{"id":7201,"date":"2021-12-22T01:35:07","date_gmt":"2021-12-22T01:35:07","guid":{"rendered":"https:\/\/shanebarker.com\/?p=7201"},"modified":"2023-04-17T08:57:25","modified_gmt":"2023-04-17T08:57:25","slug":"influencer-marketing-examples","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/influencer-marketing-examples\/","title":{"rendered":"Top 15 Influencer Marketing Examples [+Key Takeaways]"},"content":{"rendered":"\n<p>Looking for influencer marketing examples and ideas to expand your business\u2019 reach and engagement? It\u2019s a pretty smart move if you ask me.<\/p>\n\n\n\n<p>By teaming up with popular and relevant social media influencers, you can get your message in front of a whole new audience.<\/p>\n\n\n\n<p>And the best part?<\/p>\n\n\n\n<p>These influencers have already built trust and credibility with their followers, so it\u2019s like an instant stamp of approval for your product or service.<\/p>\n\n\n\n<p>In this post, I\u2019m going to share some examples of <a href=\"https:\/\/shanebarker.com\/blog\/what-is-influencer-marketing\/\">influencer marketing<\/a> done right along with what you can learn from each of them. So sit back, relax, and let\u2019s dive in!<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">The Best Influencer Marketing Examples & What to Learn From Them<\/h2>\n\n\n\n<p>Without further ado, let me walk you through successful examples of influencer marketing done right by different brands. I\u2019ll also help you analyze what they did right and how you can implement the same to get maximum ROI for your next campaign.<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Chipotle\u2019s Enhanced Partnership with Top Influencers<\/h3>\n\n\n\n<p>Chipotle launched a program, <strong>Chipotle Creator Class<\/strong>, to enhance its relationship with its top influencers. The brand took this initiative to follow a creator-first approach instead of the traditional transactional relationship between brands and creators.<\/p>\n\n\n\n<p>This program included 14 viral stars and digital creators such as Newton Nguyen, Zahra, Zack Fairhurst,&nbsp; and Moneysigneric.<\/p>\n\n\n\n<p>For the 15th member selection, they ran an influencer campaign on TikTok using the hashtags, \u201c#chipotlecreator\u201d and \u201c#entry.\u201d<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@newt\/video\/7005986243506949381\" data-video-id=\"7005986243506949381\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@newt\" href=\"https:\/\/www.tiktok.com\/@newt?refer=embed\" rel=\"noopener\">@newt<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> Want to join the squad of @Chipotle creators? \ud83d\ude29\ud83e\udd1e\ud83c\udffcMake a vid using <a title=\"chipotlecreator\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chipotlecreator?refer=embed\" rel=\"noopener\">#chipotlecreator<\/a> + <a title=\"entry\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/entry?refer=embed\" rel=\"noopener\">#entry<\/a> <a target=\"_blank\" title=\"\u266c Lazy Sunday - Official Sound Studio\" href=\"https:\/\/www.tiktok.com\/music\/Lazy-Sunday-6756879114637967368?refer=embed\" rel=\"noopener\">\u266c Lazy Sunday &#8211; Official Sound Studio<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>They offered these members:<\/p>\n\n\n\n<ul>\n<li>Monetary compensation<\/li>\n\n\n\n<li>50 free entrees from the brand<\/li>\n\n\n\n<li>Access to a catered Chipotle party for up to 25 people<\/li>\n\n\n\n<li>Priority consideration for future paid influencer campaigns<\/li>\n\n\n\n<li>Exclusive Chipotle merchandise<\/li>\n\n\n\n<li>A visit to the chain\u2019s test kitchen in Irvine, California<\/li>\n\n\n\n<li>A promo code for 500 free burritos for the influencer\u2019s followers, every time they hit a milestone<\/li>\n<\/ul>\n\n\n\n<p><strong>What you can learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Build meaningful influencer relationships that focus on rewarding, thanking, and empowering your greatest supporters.<\/li>\n\n\n\n<li>Help each other grow to create win-win partnerships.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Dunkin\u2019 Donuts Launched \u201cThe Charli\u201d Drink in Partnership with TikTok Star, Charlie D\u2019Amelio<\/h3>\n\n\n\n<p>Dunkin\u2019 Donuts successfully maximized the ROI of its influencer marketing strategy by partnering with TikTok star, Charli D\u2019Amelio.<\/p>\n\n\n\n<p>The brand introduced a drink called \u201c<strong>The Charli<\/strong>\u201d on its menu, and D\u2019Amelio promoted it as her favorite.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dunkin\/video\/6956676568232103173\" data-video-id=\"6956676568232103173\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@dunkin\" href=\"https:\/\/www.tiktok.com\/@dunkin?refer=embed\" rel=\"noopener\">@dunkin<\/a> @charlidamelio 17th bday means a present for you!! \ud83d\ude0e\ud83c\udf81 Stay tuned. <a title=\"charlidunkinremix\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/charlidunkinremix?refer=embed\" rel=\"noopener\">#charlidunkinremix<\/a> <a title=\"dunkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkin?refer=embed\" rel=\"noopener\">#dunkin<\/a> <a target=\"_blank\" title=\"\u266c original sound - Dunkin&#039;\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6956676454016912134?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Dunkin'<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>The brand also shared images of D\u2019Amelio ordering the signature drink from them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/charli-damelio-ordering-her-signature-drink-from-dunkin-donuts.jpg\" alt=\"Charli D&#039;Amelio ordering her signature drink from Dunkin&#039; Donuts\" class=\"wp-image-73265\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/charli-damelio-ordering-her-signature-drink-from-dunkin-donuts.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/charli-damelio-ordering-her-signature-drink-from-dunkin-donuts-768x432.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/charli-damelio-ordering-her-signature-drink-from-dunkin-donuts-150x84.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lemon.co.id\/en\/articles\/know-how-dunkin-donuts-influencer-marketing-succeed\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>They launched a contest together with the hashtag, <strong>\u201c#CharliXDunkinContest,\u201d<\/strong> encouraging fans to share photos or videos of recreating the iconic Charli and Dunkin\u2019 moments.<\/p>\n\n\n\n<p>The five lucky winners would get a chance to join D\u2019Amelio in a video conference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/participating-videos-of-charlixdunkin-contest-900x1024.jpeg\" alt=\"Participating videos of CharlixDunkin contest\" class=\"wp-image-73267\" width=\"900\" height=\"1024\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/participating-videos-of-charlixdunkin-contest-900x1024.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/participating-videos-of-charlixdunkin-contest-768x874.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/participating-videos-of-charlixdunkin-contest-150x171.jpeg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/participating-videos-of-charlixdunkin-contest.jpeg 1000w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\"><\/figure>\n\n\n\n<p>This partnership resulted in fans<strong> ordering hundreds of thousands of drinks within the first five days<\/strong> of this campaign launch. It also helped:<\/p>\n\n\n\n<ul>\n<li>Increase daily downloads of the Dunkin\u2019 Donuts app by <a href=\"https:\/\/www.tubefilter.com\/2020\/09\/23\/charli-damelio-dunkin-donuts-sales-app-downloads\/\" target=\"_blank\" rel=\"noopener\">57%<\/a>.<\/li>\n\n\n\n<li>Boost sales for Dunkin\u2019 cold brews by 20% and 45% on the first and second days of the launch.<\/li>\n<\/ul>\n\n\n\n<p><strong>What you can learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Partner with a popular influencer to promote your brand and products to a new audience.<\/li>\n\n\n\n<li>Create a product or campaign that is personal to the influencer. With an authentic and personal touch, your campaign is more likely to appeal to the influencer\u2019s fans.<\/li>\n\n\n\n<li>Using contests and hashtags can help spread the word about your influencer campaigns and encourage user-generated content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Daniel Wellington\u2019s Campus Influencers Community<\/h3>\n\n\n\n<p>The Swedish watch brand, Daniel Wellington leveraged influencer marketing to become a <a href=\"http:\/\/mediakix.com\/2016\/05\/instagram-marketing-case-study-daniel-wellington\/#gs.sfJLa6c\" target=\"_blank\" rel=\"noopener\">$220 million<\/a> brand. They are known for their partnerships with micro-influencers and their branded hashtag campaigns like the \u201c#DWPickoftheDay\u201d campaign.<\/p>\n\n\n\n<p>The brand still continues to use influencer marketing as a key part of its marketing and sales strategy.<\/p>\n\n\n\n<p>They launched \u201c<strong>#DWonCampus<\/strong>,\u201d a community of university students to promote their timeless watches on campus and off campus.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B166_ueFuLo\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B166_ueFuLo\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B166_ueFuLo\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ANGELINE PENG (@angelinepeng)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>For every successful collaboration, the campus influencers:<\/p>\n\n\n\n<ul>\n<li>Earn points that they can redeem when purchasing a Daniel Wellington product.<\/li>\n\n\n\n<li>Win exclusive prizes and incentives such as gift cards, concert tickets, and passes to relevant events.<\/li>\n\n\n\n<li>Get a chance for your posts to feature on the official Daniel Wellington Instagram account.<\/li>\n\n\n\n<li>Gain real-life experiences of partnering with a global brand, which would look great on their resume.<\/li>\n<\/ul>\n\n\n\n<p>As their target audience is primarily GenYers &#8211; university students and young professionals, this social community has contributed greatly to the brand\u2019s global success.<\/p>\n\n\n\n<p><strong>What you can learn from this influencer campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Focus on nano and micro-influencers. When relevant, they can help generate more engagement and sales than celebrity and macro-influencer partnerships.<\/li>\n\n\n\n<li>Find influencers who have direct access to your target audience.<\/li>\n\n\n\n<li>Offer affiliate discounts to increase product sales.<\/li>\n\n\n\n<li>Repurpose influencer-generated content and post it on your official Instagram account. Doing this can save you from the hassles of creating new content every day.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Magnum\u2019s \u201cTrue to Pleasure\u201d Campaign with Singer, Halsey<\/h3>\n\n\n\n<p>Magnum, the popular ice cream brand, has launched several influencer marketing campaigns to promote its products.<\/p>\n\n\n\n<p>One such influencer marketing example is the brand\u2019s \u201c<strong>True to Pleasure<\/strong>\u201d campaign, where they partnered with singer, songwriter, and activist, Halsey along with other individuals.<\/p>\n\n\n\n<p>The campaign encouraged people to overcome all warriors in their pursuit of happiness and, truthfully, <strong>do what actually makes them happy<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Halsey X Magnum ice cream #TrueToPleasure - behind the scenes\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Reil4532diY?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The campaign promoted Magnum\u2019s Ruby ice cream, a velvety white ice cream with a swirl of raspberry.<\/p>\n\n\n\n<p>Many users, including Magnum partners and general consumers, took to Instagram and TikTok to share their own \u201c#truetopleasure\u201d photos and videos.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CC84vNunF1U\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CC84vNunF1U\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CC84vNunF1U\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Elefv (@elefv)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The brand also shared the recipe for Halsey\u2019s Magnum on its <a href=\"https:\/\/www.magnumicecream.com\/uk\/stories\/campaigns\/true-to-pleasure\/halsey-dream-magnum.html\" target=\"_blank\" rel=\"noopener\">blog<\/a>.<\/p>\n\n\n\n<p>This campaign increased user-generated content and social media engagement, which also helped grow the sales of Magnum\u2019s Ruby ice cream.<\/p>\n\n\n\n<p><strong>What you can learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Prioritize authenticity over everything else. Magnum chose Halsey to convey its message of being true to one\u2019s pleasure because she is known for her bold and fearless personality.<\/li>\n\n\n\n<li>Instead of running a one-influencer campaign, try featuring a diverse group of individuals to engage a wider audience and promote inclusivity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Tinder Capitalized on the Rise of TikTokers<\/h3>\n\n\n\n<p>Tinder is an online dating app where you can like or dislike your potential partners\u2019 profiles by swiping right or left. When two people swipe right on each other\u2019s profiles, they get to communicate.<\/p>\n\n\n\n<p>To promote their service, they roped in influential TikTokers between the age of 18-25, which is their core target audience, as their brand ambassadors. One of them is Tayler Holder, who has 20 million TikTok followers.<\/p>\n\n\n\n<p>Taylor shared his own dating story on Tinder in one of his TikTok videos.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tinder\/video\/6920347869769649413\" data-video-id=\"6920347869769649413\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@tinder\" href=\"https:\/\/www.tiktok.com\/@tinder?refer=embed\" rel=\"noopener\">@tinder<\/a> ok the way that nothing i ever do will top @itstaylerholder\u2019s date story \ud83d\ude2d <a title=\"dating\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dating?refer=embed\" rel=\"noopener\">#dating<\/a> <a title=\"tinder\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tinder?refer=embed\" rel=\"noopener\">#tinder<\/a> <a target=\"_blank\" title=\"\u266c original sound - Tinder\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6920347893786299141?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Tinder<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>He also created content in collaboration with Noah Beck (34M TikTok followers), wearing Tinder\u2019s branded tshirts.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@itstaylerholder\/video\/6878095338419293445\" data-video-id=\"6878095338419293445\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@itstaylerholder\" href=\"https:\/\/www.tiktok.com\/@itstaylerholder?refer=embed\" rel=\"noopener\">@itstaylerholder<\/a> Back with the Lil bro! @noahbeck @tinder <a title=\"tinderambassador\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tinderambassador?refer=embed\" rel=\"noopener\">#tinderambassador<\/a> <a target=\"_blank\" title=\"\u266c Throat Baby (Go Baby) - BRS Kash\" href=\"https:\/\/www.tiktok.com\/music\/Throat-Baby-Go-Baby-6836540896243157765?refer=embed\" rel=\"noopener\">\u266c Throat Baby (Go Baby) &#8211; BRS Kash<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>With this campaign, the dating app brand was able to:<\/p>\n\n\n\n<ul>\n<li>Get <a href=\"https:\/\/shortyawards.com\/14th\/90069\" target=\"_blank\" rel=\"noopener\">697.6M views<\/a> of TikTok alone.<\/li>\n\n\n\n<li>Increase brand awareness among Gen-Zers.<\/li>\n\n\n\n<li>Increase Tinder\u2019s social media followers, views, and even app downloads.<\/li>\n<\/ul>\n\n\n\n<p><strong>What to learn from this influencer campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Increase brand awareness and brand love by partnering with influencers who match your ideal consumers &#8211; the same age group and a similar personality.<\/li>\n\n\n\n<li>Value a series of posts or longer partnerships over a one-time partnership or one sponsored post.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. H\u00e4agen-Dazs\u2019 Buy One Get One Promotional Campaign<\/h3>\n\n\n\n<p>This is another influencer campaign for ice cream promotions.<\/p>\n\n\n\n<p>H\u00e4agen-Dazs partnered with local influencers based in New York City (mostly, millennials) to promote the BOGO (buy one get one) offer on their ice creams. The aim was to remind customers that these ice creams were an essential part of their summer experiences.<\/p>\n\n\n\n<p>The campaign highlighted H\u00e4agen-Dazs\u2019 BOGO promotions at Duane Reade and Walgreens stores in NYC. The influencers created original content from rooftop parties and sampling events.<\/p>\n\n\n\n<p><strong>Here\u2019s a photo by Styled Snapshots, from one of H\u00e4agen-Dazs\u2019 summer ice cream parties:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/photo-from-haagen-dazs-summer-ice-cream-party-683x1024.jpeg\" alt=\"Photo from H\u00e4agen-Dazs\u2019 summer ice cream party\" class=\"wp-image-73269\" width=\"512\" height=\"768\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/photo-from-haagen-dazs-summer-ice-cream-party-683x1024.jpeg 683w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/photo-from-haagen-dazs-summer-ice-cream-party-150x225.jpeg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/photo-from-haagen-dazs-summer-ice-cream-party.jpeg 700w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/styledsnapshots.com\/2016\/07\/summer-ice-cream-party.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The influencers also hosted the \u201c<strong>#HDOpenContainer<\/strong>\u201d challenge on Instagram to encourage people to attend the brand\u2019s sampling events and share their own experiences on IG.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BIdQzSYjrnu\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BIdQzSYjrnu\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BIdQzSYjrnu\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by @nechamaro<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The campaign generated:<\/p>\n\n\n\n<ul>\n<li>14.3 million impressions<\/li>\n\n\n\n<li>27,400 social engagements, a whopping 400% above the average engagement rate<\/li>\n\n\n\n<li>148% increase in the share of voice for the brand<\/li>\n\n\n\n<li>Greater sales<\/li>\n<\/ul>\n\n\n\n<p><strong>What to learn from this influencer marketing campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>The best way to drive footfall to retail stores is to leverage hyper-local targeting.<\/li>\n\n\n\n<li>Host sampling events to promote your product and make it more accessible to local customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Adidas\u2019 \u201cImpossible is Nothing\u201d Campaign<\/h3>\n\n\n\n<p>Adidas partnered with a variety of athletes and other highly-documented individuals from across the globe. They documented their journeys to achieving success.<\/p>\n\n\n\n<p>The campaign included stories of people from different sports, ethnicities, and backgrounds. This included the likes of Lionel Messi, Peres Jepchirchir, Beyonc\u00e9, Siya Kolisi, and Candace Parker.<\/p>\n\n\n\n<p>The aim was to<strong> inspire all individuals with their stories of hope<\/strong>, seeing their own possibilities, and striving to achieve what they want.<\/p>\n\n\n\n<p>In all videos, the sportsperson emphasized on Adidas\u2019 campaign\u2019s focus area &#8211; \u201c<strong>sustainability<\/strong>.\u201d For every 10 minutes of running or an equivalent sport, Adidas and Parley would clean up the oceans (<a href=\"https:\/\/www.adidas.com\/us\/impossibleisnothing\" target=\"_blank\" rel=\"noopener\">equivalent weight of 1 plastic bottle<\/a>, up to 500,000 lbs).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Shaunae Miller-Uibo | Together, Impossible is Nothing | adidas\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Z61l9IeIcqA?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The campaign launched in over 50 countries and resulted in over 1 billion social media views and <a href=\"https:\/\/report.adidas-group.com\/2021\/en\/at-a-glance\/2021-stories\/impossible-is-nothing.html\" target=\"_blank\" rel=\"noopener\">18M+ engagements<\/a>.<\/p>\n\n\n\n<p><strong>What to learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Be inclusive of people from different ethnicities, genders, colors, races, and nationalities.<\/li>\n\n\n\n<li>Tell stories that people will be able to relate to.<\/li>\n\n\n\n<li>Inspire and empower people.<\/li>\n\n\n\n<li>Support a cause to increase engagement and pay back to the planet and the society.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. American Express\u2019 \u201c#AmexAmbassador\u201d Campaign<\/h3>\n\n\n\n<p>American Express has been setting themselves apart with their advertising campaigns for years. They often partner with influencers to promote their Amex cards and share the many exciting experiences that their card members get to enjoy.<\/p>\n\n\n\n<p>They launched the \u201c<strong>#AmexAmbassador<\/strong>\u201d campaign to promote the premium rewards available with their different cards.<\/p>\n\n\n\n<p><strong>These benefits included:<\/strong><\/p>\n\n\n\n<ul>\n<li>Luxurious travel upgrades<\/li>\n\n\n\n<li>Exclusive event access<\/li>\n\n\n\n<li>Other premium rewards<\/li>\n<\/ul>\n\n\n\n<p>The brand felt that the luxurious lifestyles of influencers are perfect to emulate the card\u2019s features. So, they worked with a wide variety of influencers on Instagram, ranging from top celebrities like Shaquille O\u2019Neal to niche micro-influencers.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/COaYYbSh2N6\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/COaYYbSh2N6\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/COaYYbSh2N6\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by myleik (@myleik)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><strong>What to learn from this influencer program:<\/strong><\/p>\n\n\n\n<ul>\n<li>You don\u2019t necessarily have to sell a physical product to use influencer marketing.<\/li>\n\n\n\n<li>Create unique experiences for your influencers so that they can share their genuine opinions online. This can help you sell experiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Tru Earth\u2019s Campaign Changes Based on Social Listening<\/h3>\n\n\n\n<p>Tru Earth is a leader in eco-friendly consumer goods. They launched eco-friendly laundry detergent strips, which can clean the dirtiest laundry and come in plastic-free packaging.<\/p>\n\n\n\n<p>With an influencer campaign in 2021, they roped in Talitha Hanks, for a video on, &#8220;<strong>Things You Should Never Mix With Water<\/strong>.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Behind The Scenes with Talitha Hanks, Actress in Tru Earth &quot;Things You Should Never Mix With Water&quot;\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/hvHCRMAgDpk?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>But on the first video post, they received comments from the audience that they were just showing a woman.<\/p>\n\n\n\n<p>The brand listened to their audience and released another video, featuring Talitha's husband, Trey Warner, doing the laundry. And the results of the &#8220;<strong>Real Men Do Laundry<\/strong>&#8221; video were outstanding.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Behind The Scenes:Trey Warner, Joseph Wilkins & Talitha Hanks from Tru Earth&#039;s &quot;Real Men Do Laundry&quot;\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/AhDGQaXxqr8?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This video resonated more with Tru Earth\u2019s audience and garnered thousands of views.<\/p>\n\n\n\n<p>That\u2019s because the brand understood the audience\u2019s interests in the inclusivity of men and women doing house chores and created a campaign that fulfilled those.<\/p>\n\n\n\n<p>They also created behind-the-scenes videos (like the ones embedded above), which also drove massive engagement for the brand.<\/p>\n\n\n\n<p><strong>What to learn from this influencer campaign:<\/strong><\/p>\n\n\n\n<p>For this one, let\u2019s hear it right from the people behind this campaign:<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap_d1296f-03 .kt-svg-testimonial-global-icon{font-size:30px;background:var(--global-palette9, #ffffff);border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-testimonials.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-text-wrap:after{margin-top:2px;border-top-color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-wrap{max-width:700px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);background:rgba(239, 187, 24, 0.2);max-width:700px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid ;border-right:0px solid ;border-bottom:0px solid ;border-left:0px solid ;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-svg-testimonial-global-icon svg{display:inline-block;vertical-align:middle;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap_d1296f-03 .kt-svg-testimonial-global-icon{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-media-inner-wrap{border-top:0px solid ;border-right:0px solid ;border-bottom:0px solid ;border-left:0px solid ;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap_d1296f-03 .kt-svg-testimonial-global-icon{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap_d1296f-03{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap_d1296f-03 .kt-testimonial-media-inner-wrap{border-top:0px solid ;border-right:0px solid ;border-bottom:0px solid ;border-left:0px solid ;}}<\/style><div class=\"kt-blocks-testimonials-wrap_d1296f-03 kt-testimonial-halign-center kt-testimonial-style-bubble kt-testimonials-media-on kt-testimonials-icon-on kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><div class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<div class=\"kt-testimonial-item-wrap kt-testimonial-item-_5eedb6-c3 \"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-svg-testimonial-global-icon-wrap\"><div class='kt-svg-testimonial-global-icon kt-svg-testimonial-global-icon-icon-fas_quote-left'><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"\/><\/svg><\/div><\/div><div class=\"kt-testimonial-content-wrap\"><div class=\"kt-testimonial-content\">\u201cThe most crucial factor that makes or breaks an influencer campaign is <strong>listening to what the audience wants and needs<\/strong>. This means understanding their values, interests, and aspirations to create content that resonates with them authentically.\u201d<\/div><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">Ryan Mckenzie<\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\">the Co-Founder & CMO of Tru Earth<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Absolut Vodka\u2019s #NoSugarCoating Campaign<\/h3>\n\n\n\n<p>Absolut Vodka partnered with <strong>50 micro-influencers <\/strong>belonging to the lifestyle niche to promote Absolut\u2019s new Grapefruit-flavored vodka with no added sugar.<\/p>\n\n\n\n<p>These influencers created their own cocktails using Absolut\u2019s new spirit, and posted photos and videos of their at-home happy hours to Instagram. They used the hashtag, \u201c#NoSugarCoating\u201d with every post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"389\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/absoluts-nosugarcoating-influencer-campaign-content.jpg\" alt=\"Absolut&#039;s #nosugarcoating influencer campaign content\" class=\"wp-image-73274\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/absoluts-nosugarcoating-influencer-campaign-content.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/absoluts-nosugarcoating-influencer-campaign-content-768x299.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/absoluts-nosugarcoating-influencer-campaign-content-150x58.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/static1.squarespace.com\/static\/5a9ffc57fcf7fd301e0e9928\/t\/5d2f7d1fe96546000143d958\/1563393326131\/ABSOLUT+VODKA.pdf\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The campaign also featured Jesse Tyler Ferguson in a series of humorous videos that showed life doesn\u2019t need to be sugarcoated, just like vodka.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jesse Tyler Ferguson crashes a dinner party with Absolut Grapefruit\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/EoxxgIC1nMs?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>With this campaign, the brand generated:<\/strong><\/p>\n\n\n\n<ul>\n<li>50 Instagram posts and 50 IG Stories<\/li>\n\n\n\n<li><a href=\"https:\/\/static1.squarespace.com\/static\/5a9ffc57fcf7fd301e0e9928\/t\/5d2f7d1fe96546000143d958\/1563393326131\/ABSOLUT+VODKA.pdf\" target=\"_blank\" rel=\"noopener\">1.6 million<\/a> total reach<\/li>\n\n\n\n<li>62.9K total Instagram engagements, including likes, comments, and saves<\/li>\n\n\n\n<li>4.31% average engagement rate per influencer post<\/li>\n\n\n\n<li>Posts with the influencer in shot generated maximum engagement (5.84%) as compared to other videos and product shots.<\/li>\n<\/ul>\n\n\n\n<p><strong>What to learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Be honest and straightforward with your audience to build trust.<\/li>\n\n\n\n<li>Use humor to convey your message lightly, if it\u2019s relevant. This will help make your brand more relatable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. Leesa\u2019s Partnership with Bloggers Who Generated High Engagement&nbsp;<\/h3>\n\n\n\n<p>Leesa is a luxury mattress manufacturer that exclusively sells its products online. Since there\u2019s no showroom for customers to try out the mattress, it is a bit challenging to convince people to buy from them.<\/p>\n\n\n\n<p>Although they provide a 100-night risk-free offer for customers to keep the mattress, they still have to build enough trust to get people to order.<\/p>\n\n\n\n<p>For this, they decided to launch an influencer campaign, <strong>partnering with bloggers <\/strong>who specialize in DIY, style spaces, and interior design, and had high engagement rates.<\/p>\n\n\n\n<p><strong>Here\u2019s one such review post by Sleepopolis:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"670\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/leesa-mattress-review-by-sleepopolis.jpg\" alt=\"Leesa mattress review by Sleepopolis\" class=\"wp-image-73275\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/leesa-mattress-review-by-sleepopolis.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/leesa-mattress-review-by-sleepopolis-768x515.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/leesa-mattress-review-by-sleepopolis-150x101.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sleepopolis.com\/mattress-reviews\/leesa-mattress-review\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>They also leveraged unboxing videos by YouTube creators with a special discount offer to build trust and increase sales.<\/p>\n\n\n\n<p>The campaign helped them:<\/p>\n\n\n\n<ul>\n<li>Drive over <a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/how-influencer-marketing-attracted-website-clicks\" target=\"_blank\" rel=\"noopener\">100,000 clicks<\/a> to the Leesa website.<\/li>\n\n\n\n<li>Generate over 400 mattress sales.<\/li>\n<\/ul>\n\n\n\n<p><strong>What you should learn from this influencer campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Instead of simply focusing on the influencer\u2019s following, look at their engagement rate, especially when your campaign goal is to boost conversions.<\/li>\n\n\n\n<li>Choose influencers who are trusted in your niche and encourage them to do unbiased reviews of your product.<\/li>\n\n\n\n<li>Offer a discount coupon to encourage sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">12. MVMT\u2019s \u201c#JointheMVMT\u201d Campaign<\/h3>\n\n\n\n<p>Just like Daniel Wellington, MVMT Watches also decided to showcase their watches through social media influencer partnerships. From top influencers to <a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/\">micro-influencers<\/a>, the brand teamed up with some of the most notable Instagram accounts in the fashion and lifestyle industries.<\/p>\n\n\n\n<p>They launched the \u201c<strong>#jointhemvmt<\/strong>\u201d campaign to raise awareness about their brand and watch collection. They also provided followers of their influencers with a unique discount code.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CkqiuYkqH0A\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CkqiuYkqH0A\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CkqiuYkqH0A\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Pilar Iba\u0301n\u0303ez (@piibre)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>This campaign helped them:<\/p>\n\n\n\n<ul>\n<li>Generate <a href=\"https:\/\/grin.co\/case-studies\/influencer-marketing-mvmt\/\" target=\"_blank\" rel=\"noopener\">39K<\/a> influencer content pieces for their brand.<\/li>\n\n\n\n<li>Drive 100K affiliate code conversions.<\/li>\n\n\n\n<li>Drive <a href=\"https:\/\/www.shopify.com\/enterprise\/95802118-how-mvmt-watches-uses-social-selling-to-shorten-the-path-to-purchase-easily-earn-new-customers\" target=\"_blank\" rel=\"noopener\">60% of their website traffic<\/a> from mobile devices.<\/li>\n<\/ul>\n\n\n\n<p><strong>What to learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Instead of sticking to mainstream celebrities, work with influencers in different niches with a following of 30,000-500,000.<\/li>\n\n\n\n<li>Use affiliate discount codes to encourage sales and identify your top-performing influencers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">13. Motorola\u2019s \u201cInASnap\u201d Campaign to Promote Moto Z and Moto Mods<\/h3>\n\n\n\n<p>Motorola wanted to define itself as a game changer in the smartphone industry with the launch of Moto Z and Moto Mods.<\/p>\n\n\n\n<p>They launched an influencer marketing campaign with the hashtag, \u201c<strong>#InASnap<\/strong>\u201d and a custom finger snap emoji to highlight their innovative features. The campaign also gave participants a chance to win a Moto Z and Moto Mods package.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Tweet <a href=\"https:\/\/twitter.com\/hashtag\/InASnap?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#InASnap<\/a> for a chance to win the new Moto Z Droid with Moto Mods. <a href=\"https:\/\/t.co\/vvaLdqLasm\" target=\"_blank\">https:\/\/t.co\/vvaLdqLasm<\/a> <a href=\"https:\/\/t.co\/uVNk6d08TO\" target=\"_blank\">pic.twitter.com\/uVNk6d08TO<\/a><\/p>\u2014 motorolaus (@MotorolaUS) <a href=\"https:\/\/twitter.com\/MotorolaUS\/status\/760706454013837312?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 3, 2016<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>The campaign created:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/marketing.twitter.com\/en\/success-stories\/how-motorola-made-the-moto-z-and-moto-mods-cool-inasnap\" target=\"_blank\" rel=\"noopener\">95%<\/a> positive sentiment about the brand<\/li>\n\n\n\n<li>87M brand impressions on social media<\/li>\n\n\n\n<li>24,000 \u201c#InASnap\u201d hashtag mentions in one day<\/li>\n<\/ul>\n\n\n\n<p><strong>What can you learn from Motorola\u2019s \u201c#InASnap\u201d campaign?<\/strong><\/p>\n\n\n\n<ul>\n<li>Help consumers think about how your product can make their lives easier.<\/li>\n\n\n\n<li>Present new features of your product in an innovative way to grab people\u2019s attention.<\/li>\n\n\n\n<li>Use relevant content to gauge purchase intent among your target audience.<\/li>\n\n\n\n<li>Give creative freedom to your influencers so that they can introduce your brand or product using their unique voice.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">14. Almond Breeze Promotional Campaign<\/h3>\n\n\n\n<p>Blue Diamond, a Korean company wanted to promote their new line of almond milk, known as Almond Breeze. They wanted to<strong> showcase all the ways to use their product for cooking<\/strong>.<\/p>\n\n\n\n<p>So they worked with several food and cooking-related influencers, who created unique recipes using Almond Breeze.<\/p>\n\n\n\n<p>Here\u2019s a post from the blog, Love and Lemons, which gives away the recipe to prepare an almond-ginger dressing for noodle bowls:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"434\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/almond-breeze-influencer-created-content.jpg\" alt=\"Almond Breeze influencer-created content\" class=\"wp-image-73277\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/almond-breeze-influencer-created-content.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/almond-breeze-influencer-created-content-768x333.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/almond-breeze-influencer-created-content-150x65.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.loveandlemons.com\/rainbow-bowls-almond-ginger-dressing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The post generated massive engagement, about 100+ comments.<\/p>\n\n\n\n<p>The campaign included dozens of other blog posts and social media posts, which drove similar results and helped improve awareness about Almond Breeze.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BHvvCtGAj2W\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BHvvCtGAj2W\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BHvvCtGAj2W\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Jeanine Donofrio \/ Love&Lemons (@loveandlemons)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><strong>What to learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Leverage different channels for your influencer campaigns, including blogs, Instagram, YouTube, and more.<\/li>\n\n\n\n<li>Give creative freedom to your influencers so that they can create unique content.<\/li>\n\n\n\n<li>Showcase how people can use your product.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">15. BECCA Cosmetics Involved an Influencer in Product Development<\/h3>\n\n\n\n<p>Usually, brands collaborate with influencers to promote their products and services. But BECCA Cosmetics took the initiative to involve an influencer in their product development process.<\/p>\n\n\n\n<p>They partnered with the blogger and influencer, Chrissy Teigen, to launch beauty products. One of these was a new range of highlighters.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BS1dwVID-aU\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BS1dwVID-aU\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BS1dwVID-aU\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by chrissy teigen (@chrissyteigen)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The model posted a video on Instagram announcing their partnership, which received close to 5 million views.<\/p>\n\n\n\n<p>Later, she also updated her fans about the launch of the palette so they can check it out.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BT9T7APjCuP\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BT9T7APjCuP\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BT9T7APjCuP\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by chrissy teigen (@chrissyteigen)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>This post received over 136K likes and several comments.<\/p>\n\n\n\n<p>With all posts, the influencer used the hashtag, \u201c#BECCAxCHRISSY.\u201d<\/p>\n\n\n\n<p><strong>What to learn from this campaign:<\/strong><\/p>\n\n\n\n<ul>\n<li>Build stronger relationships with your influencers and go for long-term partnerships. This will help you build trust and increase the ROI of your campaigns in the long run.<\/li>\n\n\n\n<li>Co-create content with your influencers to keep them motivated and give an energy boost to your brand promotions.<\/li>\n\n\n\n<li>Even if you work with just one or two influencers, ensure you choose the right ones &#8211; who can help drive more relevant engagement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Are You Ready to Launch Your Influencer Marketing Campaign?<\/h2>\n\n\n\n<p>Influencer marketing has helped brands leverage the influence these creators have on the minds of their followers to build trust in their products and services.<\/p>\n\n\n\n<p>The influencer marketing examples we\u2019ve discussed in this article can help you brainstorm ideas for your next campaign. You can learn:<\/p>\n\n\n\n<ul>\n<li>How to choose the right influencers for your campaign.<\/li>\n\n\n\n<li>How offering special affiliate discount codes can help you increase sales and vet your influencers.<\/li>\n\n\n\n<li>How you can win the trust of your audience and garner loyalty by co-creating valuable content about your product\/service.<\/li>\n\n\n\n<li>The different kinds of campaigns you can run in partnership with influencers.<\/li>\n\n\n\n<li>How to ensure that the influencer communicates your brand\u2019s message accurately with their audience.<\/li>\n<\/ul>\n\n\n\n<p>Do you know of any influencer marketing examples where brands nailed their campaign strategy? Share your thoughts in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at 15 examples of brands that nailed their influencer marketing campaigns. See what these brands did to maximize their ROI.<\/p>\n","protected":false},"author":1,"featured_media":40616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[2],"tags":[1038,2404,349],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":2,"label":"Influencer Marketing"}],"post_tag":[{"value":1038,"label":"Influencer marketing"},{"value":2404,"label":"Internet Marketing"},{"value":349,"label":"Social Media Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/04\/Top-15-Influencer-Marketing-Examples-with-Amazing-Results.jpg",790,390,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":24,"category_info":[{"term_id":2,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","parent":0,"count":104,"filter":"raw","cat_ID":2,"category_count":104,"category_description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":1038,"name":"Influencer marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":1038,"taxonomy":"post_tag","description":"","parent":0,"count":126,"filter":"raw"},{"term_id":2404,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":2404,"taxonomy":"post_tag","description":"","parent":0,"count":143,"filter":"raw"},{"term_id":349,"name":"Social Media Marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":349,"taxonomy":"post_tag","description":"","parent":0,"count":180,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7201"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=7201"}],"version-history":[{"count":36,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7201\/revisions"}],"predecessor-version":[{"id":73296,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7201\/revisions\/73296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/40616"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=7201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=7201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=7201"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=7201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}