Optimizely is one of the leading experimentation platforms trusted by businesses worldwide. It offers a comprehensive set of features that can meet the demands of any business.

However, it is still an expensive product that not everyone can afford to invest in. Moreover, not every business might have a need for that many features.

If you are looking for a good Optimizely alternative that suits your requirements, then this post is for you. So, read on and take a look at some of the key Optimizely competitors that might be more suited for your needs.

But, before that, let’s first look at the key features of Optimizely and see what makes it so great.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Optimizely Review

optimizely alternativesImage via Optimizely

Optimizely is a popular experimentation platform that enables you to conduct A/B testing and multivariate testing to improve customer experience with your website and apps. This experimentation platform helps you improve your commerce products and campaigns to get the best results.

You can use this to conduct A/B testing on your website. A/B testing can help you improve your conversion rate and the consumer experience you’re delivering.

One of the best use cases is that A/B testing allows you to test new ideas on different consumer segments to see what works best. You can also use A/B testing to test different kinds of offers and promotions to see which one delivers the highest profits.

Overall, this is a comprehensive A/B testing platform that can help you make better business decisions. The tool is good enough to accommodate the needs of enterprises but is equally useful for small and mid-sized businesses.

Key Features

  • A/B testing, multivariate testing, split URL testing, etc.
  • It allows you to adjust the confidence level of your tests.
  • You can set different types of conversion goals.
  • Provides complete control over the percentage of traffic that you want to test.


  • Provides all types of A/B testing and Variation Testing options.
  • Scalable and flexible solution.
  • Works for businesses of all types and sizes.
  • A comprehensive solution for all your digital products, campaigns, and commerce.


  • It is an expensive software solution that smaller businesses might not be able to afford.


Available on request.

Best Optimizely Alternatives in 2023

Here are some of the best Optimizely alternatives for you to choose from.

1. Unbounce

Unlike some of the Optimizely alternatives listed here, this one is a bit narrow in scope and focuses only on landing page optimization. It provides you with over 125 pre-optimized templates that you can use for your website to get more conversions.

It is especially useful for ecommerce websites that need to create optimized high-conversion pages quickly and easily.

It also allows you to test your pages, sticky bars, and pop-ups to see which ones work best for your audience. And, it also has a visual editor that allows you to create customized pages for your website.

So, if you need a tool that you can use to quickly create pages, then this is the best option for you. However, if you need a full suite of features then this might not be the best option.

Price: Plans start from $79 per month.

unbounce optimizely alternatives

Image via Unbounce

2. Dynamic Yield

This is a multi-functional, all-in-one tool that is a good Optimizely alternative for a lot of things and then some. It provides behavioral messaging, A/B Testing, personalization APIs, and optimization from a single platform.

It is one of the most powerful personalization engines and also has great A/B testing capabilities. You can use its powerful set of A/B testing features to optimize your website, apps, etc.

Overall, it has a suite of features that work together to provide a complete package to meet all your personalization, targeting, and optimization needs.

Price: Available on request.

dynamic yield optimizely alternativesImage via Dynamic Yield

3. AB Tasty

This is another multi-functional tool for testing, CRO, personalization, and customer activation. It also comes with a comprehensive set of features to optimize your website, apps, and campaigns.

You can use this to design and conduct quick experiments and A/B testing to understand your consumers and their preferences. You can test ideas, optimize your landing pages, understand what web design elements work best, and a lot more with this A/B testing tool.

Price: Available on request.

ab tasty optimizely alternativesImage via AB Tasty

4. Optmyzr

This is one of the best Optimizely alternatives for testing and improving your Google ads campaigns. Unlike the two tools mentioned above, this one is not an all-in-one experimentation platform.

You can use this to experiment with ideas for your ad campaigns and test different design elements. This can help you improve your campaign performance by identifying ad copy that gets the highest conversions.

One-Click Optimizations, Data Insights, Report Builder, and Enhanced Scripts are its key functionalities. Overall, it is a great Optimizely alternative if you want a specialized tool only for your Google ads campaigns.

Price: Plans start from $499 per month.

optmyzer optimizely alternatives

Image via Optmyzer

5. Mixpanel

Mixpanel is a brilliant tool for understanding your audience and gaining valuable insights into their preferences and customer journey. You can understand why and how your audience engages with your website and how you can improve their digital experience. It also helps improve your conversion rate optimization for your website or mobile apps.

Its powerful analytics platform measures the steps that users take when they enter your website or app. It then analyses their behavior and draws insights from it to help you optimize the digital experience and customer journey you provide.

This is an affordable Optimizely alternative for user analytics but it does not have the full set of experimentation and A/B testing features. It is still a good option for small businesses that want to try things out before investing more money.

Price: The starter plan is free. Paid plans start from $89 per month.

mixpanel optimizely alternatives

Image via Mixpanel

6. Instapage

This is another landing page optimization platform that is a competitor of Optimizely. While it may not have the full stack of features, it is still one the best Optimizely alternatives for optimizing your landing pages and ads.

It comes with over 200 pre-optimized landing page templates that you can use to create high-conversion landing pages for your website. It also provides you with more than 33 million images and about 5,000 fonts and other personalization features.

Overall, it provides an easy and flexible way for you to create highly-optimized landing pages and get more conversions. Similar to Instabounce, this Optimizely competitor is also a very good conversion rate optimization option for ecommerce websites that need to create thousands of landing pages.

Price: Plans start at $149 per month.

instapage optimizely alternatives

Image via Instapage

7. Convert Experiences

Convert Experiences has been in the A/B testing game for over a decade. It’s a trusted conversion optimization partner for 5000+ websites.

This website optimization solution has transparent monthly pricing, privacy awareness baked into the platform (no data storage in the default setting, only first-party cookies), 80+ one-tag integrations, and almost no flickering because of their SmartInsert™ technology.

You can use Convert Experiences and its advanced feature set to run all sorts of A/B testing, split URL testing, multivariate testing, and multi-page testing. You can also turn winners into personalizations with one click. Chat, phone, and email support are available with all plans. Free trial available.

Price: $599 per month (w/annual plan) for up to 500K tested visitors.

convert experiences optimizely alternative

Bonus: Google Optimize

Unlike the other tools listed here, this one is an absolutely free Optimizely alternative for A/B testing. It is built on Google Analytics and integrates effortlessly with Google Analytics to provide you with everything that you need to test your website or ads.

Apart from A/B testing, it also offers multivariate testing, split URL testing, funnel analysis, and visual editing. It is a powerful tool that is trusted and used by numerous businesses worldwide.

It is a perfectly good option for any type of business that wants to learn the basics of experimentation and testing. And, if you do not care for the add-ons and easy-to-use interfaces provided by paid products, you can surely choose this.

Price: Free

google optimize optimizely alternatives

Image via Google Optimize


Q1. What are the best alternatives to Optimizely in 2023?

The best alternatives to Optimizely include:

  • Unbounce
  • Dynamic Yield
  • AB Tasty
  • Optmyzr
  • Mixpanel
  • Instapage
  • Convert Experiences
  • Google Optimize

Q2. Is there a cheaper alternative to Optimizely?

The most affordable Optimizely alternatives include:

  • Unbounce
  • Mixpanel
  • Instapage
  • Google Optimize

Q3. What is the best alternative to Optimizely for A/B testing?

The best Optimizely alternatives for A/B testing include:

  • Google Optimize
  • Convert Experiences
  • AB Tasty
  • Dynamic Yield

Which Optimizely Alternative is Best?

That depends on your specific needs and budget. As we've seen above, these conversion optimization tools offer different features at different price points.

These are some of the most popular competitors of Optimizely and they are good website optimization tools. We have included both specialized as well as all-in-one, multifunctional tools so you can choose the best tool according to your needs.

If you know of any other tools that you feel are better Optimizely alternatives, feel free to share them in the comments section.

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