gamers, they promoted the game through influential gamers like Greg Miller (<a href=\"https:\/\/twitter.com\/gameovergreggy\/status\/666535705426825217\" target=\"blank\" rel=\"nofollow noopener\">@GameOverGreggy<\/a>).<\/p>\n<p>Why?<\/p>\n<p>That\u2019s because the <a href=\"https:\/\/shanebarker.com\/blog\/how-to-become-an-influencer\/\">social media influencer<\/a> has more than 750,000 Twitter followers. He also has a lot of influence in the gaming niche.<\/p>\n<p>That makes him a reliable source of reviews and recommendations about video games.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Star-Wars-Greg-Miller.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7468 size-full\" title=\"Star Wars Greg Miller\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Star-Wars-Greg-Miller.jpg\" alt=\"Star Wars Greg Miller - Influencer Marketing Better than Celebrity Endorsements\" width=\"496\" height=\"256\" \/><\/a><em>Image via Twitter<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Engagement\"><\/span>3. Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned earlier, social media influencers are great content creators. They gained their influential status due to their ability to create content that appeals to and engages their audience.<\/p>\n<p>So when they create sponsored content, they can generate a lot of engagements for the brand on social media.<\/p>\n<p>This is another reason why influencer marketing is much better than celebrity endorsements when it comes to a marketing strategy.<\/p>\n<p>When an influencer creates sponsored content to promote a product or service, the content often aligns with their usual posts, (if the brand grants them creative freedom).<\/p>\n<p><strong>To further explain this:<\/strong><\/p>\n<p>These are people who already know what kind of content engages their audience.<\/p>\n<p>So they are able to create sponsored content that features the product but is still engaging and authentic.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-case-studies\/\"> 10 Influencer Marketing Case Studies With Insane Results<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Product Launch Content: How to Use Content Marketing Successfully&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/successful-product-launch-content-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/successful-product-launch-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Product Launch Content: How to Use Content Marketing Successfully<\/a><\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/fashion-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/fashion-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\nBut with celebrities, they\u2019re normally just the face of an advertising campaign created by a brand. So their celebrity endorsement seem less authentic.<\/p>\n<p>This is perhaps why there\u2019s such a huge contrast in the level of engagement between influencer marketing and celebrity endorsements.<\/p>\n<p>Another Collective Bias study found that people spend an average of 2 minutes and 21 seconds on <a title=\"influencer content\" href=\"https:\/\/shanebarker.com\/blog\/how-do-you-amplify-influencer-content\/\">influencer content<\/a>.<\/p>\n<p>This is a big difference considering that people only spend about 9 seconds viewing online ads.<\/p>\n<h4>Let's compare:<\/h4>\n<p>Let\u2019s compare the engagement rates of Instagram posts from a mainstream celebrity and an influencer to understand this better.<\/p>\n<p>First, let\u2019s take a look at the following post by\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BOPggNBjlwp\/?taken-by=oliviawilde&hl=en\" target=\"blank\" rel=\"nofollow noopener\">Olivia Wilde<\/a>. She shared an image of a few vinyl records from\u00a0<a href=\"https:\/\/www.instagram.com\/vinylmeplease\/\" target=\"blank\" rel=\"nofollow noopener\">Vinyl Me, Please<\/a> and talked about how she loves the company.<\/p>\n<p>This may not necessarily be sponsored content, but just see how the social media post engaged her audience.<a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Instagram-Olivia-Wilde.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7469 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Instagram-Olivia-Wilde.jpg\" alt=\"Instagram Olivia Wilde - Influencer Marketing Better than Celebrity Endorsements\" width=\"819\" height=\"523\" title=\"\"><\/a><em>Image via Instagram<\/em><\/p>\n<p>The post received more than 9,600 likes and 97 comments. Not too impressive considering Wilde has more than 2 million followers.<\/p>\n<h4>On the other hand:<\/h4>\n<p>A sponsored post by beauty influencer <a href=\"https:\/\/www.instagram.com\/p\/BPhqWbqFV6d\/\" target=\"blank\" rel=\"nofollow noopener\">Bunny Meyer<\/a>\u00a0about the new Puma creepers received more than 43,000 likes and 1,000 comments.<\/p>\n<p>She too has more than 2 million social media followers, but there\u2019s a huge difference between how well they engage their followers.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Instagram-Bunny-Meyer.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7470 size-full\" title=\"Instagram Bunny Meyer\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2017\/01\/Instagram-Bunny-Meyer.jpg\" alt=\"Instagram Bunny Meyer - Influencer Marketing Better than Celebrity Endorsements\" width=\"824\" height=\"524\" \/><\/a><em>Image via Instagram<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Influencer_Marketing_v_Celebrity_Endorsements_Which_is_Better\"><\/span>Influencer Marketing v Celebrity Endorsements: Which is Better?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You now understand some of the biggest reasons why influencer marketing works so much better than celebrity endorsements.<\/p>\n<p>Does this mean that you should shun celebrities altogether for your promotional campaigns?<\/p>\n<p>No, you shouldn\u2019t.<\/p>\n<p>With their massive reach and millions of followers, celebrities still have the power to raise awareness about your brand. It all depends on your campaign goals and marketing budget.<\/p>\n<p>If you have the funds, you could try combining both influencer marketing and celebrity endorsements.<\/p>\n<p>For example, have one major celebrity be the face of your brand. They can help you raise awareness about your brand among the masses.<\/p>\n<p>Then, you can also partner with several relevant social media influencers to reach a niche audience, like in the case of Electronic Arts.<br \/>\n<div class=\"sb-related-links-box\"><p style=\"font-weight:bold; color:#333333;\">HANDPICKED RELATED CONTENT:<\/p><div class=\"sb-related-links-data\"><\/p>\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach-campaign\/\"> The Ultimate Guide to Speed Up Your Influencer Outreach Campaign<\/a><\/li>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/macro-vs-micro-influencer-marketing-campaign\/\"> Micro vs Macro: How to Get the Most Bang for Your Buck with Influencer Marketing<\/a><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Rise of Influencer Marketing - All You Need to Know&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1313281,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-hyperlink=\"https:\/\/shanebarker.com\/blog\/rise-of-influencer-marketing\/\"><a class=\"in-cell-link\" href=\"https:\/\/shanebarker.com\/blog\/rise-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">The Rise of Influencer Marketing &#8211; All You Need to Know<\/a><\/span><\/li>\n<\/ul>\n<p><\/div><\/div><br \/>\nThere\u2019s no denying that celebrity endorsements have their benefits. People are losing trust in advertising, and blocking online banner ads on their browsers.<\/p>\n<p>So it is wise to take a more personalized, and trustworthy approach to reach your target audience through digital marketing.<\/p>\n<p>Need help to <a href=\"https:\/\/shanebarker.com\/influencer-marketing-services\/\">find influencers<\/a> to work with or to launch an influencer marketing campaign?<\/p>\n<p>Feel free to connect with me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are influencers better than celebrities? Find out why you should choose an influencer marketing campaign over celebrity endorsements for your next campaign.<\/p>\n","protected":false},"author":1,"featured_media":67799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[2],"tags":[1038,2404,349],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":2,"label":"Influencer Marketing"}],"post_tag":[{"value":1038,"label":"Influencer marketing"},{"value":2404,"label":"Internet Marketing"},{"value":349,"label":"Social Media Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/02\/Why-is-Influencer-Marketing-Better-than-Celebrity-Endorsements-1024x505.jpeg",1024,505,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":20,"category_info":[{"term_id":2,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","parent":0,"count":104,"filter":"raw","cat_ID":2,"category_count":104,"category_description":"If you're looking to get into influencer marketing, then you've come to the right place. 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