{"id":11351,"date":"2021-05-28T06:45:10","date_gmt":"2021-05-28T06:45:10","guid":{"rendered":"https:\/\/shanebarker.com\/?p=11351"},"modified":"2023-08-14T09:19:19","modified_gmt":"2023-08-14T09:19:19","slug":"instagram-vs-youtube-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/instagram-vs-youtube-influencer-marketing-campaign\/","title":{"rendered":"Instagram vs. YouTube: Which Platform Is Best for Influencer Marketing?"},"content":{"rendered":"

Instagram vs YouTube: which social media platform is better for running an influencer campaign?<\/p>\n

Marketers have long struggled with this question and it is a tough decision to make. After all, Instagram is the platform of choice for most marketers, when it comes to influencer marketing.<\/p>\n

According to a recent report, most marketers plan to increase their Instagram influencer marketing<\/a> spend in 2021.<\/p>\n

\"Aspire-IQ\"
\nImage via AspireIQ<\/a><\/em><\/p>\n

This should put an end to the Instagram vs YouTube dilemma, right?<\/p>\n

Not exactly!<\/p>\n

While Instagram remains the most popular influencer marketing platform due to its versatility, YouTube also has a lot to offer. As such, YouTube videos have a much higher engagement rate than Instagram influencer content<\/a>.<\/p>\n

\"AspireIQ-2\"
\nImage via AspireIQ<\/a><\/em><\/p>\n

The question remains:<\/p>\n

Instagram vs YouTube: which one should you choose?<\/p>\n

The answer, I\u2019m afraid, is not as simple as you might think and requires a more detailed comparison of the two platforms.<\/p>\n

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